Local First Arizona presentation of how to market to and with mobile devices.

1. Michael Gray
Digital Local Marketing
Tools

2.  Natives
 Digital Existed
 Digital First
 Multiple Digital
Inputs
Simultaneously
 Immigrants
 Pre-digital

3.  The Rise of Mobile
 100 Million + Mobile Facebook Users
 400 Million views a day on YouTube Mobile.
 43 % of respondents spend more time on their tablets than their
desktop.
 Mobile users are ready to buy
 50% more likely to pull the purchase trigger
 53 % of searchers purchase as a result of a smartphone search in the
U.S.
 81 % of smartphone purchases are spontaneous.
 Mobile web will overtake the desktop in 2013
 Mobile advertising spending will surpass $6.5 billion in 2013
 Websites must be optimized for Mobile.

8.  Website
 Mobile Friendly
 Mobile Optimized
 Mobile App

9.  Mobile
Optimized

11.  Google + Local
 It is the combined Google + & Google Places
 It is still in transition.
 Foursquare
 Mobile Display Ads
 Google Adwords For Mobile
 Resource
 http://www.google.com/think/search. html
 Free Mobile Websites
 http://my-mobilewebamerica.com
 http://www.octomobi.com/

12. https://www.facebook.com/OnlineBizSmarts
http://www.youtube.com/user/smartgroupaz
http://www.slideshare.net/smartgroupaz
https://plus.google.com/102709443852395327193/posts
http://twitter.com/onlinebizsmarts