The key to interaction and brand success in social media is creating content that your target audience loves to see and share.

1. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Creating Desirable Content

2.  Identify Your Target Audience(LeanCanvas.com)
 Create an Avatar for your target audience with
name and everything you can find to identify
them.
 Begin crafting your content to feed their likes and
dislikes.
 Communicate how your product or company fixes
or helps in their greatest problem
 Don’t forget to consistently communicate your
“Why” http://youtu.be/u4ZoJKF_VuA
 Use Insights to measure how you are doing.

4. Your Expertise Desirable Content Desirable Content
Channels A B
Variations Channels Channels
Variations Variations
Desirable Content Desirable Content
C D
Channels Channels
Variations Variations

6.  Cuts across most demographics lines
 Resonates universally
 Brings us all back to a common place or time
 Helps us feel, think & reflect
 Reminds us we are all human
 We never get tired of this content
 We always have time for it
 We remember it
 We want to SHARE it with others

20.  Cuts across all demographics lines
 Brings us all back to a common place or time
 Helps us feel, think & reflect
 We never get tired of this content
 We always have time for it
 We remember it
 We want to SHARE it with others

21.  Put these desirable content ideas your
calendar and test each type of content.
 Follow up after with your Facebook Insights