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Business Model Canvas: Unique Value Proposition and Unfair Advantage

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OnlineBizSmarts.com
OnlineBizSmarts.com

This presentation covers two sections of the Business Model Canvas (or Lean Canvas): the Unique Value Proposition and Unfair Advantage.

BusinessTechnologie
1 von 18
Sherif S. Morgan Friday, January 27, 2012
 
 
 
[object Object],[object Object],what is the value… your product/service deliver to your customer which customer needs or problems… your product/service satisfies or solves
[object Object],[object Object],focus on the “finished story benefit” (i.e. success)… Feature  Benefit  Solution (problem, need, want) what, who, and why… what is your product and who is the customer the “why” often fits as a sub-heading
New Need Improve Performance Design Brand Status Affordable Money Saving Reduce Risk Save Time
Organize Your Brain // Stress Less. Do More. WorkFlowy is an organizational tool that makes life easier. It can help you organize personal to-dos, collaborate on large team projects, take notes, write research papers, keep a journal, plan a wedding, and much more Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web. How does S solve P for CS? // Finished Benefit Story // Who What Why
How about you?
 
we have Feature X / Most Features / Patent What do all these have in common? we are better at SEO and social media. we are passionate / work hard / cheaper we’re all PhDs and MBAs they can all be copied, bought, replicated, … Source: http://blog.asmartbear.com/not-competitive-advantage.html
What if a big company copies your idea? Source: http://blog.asmartbear.com/unfair-advantages.html Will your business survive? What if someone else smart replicates your business? What if there is a totally free, open-source competitor? What if one of your employees runs with your idea and business plan… then moves to China and sells your product or service at 1/10 the price?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://blog.asmartbear.com/unfair-advantages.html
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  The SMART Team: Dale Dillon Lips | Christopher Porter | Aaron Eden | Angela Moore | Michael Gray | Danielle Lips, Media Assistant DrSherifMorgan ssmorgan & Connexins (520) 344-4250 [email_address]

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Business Model Canvas: Unique Value Proposition and Unfair Advantage

  • 1. Sherif S. Morgan Friday, January 27, 2012
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  • 7. New Need Improve Performance Design Brand Status Affordable Money Saving Reduce Risk Save Time
  • 8. Organize Your Brain // Stress Less. Do More. WorkFlowy is an organizational tool that makes life easier. It can help you organize personal to-dos, collaborate on large team projects, take notes, write research papers, keep a journal, plan a wedding, and much more Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web. How does S solve P for CS? // Finished Benefit Story // Who What Why
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  • 11. we have Feature X / Most Features / Patent What do all these have in common? we are better at SEO and social media. we are passionate / work hard / cheaper we’re all PhDs and MBAs they can all be copied, bought, replicated, … Source: http://blog.asmartbear.com/not-competitive-advantage.html
  • 12. What if a big company copies your idea? Source: http://blog.asmartbear.com/unfair-advantages.html Will your business survive? What if someone else smart replicates your business? What if there is a totally free, open-source competitor? What if one of your employees runs with your idea and business plan… then moves to China and sells your product or service at 1/10 the price?
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  • 18.   The SMART Team: Dale Dillon Lips | Christopher Porter | Aaron Eden | Angela Moore | Michael Gray | Danielle Lips, Media Assistant DrSherifMorgan ssmorgan & Connexins (520) 344-4250 [email_address]