Social Media Strategy listen measure engage
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social media strategy - listen measure engage, your brand competitors industry
![Social Media
Strategy
Your Brand Your Competitors Your Industry
LISTEN
Search for keywords, phrases,
misspellings, abbreviations,
nicknames of your brand, products,
and campaigns, specialized services
you offer, & key company
stakeholders
Business Intelligence at your fingertips
- buzz swells around campaigns &
promotions, emerging crises, who's
hiring, who recently left (& why).
Be proactive to understand the larger
landscape around you. Search for
phrases, terms that define the
markets you serve, prof'l orgs that fit
biz profile, industry thought leader
names
MEASURE
Reverberation: total volume of
inbound links, retweets. Repetition:
avg times per mo. a source links / RTs
your content. Activation: monthly
total of newsources who share
content Engagement: amount of
repeat commenting, comment length
Conversation: monthly share of
conversation vs. competitors.
Infatuation: score of the direction of
inbound, outbound links, tweets
between sources. Bucket Volume:
monthly count comparison of post
types (referrals, complaints)
Exuberance: monthly # of
twestimonials, positive posts.
Attention Span: avg. time a post is
commented on, RT-ed. Resonance:
total volume of conversations around
an idea. Potential: monthly
comparison of declared need &
estimated revenue from closed deals
ENGAGE
Guidelines established for front-line
staff to effectively, efficiently
represent your org. Content cycle
should define how it will holistically
add-value for social community.
Editorial calendar established for
consistency, frequency, and solidify
brand trust
Protect and build your brand thru
interactions with people who
mention you AND your competitor
(e.g., list on a post). Be respectful:
Avoid jumping into conversations only
about a competitor if it does NOT
include your brand.
General questions about a category of
products you offer. Opinions, views
sought on brand-related subject
matter. Detracting commentary
about why a category of products you
provide isn't useful. Professional roles
dialogue where team members can
grow their own education
Social Strategy Overview for [CompanyName.com]](https://image.slidesharecdn.com/socialmediastrategy-listenmeasureengage-140502144740-phpapp02/85/Social-Media-Strategy-listen-measure-engage-1-320.jpg)
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Social Media Strategy listen measure engage
- 1. Social Media Strategy Your Brand Your Competitors Your Industry LISTEN Search for keywords, phrases, misspellings, abbreviations, nicknames of your brand, products, and campaigns, specialized services you offer, & key company stakeholders Business Intelligence at your fingertips - buzz swells around campaigns & promotions, emerging crises, who's hiring, who recently left (& why). Be proactive to understand the larger landscape around you. Search for phrases, terms that define the markets you serve, prof'l orgs that fit biz profile, industry thought leader names MEASURE Reverberation: total volume of inbound links, retweets. Repetition: avg times per mo. a source links / RTs your content. Activation: monthly total of newsources who share content Engagement: amount of repeat commenting, comment length Conversation: monthly share of conversation vs. competitors. Infatuation: score of the direction of inbound, outbound links, tweets between sources. Bucket Volume: monthly count comparison of post types (referrals, complaints) Exuberance: monthly # of twestimonials, positive posts. Attention Span: avg. time a post is commented on, RT-ed. Resonance: total volume of conversations around an idea. Potential: monthly comparison of declared need & estimated revenue from closed deals ENGAGE Guidelines established for front-line staff to effectively, efficiently represent your org. Content cycle should define how it will holistically add-value for social community. Editorial calendar established for consistency, frequency, and solidify brand trust Protect and build your brand thru interactions with people who mention you AND your competitor (e.g., list on a post). Be respectful: Avoid jumping into conversations only about a competitor if it does NOT include your brand. General questions about a category of products you offer. Opinions, views sought on brand-related subject matter. Detracting commentary about why a category of products you provide isn't useful. Professional roles dialogue where team members can grow their own education Social Strategy Overview for [CompanyName.com]