SlideShare channel launched for Chicago AMA (7.1.2010 – 6.30.2011). Activating member engagement required efforts for both pre-event messaging and post-event presentations. Non-member attendance increased as interest and buzz was generated before and after every chapter event. Ultimately, conversions in membership were achieved resulting in Chicago AMA surging to become largest AMA chapter in the world

1. Total Views
Event Date Views
Per Event Documents | SlideShare.net/AMAChicago
652 BrandSmart 2010 | Driving Sales and Recos via WOM Marketing - Dave Kissel, Zocalo
471 BrandSmart 2010 | Fed Ex - Focusing on the future, Len Hostetter
469 BrandSmart 2010 | Jumping into the social media moshpit by Melissa Meulenberg, Hard Rock Hotel
280 BrandSmart 2010 | Cubs Its a Way of Life by Wally Hayward, Chicago Cubs
445 BrandSmart 2010 | SCNVGR - The Game Layer On the World by John Dobrowolski
395 BrandSmart 2010 | Discover Network - Innovation and the future of payments by Farhan Ahmad
301 BrandSmart 2010 | I-GO Car Sharing - Innovation and growth through community based marketing by Sharon Feigon
6/24/2010 268 3281 BrandSmart 2010 | Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente
85 Marketing 2.0: Automated for All Systems Go
117 Marketing 2.0: One Vendor's View of the Marketplace
291 Marketing 2.0 Allstate College Football: Marketing Automation: Driving Leads Off the Field
11/17/2010 168 661 Marketing 2.0 | Automation and Demand Generation: A Framework for Analysis
623 Anatomy | Social Media Marketing Research: Monitoring, Mining, & Measuring the Social Space
250 Anatomy | Delivering Your Brand Promise Online - Walgreens
261 Anatomy | The Acceleration of Everything
12/8/2010 180 1314 Anatomy | The Business of Being Social - MARC USA
391 Loyalty | Mary Riley, Caesar's Entertainment - "Personalizing the Loyalty Experience"
487 Loyalty | Chris Mahl, SCVNGR - New Edge of Loyalty Marketing
1/20/2011 394 1272 Loyalty | Ed Perez, U.S. Cellular - "Customer Focused Loyalty: The Belief Project"
103 Market Research | Presentation by M. Valle C. Wisner
107 Market Research | "In the moment” qualitative
67 Market Research | Presentation by J. Colacurcio
2/23/2011 255 532 Market Research | The New Frontiers of Marketing Research & Marketing Theory
229 SM | Overview | Chicago AMA Presents Social Media - Beyond the Chaos
261 SM | IBM | Social Media - Beyond the Chaos
222 SM | Motorola Mobility | Social Media - Beyond the Chaos
208 SM | Zocalo Group | Social Media - Beyond the Chaos
3/31/2011 267 1187 SM | American Family Insurance | Social Media - Beyond the Chaos
345 IM3 | Event Flyer: Chicago AMA Integrated Marketing 3.0 | Apr. 12
216 IM3 | PNC Integrated Marketing 3.0_CAMA_April12
81 IM3 | Millward Brown POV_planningbynumbers
191 IM3 | Don Schultz foreward for Judy Franks
209 IM3 | Bill Pink_Integrated Marketing 3.0_CAMA_April12
4/12/2011 268 1310 IM3 | Judy Franks_Integrated Marketing 3.0_CAMA_April12
5/31/2011 156 156 Membership | Chicago AMA 2011 Spring Membership Campaign
805 B2B2C | Event Flyer: The B2B2C Continuum - Who IS The Customer?
5/5/2011 181 986 B2B2C | Press Release: The B2B2C Continuum: Who is the Customer
728 BrandSmart 2011 - Crank Your Brand Up To '11 | Event Flyer
190 BrandSmart 2011 Speaker - John Greening
203 BrandSmart 2011 Speaker - Bill Ogle
415 BrandSmart 2011 Speaker - Lee Brown
302 BrandSmart 2011 Speaker - Jeff Ragovin
208 BrandSmart 2011 Speaker - Dave Knickerbocker
237 BrandSmart 2011 Speaker - Linda Bartman
364 BrandSmart 2011 Speaker - Marcie Allen
268 BrandSmart 2011 Speaker - Tina Clark
264 BrandSmart 2011 Speaker - Luis Gallardo
6/22/2011 1178 4357 BrandSmart 2011 Presentation Line-Up
6/30/2011 15,056 15,056 48 Total Documents