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Why This Is The Best Time for Small Business Owners, Particularly
   Local Businesses To Get Involved With Internet Marketing




Most business owners are letting opportunities pass them by because they’re unaware of
how effective w w w . s m a l l b can be or simply because c e s don’t o m what to do.
              Internet marketing u s i n e s s s e o s u c they s . c know
The Trends Say It All:
- Ad network Chitika reported that 43% of Google search queries
  are now local
- The search engines are returning more local
  results and even letting users personalize results
  to their area
- More people are using mobile devices to locate
  local businesses
- 50% of smartphone users have used
  an app to learn more about local businesses
- Social media features such as Foursquare and
  Facebook’s “check-in” are helping local
  businesses get found

          www.smallbusinessseosuccess.com
There are more ways for small business owners to acquire
new customers than there were before.
-   Local search marketing
-   Paid local advertising (Google Adwords, Facebook, even Twitter)
-   Local directories such as YellowPages, CitySearch and Yelp
-   Social media sites like Facebook, Twitter and Pinterest
-   Smartphone applications
-   Mobile search and advertising
-   Coupon sites and daily deals




           www.smallbusinessseosuccess.com
Small businesses can also use Internet marketing to develop relationships with
their customers and stay in contact with them. They can do so via their blog, social
media platforms (Facebook, LinkedIN, Twitter, etc), email marketing, online to text
          message campaigns, and local business review sites/platforms.

  This is important because it costs an average of 5 times more to acquire a new
customer than to sell to an existing one. It is also a more cost effective alternative
 than traditional methods (telemarketing campaigns, local newspapers, physical
         newsletters and postcard mailings) of promoting local businesses.




             www.smallbusinessseosuccess.com
Why Traffic from the Search
 Engines Is So Valuable
- Using search engines is now the number
  one way to find information on local
  businesses. People are depending less
  and less on physical business directory
  listings, newspapers and TV to find the
  information they need.
- Users that are searching for local
  businesses also have a higher commercial
  intent, meaning that they are very likely
  to make a purchase or make a decision
  that will lead to a purchase of a product
  or service.
         www.smallbusinessseosuccess.com
• More people are using mobile devices with Internet
  capabilities. This is leading to more people using the
  search engines while they’re on the go (especially to
  find local results).


                       • People searching for local
                         businesses will often run into
                         customer reviews in the
                         search     listings.   Positive
                         reviews heavily influence users
                         to make a decision towards
                         favorable businesses.

         www.smallbusinessseosuccess.com
You Can’t Afford to Ignore
 Social Media Either
Social media allows small businesses to stay in touch with their
customers, acquire new customers, market their products or
services, and develop local brand awareness.

Facebook has over a billion users, Google+
has 500 million users, Twitter has 500 million
users, LinkedIN has 200 million users,
Pinterest has 40 million users, etc. You could
be missing an opportunity to tap into this
huge network of people who could be
looking for the exact products and services
that you offer.

           www.smallbusinessseosuccess.com
Today, there are many ways for small businesses
to succeed using Internet marketing. Don’t let
this opportunity go to waste because you don’t
have the time or knowledge to make it happen.

We can build you a custom Internet
marketing campaign tailored to you
whether you’re looking to market
locally, develop a social media
presence, or make your business
mobile friendly.
        www.smallbusinessseosuccess.com
We also specialize in other areas
    of Internet marketing such as:
-    Conversion optimization
-    Web analytics
-    SEO for non local
-    Data feed management for eCommerce sites
-    Paid search management


                  Contact Us:
                   (201) 983-9411
info@smallbusinessseosuccess.com




             www.smallbusinessseosuccess.com

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Local Internet Marketing for Small Businesses - SEO, Paid Search (PPC), Email Marketing, Data Feed Management, Conversion Optimization

  • 1. Why This Is The Best Time for Small Business Owners, Particularly Local Businesses To Get Involved With Internet Marketing Most business owners are letting opportunities pass them by because they’re unaware of how effective w w w . s m a l l b can be or simply because c e s don’t o m what to do. Internet marketing u s i n e s s s e o s u c they s . c know
  • 2. The Trends Say It All: - Ad network Chitika reported that 43% of Google search queries are now local - The search engines are returning more local results and even letting users personalize results to their area - More people are using mobile devices to locate local businesses - 50% of smartphone users have used an app to learn more about local businesses - Social media features such as Foursquare and Facebook’s “check-in” are helping local businesses get found www.smallbusinessseosuccess.com
  • 3. There are more ways for small business owners to acquire new customers than there were before. - Local search marketing - Paid local advertising (Google Adwords, Facebook, even Twitter) - Local directories such as YellowPages, CitySearch and Yelp - Social media sites like Facebook, Twitter and Pinterest - Smartphone applications - Mobile search and advertising - Coupon sites and daily deals www.smallbusinessseosuccess.com
  • 4. Small businesses can also use Internet marketing to develop relationships with their customers and stay in contact with them. They can do so via their blog, social media platforms (Facebook, LinkedIN, Twitter, etc), email marketing, online to text message campaigns, and local business review sites/platforms. This is important because it costs an average of 5 times more to acquire a new customer than to sell to an existing one. It is also a more cost effective alternative than traditional methods (telemarketing campaigns, local newspapers, physical newsletters and postcard mailings) of promoting local businesses. www.smallbusinessseosuccess.com
  • 5. Why Traffic from the Search Engines Is So Valuable - Using search engines is now the number one way to find information on local businesses. People are depending less and less on physical business directory listings, newspapers and TV to find the information they need. - Users that are searching for local businesses also have a higher commercial intent, meaning that they are very likely to make a purchase or make a decision that will lead to a purchase of a product or service. www.smallbusinessseosuccess.com
  • 6. • More people are using mobile devices with Internet capabilities. This is leading to more people using the search engines while they’re on the go (especially to find local results). • People searching for local businesses will often run into customer reviews in the search listings. Positive reviews heavily influence users to make a decision towards favorable businesses. www.smallbusinessseosuccess.com
  • 7. You Can’t Afford to Ignore Social Media Either Social media allows small businesses to stay in touch with their customers, acquire new customers, market their products or services, and develop local brand awareness. Facebook has over a billion users, Google+ has 500 million users, Twitter has 500 million users, LinkedIN has 200 million users, Pinterest has 40 million users, etc. You could be missing an opportunity to tap into this huge network of people who could be looking for the exact products and services that you offer. www.smallbusinessseosuccess.com
  • 8. Today, there are many ways for small businesses to succeed using Internet marketing. Don’t let this opportunity go to waste because you don’t have the time or knowledge to make it happen. We can build you a custom Internet marketing campaign tailored to you whether you’re looking to market locally, develop a social media presence, or make your business mobile friendly. www.smallbusinessseosuccess.com
  • 9. We also specialize in other areas of Internet marketing such as: - Conversion optimization - Web analytics - SEO for non local - Data feed management for eCommerce sites - Paid search management Contact Us: (201) 983-9411 info@smallbusinessseosuccess.com www.smallbusinessseosuccess.com