Insights to Little Debbie's "A Million Smiles" Social Media Campaign, as presented by Emily Barnett at the Social Media Alliance of Chattanooga's Luncheon on 5/18/11.
3. Million Smile Mission Campaign
ïš Reach 1MM âlikesâ on FB
ïš Add consumer photos to mosaic
ïš Consumer sweepstakes
ïš Mobile Tour (Northeast & West Coast)
6. Special Holidays
ïš May is National Strawberry Month
ïš April 5 is National Caramel Day
ïš March 18 is National Oatmeal Cookie Day
ïš thenibble.com (food holidays)
ïš holidayinsights.com
11. Facebook Ad Recall 10% Higher
Top 10 Social Network Sites
by U.S. Market Share of Visits (%), March 2011
Source: Experian Hitwise Ad recall higher than standard homepage ad
Nielsen analyzed fourteen Facebook ad campaigns, and
Facebook 64.2%
found that consumers who were exposed to a standard
YouTube 19.6% homepage ad on Facebook had 10% higher ad recall,
MySpace 1.4% 4% higher brand awareness and 2% higher purchase
Yahoo! Answers
intent than consumers who were not exposed. When a
1.2%
Facebook homepage ad features social context (i.e., the
Twitter 1.1%
ad includes a list of people on the viewerâs âfriend listâ
Tagged 0.8%
who are registered fans of the brand or product), the
myYearbook 0.4% increase in recall, awareness and purchase intent
Linkedin 0.4% compared to non-exposed consumers is substantially
higher than that caused by standard Facebook
Mylife 0.4%
homepage ads.
Club Penguin 0.3%
The Marketing Data Box
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