Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.

1. Blackbaud

Transformational
Impact of Social Media
Steve MacLaughlin - Director, Internet Solutions
www.blackbaud.com/connections
© 2010 Blackbaud

2. Blackbaud

About Me
Director - Internet Solutions
Blackbaud, Inc.
14+ years of Internet experience
Frequent speaker at nonprofit
conferences and events
Serves on the Board of Directors
Read my blog at:
of NTEN
www.blackbaud.com/connections
Editor and contributing author of
the book Internet Management
for Nonprofits Follow me on Twitter:
smaclaughlin
© 2010 Blackbaud

3. Blackbaud

3
© 2010 Blackbaud

4. Blackbaud

4
Trying to do
more things
© 2010 Blackbaud

5. Blackbaud

5
With more
people than
ever before
© 2010 Blackbaud

6. Blackbaud

6
With less
resources
to do it
© 2010 Blackbaud

7. Blackbaud

7
And social
networking is
just one more
thing to do
© 2010 Blackbaud

8. Blackbaud

8
© 2010 Blackbaud

9. Blackbaud

9
This is not hype
© 2010 Blackbaud

10. Blackbaud

10
But it’s not always straightforward
© 2010 Blackbaud

11. Blackbaud

Once upon a time...
© 2010 Blackbaud

12. Blackbaud

12
Your Message
© 2010 Blackbaud

13. Blackbaud

13
Everyone’s Message
© 2010 Blackbaud

14. Blackbaud

Interrupting
Impersonal
Irrelevant
© 2010 Blackbaud

15. Blackbaud

15
© 2010 Blackbaud

16. Blackbaud

16
© 2010 Blackbaud

17. Blackbaud

This
does not
Work
© 2010 Blackbaud

18. Blackbaud

You already
know all of
this...
© 2010 Blackbaud

19. Blackbaud

19
Basic Biology
© 2010 Blackbaud

20. Blackbaud

20
Relationships
© 2010 Blackbaud

21. Blackbaud

21
Value
Engagement
© 2010 Blackbaud

22. Blackbaud

22
© 2010 Blackbaud

23. Blackbaud

23
Multi-Channel Communication
© 2010 Blackbaud

24. Blackbaud

24
© 2010 Blackbaud

25. Blackbaud

25
We are Wandering Tribes
© 2010 Blackbaud

26. Blackbaud

Web 2.0 101
© 2010 Blackbaud

27. Blackbaud

27
Web 1.0
First Generation Web Content
One Way Communication
Driven by Marketing / Communications
© 2010 Blackbaud

28. Blackbaud

28
Web 2.0
Second Generation Web Content
Two Way Communication
A Common Strategy Driven Across the Organization
© 2010 Blackbaud

29. Blackbaud

29
Web 1.0 Web 2.0
© 2010 Blackbaud

30. Blackbaud

30
© 2010 Blackbaud

31. Blackbaud

31
© 2010 Blackbaud

32. Blackbaud

Social Media 101
© 2010 Blackbaud

33. Blackbaud

33
Time to reach 50 million users
Radio 38 years
TV 13 years
Internet 4 years
iPod 3 years
Facebook 3 months
© 2010 Blackbaud

34. Blackbaud

34
© 2010 Blackbaud

35. Blackbaud

35
© 2010 Blackbaud

36. Blackbaud

36
© 2010 Blackbaud

37. Blackbaud

37
Social
Media
Social
Social Media Social Network
Network Social
Network
Social
Social Network Social
Media Social
Media Network
Social
Media
www.you.edu Social Social
Social Network Network
Network
Social
Social Network
Network Social
Network
Social
Network
Social Social
Network Social Media Social
Network Media
Social Social
Media Social Network
Social
Media Media
© 2010 Blackbaud

38. Blackbaud

38
I just had a ham
sandwich.
© 2010 Blackbaud

39. Blackbaud

39
What happens in Vegas stays on...
© 2010 Blackbaud

40. Blackbaud

40
Dunbar’s Number
150
© 2010 Blackbaud

41. Blackbaud

41
Reading, Writing, and Sorting
© 2010 Blackbaud

42. Blackbaud

42
Is your story worth telling?
© 2010 Blackbaud

43. Blackbaud

43
Are you boring?
© 2010 Blackbaud

44. Blackbaud

44
Rules of the Surf
© 2010 Blackbaud

45. Blackbaud

Rule #0:
This is about
friendraising
© 2010 Blackbaud

46. Blackbaud

Rule #1:
You are not
in control
anymore
© 2010 Blackbaud

47. Blackbaud

Rule #2:
Always be
listening
© 2010 Blackbaud

48. Blackbaud

Rule #3:
Don’t focus
on the
technology
© 2010 Blackbaud

49. Blackbaud

Rule #4:
Focus on
building
relationships
© 2010 Blackbaud

50. Blackbaud

Rule #5:
It takes
time,
patience,
and passion
© 2010 Blackbaud

51. Blackbaud

So What?
Who Cares?
© 2010 Blackbaud

52. Blackbaud

52
California
1966
© 2010 Blackbaud

53. Blackbaud

53
The Momentum of
Permission
© 2010 Blackbaud

54. Blackbaud

Start Connecting!
© 2010 Blackbaud

55. Blackbaud

Internet Management
for Nonprofits
27 nonprofit experts
AFP Fund Development Series
Very good summer reading
© 2010 Blackbaud

56. Blackbaud

© 2010 Blackbaud

57. Blackbaud

57
Thank You
Steve MacLaughlin
Director, Internet Solutions
steve.maclaughlin@blackbaud.com
Twitter: smaclaughlin
Blog: www.blackbaud.com/connections
© 2010 Blackbaud