This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.

1. Online Rapid Response Strategies Steve MacLaughlin, Director – Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud

2. Introduction 14+ years experience building successful online initiatives with Fortune 500 firms, government and educationalinstitutions, and nonprofit organizations across the world. Frequent speaker at nonprofit conferences such as AFP, AHP, CASE, IoF, NAIS, DMFA, CAISAP, NTEN, etc. Serves on the Board of Directors of NTEN Editor and contributing author of the book Internet Management for Nonprofits Read my blog at: www.blackbaud.com/connections Follow me on Twitter: smaclaughlin

3. Lessons Learned from Haiti Series Online Rapid Response StrategiesSteve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.March 11, 2010 at 2:00 p.m. ET The Mobile Giving RevolutionC.B. Barthlow, Director of Marketing and Client Services, mGiveMarch 24, 2010 at 2:00 p.m. ET Mobilizing Your Supporters Using Social MediaJeff Patrick, Founder and President of Common KnowledgeApril 6, 2010 at 2:00 p.m. ET Stewarding Donors Following a CrisisDavid Lamb, Senior Consultant, Target Analytics, a Blackbaud CompanyApril 21, 2010 at 2:00 p.m. ET Turning One-Time Donors into Major Gift Prospects Lawrence Henze, Managing Director, Target Analytics, a Blackbaud CompanyMay 5, 2010 at 2:00 p.m. ET

4. The Earthquake On Tuesday, January 12, 2010, a 7.0 magnitude earthquake struck the island of Hispaniola The earthquake occurred at 4:53pm EST The epicenter was 16 miles west of Port-au-Prince, Haiti Keep in mind that… Haiti is the poorest country in the Americas 80% of Haiti’s population live in poverty 60% of Haitians don’t have safe drinking water 50% of Haiti’s children are unvaccinated 40% of Haitians had access to basic health care

31. Haiti Online Giving Trends

34. Lessons Learned

35. Lessons Learned There is a limited window to reach and engage supporters If you wait for the emergency to happen, then it’s too late Emergency situations can impact any nonprofit organization Online, social media, and mobile are the first response channels of choice Reliable people, processes, and technology are critical Follow-up, follow-up, and follow-up

36. Planning for the Unplanned People Does your staff have experience with prior emergency situations? Do you have pre-defined segments for previous episodic donors? Do you have identified volunteers and engaged constituents? Do you have established contacts with the media and online content sites? Process Does your organization have an emergency rapid response plan? How quickly can content, copy, etc be approved and posted? What is the follow-up plan for the media, donors, etc? How will you gather information about the results of your efforts? Technology Can your website and giving forms handle 4x their normal traffic? Do you have a scaled down shadow website ready to go? Do you have email templates ready to go? Do you have offline and well as online channels ready to go?

37. Don’t wait forthenext emergency

38. Want to learn more? Be sure to check out…. My Blog www.blackbaud.com/connections Blackbaud Internet Resources www.blackbaud.com/internetresources NetWits Think Tank Blog www.netwitsthinktank.com NTEN www.nten.org

39. Thank You steve.maclaughlin@blackbaud.comwww.blackbaud.com/connections