Key Trends in the Nonprofit Sector
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Presented at the American Alliance of Museums Annual Meeting in May 2013 as part of a keynote for the Development and Membership Network
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Key Trends in the Nonprofit Sector
- 1. KEY TRENDS IN THE NONPROFIT SECTOR © 2013 Blackbaud Steve MacLaughlin Director, Idea Lab Blackbaud @smaclaughlin www.npengage.com steve.maclaughlin@blackbaud.com
- 2. 2 Trend #1
- 3. Charitable giving continues slow growth in the U.S. 3
- 4. 4 © 2013 Blackbaud Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving ‣ Overall giving was up almost 2% in 2012
- 5. 5 © 2013 Blackbaud Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving ‣ Overall giving continues to slowly recover
- 6. 6 © 2013 Blackbaud Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving ‣ Online giving was up nearly 11% in 2012
- 7. 7 © 2013 Blackbaud Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving ‣ Online giving growth remains strong
- 8. 8 © 2013 Blackbaud Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving
- 9. 9 © 2013 Blackbaud Source: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving
- 10. 10 © 2013 Blackbaud What if flat fundraising is the new normal? 0% 2% 4% 6% 8% 0.3% 2.5% 2.4% 2.4% 1.1% 2.6% 2.3% 1.8% 2.2% 2.9% 2.1% 1.9% 1.9%
- 11. 11 © 2013 Blackbaud ‣ Multichannel donors have the best retention rates Source: Blackbaud 29% 23% 58% Offline Only Donors Online Only Donors Multichannel Donors First Year Donor Retention Rates
- 12. 12 © 2013 Blackbaud ‣ Multichannel donors are much more loyal Source: Blackbaud First Year Donor Retention Rates
- 13. 13 Trend #2
- 14. Everything is Now Mobile 14
- 15. 15 © 2013 Blackbaud Source: Morgan Stanley, Microsoft
- 16. 16 © 2013 Blackbaud Source: Microsoft
- 19. 19 © 2013 Blackbaud Source: http://acrazychicken.blogspot.com/
- 21. 21 © 2013 Blackbaud Source: Litmus, calculated from 172 million opens in February 2013
- 22. 22 ‣ 90% of smartphone owners access the same email account on mobile and desktop ‣ 45% of holiday season emails are being opened on mobile ‣ 38% of all email is now opened on a mobile device ‣ 66% of people under 30 use mobile devices to access email Source: Exact Target, Experian, Litmus
- 25. 25 Trend #3
- 26. MANAGING CHANGE IS A MUST HAVE SKILL 26
- 27. 27 “They always say time changes things, but you actually have to change them yourself.” - Andy Warhol
- 28. 28
- 29. 29 Social is about friend-raising
- 30. 30 “If you do not care about your end user immensely, especially in the next few years, your brand will die.” - Gary Vaynerchuk
- 33. 33
- 34. 34
- 35. 35
- 36. 36 © 2013 Blackbaud Source: Blackbaud $0 $175,000,000 $350,000,000 $525,000,000 $700,000,000 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Online Giving by Day of Week
- 37. 37 © 2013 Blackbaud Source: Blackbaud 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm Online Giving by Hour of Day
- 38. 38 © 2013 Blackbaud C = (DxVxF) > R Change (C) will occur, when sufficient dissatisfaction (D) with the current system exists, when everyone has a clear vision (V) of the future, when it is clear there is a first step (F), and all three are greater than the resistance to change (R).
- 39. 39 “One year from now you may wish you had started today.” - Karen Lamb
- 40. 40 © 2013 Blackbaud Can’t Get Enough? ‣ Twitter • @smaclaughlin ‣ npENGAGE Blog • www.npengage.com ‣ Blackbaud Index of Charitable Giving • www.blackbaud.com/blackbaudindex
- 41. 41 THANK YOU Steve MacLaughlin Director, Idea Lab Blackbaud steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.npengage.com