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Social Media in Vlaanderen

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Pixular - Kortrijk - Roeselare - Stefaan Lammertyn
Pixular - Kortrijk - Roeselare - Stefaan Lammertyn

Social media: ook jouw business! Inspiratiesessie voor studenten communicatiewetenschappen Vives Kortrijk.

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#SOCIALMEDIA #KANSEN #VALKUILEN STEFAAN LAMMERTYN
WELCOME
Social Media in Vlaanderen http http:// www.google.be/ imgres? http:// Social Media anno 2019 4
Social Media Evangelist
https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html
Meer weten over az groeninge? Bekijk ons activiteitenrapport online https://publicaties.azgroeninge.be/activiteitenverslag
#WERKENBIJAZGROENINGE #werkenbijazgroeninge
17
WHO LOOKS FOR IT, WILL FIND IT Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx #Serendipity
Looking for a needle in a haystack and finding the farmer’s daughter instead
Program 1.Introduction:We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees
 Twitter - LinkedIn - Facebook - Instagram: tip of the iceberg 4. Sociale Media @VOLVOTRUCKS 
 Odds & pitfalls 5. On your marks, get set, GO
INTRODUCTION: HALF WAY
We are not in the age of change but in a change of age 23
“Digital is the new mother tongue” Fons Leroy - CEO - VDAB @FonsLeroyVDAB
tijd.be
Social Media in Vlaanderen 34
https://www.youtube.com/watch?v=MGVcBxbWp7M
WE ARE HALFWAY #01 > We are halfway#01 > We are halfway...
@hinssen
Digital is the new normal #01 > We zijn halfweg#01 > We are halfway
SOCIAL MEDIA ANNO 2019
CAN’T SEE THE WOOD FOR THE TREES 1.Blogs 2.Microblogs:Twitter -Yammer - ... 3.Social Networks: LinkedIn - Facebook - Google+- ... 4.Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5.Location Based apps: Foursquare #03 > Door het bos de bomen#03 > Can’t see the wood for trees
https://www.truckinginfo.com/303781/3-things-you-should-know-about-amazon-and-trucking
https://transportfutures.net
https://www.frankwatching.com
Twitter
instagram
TWITTER
Twitter • Microblog • SMS of the internet • Tweets = Messages < 280 characters • Flow of news items • Following & Followers 69 Twitter
Jargon • Message(s) = Tweet(s) • 280 characters • Users: @username vb. @Volvotrucks • Following = people you are following • Followers = people following you • ReTweet = repost of a tweet (RT) 70 Twitter
Jargon • # HASHTAGS = Metadata 
 #Matexpo #Gent #busworld • @Replies: public answer • DM: Direct Message - private 71 Twitter
74
75
Efficient twittering • Tell others your story • Better with AddedValue • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 77 #04 > Twitter#05 > TwitterTwitter
Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Questions #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO • Serendipity #04 > Twitter#05 > TwitterTwitter
81 LinkedIn
82 LinkedIn Social Network #04 > LinkedIn 1. Individual profiles 2. Company pages 3. Groups LinkedIn
83 #04 > LinkedIn degrees of separation... #05 > LinkedInLinkedIn
PERSONAL PROFILE
COMPANY PROFILE
89
Company page
Jobs
Groups
LinkedIn > Network • Seek and you will find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 94 #04 > LinkedIn#05 > LinkedInLinkedIn
LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 95 #04 > LinkedIn#05 > LinkedInLinkedIn
FACEBOOK
101 #04 > Facebook#04 > Facebook
ODDS & PITFALLS.
Photo by coconinoco - http://flic.kr/p/8g9p1o 6.ToekomstWhat to do with social media
SIDE EFFECT PRINCIPLE #04 > Odds en PitfallsWhat to do with social media
6.Toekomst Leaflet & pills...
 Side effects Helpful #04 > Odds en PitfallsWhat to do with social media
Opportunities of SM 1.Branding: know me - like me - trust me 2.Leadgeneration - sales support 3.Recruiting & PR 4.Market research 5.Loyalty - engagement 108 #04 > Odds en PitfallsWhat to do with social media
6.Internal communication 7.Competitive advantages 8.Showing expertise 9.Customer service 109 #05 > Kansen enValkuilen#04 > Odds en Pitfalls Opportunities of SM What to do with social media
BRANDING
LEAD GENERATION
113 #02 > Social media: Definition & Findings RECRUITMENT What to do with social media
115 Dare to ask your audience... RESEARCH What to do with social media
STORYTELLING
118
Photo by jenlen - http://flic.kr/p/7ecxTj CONNECT UPDATE SHARE LEARN COLLABORATE INTERNAL COMMUNICATION
INTERNAL COMMUNICATION
Reputation The internet never forgets! 131 #05 > Kansen enValkuilen
131143
130
ON YOUR MARKS, GET SET, GO!
ALL TOGETHER.
VOLVO TRUCKS • Target: (Employer) Branding • Channels: Facebook/Linkedin/Instagram/ • Monitoring: Brands/Keywords from sector/Colleagues & Competitors • Tell your story!
LOOK FOR 
 FANS/FRIENDS
 FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8
141
Personal Branding Social Selling Company BrandingEmployer Branding
In de praktijk
www.laverbe.nl
145
Eandis Ambassadeurs #werkenbijeandis
HR
 Ambassadeurs Conversation Managers Niet-getrainde collega’s Getrainde collega’s
DETECTEREN AMBASSADEURS
 
 SOCIAL BUSINESS
 CHAMPIONS #01
DOORHEEN
 ORGANISATIE 
 DIENSTEN
 NIVEAUS
KENNIS
 KENNISSEN 
 IN KAART BRENGEN #02
KENMERKEN 
 Snappen mogelijkheden Willen SM inzetten Maken online verschil
MENSEN
 MAKEN VERSCHIL
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Passie laten zien EANDIS online extra positioneren Boodschap uitdragen Elkaar & anderen helpen Zich buiten eigen eiland begeven
SOCIALE MEDIA
 TRAININGEN
 PRAKTISCH
 MAATWERK
 #03
IK HOOR EN IKVERGEET
 IK ZIE EN IK ONTHOUD IK DOE EN IK BEGRIJP
 
 CONFUCIUS
HR Ambassadeurs • 70 medewerkers gecoacht • Iedere week iemand aan het woord over zijn job • Vanuit het hart van EANDIS • Alle niveau’s • Rimpeleffect… • Wordt vervolgd • #twunch
Onze helden aan het woord
Het leven zoals het is
163 Voor én Na
Social Media in Vlaanderen
Social Media in Vlaanderen
167 Vanuit de hoogte
168 Geef maar gas !
169 Wij zoeken collega’s …
170
173
SOCIAL MEDIA #AZGROENINGE
Social Media Ambassadeurs @ az groeninge Stefaan Lammertyn // Pixular
Verschillende profielen…
CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items • Give and receive 189 #06 > Aan de lijn, klaar, start#06 > On the line, get set, GO
CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 190 #06 > Aan de lijn, klaar, start#06 > On the line, get set, GO
Give Share Multiply @gitomer.com
205
And what have we learned today? 195
Create Content for your audience and make your audience Content 196
182 You can find inspiration in everything and if you can’t, look again
Be different !
199 And now, jump !
MAKE SURE SM
 DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtT
Morvanic Lee
Stefaan Lammertyn Twitter: @slk8500 stefaan.lammertyn@pixular.be QUESTIONS? Social Media Evangelist Linkedin: Stefaan Lammertyn

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