83% of all event planners use social media at their events. Therefore the global changes in social media marketing impact the event marketing and eventually events as such. Check out the trends will dominate this field in 2015. Read the full article. http://blog.sli.do/7-trends-that-will-dominate-social-media-marketing-for-events-in-2015/

1. That Will Dominate
Social Media
Marketing
for Events in 2015
7 Trends

2. 1. Become a
copywriter

3. In social media world, all marketers are
writers.
Words are your most valuable currency –
they tell people who you are and what you do.

4. 2. Optimise paid amplification

5. Social media is cluttered with content.
Even great content can get lost without
the initial push of paid advertising.

6. 3. Use simple language

7. Make your posts easy enough for an
8-year old to understand.

8. 4. Give answers generously

9. Nobody cares about your company,
event or services.
Successful content marketing is about
stuff your audience cares about.

10. 5. Post
personal
content

11. Corporate-speak messaging is dead.
Incorporate human-speak and humour
into your posts, videos and pictures.

12. 6. Make your content mobile friendly

13. 60% of all social media activity is
happening on smartphones or tables.

14. 7. Try video blogging

15. Events are treasure troves of video
content.
Capture authentic insights and immediate
impressions of your delegates.

16. Wrap-up

17. 1. Become a copywriter
2. Optimise paid amplification
3. Use simple language
4. Give answers generously
5. Post personal content
6. Make your content mobile friendly
7. Try video blogging

18. Want to know more about events and
marketing?
Pay us a visit at
blog.sli.do