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1. DIGITAL INNOVATION:
SEIZING POLICY
OPPORTUNITIES
Chapter 2
Please cite this publication as:
OECD (2019), Digital Innovation: Seizing Policy Opportunities, OECD Publishing, Paris.
https://doi.org/10.1787/a298dc87-en
Dominique Guellec
Caroline Paunov
Sandra Planes-Satorra

2. Questions addressed:
• How are digital technologies integrated in the agri-food,
automotive and retail sectors?
• What are differences in how digital technologies affect
innovation across sectors? What explains differences?
Chapter 2. Impacts of the digital
transformation on innovation across sectors
Chapter 2

3. Do the impacts of digital transformation on
innovation differ across sectors?
Agri-food Automotive Retail
Sectors of focus
Answer is YES, due to differences in:
Chapter 2

4. Digital technologies are transforming the
agri-food, automotive and retail sectors

5. Opportunities differ at present (i.e. ready-to-use) & in the future (i.e.
scope of possible applications) to:
 Digitalise final products & services
 Digitalise processes (e.g. automate production, supply chain
management)
 Create new digitally-enabled markets & business models
Differences in digital technology opportunities
for innovation
Chapter 2
Primarily physical
Agriculture
Construction
Mining
Mix digital & physical
Automotive
Healthcare
Retail
Primarily digital
Financial services
Media
Music
Opportunities to digitalise final products:

6. Differences in data needs & challenges
Application DATA NEEDS MAIN CHALLENGES
Precision
agriculture • Sensor data from many farms
• Satellite data
• Low digital technology adoption
• Data sharing (resistance by farmers)
& building trusted data analytics
• Data quality & integration
Chapter 2

7. Differences in data needs & challenges
Application DATA NEEDS MAIN CHALLENGES
Precision
agriculture • Sensor data from many farms
• Satellite data
• Low digital technology adoption
• Data sharing (resistance by farmers)
& building trusted data analytics
• Data quality & integration
Connected
cars • Data on driver’s behaviour,
car status & location
• Real-time traffic information
• Skills to exploit data
• Personal data privacy
• Road safety (risk of cyber-attacks)
Chapter 2

8. Differences in data needs & challenges
Application DATA NEEDS MAIN CHALLENGES
Precision
agriculture • Sensor data from many farms
• Satellite data
• Low digital technology adoption
• Data sharing (resistance by farmers)
& building trusted data analytics
• Data quality & integration
Connected
cars • Data on driver’s behaviour,
car status & location
• Real-time traffic information
• Skills to exploit data
• Personal data privacy
• Road safety (risk of cyber-attacks)
Personalised
retail • Customer transactions data
• Social media & browsing data
• Skills to exploit data
• Data integration
• Personal data privacy
Chapter 2

9. Differences in digital technology adoption trends
Chapter 2

10. Conclusions
• All sectors are being transformed by digital technologies
• Three factors explain differences in impacts across sectors:
Chapter 2

11. Project website:
https://oe.cd/2xw
The report and all project materials
Please cite this publication as:
OECD (2019), Digital Innovation:
Seizing Policy Opportunities, OECD
Publishing, Paris.
https://doi.org/10.1787/a298dc87-en

12. Structure of the report
Characterising innovation in the digital age
The impacts of the digital transformation on innovation
across sectors
How should innovation policies be adapted to the
digital age?
Policies to foster digital innovation’s diffusion and
collaboration
Key findings & recommendations
1
2
3
4
Chapters:

13. Project events
Netherlands
April 2018
Website
Summary
London
September 2017
Website
Summary
Paris
June 2017
Website
Summary
Paris
June 2018
Website
Summary
4 workshops Report launch event
London
April 2019
https://oe.cd/2xs

14. Policy papers
Guellec, D. and C. Paunov (2018), "Innovation
policies in the digital age", OECD Science,
Technology and Industry Policy Papers, No. 59, OECD
Publishing, Paris, https://doi.org/10.1787/eadd1094-en.
Paunov, C. and S. Planes-Satorra (2019), "The impacts
of digital transformation on innovation across
sectors", OECD Science, Technology and Industry
Policy Papers, OECD Publishing, Paris (forthcoming)
Planes-Satorra, S. and C. Paunov (2019), "The digital
innovation landscape in 2019", OECD Science,
Technology and Industry Policy Papers, OECD
Publishing, Paris (forthcoming)

15. Case studies
Find all country case study contributions at: https://oe.cd/2xP

16. Contact
Dominique Guellec, Dominique.Guellec@oecd.org
Caroline Paunov, Caroline.Paunov@oecd.org
Sandra Planes-Satorra, Sandra.PlanesSatorra@oecd.org