In a moment of social innovation like the current one, it's important that design moves in an increasingly ethical and inclusive direction. Billions of people experience discrimination every day because of their gender, age, race, class, disability, sexual orientation, gender identity, language and religion. Even the designers can do their part, ideating messages and services that care about the variety of users' needs, working on listening and involving minorities to overcome the stereotypes that divide us between included and excluded. Scenario is a serious speculative game for design teams to imagine plausible scenarios starting from the emotional state of a user and to exercise the ability to facilitate environments by reducing barriers.

3. What does it mean to be a designer?

4. A designer is someone who has the
desire to build the world.

5. Making design is therefore a
privilege that can be exploited.

6. We have to deal with inequality
here. We have to think about it,
imagine it, accept it.

7. rethink

8. rethink
re-imagine

9. rethink
re-imagine
validate

10. Before I start...
I asked what inclusion is, and someone said this:
The ability to leave no one out of a party.
Then, a few lines later, I asked who the inclusivity addressed
and the same person said this:
Who wants to attend the party.

11. What’s the problem?

12. In several cases, design and communication are not inclusive
because they do not represent and sometimes even discriminate
against certain categories of people based on gender, age, race,
class, disability, sexual orientation, and gender identity.
diseducation in diversity
radicalization tokenism
cognitive biases marginaliztion
Problem

13. Research

14. Research steps
Research and study: useful methodologies and approaches.
Benchmark: design tools and board games.
Research and study: inclusive design what it is and how to do it.
Quantitative research: the designers’ suggestions.
Workshop: let’s reflect together on equality and equal representation.
start of the project end of the reseach

15. Workshop
The workshop involved 11 participants and was crucial because it allowed us
to hear the experiences of typically marginalized people.
Through activities including serious games, each participant was able to
share life experiences and points of view.

16. Asking is okay
Some questions get tiring, but that’s
always good because questions are the
first step to understanding.
Among the things that annoy me the most
in fact I put affirmations.
For example, you are not like the others,
you are better; so I am “the special Arab”,
but I still remain the submissive one.
The data and facts speak for themselves,
let’s use them.
A diversities // B diversities
You never know how to choose, you don’t
know how to truly love.
We are still far from equality, we are very
marginalized and we don’t even deserve
a space.
That’s why I do outreach.
Chairs at restaurants are even-numbered,
seats in cars are two. This world is made
for couples.
I added “neuro divergence” to the word
disability because it needs to be noticed.
There are disabilities, like mental
disabilities, that are invisible. You can’t
see them and therefore they don’t exist.
But they do exist.
Extreme simplification
We are lazy. We don’t have time for
complexity.
Or maybe we don’t want to find it.
We should treat diversity more naturally
and stigmatize less.
Are you different? And well, who cares?
Stop polarizing gender on male and
female.

17. A diversities // B diversities
You never know how to choose, you don’t
know how to truly love.
We are still far from equality, we are very
marginalized and we don’t even deserve
a space.
That’s why I do outreach.
Chairs at restaurants are even-numbered,
seats in cars are two. This world is made
for couples.
I added “neuro divergence” to the word
disability because it needs to be noticed.
There are disabilities, like mental
disabilities, that are invisible. You can’t
see them and therefore they don’t exist.
But they do exist.
Asking is okay
Some questions get tiring, but that’s
always good because questions are the
first step to understanding.
Among the things that annoy me the most
in fact I put affirmations.
For example, you are not like the others,
you are better; so I am “the special Arab”,
but I still remain the submissive one.
The data and facts speak for themselves,
let’s use them.
Extreme simplification
We are lazy. We don’t have time for
complexity.
Or maybe we don’t want to find it.
We should treat diversity more naturally
and stigmatize less.
Are you different? And well, who cares?
Stop polarizing gender on male and
female.

18. Extreme simplification
We are lazy. We don’t have time for
complexity.
Or maybe we don’t want to find it.
We should treat diversity more naturally
and stigmatize less.
Are you different? And well, who cares?
Stop polarizing gender on male and
female.
A diversities // B diversities
You never know how to choose, you don’t
know how to truly love.
We are still far from equality, we are very
marginalized and we don’t even deserve
a space.
That’s why I do outreach.
Chairs at restaurants are even-numbered,
seats in cars are two. This world is made
for couples.
I added “neuro divergence” to the word
disability because it needs to be noticed.
There are disabilities, like mental
disabilities, that are invisible. You can’t
see them and therefore they don’t exist.
But they do exist.
Asking is okay
Some questions get tiring, but that’s
always good because questions are the
first step to understanding.
Among the things that annoy me the most
in fact I put affirmations.
For example, you are not like the others,
you are better; so I am “the special Arab”,
but I still remain the submissive one.
The data and facts speak for themselves,
let’s use them.

19. Words define the world
It would be nice to start calling a spade
a spade.
Sometimes it can feel weird and we
don’t know how to put ourselves, but we
should make an effort. Why can’t I say
she’s fat? It’s like it’s an insult.
People who are discriminated against
know they are discriminated against.
We are not afraid to talk about
discrimination.
We need acceptance, simplicity and
practicality.
Media
What is slowing down the process towards
equal representation?
Media
Who owns them
TV
Newspapers
The spot
Beauty contests
Many famous books
Disinformation
The divulgation of the news
To change things, you have to try
We will try to change them by trial and
error. Making mistakes is natural and
necessary.

20. Media
What is slowing down the process towards
equal representation?
Media
Who owns them
TV
Newspapers
The spot
Beauty contests
Many famous books
Disinformation
The divulgation of the news
To change things, you have to try
We will try to change them by trial and
error. Making mistakes is natural and
necessary.
Words define the world
It would be nice to start calling a spade
a spade.
Sometimes it can feel weird and we
don’t know how to put ourselves, but we
should make an effort. Why can’t I say
she’s fat? It’s like it’s an insult.
People who are discriminated against
know they are discriminated against.
We are not afraid to talk about
discrimination.
We need acceptance, simplicity and
practicality.

21. To change things, you have to try
We will try to change them by trial and
error. Making mistakes is natural and
necessary.
Words define the world
It would be nice to start calling a spade
a spade.
Sometimes it can feel weird and we
don’t know how to put ourselves, but we
should make an effort. Why can’t I say
she’s fat? It’s like it’s an insult.
People who are discriminated against
know they are discriminated against.
We are not afraid to talk about
discrimination.
We need acceptance, simplicity and
practicality.
Media
What is slowing down the process towards
equal representation?
Media
Who owns them
TV
Newspapers
The spot
Beauty contests
Many famous books
Disinformation
The divulgation of the news

22. Quantitative
research
With the quantitative research, we investigated the current state of the
relationship between design and inclusion.
The survey involved 58 designers, 46.6% of whom were students and
another half of junior, senior and freelance professionals.

23. NO
Do you know methods
of inclusive design?
NO
Have you ever designed
inclusively?
NO
Does the company where you work,
have worked, or those with whom you
work organize trainings, workshops,
or activities on issues of inclusion and
equality?

24. high quality design
innovation
expand the audience curb-cut-effect
Gain
misunderstandings between colleagues
lack of case studies
high time and cost
research clusters
Pain
learn an approach
inclusion starts at work
lateral thinking
community
tap into the everyday
Tips
what words to use?
clashes with colleagues
visual solutions
who to include?
meet expectations
Difficulties

25. learn an approach
inclusion starts at work
lateral thinking
community
tap into the everyday
Tips
what words to use?
clashes with colleagues
visual solutions
who to include?
meet expectations
Difficulties
high quality design
innovation
expand the audience curb-cut-effect
Gain
misunderstandings between colleagues
lack of case studies
high time and cost
research clusters
Pain

26. Target

27. Service, UX, interaction, UI designer, UX writer, creatives
who are already working or studying to become one.
Disclosers, project managers, facilitators or wannabes who do
training in companies through workshops, courses or seminars.
Primary target
Secondary target

28. Incontra. Immagina. Crea!
scenario

29. Innovative solutions Real experiences
Reduce barriers Listen Questioning
Accessible design
Concept
Scenario is a speculative serious game
for digital and service designers.

30. Undesirable scenario
Process > Output
Lateral thinking
Collaboration
Blind spots
Concept
Scenario is a speculative serious game
for digital and service designers.

32. Immagina
Incontra
Playing
cards

33. INCONTRA
ANZIANITÀ E BASSA
DIGITALIZZAZIONE
Età avanzata e bassa
conoscenza del digitale.
Prevedi frequenti
feedback positivi
Guida l’utente più che
puoi nell’esperienza
Dai la possibilità di
regolare la grandezza
delle font
C
M
Y
CM
MY
CY
CMY
K
deck8.pdf 8 02/07/21 17:48
Partecipare alle
lezioni online di
pilates è stato
un inferno!
INCONTRA
C
M
Y
CM
MY
CY
CMY
K
deck4.pdf 4 02/07/21 17:46
Incontra
deck

34. Immagina
deck

36. Incontra
Draw an Incontra card and read only the A side.
Don’t turn it.
Position it so that everyone can see it.
Incontra

37. Incontra
Incontra
Draw an Incontra card and read only the A side.
Don’t turn it.
Position it so that everyone can see it.

38. Immagina
Choose, together with the team, all the Immagina cards that
seem to you related to the situation described on A side of
the Incontra card that you have previously chosen.
Place them in the center of the plane you have chosen to use.
Immagina

39. Immagina

40. Immagina

43. Crea
Flip the Incontra card on the B side and discover the
context related to the problem highlighted on A side.
Take post-it notes, pens or colored pencils and
get ready for the brainstorming.
Look for innovative solutions to act on Immagina card objects
that you have chosen and try to improve them.
Use the post it notes to add ideas, solutions and problems.
If you want, let the colored symbols help you to apply
Incontra suggestions.
Crea

44. Crea
Crea
Flip the Incontra card on the B side and discover the
context related to the problem highlighted on A side.
Take post-it notes, pens or colored pencils and
get ready for the brainstorming.
Look for innovative solutions to act on Immagina card objects
that you have chosen and try to improve them.
Use the post it notes to add ideas, solutions and problems.
If you want, let the colored symbols help you to apply
Incontra suggestions.

45. Crea
Crea
Flip the Incontra card on the B side and discover the
context related to the problem highlighted on A side.
Take post-it notes, pens or colored pencils and
get ready for the brainstorming.
Look for innovative solutions to act on Immagina card objects
that you have chosen and try to improve them.
Use the post it notes to add ideas, solutions and problems.
If you want, let the colored symbols help you to apply
Incontra suggestions.

48. @scenario.game
Scenario
scenariogame.it
Follow us
Thanks to
We are looking for new participants to expand
the team!
You can contact us from the /participa section of
the website
We are looking for testers!