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Writing & Promoting Link Bait

Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com
Link Bait



Link bait (or linkbait) refers to anything on a website that encourages links from
other websites. It can include content, online tools, downloads, or anything else
that another site owner might find compelling enough to link to. Link bait is
important because most search engines use back links as a major factor in
determining ranking.
Define Your Strategy



1. Who is your target audience?
2. How will you promote your content?
3. Where will your content reside?
4. What is going to have the most impact?
Who Is Your Target Audience?


                      • Bloggers
                      • Forum Posters
                      • Web News Writers
                      • Content Creators
                      • Social Taggers
                      • Viral Connectors
Where Will Your Content Reside?




           99.9% of the time on your domain!
How Will You Promote Your Content?
What Is Going To Have The Most Impact?
Lists
Lists
Images & Videos
Resources
Current Events
Current Events
Rants & Controversy
Other Options



 • Polls & Surveys
 • Interviews
 • Product Comparisons
 • Inspirational
 • Predictions
 • Satire & Parody
Tips & Tricks


• Relate to Community
• Research What Has Worked In The Past
• Use Images
• Write Great Titles
• Limit Ads
• Don’t Steal/Duplicate
• Timing Is Everthing
• Think Traffic i.e The Digg Effect
Thank You!
Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com


Twitter: kschnepp
LinkedIn: linkedin.com/in/kentschnepp

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Writing & Promoting Link Bait

  • 1. Writing & Promoting Link Bait Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com
  • 2. Link Bait Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use back links as a major factor in determining ranking.
  • 3. Define Your Strategy 1. Who is your target audience? 2. How will you promote your content? 3. Where will your content reside? 4. What is going to have the most impact?
  • 4. Who Is Your Target Audience? • Bloggers • Forum Posters • Web News Writers • Content Creators • Social Taggers • Viral Connectors
  • 5. Where Will Your Content Reside? 99.9% of the time on your domain!
  • 6. How Will You Promote Your Content?
  • 7. What Is Going To Have The Most Impact?
  • 15. Other Options • Polls & Surveys • Interviews • Product Comparisons • Inspirational • Predictions • Satire & Parody
  • 16. Tips & Tricks • Relate to Community • Research What Has Worked In The Past • Use Images • Write Great Titles • Limit Ads • Don’t Steal/Duplicate • Timing Is Everthing • Think Traffic i.e The Digg Effect
  • 17. Thank You! Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

Hinweis der Redaktion

  1. Links, traffic, visibility
  2. Has anyone read Malcom Gladwells’s Tipping Point? Same theory. These are the people that make the web.
  3. Has anyone read Malcom Gladwells’s Tipping Point? Same theory. These are the people that make the web.
  4. band names