The big question when it comes to social media and business is, "What's the return on investment?" The better question is, "What's the risk of NOT investing?"
This document discusses the evolution of recruiting from Recruiting 0.0 to Recruiting 2.0 due to the rise of social networking and Web 2.0 technologies. It provides an overview of how companies can develop a Recruiting 2.0 strategy using social media tools like Twitter, blogs, LinkedIn, Facebook and YouTube to connect with candidates, build their employment brand and cut costs. The key recommendations are to listen to what is being said online first, set goals and strategies, implement social media tools in small steps, maintain an online presence and be prepared to adapt as recruiting continues to change.
The document discusses principles for becoming a networked nonprofit through effective social media strategy. It advocates that nonprofits listen to their audiences, engage them through conversation, build relationships with influencers, integrate social media across channels, use it to bridge online and offline experiences, allocate sufficient capacity, and learn through testing pilots and metrics. The overall goal is for nonprofits to connect, engage and build networks of supporters through aligning social media with objectives and these key principles.
This document summarizes a presentation for Jewish educators on using social media. It discusses how educators are often responsible for an organization's technology without a technical background. It encourages educators to see the value their knowledge brings and influence organizations positively. Barriers to technology evolution like steep learning curves and risk are addressed. Educators are told to focus on their mission, learn constantly, and view change as less risky than stagnation. New rules of digital attention and authentic engagement are outlined. Educators are advised to get stakeholders aligned on goals and measurements to move organizations forward successfully in the digital age.
The document discusses five trends in human resources for the 21st century: 1) the evolution of HR from personnel to human capital management, 2) talent wars due to teacher shortages, 3) generational differences in the workforce, 4) the technology explosion in areas like virtual schools and communications, and 5) the need to measure return on investment in HR. It provides examples and illustrations of each trend and prompts discussion on how these trends could impact the reader's future work in HR and how they may respond.
Social media is an online tool that allows two-way conversations between individuals. The document discusses how social media differs from traditional one-way media and provides examples of how companies can use analytics tools on social media platforms like Facebook to track engagement and power recruitment efforts. Metrics from tools like Woopra, Google Analytics, and Facebook Analytics can help companies understand where their social media strategies are succeeding or requiring improvement.
Patrick Byers of Outsource Marketing shares how your company can use social media as a tool to build relationships, communication and trust among employees, workgroups and teams.
Lead by Letting Go: Creating a Mosaic of EducationTerri Griffith
Slides from my presentation at the 2014 Mazatlan Forum:
“Technology and the Future(s) of Education: U.S. and Mexican Perspectives.” I believe we need a mosaic of education: A situation where our best material is available when the student and their organization needs it.
Unleashing the power of Human Capital with E2.0erikjwithak
The document discusses the value of enterprise social networks for connecting employees and leveraging their collective expertise. It provides examples of how Sabre's social network, SabreTown, allows employees to quickly find answers to work questions from colleagues with the relevant expertise. SabreTown helps employees be more productive by reducing time spent searching for information and enabling real-time collaboration across the organization. Since its launch in 2007, SabreTown has seen broad adoption rates of 60-70% usage among employees and positively impacted work outcomes.
This document discusses the evolution of recruiting from Recruiting 0.0 to Recruiting 2.0 due to the rise of social networking and Web 2.0 technologies. It provides an overview of how companies can develop a Recruiting 2.0 strategy using social media tools like Twitter, blogs, LinkedIn, Facebook and YouTube to connect with candidates, build their employment brand and cut costs. The key recommendations are to listen to what is being said online first, set goals and strategies, implement social media tools in small steps, maintain an online presence and be prepared to adapt as recruiting continues to change.
The document discusses principles for becoming a networked nonprofit through effective social media strategy. It advocates that nonprofits listen to their audiences, engage them through conversation, build relationships with influencers, integrate social media across channels, use it to bridge online and offline experiences, allocate sufficient capacity, and learn through testing pilots and metrics. The overall goal is for nonprofits to connect, engage and build networks of supporters through aligning social media with objectives and these key principles.
This document summarizes a presentation for Jewish educators on using social media. It discusses how educators are often responsible for an organization's technology without a technical background. It encourages educators to see the value their knowledge brings and influence organizations positively. Barriers to technology evolution like steep learning curves and risk are addressed. Educators are told to focus on their mission, learn constantly, and view change as less risky than stagnation. New rules of digital attention and authentic engagement are outlined. Educators are advised to get stakeholders aligned on goals and measurements to move organizations forward successfully in the digital age.
The document discusses five trends in human resources for the 21st century: 1) the evolution of HR from personnel to human capital management, 2) talent wars due to teacher shortages, 3) generational differences in the workforce, 4) the technology explosion in areas like virtual schools and communications, and 5) the need to measure return on investment in HR. It provides examples and illustrations of each trend and prompts discussion on how these trends could impact the reader's future work in HR and how they may respond.
Social media is an online tool that allows two-way conversations between individuals. The document discusses how social media differs from traditional one-way media and provides examples of how companies can use analytics tools on social media platforms like Facebook to track engagement and power recruitment efforts. Metrics from tools like Woopra, Google Analytics, and Facebook Analytics can help companies understand where their social media strategies are succeeding or requiring improvement.
Patrick Byers of Outsource Marketing shares how your company can use social media as a tool to build relationships, communication and trust among employees, workgroups and teams.
Lead by Letting Go: Creating a Mosaic of EducationTerri Griffith
Slides from my presentation at the 2014 Mazatlan Forum:
“Technology and the Future(s) of Education: U.S. and Mexican Perspectives.” I believe we need a mosaic of education: A situation where our best material is available when the student and their organization needs it.
Unleashing the power of Human Capital with E2.0erikjwithak
The document discusses the value of enterprise social networks for connecting employees and leveraging their collective expertise. It provides examples of how Sabre's social network, SabreTown, allows employees to quickly find answers to work questions from colleagues with the relevant expertise. SabreTown helps employees be more productive by reducing time spent searching for information and enabling real-time collaboration across the organization. Since its launch in 2007, SabreTown has seen broad adoption rates of 60-70% usage among employees and positively impacted work outcomes.
This document provides advice for using social media in recruitment. It recommends focusing social networking efforts on LinkedIn, Twitter, Facebook and YouTube to source passive candidates and attract Generation Y candidates. It suggests posting engaging content like games, industry insights and humor. The key is showing up regularly, acknowledging others, conversing and using good manners. Recruiters should promote their employer value proposition and job opportunities across these networks. The document also notes that success in social media recruitment requires a long-term, consistent approach.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
Diversity Strategies That Actually Work -- Breakout Session at Talent Connect...LinkedIn Talent Solutions
Panel session: Diversity strategies that actually work. Alex Coward, General Manager, Organisational Development,
TAL Life. Heila Brits, Manager, Workforce Strategy, Department for Child Protection and Family Support. Erica Fitch, Customer Success Consultant, LinkedIn
Diversity recruiting continues to be a hot topic and a core piece of a company’s overall talent acquisition and talent management plan. Are you staying in front of current trends and strategies in the ANZ market? Ever wonder how to effectively build critical talent pipelines and augment your diversity strategies? Learn how different organisations have found creative, effective ways to build diversity recruiting programs and initiatives.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Connecting to Youth: Leveraging social media for work with young communitiesAmy Sample Ward
This presentation was prepared for the Connected Generation conference on May 7, 2010, in Bristol, England. You can find details about the event at: http://connectedgeneration10.eventbrite.com/
Find more at http://amysampleward.org
Connecting Learning to the Right Systems WebinarNetDimensions
This document summarizes a webinar presentation focused on the importance of integrating learning systems with other enterprise systems. It discusses how learning is connected to various talent management systems and other business systems like finance, CRM, and ERP. The presentation notes that integration is critical for learning organizations according to research. It also provides an example of how CERN integrated its learning management system with its existing infrastructure systems using APIs.
Stories from the Frontline Tourism - 2015Kemp Edmonds
Kemp Edmonds gave a presentation on social media marketing tactics and tools. He began with an introduction and background. The presentation covered the state of social media including growth in networks, participants, and content. It discussed how social media is becoming the new front door for businesses and how marketers face new challenges in reaching audiences and driving business objectives through social. The presentation provided examples of social media marketing tactics and highlighted features of the Hootsuite platform for social media management, including offerings for different maturity levels and a hands-on demo.
This document discusses the limitations of traditional printed resource directories for connecting youth to services and proposes a new online approach. The proposed online "RYSE Portal" would allow youth to access information about housing, jobs, education and community events. It would be designed and shaped by youth with their input and feedback. The goal is to create a youth-focused online space that facilitates independence rather than just providing crisis information.
Social Media Presentation 10 Dec 2009 (1)Bob Crawshaw
The document discusses the changing landscape of communications and how organizations need to adapt. It notes that communications is now about sharing conversations and building community online through various platforms like multimedia sites, Twitter, social networks, wikis and podcasts. However, these platforms may change over time while the transition to digital communications will persist. It emphasizes that within 5 years, today's audiences and staff will expect organizations to engage with them online, so agencies need to start using social media to connect with current and future stakeholders.
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
This document discusses measuring return on investment (ROI) from social media marketing. It begins with an introduction to the author and then addresses challenges with proving social media ROI, including identifying tools, tracking data, and understanding what to measure. The document provides examples of measuring the value of a subscriber, follower, and click from email and social media campaigns. It also outlines metrics to track across the social media, email, and website funnels. The document concludes with a case study example of a $900 Facebook post that exceeded revenue and reservation goals and increased followers. It emphasizes that communicating comes before measuring and that attribution is key to determining ROI.
What Employers Want Most and Get Least from GradsPayScale, Inc.
Even though the economy is recovering, recent college graduates are struggling to find work in their chosen fields. This deck, featured in the SXSWedu panel "What Employers Want Most and Get Least from Grads," addresses the skill gap between college graduates and employer needs, and examines some of the root causes of the issue. Featuring contributions from Barnaby Dorfman, SVP of Consumer Product at PayScale; Kristen Hamilton, CEO of Koru; Tony Wagner, Expert-in-Residence at the Harvard Innovation Lab and Zach First, Senior Managing Director of The Drucker Institute.
This document summarizes a presentation on using social media for workforce and economic development. The presentation discusses what social media is, why organizations should use it, examples of how peers are using it successfully, and practical tips. Specific social media tools are examined like Facebook, communities of practice, blogs, and Twitter. Case studies show how social media helped reduce costs, engage customers, and increase visibility for Worksystems Inc. Attendees learned how to get started with social media and how to measure success and return on investment.
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
PolicyOptions.org aims to help socially conscious nonprofits overcome common information challenges related to funding, evidence, research, and collaboration by providing a solution that combines student research, a central online information hub, and relevant news delivered via email. The site seeks to increase nonprofits' access to information on funding opportunities, events, publications, news, issue briefs, models, organizations, and people in order to build the capacity of organizations and better communities. Success will require time, effort, focus, and support from users.
The document summarizes the story and mission of GovLoop, an online community for government employees. It aims to connect disparate conversations and events to help government workers collaborate and share best practices. The founder is a 3rd generation public servant who previously worked for multiple government agencies and is an innovator, award winner, speaker, and author with experience connecting people in government. The document also lists 10 ways municipalities can leverage Gov 2.0 technologies and provides examples of potential cost savings and increased revenue municipalities may achieve through digital engagement.
This document discusses how Jewish educators can adapt to operating in an "attention economy" and networked world. It emphasizes that in this new environment:
1) Relationships are paramount, and educators must build and leverage relationships to achieve their goals.
2) Information is ubiquitous, so educators must help students evaluate information and use it to further Jewish educational goals.
3) Educators need to understand their audience deeply and provide broader value in order to gain people's attention, as attention is a limited resource. They are encouraged to meet people where they are rather than expecting people to come to them.
Using Social Networking to Promote Your BusinessDeborah Krier
The document provides an overview of using social networking to promote a business. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform, it highlights statistics on user demographics and behaviors. It emphasizes the importance of having a plan that includes defining goals, target markets, actions and budget. It also stresses measuring results and revising the strategy. Tips provided include being a resource for others, combining personal and professional posts, focusing efforts and using time management tools to maintain a presence across multiple networks.
The document provides a template for creating a business case to justify investing in a social media program. It outlines sections to include such as an executive summary, opportunity overview, assumptions, business impact analysis, risks, and recommendations. The template helps make the case by providing an overview of problems solved, success factors, costs/benefits, and action plan. It aims to obtain management approval for the social media project.
Some information on how to use metrics to build out your business case to participate on social media.
This document will provide some insight into what specific things your company can do to build and maintain an online presence.
This document provides advice for using social media in recruitment. It recommends focusing social networking efforts on LinkedIn, Twitter, Facebook and YouTube to source passive candidates and attract Generation Y candidates. It suggests posting engaging content like games, industry insights and humor. The key is showing up regularly, acknowledging others, conversing and using good manners. Recruiters should promote their employer value proposition and job opportunities across these networks. The document also notes that success in social media recruitment requires a long-term, consistent approach.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
Diversity Strategies That Actually Work -- Breakout Session at Talent Connect...LinkedIn Talent Solutions
Panel session: Diversity strategies that actually work. Alex Coward, General Manager, Organisational Development,
TAL Life. Heila Brits, Manager, Workforce Strategy, Department for Child Protection and Family Support. Erica Fitch, Customer Success Consultant, LinkedIn
Diversity recruiting continues to be a hot topic and a core piece of a company’s overall talent acquisition and talent management plan. Are you staying in front of current trends and strategies in the ANZ market? Ever wonder how to effectively build critical talent pipelines and augment your diversity strategies? Learn how different organisations have found creative, effective ways to build diversity recruiting programs and initiatives.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
Connecting to Youth: Leveraging social media for work with young communitiesAmy Sample Ward
This presentation was prepared for the Connected Generation conference on May 7, 2010, in Bristol, England. You can find details about the event at: http://connectedgeneration10.eventbrite.com/
Find more at http://amysampleward.org
Connecting Learning to the Right Systems WebinarNetDimensions
This document summarizes a webinar presentation focused on the importance of integrating learning systems with other enterprise systems. It discusses how learning is connected to various talent management systems and other business systems like finance, CRM, and ERP. The presentation notes that integration is critical for learning organizations according to research. It also provides an example of how CERN integrated its learning management system with its existing infrastructure systems using APIs.
Stories from the Frontline Tourism - 2015Kemp Edmonds
Kemp Edmonds gave a presentation on social media marketing tactics and tools. He began with an introduction and background. The presentation covered the state of social media including growth in networks, participants, and content. It discussed how social media is becoming the new front door for businesses and how marketers face new challenges in reaching audiences and driving business objectives through social. The presentation provided examples of social media marketing tactics and highlighted features of the Hootsuite platform for social media management, including offerings for different maturity levels and a hands-on demo.
This document discusses the limitations of traditional printed resource directories for connecting youth to services and proposes a new online approach. The proposed online "RYSE Portal" would allow youth to access information about housing, jobs, education and community events. It would be designed and shaped by youth with their input and feedback. The goal is to create a youth-focused online space that facilitates independence rather than just providing crisis information.
Social Media Presentation 10 Dec 2009 (1)Bob Crawshaw
The document discusses the changing landscape of communications and how organizations need to adapt. It notes that communications is now about sharing conversations and building community online through various platforms like multimedia sites, Twitter, social networks, wikis and podcasts. However, these platforms may change over time while the transition to digital communications will persist. It emphasizes that within 5 years, today's audiences and staff will expect organizations to engage with them online, so agencies need to start using social media to connect with current and future stakeholders.
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
This document discusses measuring return on investment (ROI) from social media marketing. It begins with an introduction to the author and then addresses challenges with proving social media ROI, including identifying tools, tracking data, and understanding what to measure. The document provides examples of measuring the value of a subscriber, follower, and click from email and social media campaigns. It also outlines metrics to track across the social media, email, and website funnels. The document concludes with a case study example of a $900 Facebook post that exceeded revenue and reservation goals and increased followers. It emphasizes that communicating comes before measuring and that attribution is key to determining ROI.
What Employers Want Most and Get Least from GradsPayScale, Inc.
Even though the economy is recovering, recent college graduates are struggling to find work in their chosen fields. This deck, featured in the SXSWedu panel "What Employers Want Most and Get Least from Grads," addresses the skill gap between college graduates and employer needs, and examines some of the root causes of the issue. Featuring contributions from Barnaby Dorfman, SVP of Consumer Product at PayScale; Kristen Hamilton, CEO of Koru; Tony Wagner, Expert-in-Residence at the Harvard Innovation Lab and Zach First, Senior Managing Director of The Drucker Institute.
This document summarizes a presentation on using social media for workforce and economic development. The presentation discusses what social media is, why organizations should use it, examples of how peers are using it successfully, and practical tips. Specific social media tools are examined like Facebook, communities of practice, blogs, and Twitter. Case studies show how social media helped reduce costs, engage customers, and increase visibility for Worksystems Inc. Attendees learned how to get started with social media and how to measure success and return on investment.
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
PolicyOptions.org aims to help socially conscious nonprofits overcome common information challenges related to funding, evidence, research, and collaboration by providing a solution that combines student research, a central online information hub, and relevant news delivered via email. The site seeks to increase nonprofits' access to information on funding opportunities, events, publications, news, issue briefs, models, organizations, and people in order to build the capacity of organizations and better communities. Success will require time, effort, focus, and support from users.
The document summarizes the story and mission of GovLoop, an online community for government employees. It aims to connect disparate conversations and events to help government workers collaborate and share best practices. The founder is a 3rd generation public servant who previously worked for multiple government agencies and is an innovator, award winner, speaker, and author with experience connecting people in government. The document also lists 10 ways municipalities can leverage Gov 2.0 technologies and provides examples of potential cost savings and increased revenue municipalities may achieve through digital engagement.
This document discusses how Jewish educators can adapt to operating in an "attention economy" and networked world. It emphasizes that in this new environment:
1) Relationships are paramount, and educators must build and leverage relationships to achieve their goals.
2) Information is ubiquitous, so educators must help students evaluate information and use it to further Jewish educational goals.
3) Educators need to understand their audience deeply and provide broader value in order to gain people's attention, as attention is a limited resource. They are encouraged to meet people where they are rather than expecting people to come to them.
Using Social Networking to Promote Your BusinessDeborah Krier
The document provides an overview of using social networking to promote a business. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform, it highlights statistics on user demographics and behaviors. It emphasizes the importance of having a plan that includes defining goals, target markets, actions and budget. It also stresses measuring results and revising the strategy. Tips provided include being a resource for others, combining personal and professional posts, focusing efforts and using time management tools to maintain a presence across multiple networks.
The document provides a template for creating a business case to justify investing in a social media program. It outlines sections to include such as an executive summary, opportunity overview, assumptions, business impact analysis, risks, and recommendations. The template helps make the case by providing an overview of problems solved, success factors, costs/benefits, and action plan. It aims to obtain management approval for the social media project.
Some information on how to use metrics to build out your business case to participate on social media.
This document will provide some insight into what specific things your company can do to build and maintain an online presence.
Building A Business Case For Social Media 0824-2011jonathanhcho
The document discusses building a business case for social media at the National Cancer Institute. It defines social media and new media, and explains why social media is important due to its growing user base and ability to establish brands, share information, and build relationships. It emphasizes that social media requires understanding audiences, leadership buy-in, organizational involvement, dedicated teams, and choosing appropriate tools. It also outlines risks but more benefits. The document provides guidance on developing a social media plan that considers objectives, integration, culture change, tools, measurement, and piloting approaches. It discusses governance and managing social media engagements.
The document discusses the benefits and risks of various social media platforms for businesses. It advocates taking a balanced approach to social media and committing the proper resources and expertise. While social media can help with marketing, reputation, and customer engagement, passive or improper use may undermine its impact or reflect poorly on a brand. The key is choosing the right platforms and devoting adequate staff time to develop engaging presences.
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur InteractiveEncore Media Metrics
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study.
Feedback is appreciated!
Email me if you want a .pdf.
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...Dr. Natalie Petouhoff
This document discusses how to make a business case for social media analysis by following four key steps: 1) Define business benefits and social strategy, 2) Examine project benefits, costs and ROI, 3) Determine additional benefits, and 4) Define risks and uncertainties. It emphasizes that businesses now need deep insights from social media analysis to make sound decisions and drive business actions. A quality business case should quantify benefits, costs, ROI, risks, and other key components using a template as a guide.
Can Pharma Make a Business Case for Social MediaShwen Gwee
The document discusses the potential for pharmaceutical companies to utilize social media. It outlines some of the main hurdles companies face, including regulatory concerns and lack of experience. It argues that social media is important because customers are increasingly consuming health information online. The document provides strategies for how companies can get started with social media, including listening, participating, experimenting and educating others within the company. It also discusses how to address regulatory issues and challenges in measuring return on investment from social media activities.
The document outlines how to create an effective business case. It discusses what a business case is, why they are used, and when they are required. It also covers the typical components of a business case, including the strategic context, analysis and recommendations, and management and capacity phases. The document provides details on each phase and step to guide writing a comprehensive business case. It emphasizes analyzing options, justifying recommendations, and demonstrating how the proposed investment will be managed to achieve desired outcomes. Overall, the document serves as a guide for developing a formal business case proposal to obtain funding and approval for new projects and initiatives.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Let's be friends: Blogs, microblogs, social networks, virtual worlds ... and ...Bill Sheridan, CAE
This document discusses the rise of social media and its importance for businesses. It provides an overview of popular social media platforms like blogs, microblogs, social networks and virtual worlds. It also shares statistics on how these tools are being used by young adults, teens and CPAs. The document concludes by listing various social media resources and platforms that can help businesses connect and engage with customers.
The document discusses how consumer behavior and expectations have changed on the web, necessitating new approaches to reputation management, marketing, and public relations. It emphasizes authenticity, direct communication, and social media integration over one-way propaganda. It also covers how millennials' technology use influences their preferences and behaviors.
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10Elizabeth Keserauskis
The document discusses how consumer behavior and expectations have changed on the web, requiring organizations to adopt new approaches to reputation management, public relations, and marketing. It emphasizes the importance of social media integration, engaging audiences through conversations rather than one-way broadcasts, and focusing on building trust and demonstrating value through transparency and authentic experiences online. Further, it outlines how millennials' technology behaviors have shaped expectations for personalized and interactive digital presences.
The document discusses how consumer behavior and expectations have changed on the web, requiring organizations to adopt new approaches to reputation management, marketing, PR, and web presence. It emphasizes the importance of social media integration, engaging in two-way conversations, building trust and transparency, and focusing on authenticity rather than spin or propaganda. It also covers trends in how millennials use and expect to engage with technology.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
Leverage the Power of Social Media for Your Business: Presented by CiscoSquareOne|Consulting
The document provides an overview of social media presented by Susan Burton Lowry. It discusses definitions of social media and popular platforms, industry best practices, strategic approaches and tools for social media use, and considerations for small businesses. It also addresses risks, listening strategies, and developing a social media plan and policy.
How to Apply Social Media Skills to Learning - Webinar 12-19-13BizLibrary
Ready or not, employee are working socially...
In this webinar we'll discuss how social media has changed virtually every important business discipline, and employee training and development is no exception. Consequently, the professionals charged with employee learning and development need to master some level of social media skills to meet, engage and develop a new generation of employees and a new type of organizational challenge and need.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Paul Brown
Originally presented as a webinar to the membership of OSA-The Optical Society in November of 2015. This presentation provides an overview of how to leverage social media and online tools to enhance networking and one's own visibility and brand.
Social media is changing how businesses operate and how careers are advanced. It allows people to build professional networks, monitor industry trends, find job opportunities, and showcase their expertise. While it provides many benefits, it also presents challenges like privacy issues, legal risks from user-generated content, and ensuring social media activities don't damage brands or careers. Young professionals are encouraged to use social tools strategically and develop a social media presence to further their careers.
This document discusses strategies for colleges and universities to engage prospective students through social media and relationship building. It recommends taking a relational approach to marketing by focusing on organic, responsive communications. Schools should establish a social media presence across platforms like blogs, YouTube and Facebook to start a conversation with the wired generation. Content should be relevant, stimulate discussion and go beyond just promoting the school. Staffing and resources are needed to effectively monitor and shape online discussions.
Harnessing Digital And Social Media To Become A Learning OrganizationDr. William J. Ward
The document discusses how organizations can harness digital and social media to become learning organizations. It recommends five things to do today: 1) Create conditions for learning, innovation and engagement by making social media everyone's job; 2) Encourage participation by finding experts and sharing content; 3) Set objectives, measure outputs, and incentivize/reward participation; 4) Use social bookmarking, curation and content management; 5) Strengthen teams through collaboration and group discussions. Harnessing social media requires organizations to embrace radical openness, take problems to where people already are, and energize employees through participation.
Social Media - Passing Fad or Valuable Tool - Update for NYSSCPA Higher Education Conference on March 25, 2011.
Using case studies from CPAs using social media, MACPA's experience with three major benefits - communication, marketing, and learning. Also featuring our groundbreaking work in Second Life with the AICPA Tech + Conference adn XBRL International
This document discusses the development of professional networks in the public sector and their potential to foster innovation. It presents a case study of a young professional network founded to connect peers, develop skills, and facilitate communication between management and young employees. While initial activities focused on social and developmental events, over time the network took on more impactful roles in talent management, strategy, and regional outreach. Networks allow for flexible, horizontal connections within organizations and give intrapreneurs opportunities to champion new ideas. The key is maintaining support, communication, and a focus on both short-term membership goals and long-term organizational impacts.
Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders.
Using examples from across the CPA Profession and business, Tom Hood provides guidance on tools, techniques, and people worth following.
As millennials come of age in the workplace, getting them to stick around is becoming a concern. Elements of the employment deal like organizational culture, benefits and working conditions play a critical role in retaining top performers. During this spotlight webinar, millennial branding expert Dan Schawbel will uncover the elements that lead to a clash between generations and how employers can better leverage their programs to meet the needs of the young workers.
During this webinar attendees will hear:
How total rewards contribute to employee motivation
The key factors employees look for in positions and their connection to employee retention
Comparison of workforce generations and its impact on workforce planning
Ähnlich wie Why social? The business case for social media (20)
CCH User Conference: How to Innovate When Your Boss Says NoBill Sheridan, CAE
Innovate or die, you've been told, so you've burned the midnight oil coming up with some great ideas for how your organization can beat your competition to the punch. You present them to your boss, who answers with the dreaded, "No." You know your organization's future depends on its ability to do things differently, but how do you do that when leadership blocks your path?
VHMA Annual Meeting: Anticipatory Leadership in the 'Fast Future'Bill Sheridan, CAE
Recent research says our business environment will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now imperative that leaders learn a new skill – how to accurately anticipate the future. This session will show you how to anticipate future trends and move from being a crisis manager to an opportunity manager. At the end of the session, participants will set actionable steps to elevate and accelerate their organization’s strategy.
Welcome to the Fast Future: The Anticipatory Accounting and Finance ProfessionalBill Sheridan, CAE
From the Montana Society of CPAs' Industry Conference: Recent research says our business environment will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now imperative that leaders learn a new skill – how to accurately anticipate the future. This session will show you how to anticipate future trends and move from being a crisis manager to an opportunity manager.
Leading 5 Generations in the Workplace: The Generational Secret Nobody is Tal...Bill Sheridan, CAE
You've heard it all before: Millennials want flexibility, state-of-the-art technology, career development, purpose, and meaning in their work. But really ... who doesn't want these things? This isn't a Millennial problem, a Gen Xer problem, or a Baby Boomer problem. This is an organizational problem.
Get ready for the fast future: Why anticipation is the must-have skill of tom...Bill Sheridan, CAE
According to the AICPA, the business environment of tomorrow will be characterized by "unprecedented, massive and highly accelerated change." Not surprisingly, clients are demanding that their CPAs and accountants help them deal with that change by providing future-focused, proactive advice -- but only 8 percent of CPAs say they are future-ready and even fewer say they have the time to become so. This session will examine the trends that are impacting our profession and offer three steps that CPAs and accountants can take to become future-ready.
New Jersey Society of CPAs: Personal Branding via Social MediaBill Sheridan, CAE
Thought leadership used to be reserved for best-selling authors or ivory-tower researchers. Not anymore. Social media gives us the tools to build our personal brands and turn us all into thought leaders.
The document provides tips for using social media effectively. It lists 10 things to do, such as create content, promote your brand, build connections, and engage with others. It also lists 10 things to avoid, like shunning deep work, being inauthentic, being gullible, mean, or oversharing private details. Quotes throughout emphasize the importance of lifelong learning, giving to others, being strategic and nice online.
Digital CPA 2016: Winning the Talent War in Business Process OutsourcingBill Sheridan, CAE
BPO's rise has led to new niches within the CPA profession, leaving an army of new CPA consultants in search of the competencies that will help them rule the BPO world. Offering your team the skills they need for BPO success will set your practice apart and give you a leg up in the war for new talent.
Tweet It: An Overview of How Social Media Can Enhance Your Business?Bill Sheridan, CAE
In this presentation to the AICPA's 2016 Forensic and Valuation Services Conference, Bill Sheridan makes the business case for social media and offers some advice for how to build a successful network.
The future-ready CPA: Waves of change, oceans of opportunityBill Sheridan, CAE
How can we become future ready if we don’t have enough time? Even worse is that everyone expects this pace of change to accelerate. The latest trends in research indicate we are in a period of exponential change with no signs of slowing down. So how do we stop the insanity? It’s about turning around and looking into the future waves of change coming at us instead of the shoreline, learning how to avoid being swamped by the
waves and, even better, learning how to look for the opportunities in each wave and how to ride them. The alternative is to stay stuck in the present and risk being left behind in the same change of forces accelerating before our eyes.
A crisis of competence: The 'skills gap' and what it means for businessBill Sheridan, CAE
Many young professionals are unprepared to meet the challenges posed by a changing and complex world. The reason? The “skills gap.” There’s a chasm between the skills they need to succeed and those they actually possess. Bill Sheridan examines the skills you will need to succeed going forward … and how to get them.
The document discusses how CPA firms can transition from a focus on compliance to providing strategic value and insights for clients. It identifies several trends impacting CPAs, such as increasing complexity, information overload, and the need to be proactive. The document outlines five steps CPA firms can take to become "future-ready": understanding the context of technological changes and trends, having certainty around hard trends, creating capacity, developing key competencies, and strengthening core values and beliefs. It emphasizes the importance of anticipation, strategic thinking, and continuous learning to adapt to disruptions and changing client needs.
Look, Lead, Love, Learn: Four Steps to Better Business, a Better Life, and Co...Bill Sheridan, CAE
It's a new world in the workplace. Groundbreaking shifts in regulation, demographics, leadership and technology mean that "business as usual" doesn't cut it anymore. Success today depends on our ability to collaborate, connect, innovate and inspire.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
6. Top five issues
impacting CPAs
1. Keeping up
2. Information overload
3. Doing more with less
4. Being proactive vs. reactive
5. Complexity
7. 37% have smartphones.
82% use social networking sites.
One in four uses Twitter.
It’s not technology.
Source: Pew Internet and American Life project report
Young adults and social media
8. Teens and texting
• The average
American teen
sends about 2,000
text messages
each month.
9. And what about
CPAs?92 percent on LinkedIn
78 percent on Facebook
54 percent on YouTube
47 percent on Twitter
Why?
Connect with business associates
Keep up with family and friends
Reconnect with old friends
Identify and attract new clients
Develop your personal brand
10. Hierarchy
Command / control
Experience curve
Lecturer
Push
The world is changing
From: To:
Network
Connect /collaborate
Collaboration curve
Facilitator
Pull
11. What is social media?
Social filter
Broadcasting tool
Listening agent
Networker
Teacher
What is it not?
A waste of time.
12. “Thinking about
information overload
isn’t accurately
describing the
problem. Thinking
about filter failure is.”
Clay Shirky
New York University
new media professor,
writer, and consultant
Social filter
13. Broadcasting tool
Companies that blog:
55 percent more
visitors to their official
Web sites.
97 percent more links
to their Web sites.
434 percent more
indexed pages.
20. The age of
adaptation
“The need to constantly adapt is
the new reality for many workers.”
Serial mastery
These workers “are often left to
figure out for themselves what new
skills will make them more
valuable, or just keep them from
obsolescence.”