The document discusses how blogging is an effective search marketing tool for driving organic search traffic. Some key points made include: - Up to 80% of web interactions begin with a search query. Having a blog allows businesses to target many keyword phrases and provide relevant content to searchers. - Successful blogs focus on relevance, publish content frequently on their topic, and optimize titles and keywords. This helps search engines understand what the site is about and improves search rankings. - Case studies show blogs that publish more frequently on more keyword topics see significantly more traffic than those with less content and keywords. Blogging provides a way for businesses to build credibility and earn backlinks over time through helpful content.

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2. Why Blogging is Your #1 Search Marketing Tool Chris Baggott Co-Founder and CEO Compendium Blogware

3. Source: Pew Internet & American Life Project *Not online As Much As 80% of all web interactions begin with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking

4. Website SEO PPC Campaigns 0 1,000’s Keyword Phrases Targeted Search Strategies

6. Do you want Blogs to drive search traffic?

7. The Myth of Blog Readership

8. Who’s Successful? 77% of Business Not Thrilled!

9. “ Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007 “ -it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008 The Blog Realities

10. Blogging For Search Don’t Fight It: “ Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel

13. “ By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley

18. “ Burn the thesaurus. Think about the words that people use to find you.” “ Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing

19. Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms

20. Beware of Stuffing

21. Recency/Frequency Measure the Competition

22. Recency/Frequency Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent

23. Volume/Traffic Correlation

25. Blog Volume

26. Blog Volume BJ  Details: 200 Active Clients Analyzed, February 20, 2009. On average, a client with 400 keyword blogs will see 894% more traffic than a client with 25 keyword blogs.

27. Certain Software Blogging Program Case Studies

28. Traffic

29. Visitor Trending Lifetime of Blog Program

30. PPC vs. Blog Lifetime of Blog Program

36. ROI Exact Target Roto-Rooter Local

37. Judging Relevance Is the searcher happy?

38. Hilary Lee: Fairytale Brownies

42. Thoughts & Questions? Chris: [email_address] Website: www.compendiumblogware.com