Traditional marketing doesn't allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages. Your target audience is instantly connected with you through various digital marketing channels. This presentation includes what is digital and traditional marketing , and why digital marketing is preferred over traditional marketing.

1. DIGITAL
MARKETING
V/S
TRADITIONAL
MARKETING

2. TABLE OF CONTENTS
• What is Traditional Marketing ?
• What is Digital Marketing
• Difference between Digital and
Traditional Marketing ?
• Why choose Digital Marketing ?
• Conclusion

3. WHAT IS
TRADITIONAL
&
DIGITAL
MARKETING ?

4. Traditional marketing is the process of fulfilling
the target audience’s needs using offline channels
and making a profit out of it.
Traditional marketing channels
help create credibility and build
relations among the parties
through physical contact, question
answering, suggestions, etc.
Moreover, the local audience trust
traditional marketing efforts more
than digital marketing efforts.
The traditional marketing mix
involves techniques, strategies,
and tools that don’t involve
digital channels at all. The
product, price, place, and
promotion are strategised and
executed using offline channels.
Since it’s an old form of
marketing, customers consider
it more credible than digital
marketing and often make
important decisions after being
triggered by traditional
marketing activities.

5. Almost everybody owns a smartphone
in the present day. You can easily reach
your customers via email/text message
marketing, banner ads in apps, social
media promotions, etc, and keep them
updated about your products, services,
and offers.
Digital marketing is the act of promoting and selling
products and services by leveraging online marketing
tactics such as social media marketing, search
marketing, and email marketing.
There are plenty of ways by which you
can do digital marketing like email
marketing, social media posts, content
marketing, banner ads, etc. Hence, your
responsibility is to choose an
appropriate medium and adopt proper
methods to deploy marketing activities.
It opens up a platform for you to
directly interact with the
customers. You can receive
reviews, comments, and feedback
from the customer and respond to
it to gain the customer's trust. This
will also make them feel respected
and encourage them to engage in
more business deals with you.

6. DIFFERENCE BETWEEN
DIGITAL MARKETING
AND
TRADITIONAL MARKETING

9. WHY TO
CHOOSE
DIGITAL
MARKETING ?

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