Slides from plenary session at the UK web managers conference, IWMW14. Presented at University of Northumbria, Newcastle-upon-Tyne, UK, 17 July 2014. Audience comments on Twitter tagged #iwmw14 #p6 Advertised in the conference programme (http://iwmw.org/iwmw2014/programme/) as "Marketing is Dead, Long Live UX!" I evolved the focus somewhat during writing. Hence the new title. TRANSCRIPT **************** A transcript is available on my blog: http://usability-ed.blogspot.co.uk/2014/07/whats-with-ux-in-higher-ed-iwmw2014.html