This document discusses the pros and cons of being an independent service provider and working as your own boss. It outlines the flexibility and control that comes with setting your own schedule and policies, but also the isolation, difficulty staying motivated, and business tasks like accounting that come with running a sole proprietorship. The second half provides low-cost marketing ideas for independent contractors like leveraging word of mouth, digital marketing, volunteering, trade associations, trade shows, chambers of commerce, and email marketing to build awareness and relationships.
The document provides guidance on developing an effective marketing strategy and plan for a small business. It outlines key elements to include such as defining the customer, competitors, and unique value proposition. Recommendations are given for online and offline research, branding and logo development, and low-cost marketing tactics like social media, blogging, email newsletters and community events. The summary emphasizes that targeting a niche market and maintaining focus on core marketing programs while open to new ideas are keys to achieving marketing success for small businesses.
This document provides 8 methods for B2B prospecting: 1) referrals, 2) networking, 3) seminars, 4) trade shows, 5) content marketing, 6) social media, 7) cold calling, and 8) advertising. Each method is accompanied by a brief description and recommendation for using that method to find more prospects. Overall, the document offers various strategies for business-to-business sales and marketing professionals to discover new leads and grow their sales pipelines.
This document provides an overview of small business marketing basics. It discusses the importance of marketing to attract and retain customers and introduces various marketing techniques. These include defining your brand, understanding your target audience, developing marketing strategies across different channels like websites, social media, email, advertising, and community involvement. The document emphasizes integrating marketing messages across all platforms and that effective marketing is an ongoing process.
This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.
Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event
This document discusses branding and self-marketing strategies. It emphasizes that in today's business world, individuals must market themselves as brands. Effective self-marketing involves positioning yourself as unique and valuable to potential employers or clients. The document provides tips for differentiating yourself from competition, building credibility, and leveraging technology to promote your personal brand.
The document provides guidance on developing an effective marketing strategy and plan for a small business. It outlines key elements to include such as defining the customer, competitors, and unique value proposition. Recommendations are given for online and offline research, branding and logo development, and low-cost marketing tactics like social media, blogging, email newsletters and community events. The summary emphasizes that targeting a niche market and maintaining focus on core marketing programs while open to new ideas are keys to achieving marketing success for small businesses.
This document provides 8 methods for B2B prospecting: 1) referrals, 2) networking, 3) seminars, 4) trade shows, 5) content marketing, 6) social media, 7) cold calling, and 8) advertising. Each method is accompanied by a brief description and recommendation for using that method to find more prospects. Overall, the document offers various strategies for business-to-business sales and marketing professionals to discover new leads and grow their sales pipelines.
This document provides an overview of small business marketing basics. It discusses the importance of marketing to attract and retain customers and introduces various marketing techniques. These include defining your brand, understanding your target audience, developing marketing strategies across different channels like websites, social media, email, advertising, and community involvement. The document emphasizes integrating marketing messages across all platforms and that effective marketing is an ongoing process.
This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.
Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event
This document discusses branding and self-marketing strategies. It emphasizes that in today's business world, individuals must market themselves as brands. Effective self-marketing involves positioning yourself as unique and valuable to potential employers or clients. The document provides tips for differentiating yourself from competition, building credibility, and leveraging technology to promote your personal brand.
If you approach Social Media the right way, you can build many relationships that could be crucial to your business growth and success..
Social Media selling is all about the "two people getting to know each other and starting up a conversation that might go where" kind of selling.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Here's the presentation from Thursday with some extra links added! Let me know if there's any more you need to know on LinkedIn here! http://uk.linkedin.com/in/mirandabishop/
The four must have traits k sexton general presentation 10-24_2013Kyle Sexton
This document summarizes a presentation about the four must-have traits of tomorrow's membership organizations: 1) Service and sell memberships with the latest technology, 2) Engage members without requiring in-person participation, 3) Allow members to choose their investment level, and 4) Teach members how to talk about their organization. The presentation discusses challenges modern organizations face and strategies to address them, including using online tools to standardize sales processes and communicate more effectively with members.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
This document provides information on branding and organizational branding. It discusses defining a brand character, developing a brand, communicating a brand to different audiences, and choosing branding strategies. It emphasizes the importance of consistency in branding and connecting with customers emotionally. It also outlines steps to develop a brand including identifying the target audience and their priorities and tailoring messages accordingly. Finally, it discusses implementing tiered membership structures and pricing to emphasize value and accommodate different levels of involvement.
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
This document discusses branding and marketing strategies for organizations. It defines branding as going beyond just a name or logo to represent a consistent set of visuals, language, and messaging. The document outlines steps to develop an organizational brand such as identifying target audiences, their needs and hot buttons. It also discusses communicating the brand through appealing to different learning styles, considering competitors, generating referrals, and justifying purchases. Overall, the document provides guidance on understanding audiences and building a brand identity through consistent messaging.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...careerforum
This document discusses networking and provides tips for effective networking. It contains the following key points in 3 sentences:
1. The author believes networking is important for business success and advises attendees to devote more time to networking and less to unproductive activities like internet searching.
2. Effective networking involves identifying networking opportunities, preparing with business cards and an elevator pitch, actively listening and finding common ground with contacts, and following up promptly after events.
3. The author recommends identifying strategic alliance partners who can refer business and reinforce your relationship with clients, and emphasizes that sales success depends on transferring enthusiasm to prospects.
This document discusses using social media as part of a sales and marketing plan to connect with potential customers and generate new business opportunities. It recommends businesses establish a presence on social media, engage in conversations to add value, watch others in their field for ideas, and find resources to participate. The key message is that social media is not extra or a fad, but rather an essential part of connecting with audiences and having all the business a company wants.
The document discusses lead nurturing and developing lead nurturing tracks. It defines lead nurturing as consistent dialogue with potential customers regardless of their readiness to purchase. It recommends defining an ideal customer profile including criteria like industry, revenue, and trigger events. A universal lead definition should allow leads to be scored and prioritized. Developing lead nurturing tracks involves communicating differently with contacts at different stages of the sales process, like sending reports and invitations to events. Tracking interactions history is also suggested to manage the nurturing process.
The 10 Golden Rules of Personal BrandingMySpeedHub
This document provides 10 golden rules for personal branding:
1. Focus on having a clear, consistent message and sticking to your niche.
2. Be authentic and genuine in your branding to build trust with your audience.
3. Tell a story about yourself and your brand to engage your target audience.
4. Maintain consistency across all aspects of your branding over time.
5. View failures as learning opportunities to help strengthen your personal brand.
This document discusses the importance of social selling and personal branding on LinkedIn. It notes that social media has changed how customers research and buy products/services. It recommends that everyone, from C-level to frontline employees, leverage LinkedIn to share knowledge, build connections, and promote their personal brand in a buyer-centric way. Doing so can help drive opportunities and sales in today's business environment where traditional sales roles are changing. The document outlines specific actions people can take to get started with social selling and personal branding on LinkedIn.
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
The document discusses developing a personal brand through creating a personal brand vision statement, defining what you stand for and your area of expertise. It emphasizes the importance of consistency across online and in-person platforms to effectively communicate your personal brand. The personal brand statement of Samantha Dennis, president of Red Shoes PR, is provided as an example.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
The document discusses the evolution of marketing from traditional to integral marketing. It notes that integral marketing includes both traditional and online marketing techniques. It argues that the best practice is to build communities and engage in conversations rather than just pushing messages out. It recommends several content types like blogs, podcasts, videos and news releases to start conversations and build authority through search engine optimization.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
If you approach Social Media the right way, you can build many relationships that could be crucial to your business growth and success..
Social Media selling is all about the "two people getting to know each other and starting up a conversation that might go where" kind of selling.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Here's the presentation from Thursday with some extra links added! Let me know if there's any more you need to know on LinkedIn here! http://uk.linkedin.com/in/mirandabishop/
The four must have traits k sexton general presentation 10-24_2013Kyle Sexton
This document summarizes a presentation about the four must-have traits of tomorrow's membership organizations: 1) Service and sell memberships with the latest technology, 2) Engage members without requiring in-person participation, 3) Allow members to choose their investment level, and 4) Teach members how to talk about their organization. The presentation discusses challenges modern organizations face and strategies to address them, including using online tools to standardize sales processes and communicate more effectively with members.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
This document provides information on branding and organizational branding. It discusses defining a brand character, developing a brand, communicating a brand to different audiences, and choosing branding strategies. It emphasizes the importance of consistency in branding and connecting with customers emotionally. It also outlines steps to develop a brand including identifying the target audience and their priorities and tailoring messages accordingly. Finally, it discusses implementing tiered membership structures and pricing to emphasize value and accommodate different levels of involvement.
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
This document discusses branding and marketing strategies for organizations. It defines branding as going beyond just a name or logo to represent a consistent set of visuals, language, and messaging. The document outlines steps to develop an organizational brand such as identifying target audiences, their needs and hot buttons. It also discusses communicating the brand through appealing to different learning styles, considering competitors, generating referrals, and justifying purchases. Overall, the document provides guidance on understanding audiences and building a brand identity through consistent messaging.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
Jim Rochford\'s "If You Don\'t Like Networking, You Must Like Cold Calli...careerforum
This document discusses networking and provides tips for effective networking. It contains the following key points in 3 sentences:
1. The author believes networking is important for business success and advises attendees to devote more time to networking and less to unproductive activities like internet searching.
2. Effective networking involves identifying networking opportunities, preparing with business cards and an elevator pitch, actively listening and finding common ground with contacts, and following up promptly after events.
3. The author recommends identifying strategic alliance partners who can refer business and reinforce your relationship with clients, and emphasizes that sales success depends on transferring enthusiasm to prospects.
This document discusses using social media as part of a sales and marketing plan to connect with potential customers and generate new business opportunities. It recommends businesses establish a presence on social media, engage in conversations to add value, watch others in their field for ideas, and find resources to participate. The key message is that social media is not extra or a fad, but rather an essential part of connecting with audiences and having all the business a company wants.
The document discusses lead nurturing and developing lead nurturing tracks. It defines lead nurturing as consistent dialogue with potential customers regardless of their readiness to purchase. It recommends defining an ideal customer profile including criteria like industry, revenue, and trigger events. A universal lead definition should allow leads to be scored and prioritized. Developing lead nurturing tracks involves communicating differently with contacts at different stages of the sales process, like sending reports and invitations to events. Tracking interactions history is also suggested to manage the nurturing process.
The 10 Golden Rules of Personal BrandingMySpeedHub
This document provides 10 golden rules for personal branding:
1. Focus on having a clear, consistent message and sticking to your niche.
2. Be authentic and genuine in your branding to build trust with your audience.
3. Tell a story about yourself and your brand to engage your target audience.
4. Maintain consistency across all aspects of your branding over time.
5. View failures as learning opportunities to help strengthen your personal brand.
This document discusses the importance of social selling and personal branding on LinkedIn. It notes that social media has changed how customers research and buy products/services. It recommends that everyone, from C-level to frontline employees, leverage LinkedIn to share knowledge, build connections, and promote their personal brand in a buyer-centric way. Doing so can help drive opportunities and sales in today's business environment where traditional sales roles are changing. The document outlines specific actions people can take to get started with social selling and personal branding on LinkedIn.
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
The document discusses developing a personal brand through creating a personal brand vision statement, defining what you stand for and your area of expertise. It emphasizes the importance of consistency across online and in-person platforms to effectively communicate your personal brand. The personal brand statement of Samantha Dennis, president of Red Shoes PR, is provided as an example.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
The document discusses the evolution of marketing from traditional to integral marketing. It notes that integral marketing includes both traditional and online marketing techniques. It argues that the best practice is to build communities and engage in conversations rather than just pushing messages out. It recommends several content types like blogs, podcasts, videos and news releases to start conversations and build authority through search engine optimization.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
HubSpot User Group Stockholm - Inbound CampaignNikita Smits
This document provides information and best practices for developing an inbound marketing campaign. It begins by defining an inbound campaign as a strategy that aligns marketing channels around a goal using integrated, multi-channel tools. It then discusses starting with buyer personas to understand target audiences, developing relevant offers, promoting content across channels, and measuring campaign performance against goals. The key aspects covered include developing buyer personas, creating and curating relevant content, using email segmentation, optimizing social media and blogging, and aligning marketing and sales metrics.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
8 ways to boost sales of your small business serviceszubeditufail
This document provides 8 tips for boosting sales for small businesses services: 1) Narrow your target market to focus on a specific audience, 2) Become an expert in your field through blogging, workshops and sharing information, 3) Rank your existing customers and prospects to identify the most profitable and satisfied to focus your sales efforts, 4) Showcase what differentiates your business from competitors, 5) Ensure your messaging and branding matches your target audience, 6) Sell additional services and products to existing satisfied customers through loyalty programs, 7) Have marketing plans tailored for each stage of the sales cycle, and 8) Optimize the sales conversion process through guided selling that provides value to prospects at each stage.
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Membership Development - Regional Chamber MeetingKyle Sexton
This document provides information on branding and organizational branding. It discusses defining a brand character, developing a brand, communicating a brand to different audiences, and choosing branding strategies. It emphasizes that branding requires consistency in messaging, visual identity, and communications. It also notes that branding is about creating emotional connections with customers and audiences. The document provides tips on targeting audiences, developing brand messages, and using testimonials and referrals to strengthen a brand.
Howtorunaninboundcampaign hug helsinki nikitaNikita Smits
This document provides guidance on developing an inbound marketing campaign in 5 steps:
1. Define the campaign goal and target personas. Campaigns should be person-centered.
2. Identify buyer personas to focus content and understand motivations. Personas are fictional representations of ideal customers.
3. Develop offers such as content, resources or products aligned to personas' goals and challenges.
4. Promote offers through multiple integrated channels like email, social media, blogs optimizing for engagement.
5. Measure performance against goals for leads, conversions through analytics and alignment with sales.
Axis Global Partners and Leading Results hosted a webinar on social media marketing strategies. Dan Kraus of Leading Results discussed how marketing has changed from outbound interruption to inbound attraction. He emphasized the importance of using new tools like social media, blogs, and content to attract potential customers and get them to know, like, and trust a business. Kraus also stressed listening on social media to find leads, enhance credibility, and monitor competitors, providing examples of tools to use for social listening. The presentation concluded with next steps businesses can take to start engaging on key social media sites.
This document discusses how to raise your brand profile through effective branding and marketing strategies. It defines what a brand is - the emotional connection people feel with an organization based on their interactions and impressions. It emphasizes that brands are defined by individuals, not companies alone. It also highlights why branding is important to manage the impressions people have and ensure they are positive. The document then provides tips on how to raise a brand profile, such as creating a clear proposition, understanding unique selling points, defining target audiences, choosing appropriate communication tools, developing partnerships, and increasing brand awareness over time.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
A day in the life of a LinkedIn social sellerBlack Marketing
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Ähnlich wie What's it Like to Be Your Own Boss? (20)
Prescriptive analytics BA4206 Anna University PPTFreelance
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Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
What's it Like to Be Your Own Boss?
1. W H AT I S I T L I K E T O B E Y O U R O W N B O S S ?
THE INDEPENDENT
BUSINESS CONTRACTOR
PROMOTION
NOTIONS
2. PRESENTED BY:
Sheila Gregory
Corporate Communications Professional
Social Media Strategist
promotion.notions2@gmail.com
sensationalwriters.wordpress.com
2
11. INDEPENDENT SERVICE PROVIDER
CONS
Becoming too successful all at once.
How to get all the work done and still
provide excellent customer service
with only you or few employees.
13. INDEPENDENT SERVICE PROVIDER
CONS
You must spend time on business requirements not
directly associated with the daily work that you enjoy.
• Banking
• Billing / Invoicing
• Accounting
• Income Tax
• Sales
• Marketing
14. C H E A P & E A S Y I D E A S F O R T H E
I N D E P E N D E N T B U S I N E S S C O N T R A C T O R
MARKETING YOUR
BUSINESS
PROMOTION
NOTIONS
15. “HARD” BUSINESS OBJECTIVES
Have you set these “hard” business
objectives
to carry out your marketing, for example?
• Get more foot traffic (for stores)
• Get more orders or paying clients
Are you trying to go from A to Z in one step?
16. YOUR BUSINESS OBJECTIVES
There’s a whole lot of B to Y in between.
That’s where most of the marketing takes place.
You cannot go directly from A to Z
17. KNOW, LIKE, TRUST
• Building your brand
• Raising awareness
• Developing relationships
• Building trust
18. B TO Y OBJECTIVES
Your B to Y marketing plan will get you
from A to Z:
Set intermediate objectives
That will help your target get to
know, like, and trust you.
19. MARKETING TACTICS
• Word of Mouth
• Digital Marketing
• Volunteering
• Professional Associations
• Trade Shows
• Chambers of Commerce
• Email marketing
23. PROFESSIONAL ASSOCIATIONS
• Find a trade or professional
association relevant to your business
• Subscribe to their newsletters
• Go to their workshops & meetings
24. PROFESSIONAL ASSOCIATIONS
• Become a member if there’s a good fit
• That may allow for discounted ads or
getting listed in their directory for free
• Work hard to establish a reputation as
a reliable, hard working person
25. TRADE SHOWS
• Exhibiting not necessary when you
first start out
• Attend shows related to your
business and look for business
partnerships
26. TRADE SHOWS
• If you have something in common,
chat with exhibitors about their
businesses and make friends
• If appropriate, offer a plan to cross
promote complementary businesses
or fulfill some need they may have
27. CHAMBERS OF COMMERCE
• Attend a free breakfast meeting -
usually offered to introduce yourself
• Become a member if it’s a good fit
and get a link on their website
• Help other business people – give
advice or tips where you’re the expert
28. CHAMBERS OF COMMERCE
• Look for complementary businesses to
develop partnerships or cross promote
• Provide referrals for other business
owners
• Do a presentation – how your business
helps others (re-use your presentation
at Rotary Club, Optimist Club, etc.)
29. EMAIL MARKETING
• Build your list of contacts
• Everywhere you go, ask for contact’s
business cards
• Get permission, “May I send you an
email occasionally?”
31. EMAIL MARKETING
Free account up to:
• 2,000 subscribers, and up to
• 2,000 emails / day or
• 12,000 emails / month
32. EMAIL MARKETING
Create and send something special
exclusively for those on your list:
• Your take on news related to business
• Industry announcements or roundups
• Must be something the target finds valuable
• Discount coupon or a way to collect reward
points
34. EMAIL MARKETING
Keep building your list:
Create a landing page
Offer something of value in
exchange for people subscribing to
your list
Promote your landing page on
social media
35. EXERCISE
1. Find an organization that complements your business:
• Trade Association
• Charitable Organization
• Chamber of Commerce
• Potential business partner
2. Find an activity to get involved in that organization:
• Volunteer to work at a trade show
• Sponsor a charity event & attend
• Offer to write an article or blog post
• Offer to give a presentation
• Serve on a board or executive committee
I am a Corporate Communications professional and have been in Digital Marketing for several years concentrating on content marketing. Most of the service I’ve provided was writing web pages and blog posts to enhance search engine optimization for my clients’ websites.
Going forward, because of my expertise is in Social Media, I plan to start promoting Social Media Strategy development as my main service. I can do the actual day-to-day social media management too, but would rather focus on strategy and communications planning alone. So that’s where I’m headed in 2019.
My email and website are here at the bottom and I have business cards here for those who want them.
Now, I’ll be posting this presentation on SlideShare and providing a link to Aasma after. I hope she’ll share that with you, so you don’t have to write anything down today, unless taking notes is something that helps you.
No wasted time on office politics
or
chit chat
Some might consider the lack of chit chat to be one of the CONS …
It depends on your personality but you might think of being on your own as very lonely,
With no one to bounce ideas off of, no one to socialize with
Getting motivated is one of my biggest problems with being an independent.
It’s so easy to say “I need a break” and go play with the cat or go look in the fridge.
You might have to play little tricks on yourself – like sometimes I pretend I have an earlier deadline than I do.
Or I’ll tell myself I can go to Starbucks if I finish writing an article by early afternoon.
I often don’t know where the time goes.
It has a magical way of disappearing when you starting surfing your social media accounts, doesn’t it?
Now here’s a problem I hope you’ll all have:
Some businesses take off so quickly that they get too much business all at once and have no way of doing all the work.
And don’t forget that you must guard your reputation by providing excellent customer service.
Don’t let anything slip through the cracks just because you’re busy.
If you’re swamped, how do you do that by yourself or only a few employees?
A WORD OF WARNING:
Don’t move too fast to hire employees, because when starting up if business you never know if it’s going to be sustainable.
One way to deal with too much success is to take on a subcontractor or partner with a similar business who might take your overflow work.
That can help in both ways, as you might be able to take on some of their overflow when you’re not so busy.
You didn’t have to worry about this when you worked for someone else, did you?
You also need to learn about these areas of business which can take a lot of time away from doing the actual work.
When I start a social media marketing strategy for business owners, I usually start by asking what their objectives are, what do they want to accomplish. I first try to understand where they are in their business right now (Point A) and find out where they want to be (Point Z).
Most say the objective is to get more sales, or more foot traffic into a store. They are expecting to instantly jump from Point A to Z in one step.
But marketing is not sales. A marketing plan or strategy is a series of steps that prepares potential clients to become aware, like and trust your business so they will be receptive to the idea of buying your product or service when their need arises.
When you’re starting out, you have to spend a lot of time on getting people to KNOW, LIKE, and TRUST you and your products or services.
That’s because it’s been estimated that 90 % of the time, people buy something from someone they KNOW, LIKE, & TRUST.
So what follows now is a number of things you can do to market your company, some of which are free and some cost money but can be done at pretty low costs. You’ll see that most of these activities have nothing to do with sales because they fall into the B to Y objectives. They are ways to get others to KNOW, LIKE, AND TRUST you and your products or services.
You can start to build your marketing plan by setting some objectives and using the following tactics.
If you already have clients, there is nothing like the value of excellent customer service to build your reputation. Protect your business reputation like it is gold. Repeat clients are your most valuable asset.
*Online reviews are the modern digital word-of-mouth advertising with 67% of consumers reporting that their purchasing decisions were influenced by online reviews.
If you have a have a store or come in contact with your customers, prepare cards to hand out asking for a review on Facebook, Yelp or wherever you have a digital presence. If you contact your clients only online, include a line in your email signature or on your invoices telling them how to provide a review.
*https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews
Your website is up, but is anyone visiting?
Blogging for:
Search Engine Optimization
Content Marketing
Does social work anymore? Organic vs paid exposure
CHARITABLE VOLUNTEERING
Do the front line work at a charity and get to know people.
*82% of consumers consider corporate social responsibility as an important factor when making purchasing decisions.
If you feel passionate about the cause, make it your corporate social responsibility to support the organization –
You can support their social media, sponsor their events or become a donor, and share your goodwill on your own website and social media.
Serve as a board director. You might have some expertise related to business to offer (e.g. waste reduction or environmental protection)
*https://www.entrepreneur.com/article/226974
PROFESSIONAL VOLUNTEERING
Find a trade or professional association relevant to your business
Subscribe to their newsletters
Go to their workshops & meetings
You might be able to write an article for their trade publication or blog
Provide referrals for your professional contacts – they may do the same
Your professional association might put on a trade show. Make sure you attend and volunteer to set up or do a presentation.
You’ll get known for being helpful and bond with people in your industry.
You can even take an executive position in your association - you’ll get known for what you do.
If you don’t have a professional association, you can still attend trade shows:
Do a Google search on: Eventbrite Free Trade Shows Toronto
Look for events where you might find like-minded business people or an industry that complements the one you’re into.
Example:
One of my friends is a wedding photographer. There are plenty of things a bride will need to purchase besides photography – flowers, the dress, decorations, jewellery, hairstyling etc. She approached brick and mortar businesses that might service brides to be, and asked if they’d like to form a marketing partnership and set up a draw for something free.
She asked them to put out a bowl to collect business cards to be in a draw for a free half hour photography session when clients paid for flower arrangements for their wedding.
In return, she did something to promote the flower business – on her website, she created a discount offer from the flower shop when clients booked a wedding with her.
On an even simpler level, you can do the same thing with your social media – you can approach complementary businesses about cross promoting each other on your social media pages. You post a link to their page and they post one to yours.
You can even find some Instagram groups where the members agree to like and comment on each others posts to help boost exposure.