Social media has become an integral part of our lives. It is used to connect people, share news, and promote businesses. It has also become a platform for expressing opinions, raising awareness, and creating movements.
This document provides an overview of social media. It begins with an introduction defining social media as internet-based platforms that promote sharing of information. Examples given include Facebook, Twitter, and Instagram. The document then discusses how social media works by allowing users to create profiles and share content. Both advantages and disadvantages of social media for students are presented. Advantages include staying connected and sharing information, while disadvantages include addiction and cyberbullying. In conclusion, whether social media has more pros or cons depends on how each individual user engages with it.
What is social media
What are the business applications of social media?
What are the challenges of social media?
What are the different types of social media?
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples of social media include Facebook, Twitter, and Instagram. The document outlines the key types of social media and how they work. It discusses both the advantages and disadvantages of social media for students and businesses.
This presentation provides an overview of social media, including what it is, how it works, examples of different types of social media platforms, and how businesses and students can utilize social media. It defines social media as internet-based platforms that promote sharing of information, and lists common types like Facebook, Twitter, and Instagram. The presentation also outlines the functions of social media, both benefits like improved communication and connections, as well as potential disadvantages like distraction.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples include Facebook, Twitter and Instagram. It discusses how social media works by users creating profiles and sharing content. The document also covers the different types of social media, their functions, and advantages and disadvantages of social media for students and businesses.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples include Facebook, Twitter and Instagram. It then covers how social media works, types of social media like social networks and media sharing, advantages like low cost advertising, and disadvantages like needing resources for management. The conclusion discusses how social media can improve perception and save time and money for organizations.
This document provides an overview of social media. It begins with an introduction defining social media as internet-based platforms that promote sharing of information. Examples given include Facebook, Twitter, and Instagram. The document then discusses how social media works by allowing users to create profiles and share content. Both advantages and disadvantages of social media for students are presented. Advantages include staying connected and sharing information, while disadvantages include addiction and cyberbullying. In conclusion, whether social media has more pros or cons depends on how each individual user engages with it.
What is social media
What are the business applications of social media?
What are the challenges of social media?
What are the different types of social media?
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples of social media include Facebook, Twitter, and Instagram. The document outlines the key types of social media and how they work. It discusses both the advantages and disadvantages of social media for students and businesses.
This presentation provides an overview of social media, including what it is, how it works, examples of different types of social media platforms, and how businesses and students can utilize social media. It defines social media as internet-based platforms that promote sharing of information, and lists common types like Facebook, Twitter, and Instagram. The presentation also outlines the functions of social media, both benefits like improved communication and connections, as well as potential disadvantages like distraction.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples include Facebook, Twitter and Instagram. It discusses how social media works by users creating profiles and sharing content. The document also covers the different types of social media, their functions, and advantages and disadvantages of social media for students and businesses.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples include Facebook, Twitter and Instagram. It then covers how social media works, types of social media like social networks and media sharing, advantages like low cost advertising, and disadvantages like needing resources for management. The conclusion discusses how social media can improve perception and save time and money for organizations.
This document provides an overview of social media, including what it is, examples of social media platforms, types of social media, how it works, functions and business applications. It discusses how social media allows people to connect globally and shares information. Key types include social networks, media sharing, bookmarking and news sites. Functions include identity, conversations, sharing, relationships and groups. Both advantages like brand visibility and disadvantages like resource commitment are outlined.
This document provides an overview of social media. It defines social media as internet-based platforms that promote sharing of information. Some examples given are Facebook, Twitter, and Instagram. The document then discusses how social media works, types of social media like social networks and media sharing, functions of social media like identity and relationships, and applications for business including social media marketing and analytics. Potential advantages and disadvantages of social media for both students and businesses are outlined.
This is ppt which says you how social media is empacting humans life humans relationship and how it is creating the distance between people and breaking the human emotions.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
This document discusses social media, including what it is, how it works, examples of different types of social media platforms, and its advantages and disadvantages. Social media allows people to connect and share information online through profiles and feeds. While it can help businesses connect with customers and reduce costs, overuse or ineffective use of social media can damage brands if not properly managed.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
Social media provides important benefits for both individuals and businesses. It allows users to stay connected with friends and family, share their lives, and find entertaining content. For businesses, social media enables direct contact with target audiences, helps increase popularity and traffic, and allows brands to create a lasting impression. The widespread use and accessibility of social media have made it an integral part of modern life.
This document provides an overview of creating an effective social media strategy. It discusses:
- Listening to the existing social media landscape and conversations around your brand before developing a strategy.
- Analysing your brand, marketing challenges, competitors' activities, and influencers.
- Setting SMART objectives and key performance indicators to measure success.
- Creating an action plan that includes roles, tools, activity frequency, conversation plans, and guidelines.
- Implementing the strategy and regularly reviewing performance against objectives.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
This document discusses the impacts of social media on modern businesses. It defines social media and provides examples of popular social networking sites. Both positive and negative impacts are covered. The positive impacts include lower advertising costs, more targeted audiences, easy analysis of marketing performance, and enhanced reach. However, social media can also negatively impact businesses by reducing employee productivity and relations if not managed properly. It also discusses how social media affects customer relationships and feedback.
The document discusses social media marketing and provides definitions and examples of social media. It examines how social media has become a need according to Maslow's hierarchy of needs. Specifically, it analyzes how social networking sites like Facebook fulfill the need for belonging and esteem, while blogs and websites allow for self-realization. The document also outlines the scope of the study, focusing on social videos like YouTube and social networks like Facebook, Twitter, and LinkedIn to understand how marketers can use these platforms to reach customers.
This document provides an overview and agenda for a course on beginning social media for media professionals. The key points are:
1) The course will cover major social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how media professionals can use them for engagement, managing networks and delivering quality content.
2) The goals are to understand how and why social media is used, establish an online brand, and adapt to changing tools.
3) Engagement and quality content are emphasized, and examples are given of how social media is used for citizen journalism, marketing, and emergency response.
This document discusses the increasing importance of social media in human resources. It notes that over 75% of companies are using or planning to use social media like LinkedIn, Twitter and Facebook for recruiting. Social media allows for more efficient recruiting by accelerating the process from posting jobs to sourcing candidates. It also discusses how social media can be used for talent acquisition, onboarding new employees, knowledge sharing and building internal social capital.
Social media allows for the democratization of information and the formation of relationships. It transforms consumers from passive readers into active publishers. Companies must understand social media's key aspects like being user-generated and highly accessible in order to successfully leverage social media for marketing. Building relationships and sharing content are essential to social media engagement.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
This document provides an overview of social media, including what it is, examples of social media platforms, types of social media, how it works, functions and business applications. It discusses how social media allows people to connect globally and shares information. Key types include social networks, media sharing, bookmarking and news sites. Functions include identity, conversations, sharing, relationships and groups. Both advantages like brand visibility and disadvantages like resource commitment are outlined.
This document provides an overview of social media. It defines social media as internet-based platforms that promote sharing of information. Some examples given are Facebook, Twitter, and Instagram. The document then discusses how social media works, types of social media like social networks and media sharing, functions of social media like identity and relationships, and applications for business including social media marketing and analytics. Potential advantages and disadvantages of social media for both students and businesses are outlined.
This is ppt which says you how social media is empacting humans life humans relationship and how it is creating the distance between people and breaking the human emotions.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
This document discusses social media, including what it is, how it works, examples of different types of social media platforms, and its advantages and disadvantages. Social media allows people to connect and share information online through profiles and feeds. While it can help businesses connect with customers and reduce costs, overuse or ineffective use of social media can damage brands if not properly managed.
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
Social media provides important benefits for both individuals and businesses. It allows users to stay connected with friends and family, share their lives, and find entertaining content. For businesses, social media enables direct contact with target audiences, helps increase popularity and traffic, and allows brands to create a lasting impression. The widespread use and accessibility of social media have made it an integral part of modern life.
This document provides an overview of creating an effective social media strategy. It discusses:
- Listening to the existing social media landscape and conversations around your brand before developing a strategy.
- Analysing your brand, marketing challenges, competitors' activities, and influencers.
- Setting SMART objectives and key performance indicators to measure success.
- Creating an action plan that includes roles, tools, activity frequency, conversation plans, and guidelines.
- Implementing the strategy and regularly reviewing performance against objectives.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
This document discusses the impacts of social media on modern businesses. It defines social media and provides examples of popular social networking sites. Both positive and negative impacts are covered. The positive impacts include lower advertising costs, more targeted audiences, easy analysis of marketing performance, and enhanced reach. However, social media can also negatively impact businesses by reducing employee productivity and relations if not managed properly. It also discusses how social media affects customer relationships and feedback.
The document discusses social media marketing and provides definitions and examples of social media. It examines how social media has become a need according to Maslow's hierarchy of needs. Specifically, it analyzes how social networking sites like Facebook fulfill the need for belonging and esteem, while blogs and websites allow for self-realization. The document also outlines the scope of the study, focusing on social videos like YouTube and social networks like Facebook, Twitter, and LinkedIn to understand how marketers can use these platforms to reach customers.
This document provides an overview and agenda for a course on beginning social media for media professionals. The key points are:
1) The course will cover major social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how media professionals can use them for engagement, managing networks and delivering quality content.
2) The goals are to understand how and why social media is used, establish an online brand, and adapt to changing tools.
3) Engagement and quality content are emphasized, and examples are given of how social media is used for citizen journalism, marketing, and emergency response.
This document discusses the increasing importance of social media in human resources. It notes that over 75% of companies are using or planning to use social media like LinkedIn, Twitter and Facebook for recruiting. Social media allows for more efficient recruiting by accelerating the process from posting jobs to sourcing candidates. It also discusses how social media can be used for talent acquisition, onboarding new employees, knowledge sharing and building internal social capital.
Social media allows for the democratization of information and the formation of relationships. It transforms consumers from passive readers into active publishers. Companies must understand social media's key aspects like being user-generated and highly accessible in order to successfully leverage social media for marketing. Building relationships and sharing content are essential to social media engagement.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
Ähnlich wie What is social media and its advantages and disadvantages .pptx (20)
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. Content
Introduction
What is Social media?
Why Social media is important in our life?
How social media works
Some Examples of social media
Types of social media
3. Content Cont.
7 function of social media
Is social media good or bad for students?
Business applications of social media
Advantages
Disadvantages
Conclusion
4. Introduction
Social media is medium that is growing quite prevalent nowadays because of
its user-friendly characteristics.
Social media platforms like Facebook ,Twitter, Instagram, etc are allowing
people to unite with each other across distances.
In other words, the entire world is a just one touch finger touch away and
wholly thanks to social media.
5. What is Social Media?
Social Media can be defined as an array of internet-based platforms, which
promotes and enhance the sharing of information.
Some of the most common types of social media are websites and applications
focused to microblogging, forums, social bookmarking, social creation, social
networking and Wikipedia. conclusion
6. Why Social Media is important in our
life?
Social Media can be defined as an array of internet-based platforms, which
promotes and enhance the sharing of information.
Some of the most common types of social media are websites and
applications focused to microblogging, forums, social bookmaking, social
creation, social networking and Wikipedia. Conclusion
7. How Social Media Works
Social media sites start with a user creation a profile, usually by providing a
name and an email address.
Once a profile has been created, users can create and share content. For
instance, an Instagram user with a new account can take picture and share it
on their profile with a caption.
Social Media often uses “feeds” that allow users to scroll through content
8. Types of Social Media
1. Social News
The users are allowed to post news links to the outside articles on the social
news websites. A most prominent example of this types of social media
channel is reddit
2 Social Networks
The users are allowed to connect and share with the people having similar
interests and backgrounds on a social networking website. The most example
of a social networking site is facebook.
9. Types of Socail Media Cont….
3 Media Sharing
The users can share different types of media such as video and photos on the
media share websites. The most popular media sharing website in the world is
youtube.
4 Bookmarking sites
The users are allowed to save and organize links to several online websites
and resources on these website. The most popular bookmarking site in the
world is stumble upon
10. 7 functions of social media ?
Identity
Conversations
Sharing
Presence
Relationships
Reputation
Groups
11. Is social media good or bad for students?
School students are very young and their minds are not much developed
hence they cannot differentiate between good and bad
They can easily get influenced and distracted. It might also lead to biased,
prejudiced view about people or issues they hardly have any knowledge of.
12. Business applications of social media
Social media analytics the practice of gathering data from blogs and social
media websites and analyzing that data to make business decisions. The most
common use of social media analytics is to mine customer sentiment to
support marketing and customer service activities
Social CRM (customer relationship marketing) can be a powerful business tool.
For example, establishing a Facebook page allows people who like brand to
like their page, which creates avenues for communication, marketing and
networking.
13. Business applications of Social Media
Cont…
Social media marketing (SMM) takes advantages of social networking to help a
company increase brand exposure and broaden customer reach. The goal is
usually to crate content compelling enough that users will share it with their
social networks.
Enterprise social networking allows a company to connect individuals who
share similar business interests or activities. Internally, social tools can help
employees accessed information and resources they need to work together
effectively and solve business problem.
14. Advantages
Compelling and relevant content will grab the attention of potential
customers and increase brand visibility
you can respond almost instantly to industry developments and become
heard in your field
It can be much cheaper than traditional advertising and promotional activities
Social content can indirectly boots links to website content by appearing in
universal search results, improving search traffic and online sales
15. Disadvantages
You will need to commit resources to managing social media presence,
responding to feedback and producing new content
It can be difficult to quantify the return on investment and the value of one
channel over another.
Ineffective use- for example, using the networking to push for sales without
engaging with customers, or failing to respond to negative feedback- may
damage your reputition.
16. Conclusion
The use of social media aims to improve public perception, but the Trust’s
campaigns have also shown saving in time and money.
For example, each recruitment campaign by the Trust used to take about 53
days and cost around $2,400 per person hired. By using social media, costs
have now been reduced to about $800 per person hired and the time taken to
recruits is down to 42 days.