Performance Marketing Explained by Ardi Kemara Pradipta, Founder of Infikeys. This innovative approach to online advertising ensures advertisers pay only for concrete results, such as sales or leads. It merges action-based payment with digital channels like SEM and social media, emphasizing measurable outcomes and real-time optimization. Essential for startups seeking cost-effective marketing, SMEs aiming for strategic growth, and large corporations looking for data-driven advertising solutions, it offers a roadmap for efficient spending with a strong focus on ROI. Businesses benefit from targeted advertising, reduced financial risks, and adaptable strategies in the fast-evolving digital landscape. Who Needs This & Why: Startups: For efficient use of limited budgets and clear ROI. SMEs: To strategically grow and compete effectively. Large Corporations: For maximizing returns and informed decision-making.

1. What is Performance
Marketing and How is it
Changing the Advertising
World
BY ARDI KEMARA PRADIPTA
FOUNDER OF INFIKEYS

2. What does performance marketing refer to?
that refers to online marketing and advertising programs in which
advertisers (companies seeking to promote their products or
services) pay marketing companies (also known as publishers or
affiliates)
Comprehensive term
when a specific action is completed, such as a sale, lead, or click
Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.

3. The essence of performance marketing
Where payment is made for the potential to see the ad,
such as in TV or print advertising
performance-base
Meaning that advertisers only pay for the direct results of their ad spend
unlike traditional advertising

4. Key aspects of performance marketing
Action-Based Payment Digital Channels
Measurability and Tracking Flexibility and Optimization
ROI Focused
Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.

5. Reasons for Action-Based Payment's role
as a key component in performance
marketing strategies

6. Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.
Risk Reduction for Advertisers:
Action-based payment models significantly reduce financial risk
for advertisers. They pay only when a desired action (like a sale,
lead, or download) is completed.
Action-Based Payment
Alignment with Business Objectives:
This model ensures that marketing efforts are directly
aligned with specific business objectives, whether that's
generating leads, sales, or other valuable customer actions.
Performance Incentivization for Publishers:
It incentivizes publishers or affiliates to optimize and
target their campaigns effectively. Since their revenue is
tied to the performance of the ads, there is a built-in
motivation to create and place ads in a manner that
maximizes conversions or other desired actions.

7. Key aspects of performance marketing
Action-Based Payment Digital Channels
Measurability and Tracking Flexibility and Optimization
ROI Focused
Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.

8. Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.
Targeting and Personalization
Digital channels allow for highly specific targeting based on a
range of factors like demographics, interests, behavior, and
location.
Digital Channels
Real-Time Interaction and Engagement
Digital channels allow for immediate interaction and
engagement with potential customers. .
Wide Reach and Accessibility
Digital channels provide access to a large and diverse
audience globally.

9. Key aspects of performance marketing
Action-Based Payment Digital Channels
Measurability and Tracking Flexibility and Optimization
ROI Focused
Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.

10. Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.
Direct Correlation with Financial Performance:
In performance marketing, every dollar spent is expected to
produce a measurable return, directly linking marketing efforts to
financial results.
ROI Focused
Data-Driven Decision Making
ROI-focused strategies encourage a data-driven
approach. By continuously analyzing the ROI of different
campaigns and channels, marketers can make informed
decisions about where to allocate resources for maximum
effectiveness.

11. Key aspects of performance marketing
Action-Based Payment Digital Channels
Measurability and Tracking Flexibility and Optimization
ROI Focused
Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.

12. Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.
Precise Success Measurement
In performance marketing, the ability to measure the success
of campaigns accurately is crucial. By tracking metrics such as
clicks, conversions, sales, and engagement, marketers can
determine the exact impact of their efforts.
Measurability and Tracking
Optimization and Improvement
A focus on ROI drives continuous optimization.
Marketers are motivated to constantly test, refine, and
improve their campaigns to increase the returns on
their investments, leading to more effective marketing
strategies over time.

13. Key aspects of performance marketing
Action-Based Payment Digital Channels
Measurability and Tracking Flexibility and Optimization
ROI Focused
Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.

14. Copyright © 2023 Infikeys. All rights reserved. Unauthorized use prohibited.
Adaptability to Market Dynamics
Flexibility in performance marketing allows businesses to
quickly adapt to changing market trends and consumer
behaviors. This adaptability is crucial in a digital landscape
where trends and user preferences can shift rapidly.
Flexibility and Optimization
Continual Campaign Refinement:
The optimization aspect of performance marketing
enables ongoing refinement of marketing strategies.
Marketers have the liberty to experiment with different
approaches, test various creative elements and fine-
tune their campaigns based on performance data.

15. Email
ardi@infikeys.com
Website
www.infikeys.com
Phone number
+6281334884444
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