On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.

1. On - Page SEO

2. On - page SEO is the
process of optimizing
webpages or content to
improve search engine
rankings and drive organic
traffic to the website.
What is On-page SEO ?

3. ● On - page SEO helps search
engines understand your
website and content.
● On-page SEO helps search
engines to identify weather the
website or the content is
relevant ot searcher’s
query.
Why On-page SEO important ?

4. On- page SEO Techniques
1. Write unique,helpful content.
2. Place target keywords.
3. Write keyword rich title and tags.
4. Write click-worthy meta descriptions.
5. Optimize URLs.
6. Add internal links.
7. Add external links.
8. Include and optimize images.

5. 1.Write unique and helpful content
● Write unique and high quality content.
● Start performing keyword research to find
relevant topics.
● Target less competitive long tail keywords.

6. 2.Place target keywords
● Perform keyword research.
● Include your target keywords in these key
areas :
○ H1
○ First paragraph
○ Subheaders

7. 3.Write keyword rich title and tags
● Titile tags are displayed first in the Search
Engine Results Page .
● Title tags indicates the title of the page.
and influences users weather to click on or
not.
● Few tips to follow while writing title tags
○ Keep it brief
○ Include your target keyword
○ Be unique

8. 4.Wirte click-worthy meta description
● A meta description tag provides brief summary about
the page.
● It usually displays below Search Engine Results
Page(SERP) below your page’s title.
● Meta descriptions are the deciding factor for the
users whether to click on your page or not.
● Best Practices :
○ Use target keyword
○ Consider mobile devices
○ Add a call to action(CTA)

9. 5.Use headings & subheadings to
structure your page
● Headings and subheadings helps users and
google to understand the hierarchy of your
webpage.
● Headings and subheadings helps to
organize our website and content
effectively.
● Best Practices :
○ Use H1 tags for the title
○ H2 tags for subheadings
○ H3 to H6 for subheadings

10. 6.Add internal links
● Helps search engine understands your site
structure and how pages are related to
each other.
● Allow crawlers to discover and navigate to
other web pages.
● Helps user to navigate through your
website.

11. 7.Add external Links
● External links enhance user and build trust
with your audience.

12. 8. Include and optimize images
● Including images increases the chances of
ranking.

13. Thank you for your attention