This document discusses how search engine results pages (SERPs) have changed significantly for mobile searches. It notes that over 60% of mobile searches do not result in a click, which is search activity that is not captured in typical analytics. As a result, SEO decisions may only be based on around 40% of mobile search data. The document also outlines how position zero and paid ad results are prominent on SERPs and how features like answers, knowledge graph results, and app packs are pushing organic links lower on the page. It recommends using tools to actually view mobile SERPs from different devices and locations to get a more complete picture of mobile search.
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
How Apple's Changing Up Search: From Siri to Safari to Spotlight - SMX East 2015Suzzicks
Apple is using Siri, Safari, and Spotlight to direct search queries toward Apple's own services and apps by predicting queries, suggesting Apple Maps locations, contacts, emails, and apps ahead of web or Google search results. This allows Apple to cut out reliance on Google and the web for search and engage users within the Apple ecosystem through its own content.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
How Apple's Changing Up Search: From Siri to Safari to Spotlight - SMX East 2015Suzzicks
Apple is using Siri, Safari, and Spotlight to direct search queries toward Apple's own services and apps by predicting queries, suggesting Apple Maps locations, contacts, emails, and apps ahead of web or Google search results. This allows Apple to cut out reliance on Google and the web for search and engage users within the Apple ecosystem through its own content.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
SEJ Summit 2017: Making SEO Lemonade: Moving the Needle on Missed Opportuniti...Search Engine Journal
Presenter: Bill Hunt of Back Azimuth Consulting
Description: Industry veteran Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
SEJ Summit 2017: The Rise of Intelligent Search and Tomorrow's Consumers by D...Search Engine Journal
Presenter: Duane Forrester of Yext
Description: There is a change happening right now, and it's affecting you. Whether you are winning or losing comes down to how you relate to the next two generations of consumers. We'll look at the search engine changes being driven by consumers, the growth of mobile and voice search, and how your strategy needs to change in order to successfully adapt and win.
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
I outline 5 key changes in technologies and trends which are changing the landscape of search. Some of these trends are here now, but some are trends which will emerge in the next 12-24 months.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
The document discusses how Apple is using Siri, Safari, and Spotlight to gain an advantage in search by predicting queries, suggesting its own results ahead of competitors, and defaulting to its own maps, apps, and content over other options like Google. It provides examples of how optimized keywords, images, videos and app integration can help content providers get ranked higher in Apple's search systems.
Mobile-First Indexing: Re-thinking Position ZeroMobileMoxie
This document discusses Google's shift towards mobile-first indexing. It explains that mobile is changing how people access information and search, requiring Google to index content in new ways beyond traditional URLs. This includes indexing content from apps, Google Assistant actions, cloud data feeds and more. It also provides recommendations for how websites can prepare for mobile-first indexing, such as making sites mobile-friendly, adding structured data, ensuring content is crawlable, and testing mobile search visibility.
The Alpabet of Google by Gianluca Fiorelli at The Inbounder New YorkWe Are Marketing
The document discusses Google's alphabet and priorities over time as seen through Gianluca Fiorelli's perspective. It covers Google's focus on mobile from 2016-2017, various products, patents, papers, acquisitions, and priorities like understanding information retrieval, semantic search, and personalized search. Google's checklist for priorities like mobile-first, speed, and context are also outlined.
SearchLove Boston 2016 | Will Critchlow | The Emerging Future of SearchDistilled
Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Search is undergoing dramatic changes taking it away from a focus on keywords and websites, towards conversational search and app indexes. In this presentation Distilled discusses the ways search is fundamentally changing including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SearchLove Boston 2016 | Emily Grossman | Mobile Jedi Mind Tricks: Master the...Distilled
May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
This document discusses new techniques for SEO in the modern age. It covers the importance of data-driven approaches like split testing over following best practices. Machine learning is becoming more important for SEO due to its use in search algorithms. A hub and spoke content model is proposed to manage content across multiple platforms. Split testing and machine learning are positioned as essential SEO techniques, with the recommendation to learn categories of machine learning rather than trying to learn the techniques directly.
The Incredible World Of Voice Search In Less Than 15 MinutesJohn Lincoln
John Lincoln presented on the topic of voice search. He discussed key stats on voice search usage, the differences between voice actions and voice searches, popular digital assistants and how they function, and how voice search differs from traditional text-based search. Lincoln also covered optimizing for voice search through local SEO, content, and structured data. He emphasized starting to optimize now for the growing importance of voice interactions.
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
SEJ Summit 2017: Making SEO Lemonade: Moving the Needle on Missed Opportuniti...Search Engine Journal
Presenter: Bill Hunt of Back Azimuth Consulting
Description: Industry veteran Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
SEJ Summit 2017: The Rise of Intelligent Search and Tomorrow's Consumers by D...Search Engine Journal
Presenter: Duane Forrester of Yext
Description: There is a change happening right now, and it's affecting you. Whether you are winning or losing comes down to how you relate to the next two generations of consumers. We'll look at the search engine changes being driven by consumers, the growth of mobile and voice search, and how your strategy needs to change in order to successfully adapt and win.
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
I outline 5 key changes in technologies and trends which are changing the landscape of search. Some of these trends are here now, but some are trends which will emerge in the next 12-24 months.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
The document discusses how Apple is using Siri, Safari, and Spotlight to gain an advantage in search by predicting queries, suggesting its own results ahead of competitors, and defaulting to its own maps, apps, and content over other options like Google. It provides examples of how optimized keywords, images, videos and app integration can help content providers get ranked higher in Apple's search systems.
Mobile-First Indexing: Re-thinking Position ZeroMobileMoxie
This document discusses Google's shift towards mobile-first indexing. It explains that mobile is changing how people access information and search, requiring Google to index content in new ways beyond traditional URLs. This includes indexing content from apps, Google Assistant actions, cloud data feeds and more. It also provides recommendations for how websites can prepare for mobile-first indexing, such as making sites mobile-friendly, adding structured data, ensuring content is crawlable, and testing mobile search visibility.
The Alpabet of Google by Gianluca Fiorelli at The Inbounder New YorkWe Are Marketing
The document discusses Google's alphabet and priorities over time as seen through Gianluca Fiorelli's perspective. It covers Google's focus on mobile from 2016-2017, various products, patents, papers, acquisitions, and priorities like understanding information retrieval, semantic search, and personalized search. Google's checklist for priorities like mobile-first, speed, and context are also outlined.
SearchLove Boston 2016 | Will Critchlow | The Emerging Future of SearchDistilled
Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Search is undergoing dramatic changes taking it away from a focus on keywords and websites, towards conversational search and app indexes. In this presentation Distilled discusses the ways search is fundamentally changing including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SearchLove Boston 2016 | Emily Grossman | Mobile Jedi Mind Tricks: Master the...Distilled
May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
This document discusses new techniques for SEO in the modern age. It covers the importance of data-driven approaches like split testing over following best practices. Machine learning is becoming more important for SEO due to its use in search algorithms. A hub and spoke content model is proposed to manage content across multiple platforms. Split testing and machine learning are positioned as essential SEO techniques, with the recommendation to learn categories of machine learning rather than trying to learn the techniques directly.
The Incredible World Of Voice Search In Less Than 15 MinutesJohn Lincoln
John Lincoln presented on the topic of voice search. He discussed key stats on voice search usage, the differences between voice actions and voice searches, popular digital assistants and how they function, and how voice search differs from traditional text-based search. Lincoln also covered optimizing for voice search through local SEO, content, and structured data. He emphasized starting to optimize now for the growing importance of voice interactions.
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World -- EiG Berl...Suzzicks
This presentation reviews what gaming companies need to know about ranking their websites and apps well in Google mobile searches after the Mobile-Friendly update. Mobile-Friendly is a moving target, and Google is giving more top rankings to Featured Rich Snippets, Answers and other curated content. This presentation reviews what you need to know to get your websites and apps there, ranking number 1.
Mobile Organic Search Data for Optimizing and Reporting - Krista LariviereMarc Poirier
This document discusses the importance of optimizing websites for mobile organic search. It notes that mobile traffic now accounts for over 23% of organic search visits on average. It encourages examining keyword research, search position data, and goals/conversions from a mobile perspective to ensure SEO strategies are mobile-ready. The document provides tips for mobile-optimized keyword research, such as focusing on shorter keywords due to impatience on mobile. It also emphasizes the importance of setting up analytics conversions before beginning SEO work.
The document discusses how mobile marketing can help small businesses reach customers who are increasingly using mobile devices. It defines different mobile marketing strategies like mobile search engine optimization, SMS messaging, mobile advertising, and mobile applications. The document argues that mobile will soon surpass desktop internet usage so businesses need to engage customers on mobile platforms to stay relevant.
Mobile Test Results: What Mobile Web 2.0 Will Look Like with Brian Masseysemrush_webinars
Your mobile conversion rate is probably much lower than your desktop conversion rate. But don't worry, this is an opportunity!
The mobile web today is like the original Web circa 1995. Today we look back at Web 1.0 and giggle. Our tests are telling us that Mobile Web 1.0 will seem equally ridiculous. Join Brian Massey in this SEMrush Webinar and get a preview of what Mobile Web 2.0 will look like based on tests he has completed on live sites.
In this Webinar on Thursday, May 7th at 2:30pm EDT, you will learn:
Why Mobile Web 1.0 will improve faster than Web 1.0.
If you should we invest in responsive mobile designs
What makes your mobile visits successful.
Which sacred mobile cows are likely to die.
Don't Blame it on Your MUM: Mobile SEO Now & in the Future - Cindy KrumMobileMoxie
The document discusses Google's new MUM (Multitask Unified Model) technology for answering complex search queries. It provides an overview of MUM's capabilities such as building out the knowledge graph and indexing entities to provide more comprehensive answers to queries. The document also speculates on what users can expect from MUM, such as its ability to understand the natural next steps of a query and provide additional contextually relevant information.
The document discusses how mobile apps and websites can help small businesses connect with customers who increasingly use mobile devices. It notes that over 20 billion apps have been downloaded and over 500 million Android and 300 million iPhones activated. Developing a mobile app or website allows businesses to provide information, menus, maps, calling and more to attract customers and increase sales on mobile. Features like push notifications, coupons and live updating help engage customers.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
Jason White is the Director of SEO at Hertz. He has experience in digital marketing since 2005 including work with eBay and local SEO. He has raced bicycles in 35 US states and has several LinkedIn endorsements. The document discusses the history and trends of mobile, including how mobile now accounts for the majority of internet usage and advertising revenue. It explores how mobile is impacting various industries such as education, banking, and healthcare. The rise of location-based analytics and mobile targeting options from companies like Google and Facebook are also covered. Emerging technologies like virtual reality, wearables, and implantables are discussed in regards to their future impact.
National Brands and Local Search: Using Insights to Drive ActionsseoClarityMarketing
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
National Brands and Local Search: Using Insights to Drive ActionsseoClarity
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Watch the webinar here: https://www.seoclarity.net/local-search-national-brands-webinar-16733/
Mobile SEO - SMX London 2015 - Adam WhittlesAdam Whittles
The document discusses considerations for SEO on mobile, including:
- 36% of mobile search results differ from desktop, with 23% showing completely different sites.
- Google has made changes over time to index and rank mobile sites properly, including mobile-friendly updates.
- There are different options for mobile site setup like responsive, separate URLs, and dynamic serving, each with pros and cons to consider.
- To test a site's mobile readiness, tools are recommended to check for crawl errors, page speed, and mobile-friendliness.
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
Life After Mobilegeddon: New Strategies for Mobile SEO and app deep linking –...MobileMoxie
Cindy Krum speaks about App Deep Linking strategies at PubCon 2015. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
Life After Mobilegeddon: New Strategies for Mobile SEO and App Deep Linking -...Suzzicks
This document discusses strategies for mobile search engine optimization and app deep linking after Google's Mobilegeddon updates. It covers topics like responsive design, canonical URLs, app indexing, mobile-friendly testing, page speed, and user intent. Mobile search is now focused on the mobile rendering and user experience, so sites need CSS and JavaScript to display properly, have fast page speeds, and address user intent with things like answers/rich snippets and predictive search.
Ähnlich wie What gotyouthere cindykrum-mobilev2 (20)
Is this New - Tracking Local SEO Results IRLMobileMoxie
Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Cindy Krum gave a presentation on how search is converging across devices through mobile-first indexing, progressive web apps, and voice interfaces powered by AI. She discussed how Google is focusing on building a single index that can serve content to any device through various algorithms. Content can be accessed from apps, websites, and structured data to provide unified, cross-device search experiences.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
From Website to Web App - Indexing, Optimizing, and Auditing Experiences for ...MobileMoxie
The document discusses optimizing web apps for search engines. It covers indexing web apps by using clean URLs, canonical tags, and server-side rendering. It also discusses optimization techniques like making the app mobile friendly, adding structured data for search results, and improving speed by optimizing images, inlining critical CSS/JS, code splitting, and following the PRPL pattern. The document provides tips on rendering web apps for search engines and users to improve both indexing and user experience.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Emily Grossman "The New Mobile" - SearchLove 2017 MobileMoxie
The document discusses strategies for developing proactive mobile strategies. It addresses how the landscape is shifting from a model of "web vs. apps" to a "web of apps and app-like web." This includes topics like app indexing, deep linking, instant apps, and progressive web apps which make websites more app-like. It also covers the importance of performance optimization, both in initial loading and ongoing usage through techniques like service workers. Finally, it looks at how the role of content may become platform-agnostic in the future as search becomes a dominant interface across devices and environments.
Indexing on Fire: Google Firebase Native & Web App Indexing - MozCon 2016MobileMoxie
Google's Firebase platform aims to improve indexing of mobile and web apps by providing a unified way for Google to crawl app content through APIs and dynamically generated links. Firebase allows app content to be indexed similarly to web pages by mapping app screens and entry points. It also generates dynamic links that can expand the reach of content across iOS, Android and web apps. However, developers must carefully implement Firebase and associated files like app manifests to ensure content is properly indexed. While Firebase could help with app search and discovery, its value and documentation is still unclear to many developers.
Digital Marketing & Artificial Intelligence - Zenith 2016MobileMoxie
Cindy Krum speaks about Digital Marketing, Artificial Intelligence, Learning Algorithms and API's at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
-Exponential Growth of Technology
-Learning AI/Bots
-Application Programming Interface
-Automating Marketing
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
This document discusses Google and Bing app indexing and deep linking. It provides an overview of how app indexing works on Android and iOS, including setting up deep links in app manifests and using APIs to optimize links. It also covers controlling indexing, alternative methods like using web markup, factors that impact deep link ranking, and implementing deep links for Bing on Windows phones using applinks.org markup.
The document summarizes techniques for achieving AMP-like page speed performance without fully validating as AMP. It discusses limiting round trips for CSS and JavaScript files, pre-rendering content, only using GPU-accelerated animations, stating resource sizes explicitly, and performing DOM operations in a way that mimics the AMP runtime. The presentation provides alternatives and compares them to AMP requirements to achieve fast page loads without all the constraints of valid AMP markup.
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
31. September, 2018
For every 100searches on Google
mobile:
•61.5 no-click searches
•38.5 clicks on an organic result
•3.4 clicks on a paid result
MobileMoxie.com
@Suzzicks
32. 61.5%of the Mobile Search Data IS
NOT represented inYour Analytics.
MobileMoxie.com
@Suzzicks
33. So Mobile SEO decisions
are based on only 48.5%
of the Data
MobileMoxie.com
@Suzzicks
73. SUMMARY:
• Your Analytics Does Not Show
the Full Picture
• Your Bubble is Hurting you
more than it is Helping
• There is NO SUBSTITUTE for
Seeing a Real Life mobile SERP
MobileMoxie.com
@Suzzicks
74. • Check Landing Pages on 18 different
Phones
• See Mobile Keyword Rankings from
ANYWHERE INTHEWORLD
• Coming Soon: Bulk Address Checker:
To Automate Mobile SEO Keyword
Testing for Multiple Locations
• And we haveAPIs for most of this stuff too!
• PROMO CODE: PHILLY2019
--TRY OURTOOLS–
1 MONTH FREE
PROMO CODE:
PHILLY2019
MobileMoxie.com
@Suzzicks
9:35-10:10: [Presentation] Cindy Krum: Mobile-First Indexing: Everything You Need to Know
Intro
Today I am going to talk to you about Mobile-First Indexing, and everything you need to know - but I am not just going to tell you that Google has changed to crawling with the mobile crawler first, or that this means you need to focus on making the links and schema on the mobile rendering of your site match the desktop rendering of your site. I am not even going to talk to you about Deferred JavaScript Rendering – much. What I want to talk about is why MFI was so important for Google, what it enables them to do, and how MFI impacts the long-term of SEO.
I have been focusing on mobile SEO since 2005, and before that I focused on international and technical SEO. If there is one thing that I have learned by doing SEO for 15 years, it is that people - SEO’s, clients, bosses and consumers, have a hard time imagining that what they see on their screen might be different from what someone else sees on their screen - even for the same query.
We walk around in a pod of life and reality, and when it comes to mobile SEO, we carry it with us. But it is just not the case. What we see in searches on our phones is not always representative of the larger reality.
We have been doing very specialized SEO for a long time – and we don’t work for companies that don’t already have great SEO teams. We are the SEO’s for SEO’s and we specialize in answering the questions that they can’t answer.
In this presentation, I am going to show you that the data that most SEO’s base their decisions on might be leading them to the wrong conclusions, and I am going to show you what to do about it.
I believe that Mobile-First Indexing was largely about making search results more portable and cross-device capable.
As SEO’s what that means for us is that we have to be more aware of the world outside of our bubble; or at the very least, we have to make out bubbles more portable.
SEO’s love data and analytics.
They NEED it to make good decisions.
That Leads to Bad Decisions, Right?Incorrect Conclusions? Misleading Ideas?
Average Position Improved but total clicks plummeted – WHY?
To illustrate this point, I thought we could look at some client examples through the eyes of #VanLife.
So if you are on Pintrest or even Instagram, you might have been sucked into a fairytale that living in a fancy van or even an Airstream trailer will allow you to quit your job and gallivant the world making new friends and having lots of fun adventures off the grid. #glamping
You’ll party with all your like-minded friends, and everything will be effortlessly elegant and cool.
It looks so fun and carefree – and even sometimes elegant. But here is the thing. It is still essentially camping.
Here is the problem:
When you want to eat – which happens 3 times per day for most people, things get tough. Even with the nicest stuff, you are working on a small space, with potentially limited wifi.
The reality is much less elegant than the pictures make it look, and to research and follow the best, vegan, organic gluten free recipes you need wifi.
So a nice meal ends up looking more like this:
Unless you happen to be within the delivery range of one of the many on-demand food delivery apps out there.
But as you drive around, you get the sense that the availability of food delivery apps is much more variable than it is. The companies work in many cities, and the competition changes from city to city, depending on what other apps are operating in each city, and if there are big regional restaurant chains that also offer food delivery outside of the apps.
Plus, they have the double-bind that their clients on the supply side, are also their competition. The restaurants that they deliver for may also be in other apps, or doing SEO themselves.
At MobileMoxie, we believe that there are now two kinds of results:
Inclusions, which Google prefers because they host them, and can see the engagement, and regular organic results.
So when we say ‘Inclusions’ we are talking mostly about position-zero assets that always or almost always are included at the top of a SERP. For the food delivery clients this meant editorial inclusions like ‘Found on the Web’, but also more simple things like App Packs
glennga.be/2LGUks7 Here's another ex. I searched for "how to block a phone number" & the featured snippet is from pcmag (AMP url). When clicking through, Google is highlighting the part of the page with the answer and jumping me down the page. There's a "scrolled to" label & "Go to top" button.
https://9to5google.com/2018/12/30/google-search-featured-snippets-amp-highlight/
And we know that these things make a big difference on mobile. More than 50% of Searches are Mobile But…. In the last two and a half years, mobile “no-click” (or “zero click”) searches have grown 11%. Desktop no-click searches have grown 9.5%. More Than 62% of Mobile Searches Don’t Result in a CLICK
Without the click, you don’t get the data into your analytics SO…
34% of desktop searches
So….More than Half of Searches Are Mobile & More Than Half of Those Searches are Not Represented in Most Analytics….AT ALL!
66% on desktop
SEO’s seem like they want to ignore the obvious, that position-zero results are more interesting than blue links.
And even when organic links are included, they push regular organic results way down, so if someone other than our brand has them, like a neutral 3rd party, then we are going to struggle to get any visibility on the SERP.
And Google keeps coming up with new kinds of inclusions. Position-zero results and SERP build-outs are growing in frequency, variety and functionality.
Answers and even Answer Carousels are increasing – in this case, increasing more on desktop according to Stat. https://twitter.com/getSTAT/status/1081246788864991232
The thing IS, you wouldn’t know much about any of that stuff ranking if you didn’t see it – Your Analytics doesn’t talk about that stuff. A picture is worth a thousand words, and, for our client, the local signals, relevance and competition were so variable, that there was no way to really get anything meaningful out of analytics. When something changed in ranking or organic traffic, we didn’t know if it was something we did, or any one of a number of hugely impactful external factors.
This guy looks like he is about to burn breakfast….
So We Built a Tool - For Us & Our Clients, to help us understand what’s going on with the Increasing Variability in Search Results
And then that was too slow for us, going one city at a time, so we built another tool that let us run the same keyword on up to 100 addresses at a time,
And once we had that, it was useful to visualize the results on a map, to see how things changed in relation to each other, and which competitors were winning, and where.
If you are an enterprise local SEO, you might be familiar with some of these complexities, but adding apps and customer sites into the competitive mix makes it much more interesting. In our clients case, they had bosses that were mad because they had lost SEO traffic and the SEO team couldn’t explain it with any proof – only guesses and theories.
Ads can be controlled down to the zip code, so minor changes in the physical location of a searcher can impact how many ads they see.
We had to compile a lot of data, because in addition to the difference from city to city, there were differences between Android and iOS,
And we also needed to see when app-oriented rankings, ads and app packs might be trading off with SEO.
so then we added the ability to archive and re-run the same reports weekly. Archiving allowed us to see when we started out-ranking map packs and when app packs were taking organic traffic from our website, but should have at least been driving app downloads.
Ads are getting bigger, richer and harder to spot --- now included in Map Packs, App Packs and the Explore tab.
Now this isn’t SEO, but it sure does take lots of SEO traffic!
So that helped our food delivery clients. But what about when watching the sunsets gets old, and you want to watch something else – We have other clients that focus on TV – TV networks. They have a different Mobile-First Problem. They are the use-case for Google integrations that used to rely on SEO and now rely on SEO-marked up feeds that we send directly to Google.
And the searches that we wanted to rank for happened in traditional browsers, but also happened by voice, on different devices.
And of course, these results changed regionally too.
And we added a radius tool that would let us see results at regular distances from a center point.
This one is just getting ready to be released to the public. It allowed us to see that our large city pages were over-powering small neighborhood and town pages, even when the keywords were for the neighborhoods and towns.
These are Google Watch Action Season and Episode integrations with Knowledge Graph. They are actually hard to verify and test, but our tool captured the results and let us see which seasons and episodes were missing from the integration, and make sure that the network play time was correct.
You can see that they are also sensitive to location, updating the time of the episode availability based on the time zone But
What we learned was that most branded and IP oriented queries, including questions were returning Knowledge Graph much more than regular web results. Organic traffic was now going through the Knowledge Graph – in some cases to other sites. The Knowledge Graph included the Season/Episode which had some missing episodes that we were able to investigate. Some of the IP was more likely to trigger an App Pack than others.
And this is super important because Digital video is exploding and Google cares a lot about it.
Google sees video (and podcasts btw) as a new potential revenue stream.
And these results are important because these search results are even more voice oriented and even more cross device. Cable-cutters like our airstream family still want entertainment, but they want it on-demand.
And Google wants to be there – not just with media but also with information. They will soon be populating their media assets with information from Knowledge Graph, potentially making the media even more easy to monetize.