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Media and Information
Literacy
Quarter 4 Week 9-16
11

MEDIA AND INFORMATION LITERACY
K-12 CURRICULUM
Media and Information Literacy
Alternative Delivery Mode
Quarter 2 – Module 2
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government
of the Philippines. However, prior approval of the government agency or office wherein the work is created
shall be necessary for exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been exerted to
locate and seek permission to use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.
Published by the Department of Education
Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
Printed in the Philippines by Department of Education
Department of Education – National Capital Region
Office Address: Pio Valenzuela St., Marulas, Valenzuela City
Telefax: telefax no. (02) 8292-3247
E-mail Address: sdovalenzuela2015@gmail.com
Development Team of the Module
Writer: JOB VINCENT A. AGUILAR ValNat SHS, SDO-Valenzuela
Editors: Rosarie R. Carlos
Reviewers: Rosarie R. Carlos
Illustrator: Nathaniel del Mundo/Jayson Delechos/Lou Albert Orbigo/Ricardo Ruiz
Layout Artist: Jayson P. Delechos
Management Team: Malcolm S. Garma, Director IV
Genia V. Santos, CLMD Chief
Dennis M. Mendoza, Regional EPS In Charge of LRMS
Micah S. Pacheco, Regional ADM Coordinator
Filmore R. Caballero, CID Chief
Jean A. Tropel, Division EPS In-Charge of LRMS
Jean A. Tropel, Division ADM Coordinator

K-12 CURRICULUM
At the end of this module, you should be able to:
Identify the different issues in Media and Information (MIL11/12IMIL-IIIa-2)
Directions: True or False. Write T if the statement is correct and F if its otherwise.
1. _____ Emojis or emoticons are smiley which represents an emotions or ideas.
2. _____ Bullying refers to the condition in which a person seems to have a lost control over an action
or behavior.
3. _____Virtual Self pertains to ones representation in the virtual world.
4. _____ Netiquette denotes the proper attitude that one should observe when communicating online.
5. _____ Cyberbullying is a difference in access to technology between nations, regions and based
on demographic factors such as Income, race and age.
In the previous module, we learned about The Intellectual Property, Fair Use and Creative Commons.
Which talks about practical situation when to apply knowledge in intellectual property, copyright, and
fair use guidelines.
Activity 1: Directions: Give the name that best describes the following shapes and image.
WEEK 9: Issues in Media and Information
1._______ 2._______ 3._______
Source:https://4.bp.blogspot.com

K-12 CURRICULUM
Activity 2 Word Search: Directions: Locate the given word running in one of eight possible direction
addiction
cyberbullying
dangers
digital
virtual
Source:https://www.education.com/worksheet-generator/reading/word-search
Netiquette
Before we discuss what is netiquette means, let
us first define what is etiquettes is. When we refer to
someone who has etiquette, It means that the person
has a proper decorum and behaves according to what
society dictates to be right. In a school assembly, for
instance, a student who has etiquette will behave
appropriately as a sign of good breeding. He also
displays courtesy and respect, which shows his good
upbringing.
Therefore, netiquette denotes the proper attitude
that one should observe when communicating online.
Whether one is talking to someone through a video
conference, instant messaging, e-mail, or chat. Internet
user should remain polite at all times.
Source:https://image.slidesharecdn.com/n-120918131713-
phpapp01/95/netiquette-copyright-plagiarism-11-
728.jpg?cb=1347974337

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Digital Divide
Even if we live in the digital age, there are still parts of the world that do not have access to the internet
because it is either in a remote area or in extreme poverty. Digital Divide refers to the economic,
educational, and social inequalities experienced by those who cannot afford to have computer and internet
access. Digital Divide is a difference in access to technology between nations, regions and based on
demographic factors such as Income, race and age.
The following are the common types of digital divide.
Infrastructure, Device, Education, Defensive Computing, Information Security, Cost, Blocking.
Virtual Self
Virtual Self Pertains to one’s representation in the virtual world, which exists online and is only available
once a person is connected to the internet. In a technical word, "virtual self" can also be seen as the avatar
of an person who portrays the virtual user in graphic or visual terms.
Dangers of the Internet
In these modern times, more and more people are being inclined in using social media such as
Facebook, Twitter and Instagram. They tend to neglect their responsibilities and more important needs due
to their obsession with such social networking sites. This habit can result to various consequence like
computer addiction and vulnerability to online crimes.
Internet and Computer Addiction
Addiction refers to a condition in which a person seems to have a lost control over an action or
behavior, which mental health practitioners deemed as self-destructive. For example when a person who
enjoys playing poker or casino develops addiction, he will feel the urge to do it under all circumstances.
Digital Addiction- is the ineptitude to control your hanker in using digital-age technology like computers
and smartphones. You can felt perturbation when you re far from your smartphones it’s like you cannot live
without those gadgets and it can sway your daily work or routine in your life. Mostly teenagers and those
non-working people are the one who is very affected in this case.
Vulnerability to online Crimes
With the advent of technology, bullying can now also be done through the internet. This is also known as
cyberbullying. In this act, harm is done when the bully tells something derogatory about someone and then
posts and shares it using social media.
Cyberbullying is to threaten ,harass ,sending mean messages , making fun of a person or to
intimidate a person through the use of computers , social media and smartphones ; it is also the act
of bullying through the use of internet and social networking sites with an anonymous person
Activity 3: Directions: Identify the type of media issues of the image or illustration below.
1._______________
Source:https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public
1._______________

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Activity 4: Directions: Base on your understanding, explain the following in your own words.
1. Netiquettes_____________________________________________________________
______________________________________________________________________
2. Digital Divide____________________________________________________________
______________________________________________________________________
3. Dangers of the internet____________________________________________________
______________________________________________________________________
Activity 5: Directions: Look for at least three issues from the net or from any source and identify what
kind of issues in media and information they are.
Activity 6 Multiple Choice: Directions: Encircle the letter of the correct answer.
1. It refers to the condition in which a person seems to have lost control over an action or behavior?
A. Addiction C. Digital Divide
B. Cyberbullying D. Virtual Self
2. This pertains to a virtual representation in virtual world?
A. Avatar C. Emoji
B. Character D. Virtual Self
3. With the advent of technology, this act can be done through the use of internet?
A. Addiction C. Cyberbullying
B. Crime D. Trashtalk
2. _______________ 3. _______________
Source: https://www.thelondonmother.net/wp-content/uploads/2018/08/howtodealwithcyberbullying-1024x1024.jpg

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4. It denotes the proper attitude that one should observe when communicating online?
A. Behavior C. Perspective
B. Etiquette D. Netiquette
5. This refers to the gap or difference in access to technology between nations, regions and based on
demographic factors such as Income, race and age.
A. Cybercrime C. Etiquette
B. Digital Divide D. Virtual Self
References:
 MEDIA AND INFORMATION LITERACY (Enhancing Education through Effective Communication)
By: Christine Marie Magpile

K-12 CURRICULUM
Identify the different Opportunities, Challenges, and
Power of Media and Information
a. Economic, Educational, Social, and Political
b. Threats, Risks, Abuse, and Misuse
(MIL11/12IMIL-IIIa-2)
The power of media and information and the responsibility of the users Media is considered as one
of the most powerful tools in providing information to people or in society. Media is part of our daily
lives.
Directions: Answer the questions based on the information learned or read from other sources. Write your
answers briefly but clearly.
1. Who will be at risk if the power of media and information is abused and misused?
_______________________________________________________________________________
_______________________________________________________________________________
2. Why do people abuse the power of media and information?
_______________________________________________________________________________
_______________________________________________________________________________
3. How can we prevent the abuse and misuse of media and information?
_______________________________________________________________________________
_______________________________________________________________________________
4. What opportunities can be gained if people use media and information properly?
_______________________________________________________________________________
_______________________________________________________________________________
Activity 1: Directions: Briefly Explain the following. Write your answer briefly
1. Virtual Self
_______________________________________________________________________________
_______________________________________________________________________________
2. Digital Divide
_______________________________________________________________________________
_______________________________________________________________________________
WEEK 10: The Power of Media and Information
https://www.sandler.com/wp-
content/uploads/2019/09/Social-
Media-network.jpg

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Activity 2: Crossword Puzzle: Directions: Fill in the correct answers, one letter per square, both across
and down, from the given clues.
When a photo or video becomes viral, what does this entail? When something goes viral on social
media, it means that internet users have widely and rapidly shared such photo, video, or comment online.
Opportunities: A set of situation that makes it possible to do something.
Economy, Education, Society and Politics.
Challenges: Test, Problem or Trials.
Influence and Power of Media
Anything that goes viral on the internet becomes an instant trending and popular topic. Theses
are concrete examples of how media can influence the economy, education, society and politics.
Economy
Is an area of the production, distribution and trade, as well as consumption of goods and services by
different agent.
In the past, people had to personally monitor the stock market. However, nowadays, they can monitor
their investments in real time by logging in at the website of the stock exchange. With various social media
like Twitter and Facebook, a businessman can easily receive notifications about local and global news which
could affect his investments. Different media platforms also allows government agencies to improve their
services. With the use of internet, government agencies like the Department of Tourism (DOT) and
Department of Agriculture (DA) can inform the public about their programs and new policies and
announcements. In this way, if farmer or a researcher has a concern over an agricultural product, sending
inquiries can be done remotely through e-mail.
Education
The act or process of imparting or acquiring general knowledge, developing the powers of reasoning
and judgment, and generally of preparing oneself or others intellectually for mature life.

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There are different ways on how teachers can use modern technology in presenting their lessons to
students. Gone are the days when they do not have any other choice but to manually make their visual aids
in order to impart knowledge to their pupils. Before they only use pocket charts chalk and board and manila
paper or educational toys in order for them in conducting their lessons. Now apart from this there are
educational and Digital DVD’s or CD or different education websites that provide powerful means to educate
the students with interactive lessons and allows them to watch films which cover a variety of topics relevant
to their subject and courses.
Society
A society is a group of individuals involved in persistent social interaction, or a large social group
sharing the same spatial or social territory, typically subject to the same political authority and dominant
cultural expectations.
Mass media, may it be in print, broadcast, or the internet, have become very powerful tools in
influencing people’s perception on certain things like beauty. Due to TV commercials and print
advertisements, many people tends to base their perception of beauty on a person’s physical looks instead
of his talent and intrinsic qualities. This is the reason behind the increase on the sales of products and
services endorsed by famous celebrities, even though it is expensive and quality is not yet proven.
Therefore, with media being a very powerful means to send and receive messages, the people must
be more careful in choosing the kind of media to patronize, so that their values and strand will not be
compromise.
Politics
Politics the activities associated with the governance of a country or other area, especially the
debate or conflict among individuals or parties having or hoping to achieve power.
The power of media and information is strong and wide enough to reach all the people from different
fields. As information has become easily accessible using the internet, the profile and other intimate personal
details about a public servant or a politician leader can be easily leaked and shared online. While these
pieces of information can help citizens assess the kind of leader they should vote for, this can also violate
theses politicians privacy.
Threats and Risk from the abuse and misuse of the Media and Information
The article III of the 1987 Philippine Constitution is about the Bill of Rights. Section 4 specifically states
that, “ No law shall be passed abridging the freedom of speech, of expression or of the press, or the right of
the people peaceably to assemble and petition the government for redress of grievances.”
This means that as a democratic country, all citizens are entitled to freedom of expression and the
state ought to protect that constitutional right. Due to this, we are free to express our ideas and beliefs through
writing, speaking, or demonstrating without any fear of being sued.
Despite of this we should never abuse and misuse our freedom of speech. We also need to take into
consideration the rights and feeling of other people. Thus, freedom of expression does not give us the
permission to hurt others because that is a violation against their right as well.
For further details, the following are some laws against the abuse and misuse of Media and
Information which violate the rights of others and threaten them in some ways.
Libel:
In the Philippine Constitution Libel is a violation of Article 355 of the Revise Penal Code. As stated in
this article Libel can be committed in Writing, Printing, and under similar means.
A person commits libel if he publishes in public, either in print or online, anything that is deemed
malicious of “vice or defect, real or imaginary or any act, omission, condition, status or circumstance tending
to cause dishonor, discredit or contempt of a natural or juridical person or blacken the memory of one who is
dead. In addition writing should arise from an honest opinion, be free from malice, and aims to serve public
interest.

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Slander:
According to article 358 of the Revise Penal Code, Slander refers to a malicious act of spreading
untrue statements about someone or something else, in a way that is intended to cause harm. Example,
calling someone names or saying derogatory remarks about a person is consider as slanderous.
Anti – Obscenity Law:
According to article 201 of the Revise Penal Code (as amended by P.D. No. 960) a material would
be a violation to the anti-obscenity law if it includes immoral doctrines, obscene publication or exhibitions and
indecent shows. Materials that have glorifying criminals or condoning their crimes; promote violence, lust or
pornography, offends a race or religion; promotes the use of drugs; and encourage acts contrary to law,
public orders, morals, good customs, establishes policies, lawful orders, decrees, and edicts also violate the
Anti – Obscenity Law.
Sedition:
Sedition pertains to subversive acts, such as a rebellion and insurrection, which incite people to go
against the government and resist its lawful authority and jurisdiction. According to Article 138 of the Revise
Penal Code, any person who is found to be inciting a rebellion shall be penalized because this will endanger
the security, safety and stability of the state.
Contempt of Court:
As explained in Section 1, Rule 71 of the rules of the court, contempt of court refers to disobedience
to the court where a person exhibited acts of opposing the court’s authority, justice, and dignity.
Piracy:
Some people buy pirated copies of albums and films instead of purchasing the original ones because
those are cheaper and more practical for them. However, piracy is considered illegal under the Philippine
Law. Piracy is the unauthorize distribution and reproduction of a copyrighted materials. It is also a violation
of Anti – Camcording Act of 2010 or Republic Act 10888.
Activity 3: Directions: Read the Article Below. Answer the questions that follow.
Article III of the 1987 Philippine Constitution about the Bill of Rights, Section 4 specifically states that, “ No
law shall be passed abridging the freedom of speech, of expression or of the press, or the right of the
people peaceably to assemble and petition the government for redress of grievances.”
1. What is the Article about?
_______________________________________________________________________________
_______________________________________________________________________________
2. Is this absolute? Why?
_______________________________________________________________________________
_______________________________________________________________________________
Activity 4: Directions: Answer the question base on what you have learned, write your answer briefly and
clearly.
1. What is the effect of Media and Information in the following:
a. Education
_______________________________________________________________________________
_______________________________________________________________________________
b. Economy
_______________________________________________________________________________
_______________________________________________________________________________
2. Why is it important to learn and understand the law against the use and misuse of Media and
Information?
_______________________________________________________________________________
_______________________________________________________________________________

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Activity 5: Situational Analysis. Directions: Draw a happy face if the statement conveys a positive attitude.
Draw a sad face if otherwise.
_____1. Michael bought a pirated CD for her sister’s birthday because he does not have much money.
_____2. Zia received a three-day suspension after school authorities learned that she was guilty of posting
obscene photos on her Instagram account.
_____3. General Frank distributed flyers campaigning for the people to rebel and organized a revolution to
oust the president he accused of being corrupt.
_____4. The publisher of newspaper received a contempt from court after it release an investigative but
controversial news accusing some of its member of bribery.
_____5. The magazine printed an apology for their last issue which contained misquotations and mislabeling.
Activity 6: Multiple Choice: Directions: Encircle the letter of the correct answer.
1. It is the activities associated with the governance of a country or other area, especially the debate or
conflict among individuals or parties having or hoping to achieve power?
A. Economy C. Politics
B. Education D. Society
2. What violation In the Philippine Constitution that can be committed in Writing, Printing, and under
similar means?
A. Anti-Obscenity Law C. Sedition
B. Libel D. Slander
3. It Is an area of the production, distribution and trade, as well as consumption of goods and services
by different agent?
4. This is a group of individuals involved in persistent social interaction, or a large social group sharing
the same spatial or social territory, typically subject to the same political authority and dominant
cultural expectations.

K-12 CURRICULUM
5. This Act pertains to subversive acts, such as a rebellion and insurrection, which incite people to go
against the government and resist its lawful authority and jurisdiction.
A. Anti-Obscenity Law C. Sedition
B. Libel D. Slander
References:

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a. evaluate current trends in media and information and
how it will affect/how they affect individuals and the society as a whole
b. describe the impact of massive open on-line.
Modified True or False: Directions: Write True if the underlined concept is correct. If it is False, write the
correct concept on the blank to make the statement true.
________1. A 3-D Printer allows UV exposure are to produce a masked pattern.
________2. A LCD PROJECTOR is use to reproduce document with text or image on paper.
________3. A Hologram allows viewers to see image in different perspectives.
________4. The iPad is Apple’s version of tablet.
________5. An Android Phone allows users to electronically organize data.
Activity 1: Directions: State the Article III of the 1987 Philippine Constitution about the Bill of Rights.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Activity 2: Directions: Draw the THEN and NOW for the following Situations:
Booking a Ride Buying a Food
THEN THEN
NOW NOW
WEEK 11: Impact of Massive Open On-Line
Source:https://www.cmswire.com/~/media/a
0eb0aedab5b4af5af955de8787e6195.jpg

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Wearable Technology
Have you ever been suck in traffic while you are on a bus? You not get bored since you can use your
mobile phone to listen to music, watch movies or play games. Some gadgets that are being use today can
be classified as wearable technology. It literally means that they can worn like an accessory as they are small
and lightweight, but durable enough to put in the pocket of your pants or bag. Hearing aids can also be
considered a wearable technology as it enable a deaf person to hear even adjust its volume.
As the people are being more inventive, more gadgets and modern devices are also being created.
Emerging Trends on Media and Information
As various trends continue to emerge, the more modern millennials are being inclined in joining the
bandwagon of the latest kinds of phones that are being distributed worldwide. Their functions also vary, in
making theme more useful in the fields of media and information. Some of these phones are Android Phone,
Blackberry, iPhone, iPad and Tablet, and Personal Digital Assistant.
1. Android Phone: is a smartphone having very similar features with that of Apple’s iPhone, but runs on
Android operating system from google instead.
2. BlackBerry: is a smartphone that has unique keypad similar to that of a typewriter’s.
3. iPhone: When Apple released their first iPhone in mid-2000s, it revolutionized the kind of mobile
phones we have. Apart from its sleek design, its multifunction feature, which includes music player
and touchscreen capacity with the iPhone’s awesome features became the phone everyone wants to
own.
4. iPad and Tablet: have some similar features with an iPhone and Android Phone. They can function
as a phone that can make and receive calls, but the iPads and tablets are usually bigger than
smartphones.
5. PDA: Personal Digital Assistant: It allows users to electronically organize data, such as contact list,
appointments, and reminders.
TECHNOLOGY
Aside from phones, other products of technology have also been playing important roles in the field
of media and information. Some of them are even used in making films and publishing, such as GCI and
Printers.
1. CGI : Computer Generated Imagery: can create a special effects that look like an actual footage and
can enhance to make it look realistic.
2. Hologram: is an ideal educational tool that allows the viewer to see the image in different perspective.
3. 3-D Environment: is a virtual location created by game graphic designer to make player feel they are
the actual characters. It also gives the user a new visual experience.
a. 3-D Film: it provides a different experience for the viewers as it will enhance their illusion of
depth perception.
b. 3-D Printer: allows the UV exposure area to produce a masked pattern through a scanning
fiber transmitter.
OTHER DEVICES AND EQUIPMENT
Other devices and equipment can also be used in order to disseminate information in the media.
1. Camera: in the past cameras were bulky and need a film to capture an image. Now we have digital
cameras which enable the user to transfer photos to computer.
2. Projector:
a. Overhead Projector: is an office equipment that can enlarge the image on the transparency
and display it on a screen by means of overhead mirror.
b. LCD Projector: similar with OHP that can project an image, but it is connected to a computer
and directly display the exact thing in the computer.
3. Photocopier: is an equipment that use in reproducing a document with text or image on the paper.
UBIQUITOUS LEARNING
In traditional School Setting, student should go to school and listen while the teacher discuss the
lesson. But with the modern technology, teacher and students can now hold their classes anytime and
anywhere using the internet. There are different platform that can be use like google meet, google classroom,

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zoom etc. it is align with their academic program such as focusing on the development of the child’s multiple
intelligence. This type of learning also promotes resourcefulness and time management on the parts of the
students in answering or accomplishing the required modules.
MASSIVE OPEN ONLINE CONTENT (MOOC)
Through the massive open online content (MOOC) the students anywhere in the world can now enroll
in the courses via distant learning. A massive open online course, for example can accommodate many
students. Learning takes place through interactive user forums where teacher and students can discuss and
share information. Learning materials like handouts, notes and videos can be accessed and downloaded in
no time. It promotes independent learning, where the student study the materials through their own pace, but
with the supervision of teaching assistants.
EFFECTS OF CURRENT AND FUTURE TRENDS ON MEDIA AND INFORMATION
With gadgets and devices that are powered by technology, media platforms are changing to meet the
needs of the people and suit their lifestyle. In the past, media was either printed on paper or broadcasted on
TV or radio, but now it can be downloaded, continuously viewed and even shared widely.
Media producers aim to communicate information and exchange messages immediately not only
nationwide but also globally. People are able to receive and send data in rea time regardless of location and
time zone. New model of gadgets obsolete in terms of capacity and function.
Activity 3: Situational Analysis. Directions: Draw a happy face if the statement conveys a positive attitude.
Draw a sad face if otherwise.
______1. Ria lends her iPad to entertain her young cousin while waiting for her mother.
______2. Oscar uses his camera to capture beautiful photos of his trip.
______3. Jorge uses her iPhone during class instead of listening on the class.
Activity 4: Directions: Answer the question base on what you have learned, write your answer briefly and
clearly.
1. What is the importance of the following.
a. OBIQUITOUS LEARNING
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________.
b. MASSIVE OPEN ONLINE CONTENT
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________.
Activity 5: Directions: Cut out at least 5 pictures and Create a brochure of different gadgets and
explain the help of those gadget to you during online class.

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1. It allows users to electronically organize data, such as contact list, appointments, and reminders?
A. Android phone C. Projector
B. Camera D. Personal Digital Assistant
2. It is a smartphone having very similar features with that of Apple’s iPhone, but runs on Android
operating system from google instead?
A. Android phone C. iPad
B. Blackberry D. iPhone
3. This Equipment is use in reproducing a document with text or image on the paper?
A. Camera C. Printer
B. Photocopier D. Projector
4. This type of technology allows the viewer to see the image in different perspective.
A. Camera C. Hologram
B. CGI D. 3-D Film
5. A type of environment that allows the UV exposure area to produce a masked pattern through a
scanning fiber transmitter?
A. Camera C. Photocopier
B. LCD Projector D. 3-D Film
References:

K-12 CURRICULUM
What This Module is About
As 21st
century learners in the fast evolution of technology generation, knowledge is created and
distributed in all forms and formats. Media and information now are becoming more dynamic that it can be
found anywhere especially in the world of technology communication. And as future media and information
literate individuals, we will be able to learn to deal with information, analyze and recognize them. Information
deserves recognition in allowing individuals to express their own ideas and opinions without discrimination.
MIL teaches us to use information and media content in an ethical, efficient, and effective manner.
This Module is a second part for the subject in Media and Information Literacy that summarizes the
basic concepts of MIL for you to fully understand better and appreciate more challenging, exciting, and
interesting topics.
This module contains varied activities to help you become not only just an information literate
individual, but also a creative and critical thinker, responsible user, and competent producer of media and
information.
Following are the lessons contained in this module:
Implication of Media and Information
The Advantages and Disadvantages of Media and Information
o Individual
o Education
o Politics
o Society
How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
 Take your time reading the lessons carefully.
 Follow the directions and/or instructions in the activities and exercises diligently.
 Answer all the given tests and exercises.

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a. Differentiate the Advantages and Disadvantages of media and information
b. Determine the advantages and disadvantages of media and information to
the following:
Individual
Education
Politics
Society
Directions: Briefly discuss what will you do in the following situation. Answer each item briefly.
1. You want to know the weather In the next day to come what will you do?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
2. Your best friend is in abroad and you can’t go on her place, what will you do to make her feel
special on her birthday?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
3. Arvin created a fundraising campaign on her social media account to help the typhoon victims. What
will you do to support and give your help on that campaign?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Activity 1: Directions: Answer the question base on what you have learned, write your answer briefly.
What is the importance of the following:.
a. OBIQUITOUS LEARNING
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________.
b. MASSIVE OPEN ONLINE CONTENT
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________.
WEEK 12: Implication of Media and Information

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Activity 2: Decoding: Directions: Convert the numbers into letter to
reveal the mystery word.
1. 1 – 4 – 22 - 1 – 14 – 20 – 1 – 7 – 5
_____________________________________
2. 4 – 9 – S - 1 – 4 – 22 - 1 – 14 – 20 – 1 – 7 – 5
_______________________________________________
THE ROLE OF MEDIA AND INFORMATION
TO THE INDIVIDUAL
Media has a kind of an image in the mind of an individual. This is because the communication is
presented in a way that the mass audience likes it.
IN EDUCATION
Education is a very integral part of our society, a social institution that shapes individuals and teaches
them how to act and behave in certain situations.
IN POLITICS
Media is an aspect of marketing management. It stimulates citizen engagement in politics; these
include, political party’s membership registration, voters registration, elections and electoral campaigns,
electorates management, are among the major political activities.
IN SOICIETY
The media fills multiple roles in society, including providing information from various news sources
and organizations, as an entertainment source and as a way to educate individuals.
ADNVANTAGE AND DISADVANTAGES OF MEDIA AND INFORMATION
Advantages of the media include that it allows information to be dispersed quickly and that it allows
people to learn about cultures other than their own. Disadvantages of the media include that it can result in
the spread of misinformation and the development of bad values.
Media and information literacy skills offer a lot of benefits and opportunities but some setbacks are
inevitable especially when a particular skill developed its inappropriately utilized.
TO THE INDIVIDUAL
Advantages:
 Media and information literacy make studying convenient for student because they can easily access
and assess information.
 It builds and enhances professional networks.
 It strengthens communication.
 It can be a form of leisure.

K-12 CURRICULUM
Disadvantages:
 Media and information literacy might lure people to abuse and misuse their skills when accessing the
internet which can lead to sharing messages or files that are deemed obscene and libelous.
 It can entice people to download and share copyrighted materials.
 Mis sent messages through text or e-mail might strain relationships, whether personal or work-related.
 It can distract people from doing more important task because of too much time spent on watching
shows or updating social media account.
IN EDUCATION
Advantages:
 Media and Information literacy can improve the quality of education through the use of different media
platforms.
 It motivates people to learn. The learner will be more eager to learn if the resources are eye-catching.
 It makes teaching easier for educators.
Disadvantages:
 Media and information literacy can tempt online shoppers to spend too much on children’s play things,
which may not be necessary.
 Learning how to operate or assemble a new gadget may take long and can be difficult for someone
who is not adept with technology.
IN POLITICS
Advantages:
 Keeps the public well – informed on political issues and current events.
 It Educates the public in the field of politics. Wise voters can choose leaders based on their
competency and character as they are exposed to different media platforms.
 It allows ordinary citizens to express their opinion on certain political issues using the web.
Disadvantages:
 It can adversely affect politics because it can be used by some to manipulate the news through social
media, and use it as a black propaganda for a political rival in order to get public support or sympathy.
 It can cause panic or confusion among the citizens if false reports about political instability are
disseminated.
 It can incite the public to rebel against the government and engage in violent acts.
IN SOICIETY
Advantages:
 Allows people with the same interests to develop camaraderie and interaction.
 It encourages people to have a more productive hobby.
 It updates people about the latest fashion, lifestyle and the like.
 It encourages people to build support groups engaging in various advocacies.
Disadvantages:
 It distracts users because they are always preoccupied updating or viewing their social media sites.
 It exposes people to the concept of materialism and worldliness because of the variety of
advertisements posted.
 People may lose their allegiance to our nation due to criticism posted online.
 A media and information literate person can utilize his knowledge to access information and express
it through a variety of media platforms.
 Some people abuse and misuse their skills on media and information literacy by disseminating
biased or subjective information. Media and information literacy should only be utilized to help
people become well-informed.
 A person who is knowledgeable in media and information should know how to utilize the different
media platforms.

K-12 CURRICULUM
Activity 3: Directions:
Cut out at least 5 pictures of advantages and disadvantages of Media and information and Create a brochure.
Explain briefly each scenario.
Activity 4: Directions: Read the following statements and determine if it is an ADVANTAGE or DISADVANTAGE of
Media and information. Use Thumbs - up for advantage and thumbs – down for disadvantage.
__________1. Hacking _____________6. Cooking Shows (food tv channel)
__________2. Adult sites _____________7. Eye – catching Learning Materials
__________3. Weather News updates _____________8. Facebook Fund Raising Campaign
__________4. Entertainment Television _____________9. Access to fake news
__________5. Privacy Leak _____________10. Professional Networks.
References:

K-12 CURRICULUM
a. Identify the people involved in media;
b. Determine the Characteristics of People Media; and
c. Describe the Advantage and Limitations of People Media
1. Who are the people involved in media?
_______________________________________________________________________________
_______________________________________________________________________________
2. What are the roles and task of people involved in media?
_______________________________________________________________________________
_______________________________________________________________________________
3. How people be regarded as a form of media?
_______________________________________________________________________________
_______________________________________________________________________________
Activity 1: Directions: Site at least 1 advantage and disadvantage of each of the following:
Activity 2: Decoding: Directions: Identify the words base on how it sounds.
1. Pee Pole - ________________________
2. In Four May Tion - _____________________
3. Mie Id Yeah - _________________________
People
A body of person that are united by a common culture, tradition or sense of kindship that typically
have common language, institutions and beliefs.
Media
The Means of mass communication.
WEEK 13: People Media
https://www.google.com/url?sa=i&url=https%3A%2F%2Fbamil786447
613.wordpress.com%2F2018%2F11%2F05%2Fpeople-
media%2F&psig=AOvVaw0bZn53Fgqf3LbE2_IS1lXE&ust=161603260727
3000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCOCT_OOctu8CFQ
AAAAAdAAAAABAD

K-12 CURRICULUM
People Media
It is an assembly of people with a common interest where they become the main means of mass
communication. In other words, people are media themselves since they have the ability for mass
communication.
People in Print Media
Print Media– is a form of media wherein information is disseminated and circulated through paper
publication.
1. Journalists – are people who are classified as either a correspondent or as a reporter.
2. Writers and Authors – a person engaged in writing books, articles, stories, etc. author or journalist.
3. Editors - they are responsible to ensure that the author’s work is worth publishing.
4. Layout Artists – a person who are responsible for the overall presentation of a printer materials, from
text to image.
5. Photographers – a photographer uses a camera and artistically captures images.
6. Art Directors – they are the one who is in charge of the overall concepts of the materials in terms of
art, design and graphics.
7. Publisher – they are the one who are responsible for financing and handling the cost of production.
People in Broadcast Media
Broadcast Media – is the most widely used form of information dissemination, airing programs for
television and radio.
1. Reporter – he is in charge of delivering the news to the public.
2. News Anchor – his work is similar to that of a reporter’s. The difference is that the anchor delivers the
news in the studio. They are also called as a newscaster.
3. TV or Program Host – they are the person who is in charge of facilitation or managing the flow of the
entire program.
4. Script Writer – a person in charge of writing the script.
5. Director – the person who supervise and instructs the host and performers on how they should
perform base on the script.
6. Producer – the person who finance the show or movie.
People as a form of Media
Performer undergo training so that they can be an effective medium.
Characteristics of People who work in Media
1. Dedicated and Passionate – with dedication and passion, those who work in the media can provide
the best output that would satisfy their audience.
2. Sociable and Outgoing – working in the media needs to be sociable and outgoing to get along with
the people they meet and work with.
3. Respectable and trustworthy – they should deliver factual and accurate information because people
rely on what the media says.
4. Creative and Dynamic – people who work in media should be creative and dynamic to meet the
demands of the audience.
Advantages of People Media
 They provide entertainment to the audience.
 They provide people with information.
 They serve as a role models.
Limitations of People Media
 People can get tire of the same old style, which can lead to boredom or disinterest.
 People rely on the accuracy of information given.
 People become easily disappointed when they see a media personality misbehave.
People in Media
They are the People behind another form of media. They use other form of media.

K-12 CURRICULUM
People as Media
They are the Media Itself. The person serves as the medium for another person to learn or acquire
new knowledge.
 Many people look up to TV personalities because they associate them with the role they play in a
show or program.
 Because they are always seen on TV, Popular actors are becoming household names.
 Media Celebrities need to be mindful of their appearance and behavior as a viewer look up to them
as a public figure.
Activity 3: Directions:
Cut out or print at least 5 pictures of different people in media and Create a brochure. Explain briefly the
characteristics of each people.
1. It is the most widely used form of information dissemination, airing programs for television and radio?
A. People Media C. Broadcast Media
B. Print Media D. Multimedia
2. Those are people who are classified as either a correspondent or as a reporter?
A. Celebrities C. Producer
B. Journalist D. Director
3. The people which is also called as Newscaster?
A. Performer C. TV or Program Host
B. Reporter D. News Anchor
4. It is a form of media wherein information is disseminated through paper publication.
A. Print Media C. Broadcast Media
B. Media D. People Media
5. A characteristic of people who work in media that should deliver a factual and accurate information
because people rely on what the media says.
A. Dedicated and Passionate C. Creative and Dynamic
B. Respectable and trustworthy D. Sociable and Outgoing
References:

K-12 CURRICULUM
What This Module is About
As 21st
century learners in the fast evolution of technology generation, knowledge is created and
distributed in all forms and formats. Media and information now are becoming more dynamic that it can be
found anywhere especially in the world of technology communication. And as future media and information
literate individuals, we will be able to learn to deal with information, analyze and recognize them. Information
deserves recognition in allowing individuals to express their own ideas and opinions without discrimination.
MIL teaches us to use information and media content in an ethical, efficient, and effective manner.
This Module is a second part for the subject in Media and Information Literacy that summarizes the
basic concepts of MIL for you to fully understand better and appreciate more challenging, exciting, and
interesting topics.
This module contains varied activities to help you become not only just an information literate
individual, but also a creative and critical thinker, responsible user, and competent producer of media and
information.
Following are the lessons contained in this module:
Types of Information in different Media Presentations
o People Media
o Text Information and Media
o Visual Information and Media
o Audio Information and Media
o Motion Information and Media
o Manipulative Information and Media
o Multimedia Information and Media
How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
 Take your time reading the lessons carefully.
 Follow the directions and/or instructions in the activities and exercises diligently.
 Answer all the given tests and exercises.

K-12 CURRICULUM
a. Identify Text and Visual Information media;
b. Differentiate Text Information and Visual Information Media; and
c. Describe the Advantage and Limitations of Text and Visual Information Media
1. How can text information be an effective form of Media?
_______________________________________________________________________________
_______________________________________________________________________________
2. Who are involved in making text information?
_______________________________________________________________________________
_______________________________________________________________________________
3. How is Visual Information Designed?
_______________________________________________________________________________
_______________________________________________________________________________
4. What skills should a person have to produce a visual information?
_______________________________________________________________________________
_______________________________________________________________________________
Activity 1: Directions: Identify the People in the Media on the given pictures.
Activity 2: Directions: Arranging the letter to form the correct word.
1. UALVSI - ___________________
2. ORIONAMFTIN - ____________________
3. EXTT - _____________________
4. AEIDM - ___________________________
WEEK 14: Text Information and Visual Information Media
https://www.google.com/search?q=t
ext+and+visual+dimensions+of+infor
mation+and+media&tbm=isch&ved
1.____________ 2.____________ 3.____________

K-12 CURRICULUM
Text Information and Media
Text information can be written in script using the Roman Alphabet or different Script that is
appropriate to the language of the reader.
Creator of Text Information
1. Author – pertains to a writer whose work has already been published.
2. Writer – a person who is more associated with writing literary.
3. Contributor – articles written by contributors only run depending on the theme and or space
available.
4. Columnist – someone who writes his opinion, insights and commentaries about political and social
issues.
5. Blogger – writes personal opinions about issues or topics that interest him.
6. Data Encoder – a person who is in charge of encoding the handwritten text into soft copy.
7. Layout and Graphic Artist - work with other team members to create a layout that will be used for a
client. They must have good communication skills as they participate in meetings and work closely
with other graphic designers to create a quality product.
8. Editor - a person who is in charge of and determines the final content of a text, particularly a
newspaper or magazine.
9. Publisher – Responsible for preparing, acquiring, and managing a publication.
How Text Information is Produce
1. The Writer chooses a topic that he would like to write about.
2. The Writer gathers information about the topic.
3. The Writer makes an outline of the topic and writes the draft
4. The Writer reviews the draft and develops it into a full text.
5. The Writer submits the article to the editor/publisher.
Classifications of Text Information
 Fiction – Text information can be classified as fiction if it pertains to stories that are imagined or not
true.
 Nonfiction – Text information is classified as nonfiction if it is based on facts and reality.
Genre of Text Information
1. Comedy or Humor 6. Science Fiction
2. Tragedy or Drama 7. Historical
3. Suspense and Thriller 8. Autobiography, Biography
4. Horror 9. Inspirational
5. Romance 10. Religious
Assessing and Evaluating Text Information
1. Accuracy and Factuality
2. Objectivity
3. Language appropriateness
4. Curriculum alignment
5. House style and format
Visual Information and Media
Visual Information is the artistic or creative representation or interpretation of an idea, concept, or
emotion using different media. It is created by Painter, Photographers, Graphic Artists or Designers and
Sculptors among them.
Making Visual Information
1. Painter – refers to a person who produce a work of art with colors, lines, and shapes using paint as
a medium.

K-12 CURRICULUM
2. Photographer – the primary job of photographer is taking pictures or images using a camera.
3. Graphic Artist or Designer – a person who sets the images, illustrations, charts, and tables on the
manuscript. He is also responsible for the artwork and design using electronic media.
4. Sculptor – a person who creates a piece of art using a variety of media, such as clay, marble, wood
or even ice.
Types of Visual Information
1. Painting – Is an artform that creates pictures using a flat mediums, such as canvas or board and
paint.
2. Photo/Image – A photo is worth a thousand words. It can tell a story or even let the viewer feel
emotions by just looking at it.
3. Sculpture – Is an example of a three-dimensional artwork that can be made using clay, stone, metal
or other materials and it shows replica of the model.
4. Graphs and Charts – Pertains to a diagram, which is a series of one or more points, lines, line
segments, curve, or areas. It shows variables with corresponding interpretation.
5. Billboard and Poster – It refers to a large outdoor board containing text information and image
designs posted as a form of advertisement. A Poster is similar to billboard but is much smaller.
Evaluating and Rating Visual Information
 Use of Color
 Use of Medium
 Level of Creativity
 Choice of Subject
 Choice of theme or message
Text Information and Media
Advantages of Text Information
 Text information covers a wide range of topics.
 It is easy to access.
 It should be well-researched and discussed comprehensively.
Limitation of Text Information
 The book has to be updated regularly for accuracy and timeliness.
 Text information can be lengthy and hard or tiresome to read.
 Finding information can be mean browsing over several materials, which can be time consuming.
Visual Information and Media
Advantage of Visual Information
 It catches the attention of the audience because of its artistic presentation
 It teaches the audience to be more analytical in order to visually process the message.
 It allows the artist to present the information and express the message in a creative manner.
Limitation of Visual Information
 It can be distracting.
 Its meaning could be interpreted differently because of its artistic presentation.
 It takes time and effort to produce visual information.
 Text Information and Media describes the different dimension of text information. We can use information
today and in the future.
 People acquire text information through reading
 We use eyes to analyze and process visual information
 Pictures, symbols and diagrams are samples of visual communication.

K-12 CURRICULUM
Activity 3: Directions: Determine whether the following is made by Text Information or Visual Information.
1. The Novel, Romeo and Juliet (Shakespear) - ____________________
2. Statue of the UP Oblation - ___________________________
3. Philippine Daily Inquirer - ____________________________
4. Family Photo - _____________________________________
5. Monument of Rizal - ________________________________
Activity 4: Identification: Identify what is being described. Find the correct answer on the word pool.
1. A person who is in charge of encoding the handwritten text into a soft copy.
2. A person who is more associated with writing literary works.
3. They Create a piece of art using a variety of media, such as clay, marble, wood or even ice.
4. An artform that creates a picture using a flat mediums.
5. They sets the images, illustrations, charts and tables on the manuscript.
References:
Painting Contributor Writer Data encoder
Photographer Blogger Sculptor Graphic artist or designer

K-12 CURRICULUM
a. Identify Audio and Motion Information media;
b. Differentiate Audio Information and Motion Information Media; and
c. Describe the Advantage and Limitations of Audio and Motion Information Media
1. How is audio information produced?
_______________________________________________________________________________
_______________________________________________________________________________
2. What criteria can be used to assess the effectiveness of audio information?
_______________________________________________________________________________
_______________________________________________________________________________
3. What makes motion information an interesting form of media?
_______________________________________________________________________________
_______________________________________________________________________________
4. Who are the people involved in making motion information?
_______________________________________________________________________________
_______________________________________________________________________________
Activity 1: Directions: Identify the pictures if it is Text information Media or Visual Information Media.
WEEK 15: Audio Information and Motion Information Media
https://www.google.com/search?q=
motion+and+audio+information+me
dia&oq=motion+and+audio
1.___________
2.___________
3.___________
4.___________

K-12 CURRICULUM
Activity 2: Directions: Determine whether the following is produced or delivered by Audio Information or Motion
Information.
1. iPod - _____________________ 6. The Lord of the Rings - ___________________
2. Cassette Tape - _____________ 7. Opera - _______________________________
3. Comedy Movie - _____________ 8. How to train your Dragon - ________________
4. Radio - ____________________ 9. Commentator - _________________________
5. Toy Story - _________________ 10. Ballad - ______________________________
Audio Information and Media
Audio Information pertains to any sound or auditory impression perceived by the ears and
processed by the brain.
Types of Audio Information
1. Dialog or Conversation – an exchange of ideas takes place between the people who are talking.
2. Lecture or Talk – the participants are able to acquire information from the speaker.
3. News – through the news the public learns information about event happen locally or internationally.
4. Podcast – refers to digital audio file, which can be downloaded on the on the computer with internet access.
5. Audio Book – a talking book, as there is a complete recording of entire text which is read.
6. Music – refers to vocal or instrumental sounds or both which express specific tune.
Common Kinds of Music
 Classical – Refers to the kind of music associated with the luminary composers and musicians.
 Opera – This kind of music are performed by singers and musicians through dramatic works.
 Ballad – It has light, sentimental, or romantic mood with slow melody.
 Reggae – It originated in Jamaica in the late 1960s. it has a fast melody and incorporates with jazz
and rhythm and blues.
 Hip-Hop or Rap – A type of music popular to the younger generation. Apart of its funky music,
poetry is spoken through rap style.
 Rock or Punk – It is characterized by loud and heavy metal music produced by electric guitars and
drums.
 Asian Pop – A popular upbeat music making waves. It also influence their audience with their
fashion statements and dance styles.
 Original Pilipino Music (OPM) – It is Compromised of Filipino music from various genres including
retro music, pop music and even kundiman music.
People who make Audio Information
1. Commentator – Refers to a person who discuss the news, sports events, the weather and other
related topics on television or over the radio.
2. Emcee – He serves as the official host of staged event or performance.
3. Disk jockey (DJ) or Radio Announcer – a radio DJ plays music on-air, they can use computerize
sound equipment to broadcast different types of music and can interact with their audience during
live broadcast.
4. Narrator – A person who is responsible for narrating story.
5. Voice – over – Similar with narrator. They provide the voice in a motion picture of television
commercial.
6. Music Artist – Referred to as recording artist who records and releases music.
7. Musician – A person who plays musical instrument or musically talented.
Delivering Audio Information
- Radio - Discman - iPod
- Walkman - MP3 Player - iTunes
Producing Audio Information
 Cassette Tape – it is a magnetic tape recording format for audio recording and playback.
 Vinyl Records – also known as a gramophone or phonograph record.
 Phonograph – a device use for mechanical recordings.

K-12 CURRICULUM
 Compact Disc (CD) Player – an electronic Device with a flat and round optical disc.
 Live Performance – It can be done by orchestra or a band.
Evaluating and Rating Audio Information
1. Sound Quality
2. Voice Quality
3. Type of Content
Motion Information and Media
A form of media that has the appearance of moving text and graphics on a display. Its purpose is to
communicate information in multiple ways. Motion media in essence is visual media that gives the
appearance of movement.
People Involved in Making Motion Information
1. Actor – An actor is regarded as a performer who gives life to a role.
2. Director – A person who supervise and instructs performers or actors on how they should act base
on their roles.
3. Scriptwriter – The Person in charge with writing the script of the film.
4. Makeup Artist – The one responsible for making the actors look their best by applying makeups.
5. Production Design Team – They are responsible for the overall look of a film and its sets.
6. Music and Audio Team – They are responsible for the sound effects and background music used in
the film.
Types of Motion Information
1. Comedy or Humor 4. Horror 7. History 10. Action
2. Drama 5. Romance or Love Story 8. Inspiration 11. Animation
3. Suspense 6. Science Fiction or Fantasy 9. Religious or Spiritual 12. Adventure
Evaluating and Rating Motion Information
1. Best Picture
2. Best Cinematography
3. Best Screenplay
4. Best Musical Score
5. Best Visual Effects
Audio Information and Media
Advantages of Audio Information
 It is easier to process since the information is already communicated verbally.
 The audience pays more attention to the information, making it easier to absorb the content.
 Audio information is much faster to relay since it can be said orally.
Limitations of Audio Information
 Retention of information could be difficult since the details were relayed orally.
 The audience can become easily distracted if the sound is not audible
 The one who will relay the information should be a good speaker and the receiver should have a
good command of the language to understand the information.
Motion Information and Media
Advantages of Motion Information
 Motion media is an effective form of communication because it is both visual and auditory.
 The information is easier to understand because the presentation is dynamic.
 Motion media gives the audience the opportunity to learn and enjoy at the same time.
Limitation of Motion Information
 Motion media could be subjected to different interpretations from the audience.
 It takes a lot of effort and time to produce.
 It needs skilled people who can fill in different teams needed to complete the film.

K-12 CURRICULUM
 We use our ears to analyze and process auditory information
 Sound recording and music should be audible so people will clearly hear the message and understand or
appreciate it.
 Motion media is a very effective way of conveying information as it is both visual and auditory
 Movies, Films, and Videos are examples of Motion Media.
Activity 3: Showcasing Talent:
Kindly Follow the following directions for your Activity
1. Sing a chorus of a song and record it.
2. Search or a famous movie lines of Filipino Actors and Actresses. Choose one, Act it out and record it.
Activity 4: Directions: Matching type: Match Column A with the correct answer on Column B, write only
the letter of the correct answer on the space provided.
References:
 MEDIA AND INFORMATION LITERACY (Enhancing Education through Effective
Communication)
Column A Column B

K-12 CURRICULUM
a. Identify Manipulative and Multimedia Information media;
b. Differentiate Manipulative and Multimedia Information Media; and
c. Describe the Advantage and Limitations of Manipulative and Multimedia Information Media
1. Who are the people behind Manipulative Information?
________________________________________________________________________________________
________________________________________________________________________________________
2. How is Manipulative Information Created?
________________________________________________________________________________________
________________________________________________________________________________________
3. How is Multimedia Information Produced?
________________________________________________________________________________________
________________________________________________________________________________________
4. What makes Multimedia Information an effective means of communication?
________________________________________________________________________________________
________________________________________________________________________________________
Activity 1: Directions: Answer the question base on what you have learned, write your answer briefly.
Describe the following:
1. Audio Information and Media
_______________________________________________________________________________
_______________________________________________________________________________
2. Motion Information and Media
_______________________________________________________________________________
_______________________________________________________________________________
Activity 2: Directions: Identify the image by arranging the jumbled letters in the globe.
WEEK 16: Manipulative Information and Multimedia Information Media
https://www.google.com/search?q=
motion+and+audio+information+me
dia&oq=motion+and+audio

K-12 CURRICULUM
Manipulative Information and Media
Manipulate means to be in control.
Media Manipulation pertains to the strategy used by advertising or marketing firms to manipulate in
favor of a client whose product or service is at it stake.
Making Manipulative Information
1. Ad Agency or Marketing Firm – It provides deals with clients whose products need marketing boost
sales.
2. Public Relations (PR) Firms – It provides professional services to conceive, produce and control
messages for public, through the media on behalf of a client.
Types of Manipulative Information
1. Consumer Confusion – Some sellers can be creative with the packaging to make their products stand
out from similar products. Other offer a promo to attract the consumers to buy their product. Promos
like by one take one or products on sale.
2. Crowd Manipulation – An advertising firm can manipulate the public by making them believe that there
is a great demand for the product.
3. Propaganda – An advertising firm can release a commercial paid by a political candidate to destroy
the image of a rival politician.
4. Gatekeeping – Information is Filtered.
5. Celebrity Endorsements – It can create an impression that a product is of good quality since the
celebrity who endorsed it claims to actually use it.
6. Hoax – Is a form of media manipulation because it deceives the public.
7. Psychological Manipulation – Advertising firms use these techniques to influence and affects the
publics belief.
8. Fearmongering – This is also known as scaremongering. It uses fear to influence peoples opinion and
action.
Evaluating and Rating Manipulative Information
1. Motive or Purpose – It is important to know the motive why a particular group employed it. If the
platform is that of self-interest, or aims to hurt or defame others, then that is considered a form of
manipulation.
2. Degree of Influence or Impact – Advertising or PR Firms engage manipulation because they want to
have a bigger influence over the public. Some commercials can also influence the public to engage
in things that could be potentially dangerous or harmful.
Multimedia Information and Media
In Multimedia Information, the presenter uses tool for the presentation. Instead of just listening to the
lecturer, the audience is given additional information or supporting materials that make use of multimedia
presentation, containing images that make the lecture much more interesting. Multimedia refers to the various
forms of media and content that are expressed using combination of several platforms, such as photo, videos, and
music. In a multimedia presentation, the information is stored, transmitted and processed digitally.
Types of Multimedia Presentation
1. PowerPoint Presentation (PPT) – it is one of the software programs of Microsoft Office. A user can present
information as a combination of text and images.
2. Audio – Visual Presentation (AVP) – this type of presentation uses both sounds and visual components. The
AVP can be an entire video taken from video recorder. It is usually shown for a specific purpose.
3. Overhead Projector (OHP) – it is a simple and affordable type of presentation, as it is only be able to display
text and images with transparencies.
4. Smart Board – is a very effective way to teach lessons to students in class, as it has interactive whiteboard
that uses touch detection for user input. The smart board is bundled or package with software that contains
lesson or topics for various subjects.

K-12 CURRICULUM
Characteristics of Multimedia Information
1. Electronic or Digital – Multimedia is prepared and delivered electronically using various computer
applications and online tools.
2. Interactive – A multimedia presentation is interactive because it responds to audience visual and auditory
senses.
3. Dynamic – A multimedia presentation is dynamic because it can be projected, played, recorded and accessed
using technology and computer applications.
User of Multimedia Presentation
1. Teachers or Lecturer – They use multimedia presentation to present their lessons in class. With the use of
multimedia presentation, they will be able to teach the lesson more effectively because it addresses the
different needs of the learner.
2. Motivational or Public Speaker – People who make speeches intended to motivate or inspire an audience.
3. Salespeople – A salesperson uses multimedia presentation to display the product or services that they are
offering.
Evaluating and Rating Multimedia Information
1. Content – A multimedia presentation varies depending on its content.
2. Purpose or Application – It should be evaluated based on its application.
3. Manner of Presentation – The manner of presentation should be rated based on the following factors.
a. Audience
b. Topic
c. Resources
Manipulative Information
Advantages of Manipulative Information
 It boost the image of a person or product.
 It filters the information to be disseminated to the public.
 It provides a sense of control.
Limitations of Manipulative Information
 It can be biased and subjective.
 It distorts the facts and covers up sensitive issues.
 It hides the truth that public has to know.
Multimedia Information
Advantages of Multimedia Information
 The information is presented in a more interesting and organized manner.
 It complements and empowers the speaker to make his lecture more dynamic and interactive.
 It makes the information easier to understand since the presentation is presented in a creative manner.
Limitation of Multimedia Information
 There is too much information to absorb which overwhelms the audience.
 The speaker becomes too dependent on technology, which he has mastered operating.
 The delivery of information is jeopardized in the absence of electricity since the equipment used for the
presentation needs power source.
 It requires more time to conceptualize and a presentation that will jibe with the type of presentation chosen.
 Advertising companies use media manipulation in creating an illusion to hoodwink the consumers or the
audience.
 Although media manipulation can be an effective way to market brands, it is wrong to distort facts.
 Multimedia involves audio, video and animation, a part from text and visual presentation.
 Multimedia is an effective form of presentation as the user catches the attention of the audience by putting
interactive elements in the presentation.

K-12 CURRICULUM
Activity 3: Directions: Choose 1 type of manipulative Information and use 1 type of Multimedia Presentation to
create your own.
1. This Firm provides deals with clients whose product needs a marketing boost.
A. Consumer Confusion B. Public Relation
B. Ad Agency or Marketing Firm C. Gate Keeping
2. A Type of Manipulative Information that release a commercial paid by a political candidate to
destroy the image of a rival politician.
A. Gatekeeping C. Propaganda
B. Hoax D. Psychological Manipulation
3. A Type of Multimedia Presentation that uses both sounds and visual components.
A. Smartboard C. PPT
B. AVP D. OHP
4. In this Media Presentation the information is stored, transmitted and processed digitally.
A. Multimedia Information C. Text Information
B. Manipulative Information D. Motion Information
5. It pertains to the strategy used by advertising or marketing firms to manipulate in favor of a client
whose product or service is at it stake.
A. Text Information C. Motion Information
B. Manipulative Information D. Text Information
References:

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