To reach optimal website performance, you must: Identify the problems that matter. Take hosting choices seriously. Optimize images and video. Prioritize the use of smart coding techniques. Use responsive design, AMP, and/or PWA for mobile users.
This document summarizes various WordPress tools, tips, and hacks that were presented at a DFW WordPress meetup. It provides brief descriptions of tools for proposing, managing projects, designing websites, creating videos, engaging clients, and publishing content. Tools mentioned include Book Like a Boss and Better Proposals for proposing, Basecamp and Google for project management, Elementor and Adobe Spark for design, Shakr and Adobe Spark for video, Soapbox for engagement, and Designrr for publishing. The document concludes with an invitation for any questions.
Build your site tonight, be blogging tomorrowWarren Denley
Build your own professional and functional WordPress site in an evening for under $500. Shows how to leverage the power of premium themes and plugins to create a better site yourself than many developers will take months (and a much larger budget) to deliver.
This document provides instructions for setting up a food blog on WordPress.com, including choosing a name and theme, creating posts and pages, adding media like photos, and optimizing the blog for search engines. The free WordPress.com platform hosts the blog and includes basic blogging tools and a dashboard for managing content. Posts allow for titles, categories, tags, and text while pages are for static content. Customization options include headers, backgrounds, and widgets. Writing should use descriptive titles, text, tags, and categories to help with search engine optimization.
11 Amazing things I Learnt At Word Camp Sydney 2014WordPressBrisbane
The document summarizes key learnings from a WordPress conference. It covers topics like CSS naming conventions, best coding practices, localization, custom post types, SEO, hiring remote workers, writing simple plugins, and planning WordPress sites at scale. The last section highlights several lightning talks on project management, accessibility, grammar, unit testing, migrations, and big brands using WordPress.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
The HTML5 standard turned out to be not so standard when it comes to cross-platform implementations - from handling touch events, to CSS transitions, to WebSockets, to performance. This presentation will share some of the lessons we learned the hard way developing the TitanFile mobile app using HTML5/JavaScript/CSS3.
This document summarizes various WordPress tools, tips, and hacks that were presented at a DFW WordPress meetup. It provides brief descriptions of tools for proposing, managing projects, designing websites, creating videos, engaging clients, and publishing content. Tools mentioned include Book Like a Boss and Better Proposals for proposing, Basecamp and Google for project management, Elementor and Adobe Spark for design, Shakr and Adobe Spark for video, Soapbox for engagement, and Designrr for publishing. The document concludes with an invitation for any questions.
Build your site tonight, be blogging tomorrowWarren Denley
Build your own professional and functional WordPress site in an evening for under $500. Shows how to leverage the power of premium themes and plugins to create a better site yourself than many developers will take months (and a much larger budget) to deliver.
This document provides instructions for setting up a food blog on WordPress.com, including choosing a name and theme, creating posts and pages, adding media like photos, and optimizing the blog for search engines. The free WordPress.com platform hosts the blog and includes basic blogging tools and a dashboard for managing content. Posts allow for titles, categories, tags, and text while pages are for static content. Customization options include headers, backgrounds, and widgets. Writing should use descriptive titles, text, tags, and categories to help with search engine optimization.
11 Amazing things I Learnt At Word Camp Sydney 2014WordPressBrisbane
The document summarizes key learnings from a WordPress conference. It covers topics like CSS naming conventions, best coding practices, localization, custom post types, SEO, hiring remote workers, writing simple plugins, and planning WordPress sites at scale. The last section highlights several lightning talks on project management, accessibility, grammar, unit testing, migrations, and big brands using WordPress.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
The HTML5 standard turned out to be not so standard when it comes to cross-platform implementations - from handling touch events, to CSS transitions, to WebSockets, to performance. This presentation will share some of the lessons we learned the hard way developing the TitanFile mobile app using HTML5/JavaScript/CSS3.
This document provides an introduction to using developer tools in Chrome. It discusses how to open dev tools, use the various panels to edit HTML, CSS, and JavaScript in real-time, debug JavaScript issues, and analyze network performance. The key benefits of using dev tools are inspecting and updating the DOM, testing responsiveness, running JavaScript in the console, debugging JavaScript, and measuring performance. Live editing allows testing changes without refreshing the page. The document recommends Chrome as the standard browser for developers and provides tips, demonstrations, and challenges for using different dev tools features.
Addict-o-matic is an ego-search and topical snapshot tool that allows users to customize topic and results pages that can be easily shared. It is being designed and built through an iterative process using third party libraries and data sources to be SEO compatible. The tool will scale horizontally using caching and slicing without servers or databases to host content.
Page Performance: A No-Holds Barred, Holistic LookJeff Whitfield
Because of mobility and changes in Google’s search algorithms, a lot of emphasis has been placed on page performance. But what exactly does that mean? Is it page load time? Image optimization?
Content strategy and keyword performance? It’s all this and more! In this presentation, we’ll take a no-holds barred, holistic look at what page performance is and how to deal with it. (Hint: It’s all about the user experience!)
The meeting covered progress updates, goals for structuring and styling a web page using the Bootstrap CSS library, an introduction to jQuery for manipulating HTML elements and handling events, and plans for the next coding assignment on JavaScript and a trial Skype meeting. Participants were asked to provide availability for a Skype call instead of an in-person meeting and to work through Lesson 10 of JavaScript coding by the next meeting.
Blogging With Jekyll | Blogging Like a HackerLakshman Basnet
Jekyll is a simple, blog-aware static site generator that allows users to create blogs without a database. It uses Markdown or Textile for content, Git for version control, and generates static HTML files that can be hosted for free. Key benefits of Jekyll include speed, reliability, security, and the ability to be unique without complex hosting or configuration requirements.
Jeremy Greenawalt gave a presentation on taking websites mobile with TYPO3. He discussed that mobile design involves many small decisions that add up across a whole site. During discovery, questions should be asked about the target audience, maintenance needs, and budget. Design for mobile should start with responsive wireframes and mockups instead of static comps. Development focuses on images, adaptive layouts, and flexible content elements. The presentation covered options for images, templates, and content elements to create a seamless mobile experience.
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
The document provides guidance on how to create a great website. It discusses important website design terminology and elements. Key points include:
- Websites are made of multiple webpages. Important terminology includes things like graphics, photos, copy, HTML5, URLs, hosts, and SEO.
- Elements of a great website include an appealing appearance with the right use of color, text, graphics and photos. It also requires high-quality, updated content and easy functionality and usability.
- Functionality means everything works properly with no typos or errors. Usability involves simplicity, valuable content, good organization, attractive design and fast loading.
- To make a great website, hire experts in technical
The document discusses personal branding and provides tips for creating an effective personal brand. It recommends establishing a clear, consistent message; communicating that message widely and often; and controlling doubts and fears in order to build awareness of one's strengths. Additionally, it suggests developing an online presence and managing one's digital profile and past content to project a professional brand.
This document discusses WordPress accessibility and provides tips for making WordPress sites more accessible. It introduces the author and their background and experience with UI/UX and accessibility. It then explains what WCAG guidelines are and their importance for consistent experiences for people with disabilities. Specific tips mentioned include writing detailed image captions and clearly describing links. The document recommends using an accessibility ready WordPress theme and plugins like WP Accessibility to help make sites more accessible at different levels of ability.
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
This document discusses malware prevention and removal for websites. It begins by providing background on the speaker and his hosting business. It then emphasizes that malware is the #1 threat to websites, as it can prevent visitors, drain ad spending, and hurt search engine rankings. The document provides tips for identifying malware through warnings from users, browsers, search engines, and Google Webmaster Tools. It describes common malware patterns and provides steps for thorough removal, such as searching for suspicious scripts and code. Finally, it stresses the importance of prevention through secure passwords, updating software, and having backup and restoration processes. The overall message is that malware poses severe risks and careful prevention and response strategies are needed.
This document provides tips for making a website faster, which matters for search engine optimization, customer experience, and sales. It recommends identifying current load times, optimizing images by compressing and specifying dimensions, checking and reducing plugins, minimizing file sizes by reducing HTML and CSS/JavaScript, loading CSS and scripts strategically, and using a content delivery network. A training site is also promoted that provides technical courses and checklists.
The DYK (Did you know) for DIY. WordPress can be a great platform for anyone to create a website. It’s easy to install and and create content with. But what about all the other “stuff” you eventually realize you should know? Domains, hosting, themes, plugins, best practices….is your head swirling yet? This talk will cover things people say they wish they knew when they started.
How to Decide If Page Builders is Right for Youeducarreiro
Page builders are tools that simplify website creation without coding by allowing users to drag and drop elements. They offer a complete solution as both themes and plugins. While page builders make customization and content creation easier, sites made with them can be slower than coded sites and disabling the plugin or changing themes poses risks. Page builders are best for non-coders but may not be suitable for complex sites where code would be faster.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
Design Camp Boston - Designing Faster WebsitesJonathan Klein
The document discusses the importance of website speed and performance. It notes that slower sites can result in lower conversion rates, more bounces, and reduced revenue. It recommends tools for measuring performance like WebPagetest and YSlow. The document outlines best practices like reducing HTTP requests through image sprites and CSS/JS combining. It suggests design techniques like using a grid system and optimizing images. The goal is to reduce page weight and browser work to achieve load times under 100ms for the best user experience.
Jira ICT - The magic of a fast website #jd11nlJira ICT
The document discusses optimizing website performance. It recommends aiming for response times under 2 seconds and lists techniques to optimize Joomla websites like using professional web hosting, reducing HTTP requests through image sprites and file compression, and employing a content delivery network. An example is given of optimizing joomla-speed.com where response time was reduced. Tools for measuring performance are also listed.
Testing Drupal Site Performance Across Browsers, Geographies and NetworksAcquia
This document discusses measuring website performance across different browsers, locations, and networks. It identifies several factors that can slow down websites, such as having many page requests, large resources like images and CSS/JavaScript files, poorly optimized server configurations, and third-party plugins. The document recommends testing website performance in different environments to identify issues. It also notes that users want rich experiences but additional features can degrade performance. Overall speed and a good user experience should be design priorities.
This document provides an introduction to using developer tools in Chrome. It discusses how to open dev tools, use the various panels to edit HTML, CSS, and JavaScript in real-time, debug JavaScript issues, and analyze network performance. The key benefits of using dev tools are inspecting and updating the DOM, testing responsiveness, running JavaScript in the console, debugging JavaScript, and measuring performance. Live editing allows testing changes without refreshing the page. The document recommends Chrome as the standard browser for developers and provides tips, demonstrations, and challenges for using different dev tools features.
Addict-o-matic is an ego-search and topical snapshot tool that allows users to customize topic and results pages that can be easily shared. It is being designed and built through an iterative process using third party libraries and data sources to be SEO compatible. The tool will scale horizontally using caching and slicing without servers or databases to host content.
Page Performance: A No-Holds Barred, Holistic LookJeff Whitfield
Because of mobility and changes in Google’s search algorithms, a lot of emphasis has been placed on page performance. But what exactly does that mean? Is it page load time? Image optimization?
Content strategy and keyword performance? It’s all this and more! In this presentation, we’ll take a no-holds barred, holistic look at what page performance is and how to deal with it. (Hint: It’s all about the user experience!)
The meeting covered progress updates, goals for structuring and styling a web page using the Bootstrap CSS library, an introduction to jQuery for manipulating HTML elements and handling events, and plans for the next coding assignment on JavaScript and a trial Skype meeting. Participants were asked to provide availability for a Skype call instead of an in-person meeting and to work through Lesson 10 of JavaScript coding by the next meeting.
Blogging With Jekyll | Blogging Like a HackerLakshman Basnet
Jekyll is a simple, blog-aware static site generator that allows users to create blogs without a database. It uses Markdown or Textile for content, Git for version control, and generates static HTML files that can be hosted for free. Key benefits of Jekyll include speed, reliability, security, and the ability to be unique without complex hosting or configuration requirements.
Jeremy Greenawalt gave a presentation on taking websites mobile with TYPO3. He discussed that mobile design involves many small decisions that add up across a whole site. During discovery, questions should be asked about the target audience, maintenance needs, and budget. Design for mobile should start with responsive wireframes and mockups instead of static comps. Development focuses on images, adaptive layouts, and flexible content elements. The presentation covered options for images, templates, and content elements to create a seamless mobile experience.
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
The document provides guidance on how to create a great website. It discusses important website design terminology and elements. Key points include:
- Websites are made of multiple webpages. Important terminology includes things like graphics, photos, copy, HTML5, URLs, hosts, and SEO.
- Elements of a great website include an appealing appearance with the right use of color, text, graphics and photos. It also requires high-quality, updated content and easy functionality and usability.
- Functionality means everything works properly with no typos or errors. Usability involves simplicity, valuable content, good organization, attractive design and fast loading.
- To make a great website, hire experts in technical
The document discusses personal branding and provides tips for creating an effective personal brand. It recommends establishing a clear, consistent message; communicating that message widely and often; and controlling doubts and fears in order to build awareness of one's strengths. Additionally, it suggests developing an online presence and managing one's digital profile and past content to project a professional brand.
This document discusses WordPress accessibility and provides tips for making WordPress sites more accessible. It introduces the author and their background and experience with UI/UX and accessibility. It then explains what WCAG guidelines are and their importance for consistent experiences for people with disabilities. Specific tips mentioned include writing detailed image captions and clearly describing links. The document recommends using an accessibility ready WordPress theme and plugins like WP Accessibility to help make sites more accessible at different levels of ability.
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
This document discusses malware prevention and removal for websites. It begins by providing background on the speaker and his hosting business. It then emphasizes that malware is the #1 threat to websites, as it can prevent visitors, drain ad spending, and hurt search engine rankings. The document provides tips for identifying malware through warnings from users, browsers, search engines, and Google Webmaster Tools. It describes common malware patterns and provides steps for thorough removal, such as searching for suspicious scripts and code. Finally, it stresses the importance of prevention through secure passwords, updating software, and having backup and restoration processes. The overall message is that malware poses severe risks and careful prevention and response strategies are needed.
This document provides tips for making a website faster, which matters for search engine optimization, customer experience, and sales. It recommends identifying current load times, optimizing images by compressing and specifying dimensions, checking and reducing plugins, minimizing file sizes by reducing HTML and CSS/JavaScript, loading CSS and scripts strategically, and using a content delivery network. A training site is also promoted that provides technical courses and checklists.
The DYK (Did you know) for DIY. WordPress can be a great platform for anyone to create a website. It’s easy to install and and create content with. But what about all the other “stuff” you eventually realize you should know? Domains, hosting, themes, plugins, best practices….is your head swirling yet? This talk will cover things people say they wish they knew when they started.
How to Decide If Page Builders is Right for Youeducarreiro
Page builders are tools that simplify website creation without coding by allowing users to drag and drop elements. They offer a complete solution as both themes and plugins. While page builders make customization and content creation easier, sites made with them can be slower than coded sites and disabling the plugin or changing themes poses risks. Page builders are best for non-coders but may not be suitable for complex sites where code would be faster.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
Design Camp Boston - Designing Faster WebsitesJonathan Klein
The document discusses the importance of website speed and performance. It notes that slower sites can result in lower conversion rates, more bounces, and reduced revenue. It recommends tools for measuring performance like WebPagetest and YSlow. The document outlines best practices like reducing HTTP requests through image sprites and CSS/JS combining. It suggests design techniques like using a grid system and optimizing images. The goal is to reduce page weight and browser work to achieve load times under 100ms for the best user experience.
Jira ICT - The magic of a fast website #jd11nlJira ICT
The document discusses optimizing website performance. It recommends aiming for response times under 2 seconds and lists techniques to optimize Joomla websites like using professional web hosting, reducing HTTP requests through image sprites and file compression, and employing a content delivery network. An example is given of optimizing joomla-speed.com where response time was reduced. Tools for measuring performance are also listed.
Testing Drupal Site Performance Across Browsers, Geographies and NetworksAcquia
This document discusses measuring website performance across different browsers, locations, and networks. It identifies several factors that can slow down websites, such as having many page requests, large resources like images and CSS/JavaScript files, poorly optimized server configurations, and third-party plugins. The document recommends testing website performance in different environments to identify issues. It also notes that users want rich experiences but additional features can degrade performance. Overall speed and a good user experience should be design priorities.
10 Things You Can Do to Speed Up Your Web App TodayChris Love
Web Performance is a serious issues these days. 80% of web performance issues are in the client. Many developers either do not realize what they are leaving on the table and how that affects the success of their application. These are 10 things any web developer can do in about 30-60 minutes to drastically increase page load times and thus increase the application's profitability.
Velocity NY 2013 - From Slow to Fast: Improving Performance on Intuit Website...Jay Hung
Convincing an organization that performance matters and is worth investing in is often a tough thing to sell. This was no different at Intuit, who operated many sites built in the pre “web standards” era. Then, one day, one test changed everything – an A/B comparison successfully demonstrated that faster page loads increased conversion and SEO. And the conversation quickly changed from “Not interested” to “How quickly can you make the rest of our pages faster?”
A performance team was formed, and optimization began across multiple properties in a phased approach with each release delivering incremental performance gains. As we iterated through the core performance principles, the team introduced additional techniques that led us to exceed our original performance goals. Techniques such as lazyloading, prefetching, smarter image optimization/spriting, and module rewrites enabled us to successfully shave off additional time.
This session will cover the steps that we took, lessons learned including what worked well or didn’t work well, as well as the performance improvements that were realized, and their impact on business metrics. Some of the topics include:
* How we went from 15s web pages to 2s web pages
* How combining CSS/JS files and image sprites had both positive as well as negative impact
* How lazy loading of resources and JavaScript rewrites improved our page render times (including our experiments with Control.js)
* How we addressed blocking as well as high-latency third-party components
* How we solved for issues/constraints arising from shared code across multiple sites
* How we optimized for user flows spanning multiple pages with positive results
* How automated benchmarking enabled us to continuously monitor our performance health
* How we succeeded in making “performance” a common theme among developers, marketers, and stakeholders
How Not to Be Conned by Your Drupal Vendor!pixelonion
Despite the title, this presentation aims to shed some lights to both clients & vendors on how to execute acceptable Drupal projects, focusing on asking the 10 questions discussed in the slides.
This webinar covered various topics to improve a website such as accessibility, content management systems, images, domain setup, consistency, mobile design, website structure, and using Google Analytics. It discussed making a website appealing to its target audience and easy to use. It provided guidelines for accessibility and introduced content management systems. It also covered topics like image formats, domain configuration, maintaining consistency, responsive design, URL structure, and using Google Analytics to understand users and measure campaigns.
10 things you can do to speed up your web app today stir trek editionChris Love
Why is Web Performance Optimization Important and what are some things developers can do to ensure their applications perform well and please end users?
Web Performance tuning presentation given at http://www.chippewavalleycodecamp.com/
Covers basic http flow, measuring performance, common changes to improve performance now, and several tools and techniques you can use now.
Willie Jackson is a senior marketer and engineer who leads the performance team at W3 EDGE. He was formerly the CTO of Seth Godin's Domino Project. He discusses his background transitioning from a corporate IT consultant job to freelance web design and development. He then inherited a fast-growing blog and learned how to scale it. The presentation focuses on web performance optimization approaches including reducing execution time, caching output, and using a persistent data store. It also discusses tools like W3 Total Cache and measuring performance.
Page loading performance, also known as front-end performance, refers to how quickly a web page and all its components (CSS, JS, images) load. It is important for Drupal sites because users expect fast sites and Drupal powers many large, international sites. The document discusses tools for measuring performance like YSlow and Jiffy and provides an overview of optimizations that can be made to Drupal like enabling CSS/JS aggregation, leveraging a CDN, and putting JavaScript files at the bottom of pages. It also outlines challenges and potential solutions discussed in the author's bachelor thesis around CDN integration and relocating JavaScript.
The Web Design Circle of Trust: Using Content and Design to Increase Convers...Wellspring Digital
In this presentation for the Digital Summit, we look at how design and user experience (UX) affect your search engine optimization (SEO) as well as conversions on your website.
Jon-Mikel Bailey - The Web Design Circle of Trust: Using Content and Design t...Julia Grosman
The document discusses how to build trust with users and search engines through web design and content. It emphasizes the importance of optimizing elements like titles, headings, images and speed to improve user experience and search engine optimization. Ensuring the website is responsive, has fresh content and allows controlling all areas is key to maintaining a "circle of trust" where good design, content and code lead to engagement, shares and increased traffic over time.
Auditing Roundtable Conference 2012 - Choosing the best softwareNimonik
This document provides advice on choosing technology solutions for businesses. It recommends focusing on essential needs rather than wants, involving only actual users in decisions, choosing simplicity over complexity, prioritizing security, supporting only one device type well, and considering low-cost web-based options before expensive desktop software. The document emphasizes acting once a choice is made, cutting requirements significantly, and giving users control for the best outcomes.
Lets look at an example of what a performant website can look like. This discuss what concepts should we be considering when looking at website performance. Next we will go over two areas pertaining to website performance: 1) website performance tweaks that you as a web developer can directly make 2) website performance tweaks that you may have to work with your hosting provider or IT department to achieve
Jon-Mikel Bailey - The Web Design Circle of Trust: Using Content and Design t...Julia Grosman
This document discusses how web design, user experience, and content can build trust with users and search engines to increase website conversions and rankings. It emphasizes optimizing elements like titles, headings, images and page speed for search engines and users. The document also stresses the importance of responsive design for mobile users, keeping content fresh, and giving users a clear path and value through utility content and good user experience across devices.
10 things you can do to speed up your web app today 2016Chris Love
Web Sites are to slow and this is costing businesses money. Most performance issues are easy to fix. In this session we review why web performance is important and 10 simple things you can do to make a faster user experience.
This document summarizes one company's experience transitioning from self-managed infrastructure to using Amazon Web Services (AWS) over many years. Some key points:
- The company started with AWS for inexpensive storage but gradually moved more services over time, such as computing and databases, saving costs and effort.
- Elastic scaling of computing on AWS (EC2) allowed the company to easily adapt to unpredictable loads for tasks like photo rendering.
- Later AWS services like auto-scaling, load balancing, and DynamoDB and CloudSearch enabled migrating more complex systems that were previously difficult to support.
- Migrating to AWS freed the company to focus on its core business instead of managing infrastructure and improved
This document discusses web performance optimization and provides tips to improve performance. It emphasizes that performance is important for user experience, search engine optimization, conversion rates, and costs. It outlines common causes of performance issues like round-trip times, payload sizes, browser rendering delays, and inefficient JavaScript. Specific recommendations are given to optimize images, stylesheets, scripts, and browser rendering through techniques like compression, caching, deferred loading, and efficient coding practices. A variety of tools for measuring and improving performance are also listed.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
Jon-Mikel Bailey – Google E-A-T Presentation
• 301.788.2092 – cell
• 301.340.9349 – office
• jon@wellspringdigital.com
Jon-Mikel Bailey - https://www.wellspringdigital.com
Jon-Mikel Bailey is the Chief Development and Marketing Officer for Wellspring Digital. Google E-A-T is so important that Google mentions it over 180 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
After this session, you’ll be able to:
• Develop a deep and tactical understanding of Google E-A-T
• Create an E-A-T friendly content marketing strategy
• Develop E-A-T supporting structured data
Who should attend? This session is for digital marketers who have experience with content strategy and some SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T-friendly digital marketing tactics.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
B2B Social & Content Marketing: Being a Resource, Being Known, & Being TrustedWellspring Digital
No more spamming, no more shouting, no more interruptions. Become the resource they need, the go-to in your industry by utilizing social media, content marketing, and SEO to help your target audience. Be the hero in their time of need.
Looking at what code matters to Google, how design and user experience (UX) affect SEO, Mobilegeddon vs. Mobiletopia, and how to keep your design FRESH!
Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation from the DMAW 2012 Social Summit, we discuss... 1. Some Predictions about Mobile 2. ZMOT and the Mobile User 3. How to Think About Mobile Marketing 4. Your Plan of Attack!
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation, I post information in answer to these questions:
1. What is social media?
2. Who is your target audience?
3. Why do they need to connect with you on social?
4. What tools will you need to target them?
5. What does success look like?
The document discusses opportunities and mistakes in mobile marketing. It provides examples of effective uses of SMS, QR codes, geo-location, and apps to engage mobile audiences. Key recommendations include having a clear strategy focused on user goals and experience, using the right tools for the situation, and providing value to the audience.
My Keynote speech slides to the Portfolio Bootcamp participants. These were graphic design students looking for advice on how to prepare for their careers in graphic and web design.
Wood Street, Frederick New Media and Tech 3 Mobile SeminarWellspring Digital
The document discusses the mobile experience and different strategies for mobile marketing. It covers the differences between mobile apps and mobile sites, potential uses for each, and other mobile marketing tactics like email marketing, advertising, and SMS. The document is presented by Wood Street, a web design and development firm that specializes in mobile solutions.
The document provides tips for writing online content, including for websites, email newsletters, and social media. It recommends using simple, direct language with keywords and short paragraphs. It also suggests knowing the audience and goals for each medium. Tips include writing briefly for emails and engaging on social media. The document is from a company that specializes in web design and development.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
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Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
2. @woodstreetweb@jonmikelbailey
Performance Enhancing Tips
To reach optimal website performance …
• Identify the problems that matter
• Take hosting choices seriously
• Optimize images and video
• Prioritize the use of smart coding techniques
• Use responsive design, AMP, and/or PWA for mobile users
Let’s take a look…
5. @woodstreetweb@jonmikelbailey
Don’t Freak Out!
It might not be that bad
• Reports are just raw data
• Reports are automated
• Don’t try to fix everything
• Prioritize based on needs
• What’s the full story?
7. @woodstreetweb@jonmikelbailey
Too Much Bling?
Do you need it?
• Animation, plugins, scrolls, etc.
• Is it slowing things down?
• Does it help the user’s experience?
• Does it support the brand?
• What if it wasn’t there?
13. @woodstreetweb@jonmikelbailey
What’s Your Uptime?
A website only works when it’s accessible…
• Uptime = time server is accessible per year
• 99.5% uptime = 3.6 hours of downtime per month
• Repairs, hacks, out of memory, overloaded affect uptime
A user visits your site. It’s down. They’re thinking…
17. @woodstreetweb@jonmikelbailey
What about the cloud,man?
CDN,Content Delivery Networks:
• Host site assets in the cloud
• Faster page load speed
• Traffic spikes balanced between servers
• Block spammers, scrapers and other bad bots
• Protect your website from DDoS (denial of service) attacks
21. @woodstreetweb@jonmikelbailey
Optimizing Images
It’s easy to fix one of the most common performance issues:
• JPEGMini – Free trial or $100 for pro
• ImageOptim (Mac) – Free and open source
• Free Image Compressors
• Online Compressor.io
• WordPress Plugin like Smush
22. @woodstreetweb@jonmikelbailey
Optimizing Video
• It’s free and anyone can use it
• Harder to limit access and sharing
• Less control with ads
• Limited features available to you
• Google owns YouTube = SEO benefits
24. @woodstreetweb@jonmikelbailey
Optimizing Video
• Limitations on free accounts
• Stronger visual and content controls
• Vimeo Pro account ($199/yr) best for commercial use
• Flexibility for volume and player appearance
• Stronger privacy controls and no ad overlays on Vimeo
28. @woodstreetweb@jonmikelbailey
Embedded Video Benefits
• Files not stored on your server
• Simple to post and embed
• Optimized for all users/devices
• Streams from cloud, not a fixed server
• SEO and content marketing benefits
30. @woodstreetweb@jonmikelbailey
Smart Coding – Progressive Enhancement
• Define a baseline of functionality
• Build with semantic markup first
• Can it function without JavaScript?
• Cake icing sprinkles decorations
• HTML CSS JavaScript Other Assets
Analogy credit – Tiffany Tse
Serve only what they can handle.
31. @woodstreetweb@jonmikelbailey
Smart Coding – Limit and Minify
• Only serve assets on pages that use them
• Use secondary images for mobile or remove
• Strip out all code that is unnecessary
• Limit web services/calls like REST
• Serve minified CSS, JavaScript, etc.
Only give them what they need.
34. @woodstreetweb@jonmikelbailey
Smart Coding - Plugins
• Is it time for an audit and housecleaning?
• Do you need a plugin or can it be coded?
• Is it loading on every page? Should it?
• Are any out of date or broken?
• Is your theme or template loaded with junk?
Know what’s what in your website. Clean house!
36. @woodstreetweb@jonmikelbailey
Responsive Design
• One website for all devices
• Not a cure all, requires planning
• Layout and assets scale
• Pay attention to menus, usability
• Consider content, images for mobile
39. @woodstreetweb@jonmikelbailey
Performance Enhancing Tips
To reach optimal website performance …
• Tackle the problems that matter
• Make smart hosting choices
• Serve images and video the quick way
• Insist on smart coding techniques
• Use responsive design, AMP, and/or PWA for mobile users
Speed kills… if it’s slow!