Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Promoting Your Travel Business on the InternetSteven Carson
The document provides guidance on promoting a travel business online. It recommends having a professional website that is optimized for usability and search engines. The website should include high-quality images, videos, and updated content. It also suggests using social networks and user reviews to spread word-of-mouth advertising. While website costs can vary widely, businesses should aim to keep expenses low through an incremental development process and open-source technology. Ongoing testing and analytics are also important to monitor traffic and improve the site over time.
Need for Speed #Mobile: Importance of Speed and Responsive Mobile pagesAtelier Studios Ltd
A talk about how the speed of your website is important to your business, the problems with a slow loading site, some of the tools you can use to check your own site and tips on how to improve your sites speed.
Accelerated Mobile Pages (AMP) were introduced by Google in 2015 in partnership with dozens of media from around the world. The goal is to make mobile web surfing more mobile by significantly accelerating the loading speed of the pages. If you use the browser to surf the web from your mobile device, you have already encountered this new mobile web page format.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile search is increasingly important, with 100 billion monthly searches occurring on mobile devices. 62% of organic searches display different results between desktop and smartphone. Half of local mobile searches lead to in-store visits within a day. To optimize for mobile, sites must be responsive, fast-loading, and consider features like rich snippets, AMP, and voice search. Emerging technologies like augmented and virtual reality will also impact mobile search.
This document summarizes Joost de Valk's presentation on SEO and building brands online in 2020. Some of the main points discussed include:
- Google's search engine dominates online discovery and influences 70% of purchases. Quality content that is a good fit for audiences is important.
- Structured data through schemas is crucial for voice assistants and personalization. WordPress makes this easier through blocks and inherent structuring.
- Sites need to have great performance, accessibility, and work across devices through progressive web apps.
- Analytics tools like Site Kit help understand user behavior and make improvements.
- Yoast integrations help with search engine optimization, content optimization, and reporting.
Top Web Development Challenges & How To Tackle Them?Pixel Crayons
When you start developing websites or web applications for your business, you might face many challenges. Although, this is especially the case for small businesses with minimum resources and well-developed web infrastructure.
But, it doesn’t mean that you have to give up so easily. You can always overcome these web development challenges by being smart. And that is what we will discuss how to handle web development challenges in an easy way.
You can consult with a web development company or an IT consulting company to help you determine your technology stack.
When it comes to hiring a web development company in India for responsive web design, WordPress development, or other services, you need the right partner like PixelCrayons.
The document provides a 13-point checklist for launching a new website, including testing spelling and grammar, forms, titles and metadata, URLs, content and calls to action, speed, redirects, compatibility, fonts, analytics, images, social media integration, stress testing, and continuing to monitor performance after launch. The checklist aims to ensure all technical and user experience aspects of a new website are thoroughly reviewed before going live.
Promoting Your Travel Business on the InternetSteven Carson
The document provides guidance on promoting a travel business online. It recommends having a professional website that is optimized for usability and search engines. The website should include high-quality images, videos, and updated content. It also suggests using social networks and user reviews to spread word-of-mouth advertising. While website costs can vary widely, businesses should aim to keep expenses low through an incremental development process and open-source technology. Ongoing testing and analytics are also important to monitor traffic and improve the site over time.
Need for Speed #Mobile: Importance of Speed and Responsive Mobile pagesAtelier Studios Ltd
A talk about how the speed of your website is important to your business, the problems with a slow loading site, some of the tools you can use to check your own site and tips on how to improve your sites speed.
Accelerated Mobile Pages (AMP) were introduced by Google in 2015 in partnership with dozens of media from around the world. The goal is to make mobile web surfing more mobile by significantly accelerating the loading speed of the pages. If you use the browser to surf the web from your mobile device, you have already encountered this new mobile web page format.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile search is increasingly important, with 100 billion monthly searches occurring on mobile devices. 62% of organic searches display different results between desktop and smartphone. Half of local mobile searches lead to in-store visits within a day. To optimize for mobile, sites must be responsive, fast-loading, and consider features like rich snippets, AMP, and voice search. Emerging technologies like augmented and virtual reality will also impact mobile search.
This document summarizes Joost de Valk's presentation on SEO and building brands online in 2020. Some of the main points discussed include:
- Google's search engine dominates online discovery and influences 70% of purchases. Quality content that is a good fit for audiences is important.
- Structured data through schemas is crucial for voice assistants and personalization. WordPress makes this easier through blocks and inherent structuring.
- Sites need to have great performance, accessibility, and work across devices through progressive web apps.
- Analytics tools like Site Kit help understand user behavior and make improvements.
- Yoast integrations help with search engine optimization, content optimization, and reporting.
Top Web Development Challenges & How To Tackle Them?Pixel Crayons
When you start developing websites or web applications for your business, you might face many challenges. Although, this is especially the case for small businesses with minimum resources and well-developed web infrastructure.
But, it doesn’t mean that you have to give up so easily. You can always overcome these web development challenges by being smart. And that is what we will discuss how to handle web development challenges in an easy way.
You can consult with a web development company or an IT consulting company to help you determine your technology stack.
When it comes to hiring a web development company in India for responsive web design, WordPress development, or other services, you need the right partner like PixelCrayons.
The document provides a 13-point checklist for launching a new website, including testing spelling and grammar, forms, titles and metadata, URLs, content and calls to action, speed, redirects, compatibility, fonts, analytics, images, social media integration, stress testing, and continuing to monitor performance after launch. The checklist aims to ensure all technical and user experience aspects of a new website are thoroughly reviewed before going live.
APP Academy: Marketing (Virtual Classroom) - Information KitSalesforce Partners
This document provides information about an APP Academy event on marketing best practices for partners of Salesforce. It includes an agenda for the event which is split into two hours - the first focusing on building a brand and the second on generating demand. It also lists various marketing resources available to partners, such as office hours, a partner community, books to read, and ways to engage on social media. The goals of the event are to help partners understand marketing tools and resources, create great content, manage an AppExchange listing, develop lead generation strategies, and inspire marketing teams.
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
This document discusses best practices for successful customer onboarding. It recommends defining a detailed customer journey that maps out each step of the onboarding process. It also suggests building an onboarding toolkit with resources like a kickstart guide, knowledge base, and training materials. The document stresses the importance of following customers' progress by assigning customer success managers, monitoring metrics, and conducting surveys. The goal is to provide helpful guidance and support to ensure new customers understand and can fully utilize a company's product.
Amplicon is launching a new technology blog to generate web traffic and sales. The blog will cover topics like new products, competitor reviews, and technical information. It will help increase brand awareness, provide an honest opinion that builds trust, and help customers make purchase decisions. The goals are to save readers time, inspire new ideas, and allow feedback to build relationships and generate leads for Amplicon.
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
The document outlines a marketing strategy for an online grocery store called ez-grocery.com. The strategy involves developing an updated website, engaging in social media marketing through platforms like Facebook and Twitter, writing a blog and weekly newsletter, optimizing the site for local search engines, targeting customers geographically, and implementing referral marketing offers to generate word-of-mouth promotion. The goal is to build a loyal community of shoppers and turn the grocery store into a shopping experience through digital communication and content creation.
The document discusses re-engagement campaigns for mobile apps. It notes that most users do not continue using apps for very long after installing them. Re-engagement campaigns aim to get former users to engage with and use the app again through targeted notifications, emails, and ads. The document explains that effective re-engagement requires tracking user events and deep links to send customized messages to specific user segments. Re-engagement campaigns can help decrease user acquisition costs and increase user engagement and conversions.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
The document outlines plans for launching and maintaining a new school website. It discusses promoting the website before launch through posters and letters to generate interest. It will offer an initial 20% discount to encourage visitors to return. The website will have a preview system for testing changes, private registration for security, backup hosting, and a ticket system for user feedback. It will be hosted on the school's secure servers for faster loading and independence rather than an external host.
Optimizing Websites for Great User Experiences and Increased ConversionsWP Engine
Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization.
Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions
Websites: Creating Effective Content and Launching Your Site Aug 2014Greg Woodham
The document discusses how to create effective content and launch a website. It provides tips for developing content that engages users and aids marketing. These include writing easily skimmable text, knowing the audience, and establishing trust. The document also reviews essential website elements like images, links, downloads, and video. It stresses using high-quality, authentic images and obtaining proper permissions. Finally, the document outlines tasks for launching a site and initial search engine optimization steps.
How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Y...WebLink International
The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience.
Webinar Attendees Will Learn The Following:
- Current mobile trends, and what it means for your association now and in the future.
- How to look at your mobile data to make informed decisions that will drive the greatest impact.
- Real life examples and best practices of organizations going mobile.
- The best resources for expanding your knowledge.
The document discusses several key factors that affect the usability of websites, including navigation, language, efficiency, speed of response, respect for privacy, design of web pages, accessibility, and visual appeal. It analyzes how these factors are implemented on the websites of Tesco, TheyWorkForYou.com, and The Howard School. Specific examples discussed include Tesco's use of drop-down menus, rollover images, and storing customer shopping data in cookies to improve usability.
Selecting a CMS - 9 Fears that Shouldn't Hold You BackMarqui CMS
This document discusses common fears that prevent marketers from selecting a content management system (CMS) and provides advice on how to overcome those fears. It identifies 9 common fears such as failure, costs, complexity of integration and change. For each fear, it offers strategies such as focusing on current pain points, choosing a flexible CMS, and prioritizing needs to make the selection process less daunting. The document also provides tips on starting the selection process, including forming a decision team, setting objectives, auditing current workflows and prioritizing criteria.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
The document outlines the testing plan for a new website. It discusses conducting acceptance testing with end users to ensure the website is usable and all links work properly. It also describes testing the website on different technical environments and browsers to ensure compatibility, as well as optimizing page loading speeds and connectivity. User feedback will be gathered during accessibility testing to check all pages and links function correctly for various users. The evaluation identifies advantages like compatibility across devices but notes images being used for text is a limitation. Future improvements include a mobile-friendly version and scripts to enable live updates and interactivity.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
Webinar: Moovweb Optimize: Learn how to increase your mobile conversionsMoovweb
Meet Moovweb Optimize -- the only platform that enables brands to grow revenue and engagement by providing device-specific, contextual mobile experiences.
The document provides a 7-step process for global competitors benchmarking:
1. Create a list of 5 global competitors and identify the leader
2. Sign up and use the leader's product
3. Analyze how the leader solves customer problems
4. Note the user experience and interface
5. Identify the core feature done well
6. Identify areas for improvement
7. Create a plan to beat the competitor by building a 10x better product
The goal is to learn from the best competitor, identify their strengths and weaknesses, and build a significantly improved product. Teams are encouraged to do a deep dive on both the product and customer acquisition of global leaders
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
APP Academy: Marketing (Virtual Classroom) - Information KitSalesforce Partners
This document provides information about an APP Academy event on marketing best practices for partners of Salesforce. It includes an agenda for the event which is split into two hours - the first focusing on building a brand and the second on generating demand. It also lists various marketing resources available to partners, such as office hours, a partner community, books to read, and ways to engage on social media. The goals of the event are to help partners understand marketing tools and resources, create great content, manage an AppExchange listing, develop lead generation strategies, and inspire marketing teams.
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
This document discusses best practices for successful customer onboarding. It recommends defining a detailed customer journey that maps out each step of the onboarding process. It also suggests building an onboarding toolkit with resources like a kickstart guide, knowledge base, and training materials. The document stresses the importance of following customers' progress by assigning customer success managers, monitoring metrics, and conducting surveys. The goal is to provide helpful guidance and support to ensure new customers understand and can fully utilize a company's product.
Amplicon is launching a new technology blog to generate web traffic and sales. The blog will cover topics like new products, competitor reviews, and technical information. It will help increase brand awareness, provide an honest opinion that builds trust, and help customers make purchase decisions. The goals are to save readers time, inspire new ideas, and allow feedback to build relationships and generate leads for Amplicon.
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
The document outlines a marketing strategy for an online grocery store called ez-grocery.com. The strategy involves developing an updated website, engaging in social media marketing through platforms like Facebook and Twitter, writing a blog and weekly newsletter, optimizing the site for local search engines, targeting customers geographically, and implementing referral marketing offers to generate word-of-mouth promotion. The goal is to build a loyal community of shoppers and turn the grocery store into a shopping experience through digital communication and content creation.
The document discusses re-engagement campaigns for mobile apps. It notes that most users do not continue using apps for very long after installing them. Re-engagement campaigns aim to get former users to engage with and use the app again through targeted notifications, emails, and ads. The document explains that effective re-engagement requires tracking user events and deep links to send customized messages to specific user segments. Re-engagement campaigns can help decrease user acquisition costs and increase user engagement and conversions.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
The document outlines plans for launching and maintaining a new school website. It discusses promoting the website before launch through posters and letters to generate interest. It will offer an initial 20% discount to encourage visitors to return. The website will have a preview system for testing changes, private registration for security, backup hosting, and a ticket system for user feedback. It will be hosted on the school's secure servers for faster loading and independence rather than an external host.
Optimizing Websites for Great User Experiences and Increased ConversionsWP Engine
Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization.
Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions
Websites: Creating Effective Content and Launching Your Site Aug 2014Greg Woodham
The document discusses how to create effective content and launch a website. It provides tips for developing content that engages users and aids marketing. These include writing easily skimmable text, knowing the audience, and establishing trust. The document also reviews essential website elements like images, links, downloads, and video. It stresses using high-quality, authentic images and obtaining proper permissions. Finally, the document outlines tasks for launching a site and initial search engine optimization steps.
How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Y...WebLink International
The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience.
Webinar Attendees Will Learn The Following:
- Current mobile trends, and what it means for your association now and in the future.
- How to look at your mobile data to make informed decisions that will drive the greatest impact.
- Real life examples and best practices of organizations going mobile.
- The best resources for expanding your knowledge.
The document discusses several key factors that affect the usability of websites, including navigation, language, efficiency, speed of response, respect for privacy, design of web pages, accessibility, and visual appeal. It analyzes how these factors are implemented on the websites of Tesco, TheyWorkForYou.com, and The Howard School. Specific examples discussed include Tesco's use of drop-down menus, rollover images, and storing customer shopping data in cookies to improve usability.
Selecting a CMS - 9 Fears that Shouldn't Hold You BackMarqui CMS
This document discusses common fears that prevent marketers from selecting a content management system (CMS) and provides advice on how to overcome those fears. It identifies 9 common fears such as failure, costs, complexity of integration and change. For each fear, it offers strategies such as focusing on current pain points, choosing a flexible CMS, and prioritizing needs to make the selection process less daunting. The document also provides tips on starting the selection process, including forming a decision team, setting objectives, auditing current workflows and prioritizing criteria.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
The document outlines the testing plan for a new website. It discusses conducting acceptance testing with end users to ensure the website is usable and all links work properly. It also describes testing the website on different technical environments and browsers to ensure compatibility, as well as optimizing page loading speeds and connectivity. User feedback will be gathered during accessibility testing to check all pages and links function correctly for various users. The evaluation identifies advantages like compatibility across devices but notes images being used for text is a limitation. Future improvements include a mobile-friendly version and scripts to enable live updates and interactivity.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
Webinar: Moovweb Optimize: Learn how to increase your mobile conversionsMoovweb
Meet Moovweb Optimize -- the only platform that enables brands to grow revenue and engagement by providing device-specific, contextual mobile experiences.
The document provides a 7-step process for global competitors benchmarking:
1. Create a list of 5 global competitors and identify the leader
2. Sign up and use the leader's product
3. Analyze how the leader solves customer problems
4. Note the user experience and interface
5. Identify the core feature done well
6. Identify areas for improvement
7. Create a plan to beat the competitor by building a 10x better product
The goal is to learn from the best competitor, identify their strengths and weaknesses, and build a significantly improved product. Teams are encouraged to do a deep dive on both the product and customer acquisition of global leaders
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
Scope of this paper is to focus on Accelerated Mobile Pages a project brought by Google and its infinite possible use cases in this mobile-first era. In my paper, I have given emphasis on areas such as publishing articles, implementing news broadcast in storytelling format and Direct Email engagement via Accelerated Mobile Pages. As Accelerated Mobile Pages is an open source technology and it works on the browser it can be used by anyone on any device regardless of hardware and OS compatibilities. Date Ganesh Revji | Darvesh Raviraj Narsing | Mayuri Dendge"Accelerated Mobile Pages (AMP)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15821.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15821/accelerated-mobile-pages-amp/date-ganesh-revji
Did the recent mobile update affect your website traffic?Christopher Dill
This document discusses the impact of Google's 2015 mobile-friendly algorithm update and provides tips for businesses to make their websites mobile-friendly. It notes that search traffic is increasingly coming from mobile devices, so having a mobile-friendly website is important for businesses. It recommends using Google's mobile-friendly test and PageSpeed Insights tool to check for issues. Hiring an SEO company can help optimize websites for mobile if businesses lack time. Ensuring a good mobile experience leads to increased traffic, conversions and sales.
Evolution & AMPlification of Mobile Search Marketing [Driving Traffic & Conve...LeadSquared
In this webinar, Abhishek Mehta from AdLift talks about the evolution and amplification of mobile search marketing! In the webinar, he also talks about:
1) Importance of Mobile SEO for driving traffic and conversions
2) AMP - How it can drive your business conversion rate
3) Why you should go mobile for Local SEO
4) Mobile UI/UX - How to create a mobile landing page that converts
Performance and User Experience for the Web of TomorrowWP Engine
Mariya Moeva, Product Manager at Google, discusses the future of the web and the important roles privacy, speed, and fostering quality user experiences have to play in it. Learn about tools like AMP, Site Kit and Web Stories for WordPress that you can use to assess and advance the performance of your WordPress site.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Amp your site an intro to accelerated mobile pagesRobert McFrazier
Accelerated Mobile Pages (AMP) is a framework for building web pages that are optimized for mobile devices. It addresses issues like slow load times and poor user experiences on mobile by simplifying pages and parallelizing resource loading. AMP pages use HTML, CSS and JavaScript to load quickly. They are cached globally through Google's AMP Cache for fast delivery. Publishers can easily implement AMP pages and monetize them while embracing an open web.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
The document outlines an SEO audit plan with the following objectives:
- Increase organic traffic by 28% by end of December
- Highest potential keywords are "digital marketing" and "digital marketing certificates"
- Technical audit finds opportunities to improve page titles, descriptions and image alt tags
- Backlink analysis identifies three partner sites with high domain authority scores over 98
- Performance tests show over 3,800 indexed pages but opportunities to improve page speed and mobile friendliness
- Recommendations include prioritizing internal/external links, URL optimization, improving visuals, readability and including video.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
This document outlines an agenda for a workshop on analyzing websites using data to plan or improve them. The workshop covers search engine optimization, content, links, visitors, conversion rate optimization, page speed, and secure sockets layer certificates. Attendees will learn tools for keyword research, backlink analysis, user testing, and optimization testing. The objective is to understand what makes a "good" website and how to use data to enhance performance.
Eight things you need to know about your web and social media content - ALHAUSAndy Buckley
1. The document discusses 8 key things to know about web and social media content. It emphasizes that relying only on quick SEO tactics is no longer enough, and success now depends on a complex mix of quality content, freshness, and timing.
2. You can no longer rely solely on demographics to identify customers. Understanding consumer intent in "micro-moments" is now critical for reaching consumers through search and social media.
3. Accessibility applies to and benefits everyone. Ensuring website accessibility improves the user experience, SEO, search rankings, and allows a company to reach a larger potential market share.
This document outlines Bluebonnet Solutions' 7-section website assessment methodology. It evaluates websites across key categories like responsive design, browser compatibility, coding errors, page speed, SEO, and database optimization. Each section is scored on criteria derived from Google's guidelines to analyze how well a site meets industry best practices for user experience, search visibility, and technical performance across different devices.
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2. UX, UI and Performance Specialist
Based in Cwmbran, South Wales.
With years of experience in the digital industry
https://michaelgearon.co.uk
3. A leading UK financial services, utilities
and home services comparison website
4.
5. The impacts of website performance
According to surveys done by Akamai and Gomez.com, nearly
half of web users expect a site to load in 2 seconds or less,
tend to abandon a site that isn’t loaded within 3 seconds. 79%
of web shoppers who have trouble with web site performance
say they won’t return to the site to buy again and around 44%
of them would tell a friend if they had a poor experience
shopping online.
https://blog.kissmetrics.com/speed-is-a-killer/
7. Websites need to go on a diet
March 2011 - Average size 735kB March 2017 - Average size 2569kB
8. The web is set to grow
The provision and consumption of video on mobile devices via
web and apps is growing rapidly. Mobile video is already 60% of
total mobile data traffic worldwide and is expected to be 78%
by 2021 according to Cisco’s Visual Networking Index (VNI).
15. The Potential?
• Gizmodo: 100k AMP page vists daily, 3x faster page load time, 50%
increase in impressions
• Wired: 25% increase in CTR from search results, + 63% in CTR on
ads in AMP stories, 100k stories AMP’ed from 20+ year archive
• NoBroker: 25% increase in new user registration, 77% increase in
connections, 18% reduction in bounce rate, 10% increase in pages
per session
16.
17. Accelerated Mobile Pages
Improve user engagement with fast, compelling experiences.
Web page speed improves the user experience and core business metrics. AMP pages load
near instantly enabling you to offer a consistently fast experience across all devices and
platforms that link to AMP Pages including Google, Bing, LinkedIn and more. These
performance gains often translate in improvements in the numbers that matter, such as
time spent on page, return visits and CTRs.
18. What is different?
• Speed, this is the main objective!
• No custom JavaScript
• Size all resource statically
• All CSS must be inline and size-bound
(50kB)
• Minimize style recalculations
• Font triggering must be efficient
27. Google can do whatever they want. They
are an independent company and if they
wanna tell us that we have to use a special
format to have benefits on their platform,
then that's the way it is.
https://css-tricks.com/amp-news/
28. The Potential?
• Gizmodo: 100k AMP page vists daily, 3x faster page load time, 50%
increase in impressions
• Wired: 25% increase in CTR from search results, + 63% in CTR on
ads in AMP stories, 100k stories AMP’ed from 20+ year archive
• NoBroker: 25% increase in new user registration, 77% increase in
connections, 18% reduction in bounce rate, 10% increase in pages
per session
32. Mobile – “Speed Update”
• From July 2018 Google is going to consider page speed a
ranking factor for mobile searches
• It will mostly impact really slow website
• A slow page may still rank highly if it has great, relevant
content
34. Performance culture
• Get alignment between your designer, developers and your
marketing teams
• Run performance experiments and measure outcomes
• Set yourself goals
35. 2G Tuesday’s
• Facebook is adopting a new opt-in initiative called "2G
Tuesdays.”
• For that next hour, their experience on Facebook will be very
much like the experience that millions of people around the
world have on Facebook on a 2G connection
• The initiative is designed to help employees empathize with
users in booming markets like India, Thailand, and much of
Latin America, but also to help them work out what they could
improve about the app to make it more usable on slower
connections
36. Top tip:
Be at least 20% faster than
your competitors
https://www.smashingmagazine.com/2015/09/why-performance-matters-the-perception-of-time/#the-need-for-performance-optimization-
the-20-rule
53. AMP For Email
To modernize one of the most popular and widely used
communication channels: email.
Many people rely on email for information about flights, events,
news, purchases and more— over 270 billion emails are sent each
each day! With AMP for Email, information in email messages can
can be dynamic, kept up-to-date and made actionable. We’re really
really excited about the possibilities — developers and businesses
businesses will be able to send more expressive and interactive
email messages than ever before.
Hi everyone, I am going to do a quick talk around website performance and an introduction to AMP
I’m Mike
I am a UX/UI and website performance specialist
Based in Cwmbran, South Wales
@michaelgearon – Twitter
I am a product designer at GoCompare and I have been there for 2 years
Focusing on spilt testing, prototyping, user experience and user interface designing
We will go on a quest to understand what is website performance and why it matters
We will then look into AMP and what can it do today for you and where it is heading in the near future
Finally covering tools and concepts you can takeaway from this to improve performance at your company
Kissmetrics is a leading software company in the user experience industry
They done a report named “Why Decreasing Page Load Time Can Drastically Increase Conversions”
The findings were that people expect a website to load in 2 seconds or less
79% of people drop off if it isn’t loaded within 3 seconds
With 44% of them telling a friend they had a poor experience
A tweet I noticed back in 2016 is perfect example of what happens when you don’t focus on performance
This rich media article is making 304 separate requests to images, tags and other media
In total weighing 131mb and can take at least 2 minutes or more to load on a mobile connection
Which if it is was me I wouldn’t wait for that!
Between March 2011 and March 2017 the average web page has grown over 1.8mb
Each year it has always increased, never decreased.
Most of the increase has come from images, video and scripts. But you can see just overall every area has increased to some extent.
Cisco has calculated that the web is going to continue to grow
One of the main things to grow is video of around 18%
And with mobile set to overtake computers it is clear people expectations are rich media on demand and on the go
At GoCompare we have analyzed how we compare to our competitors and have quickly realized we are behind
We are now on a mission to improve website performance and to form a culture around performance
A good starting place is for you to also look at where you site compares to your competitors
When comparing yourself to others remember that customers tend to abandon a site that isn’t loaded within 3 seconds
I am no mathematician but…
If your website takes say 8 seconds to load and people tend to abandon a website after 3 seconds there is a clear area to improve
Set up website before presentation with the 3G connection on
Run through a website for a few minutes…
Who else feels like this Panda after seeing that...?
You want to feel like this instead!
So what are the potential gains of improving website performance?
Since rolling out Gizmodo reported 100k AMP page visits daily, with 3 time faster page load time
Or if we look at wired a leading digital blog they have seen a 25% increase in click through rate from search results
So far we have seen how bloated the web is
And how painful it is for our customers and in-turn how they react when they have a slow web experience
So how do we tackle this?
AMP stands for Accelerated Mobile Pages
AMP is a very lightweight version of a webpage
It offers user a fast way to browse through news articles and landing pages
For publishers this should mean improvements in average time on page, return visits and click through rates
AMP is all about speed, no custom JavaScript, and your resources which are, images, videos and other media must be compressed. You also have to limit the amount of CSS which is the styling of your website to 50kB which is ample for a landing page and you can also use custom fonts.
Overall AMP gives you the ability to still have a bespoke landing page and doesn’t limit you too much. It is more about being sensible with how you build your pages.
On Google you will notice AMP by one element
The lightning symbol, this is the only noticeable difference between a standard page and an AMP page
There is also AMP only news carousels which take a prominent view in Google
Google recently announced that it will change this to allow non-AMP pages also join the carousel but have not indicated when and how you can achieve this
You can see with the top stories that it includes the publisher logo, the AMP symbol as well as a preview image of the article
When you load an AMP article the most noticeable difference is that there is an additional header
You can share the link of the article, which AMP recently changed. It is used to show an AMP cache URL but now it displays the publishers URL since January 2018
The other useful feature is the ability to swipe left and right on news articles with speed
There are other companies which have jumped on this focus for website performance like,
Facebook Instant Articles
Publishers can use this platform to create interactive articles on Facebook, or there is
Another similar initiative is from Apple where they introduced a app called News back in 2015
The app works by pulling in content from the web like a RSS feed
AMP has spilt the web community with plenty of people annoyed by AMP
Some of the titles include ‘kill google amp before it kills the web’ and ‘google amp is not a good thing’
You could say
And if you look really closely you will notice that people are using AMP when they are ‘disagreeing’ with it
As CSS tricks reported,
Google can do whatever they want
They are an independent company
and if they want to tell us that we have to use a special format to have benefits on their platform,
then that’s the way it is
What we got to remember that Gizmodo reported 100k AMP page vists daily, with 3 time faster page load time
Or if we look at wired a leading digital blog they have seen a 25% increase in click through rate from search results
All these figures lead to one thing which is…
Money!
So the big question is, does page speed affect my SEO ranking?
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages.
And research has shown that Google might be specifically measuring time to first byte as when it considers page speed.
In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
From July 2018 Google is going to consider page speed a ranking factor for mobile searches
It will mostly impact really slow website
A slow page may still rank highly if it has great, relevant content
So, what can you do
Get alignment between your designer, developers and your marketing team as they upload content to the website
Run performance experiments and measure outcomes – both on mobile and desktop
Set yourself goals, it is not enough just to say ‘we will improve web performance’, you need to establish some measurable and trackable goals and observe them. Make it tangible and realistic
Facebook came up with an initiative that every Tuesday for one hour they will have to use their own website on a slow connection
We are used to using fast internet connections in the office
Imagine using our website on a slow connection to see what it is like for our customers
According to research if you want to appear faster than your competitors you need to aim to be at least 20% faster.
Study your competitors, and write down your findings.
By doing this research you will then set yourself your metrics to aim for, or in other words your performance budget
Lighthouse is a tool not just for website performance but it can also give you accessibility, progressive web apps and more suggestions to improve your overall user experience
It is an open sourced, free tool which gives you a comprehensive audit
Easy to get going with, all you have to do is install the Chrome plugin, and then it will generate the audit for you
PageSpeed Insights gives you detailed feedback on what your webpage is doing well and not so well
It gives you a score out of 100 for both desktop and mobile devices – which can be a bit addictive when you start trying to improve performance
Web Page Test - test URL’s for free
Useful features, select location and browser. Top tip is if you click ‘Advanced Settings’ you can also test on mobile connections such as 4G and 3G connections
You can then view your website performance as well as viewing a video showing your website loading in
If your website runs off WordPress then AMP for WordPresss plugin is a great way to get going with AMP
However, there are a few pages which aren’t supported and although the out of the box solution is fine you may need to do some configuration
Finally there is also AMP playground where you can try the different AMP-components and understand how AMP works a little more
Here is a few quick techniques to make a noticeable difference on website performance
As we saw at the start images account for a large percentage of a page weight.
A good place is to compress the images and use the best image format.
A really simple technique is minifying your JavaScript and CSS
All that minifying means is that you remove redundant styling as well as unneeded spacing, prefixes and other CSS rules that are no longer needed
In general, the more HTTP requests your web page makes the slower it will load.
A browser is limited to opening only a certain number of simultaneous connections to a single host.
Reducing the amount of requests to files such as images, video’s and fonts will make a big impact on your web performance
CDN is short for content delivery network.
A CDN is a system of distributed servers that deliver pages and other Web content to a user, based on the geographic locations of the user, the origin of the webpage and the content delivery server.
This service is effective in speeding the delivery of content of websites with high traffic and websites that have global reach.
The closer the CDN server is to the user geographically, the faster the content will be delivered to the user. CDNs also provide protection from large surges in traffic.
There are just a few tips to get you going!
So where is AMP heading in this year
First of all AMP recently announced AMP stories
Secondarily there is AMP for email
An untouched area is email, Google wants to change how emails work
By adding the ability to make emails interactive and more relevant
This release date of AMP for email is to be confirmed and it will only be on Gmail to start with
Start at 20:17
In terms of AMP I think it will always spilt opinions whether it is good or bad. However, if it improves click through rates and at the end of the day your revenue then who cares, isn’t it worth it?
Also, website performance is important, we produce great content that we want people to view, watch and share. If we deliver a slow experience people are less likely to view it.
Here are some useful links if you would like to find out more about website performance