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Project on Patanjali Personal Care Products
Patanjali produces a range of personal care products including toothpaste, face wash, soaps, shampoos, hair oil, conditioner and mehendi. The document analyzes consumer perceptions of Patanjali products in Mumbai and Lucknow through 42 in-depth interviews. It finds that Patanjali toothpaste effectively addresses consumer needs around sensitivity, gum bleeding, cavity fighting and fresh breath. Users are attracted to its ayurvedic ingredients and affordability. Similarly, Patanjali face wash is seen as removing dirt, oil and reducing acne while keeping skin clean and fresh.
Patanjali: Business Model and effects on the FMCG sector in India
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
A project report on consumer satisfaction and awareness towards siddhadhara m...
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Kapil rautela 2011-2012
The document outlines various marketing pitches and projects for different clients across industries like kitchen appliances, toothpaste, shirts, besan, banking, mobile phones, socks, housing, hotels, mattresses, and publications. Key details include unique selling propositions, branding, packaging, posters, digital and print advertising, and corporate brochures.
Product mix patanjali
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 and headquartered in Haridwar that produces ayurvedic medicines and consumer products. It was established as a small pharmacy by yoga guru Baba Ramdev and has grown significantly, with a turnover of Rs. 2000 crore in 2014-2015 and 200,000 employees in 2011-2012. Patanjali's mission is to process farm products into daily consumables to offer urban residents healthy, pollutant-free lifestyle products while increasing farmer incomes through economically produced goods of unmatched price, purity and quality.
Integrated marketing communications & distribution strategy of patanjali
Team members ranged in age from 14 to 43. Patanjali uses a personality-led brand strategy with Baba Ramdev as the face of the brand. It focuses on Indian beliefs in ayurveda and natural remedies. Patanjali promotes through YouTube, social media, Baba Ramdev's yoga sessions, and informative rather than commercial advertisements. It aims to educate consumers rather than bombard them with ads. Patanjali's low-cost distribution strategy includes products in ayurvedic pharmacies, franchisees, online shopping portals and their website.
Patanjali- The great Indian Company
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
seminar ppt on patanjali ayurveda
Patanjali Ayurved was established in 2006 with the goal of combining ancient Ayurvedic wisdom with modern technology. It has expanded its product portfolio from just aloe vera gel to include other cosmetic, food, and personal care products. Key to its success has been creating a brand image of using only natural ingredients without chemicals, competitive pricing 15-20% lower than competitors, and leveraging existing distribution channels. Patanjali has seen tremendous growth in recent years through strategic partnerships and expansion into new product categories and markets, with the goal of reaching Rs. 10,000 crore in revenue by 2016-2017.
Empfohlen
Project on Patanjali Personal Care Products
Patanjali produces a range of personal care products including toothpaste, face wash, soaps, shampoos, hair oil, conditioner and mehendi. The document analyzes consumer perceptions of Patanjali products in Mumbai and Lucknow through 42 in-depth interviews. It finds that Patanjali toothpaste effectively addresses consumer needs around sensitivity, gum bleeding, cavity fighting and fresh breath. Users are attracted to its ayurvedic ingredients and affordability. Similarly, Patanjali face wash is seen as removing dirt, oil and reducing acne while keeping skin clean and fresh.
Patanjali: Business Model and effects on the FMCG sector in India
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
A project report on consumer satisfaction and awareness towards siddhadhara m...
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Kapil rautela 2011-2012
The document outlines various marketing pitches and projects for different clients across industries like kitchen appliances, toothpaste, shirts, besan, banking, mobile phones, socks, housing, hotels, mattresses, and publications. Key details include unique selling propositions, branding, packaging, posters, digital and print advertising, and corporate brochures.
Product mix patanjali
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 and headquartered in Haridwar that produces ayurvedic medicines and consumer products. It was established as a small pharmacy by yoga guru Baba Ramdev and has grown significantly, with a turnover of Rs. 2000 crore in 2014-2015 and 200,000 employees in 2011-2012. Patanjali's mission is to process farm products into daily consumables to offer urban residents healthy, pollutant-free lifestyle products while increasing farmer incomes through economically produced goods of unmatched price, purity and quality.
Integrated marketing communications & distribution strategy of patanjali
Team members ranged in age from 14 to 43. Patanjali uses a personality-led brand strategy with Baba Ramdev as the face of the brand. It focuses on Indian beliefs in ayurveda and natural remedies. Patanjali promotes through YouTube, social media, Baba Ramdev's yoga sessions, and informative rather than commercial advertisements. It aims to educate consumers rather than bombard them with ads. Patanjali's low-cost distribution strategy includes products in ayurvedic pharmacies, franchisees, online shopping portals and their website.
Patanjali- The great Indian Company
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
seminar ppt on patanjali ayurveda
Patanjali Ayurved was established in 2006 with the goal of combining ancient Ayurvedic wisdom with modern technology. It has expanded its product portfolio from just aloe vera gel to include other cosmetic, food, and personal care products. Key to its success has been creating a brand image of using only natural ingredients without chemicals, competitive pricing 15-20% lower than competitors, and leveraging existing distribution channels. Patanjali has seen tremendous growth in recent years through strategic partnerships and expansion into new product categories and markets, with the goal of reaching Rs. 10,000 crore in revenue by 2016-2017.
Product mix patanjali
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
LinkedIn SlideShare: Knowledge, Well-Presented
70 million professionals use LinkedIn SlideShare to learn about any topic quickly and stand out.
3D Direct Mailers
The document describes various 3D direct mailers used to promote different products and events:
1) A magnetic safe mailer promoted a lube product and offered dealers a chance to win gold.
2) A photo album mailer showed foreign locations and included dialogue to immerse recipients.
3) Musical instrument miniatures in boxes promoted a Nestle event with the theme "Orchestrating a new symphony".
4) An interactive Diwali card transformed crackers into candles through die-cut windows.
SolutionsDigitas
The document contains summaries of various marketing and promotional activities proposed to different clients across multiple industries like cosmetics, education, IT, petroleum, automobiles, and consumer products. The proposals include activities like website designs, contests, events, brochures, posters, banners, and packaging designs. The purpose was to promote the clients' brands and products.
Twohmp communications
This document contains a list of clients and jobs completed by a communications agency. It includes clients from various industries like windows and doors, food and beverage, automotive, telecommunications, retail, apparel, hotels and more. For each client, it lists the job completed such as magazine ads, posters, packaging, events, and other promotional materials. In total it shows work for over 15 clients across many different projects.
Cocacola PRODUCT
The document provides information about the ingredients and history of Coca-Cola. It was invented in 1886 by John Pemberton as a medicine for headaches. After Pemberton's death, Asa Candler bought the recipe and began marketing it as a drink. Over a hundred years later, Coca-Cola remains one of the most popular drinks worldwide. The production process involves blending sugar and water, adding a secret Coca-Cola formula and carbonation, filling and labeling bottles, and packaging them for distribution.
What patanjali is doing
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Baba Ramdev. It discusses Patanjali's vision, products, marketing strategies, and competitors. Key points include:
1) Patanjali aims to reintroduce Indian Ayurveda and produce good quality products at cheaper rates than competitors.
2) It manufactures over 300 medicines and 400 FMCG products across categories like personal care, food, and home care.
3) Patanjali's low-cost strategy allows it to price products 15-30% lower than competitors, aided by limited advertising expenses.
4) Baba Ramdev promotes Patanj
Coke
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.
Comparison of fmcg with patanjali
This document compares Patanjali Ayurved Ltd (PAL) to other major FMCG companies in India. It finds that PAL has grown rapidly in recent years, with revenues surpassing ₹3,267 crores in the first 10 months of FY2016, more than double from the same period the previous year. While PAL's revenues are still lower than major FMCG companies like Godrej, Dabur, Emami and Marico, it is growing much faster than these established players. The document also notes that PAL produces a wide range of products, from ghee to toothpaste to noodles, that directly compete with products from other FMCG heavyweights like Colgate, Nestle
Patanjali Ayurved | UAE Market
Patanjali Ayurveda aims to commercialize business in a non-commercial way. It has built a 2,500 crore business in a decade through Baba Ramdev's interactions, discovering initial consumers among his 70 million followers, and offering products at 20-25% cheaper prices than competitors. Patanjali is exploring the United Arab Emirates market, which has a large Indian population receptive to herbal products. It plans to target children, middle-aged women, and those aged 15-64, and position its herbal and Ayurvedic products as treating diseases with zero side effects. Patanjali will implement value-based pricing and franchise-based distribution in the UAE market. It
Imc patanjali new
Patanjali Ayurveda was established in 2006 by Acharya Bal Krishna and Baba Ramdev to establish Ayurveda according to modern science and technology. It started by manufacturing medicines and has expanded into food, cosmetics, and other FMCG products. Patanjali uses natural ingredients and herbs in its products. Key products like ghee, toothpaste, and hair oils have significantly contributed to Patanjali's rising revenues and profits. Patanjali aims to become a top Ayurvedic company and compete with MNCs using disruptive marketing strategies focused on rural areas, digital promotion, and association with Baba Ramdev's yoga teachings.
Patanjali CASE STUDY - Branding
This presentation is all about how PATANJALI was created and how fast they became a 5000 Cr company in 2016
Patanjali case study
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
Patanjali Business Strategies
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
Patanjali
Patanjali Ayurved Ltd was established in 2006 by Acharya Balkrishna under the guidance of Baba Ramdev to promote Ayurveda. It started by manufacturing medicines and has expanded to food, cosmetics, and other fast-moving consumer goods. Ramdev aimed to provide indigenous alternatives that could compete with large FMCG companies while benefiting farmers. Patanjali now has over 4,000 outlets and sells through e-commerce sites and major retailers. It procures materials directly from farmers and aims to process foods using organic methods. Patanjali has seen tremendous growth, with revenues increasing from Rs. 450 crore in 2012 to an estimated Rs. 2,500 crore in 2016
PATANJALI
Patanjali is the fastest growing fast moving consumer goods company in India. Founded in 2006 by Acharya Balkrishna, Patanjali has experienced tremendous growth, with revenues exceeding Rs. 2500 crore in 2014-15. The company aims to achieve Rs. 5000 crore in revenue in the current year, representing a 150% growth rate. Patanjali manufactures herbal products across various categories like food, grocery, personal care, and soap.
Patanjali Ayurved Limited (PAL)
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Perception and buying behaviour of modern consumers towards personal care pro...
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
Weitere ähnliche Inhalte
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Product mix patanjali
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
LinkedIn SlideShare: Knowledge, Well-Presented
70 million professionals use LinkedIn SlideShare to learn about any topic quickly and stand out.
3D Direct Mailers
The document describes various 3D direct mailers used to promote different products and events:
1) A magnetic safe mailer promoted a lube product and offered dealers a chance to win gold.
2) A photo album mailer showed foreign locations and included dialogue to immerse recipients.
3) Musical instrument miniatures in boxes promoted a Nestle event with the theme "Orchestrating a new symphony".
4) An interactive Diwali card transformed crackers into candles through die-cut windows.
SolutionsDigitas
The document contains summaries of various marketing and promotional activities proposed to different clients across multiple industries like cosmetics, education, IT, petroleum, automobiles, and consumer products. The proposals include activities like website designs, contests, events, brochures, posters, banners, and packaging designs. The purpose was to promote the clients' brands and products.
Twohmp communications
This document contains a list of clients and jobs completed by a communications agency. It includes clients from various industries like windows and doors, food and beverage, automotive, telecommunications, retail, apparel, hotels and more. For each client, it lists the job completed such as magazine ads, posters, packaging, events, and other promotional materials. In total it shows work for over 15 clients across many different projects.
Cocacola PRODUCT
The document provides information about the ingredients and history of Coca-Cola. It was invented in 1886 by John Pemberton as a medicine for headaches. After Pemberton's death, Asa Candler bought the recipe and began marketing it as a drink. Over a hundred years later, Coca-Cola remains one of the most popular drinks worldwide. The production process involves blending sugar and water, adding a secret Coca-Cola formula and carbonation, filling and labeling bottles, and packaging them for distribution.
What patanjali is doing
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Baba Ramdev. It discusses Patanjali's vision, products, marketing strategies, and competitors. Key points include:
1) Patanjali aims to reintroduce Indian Ayurveda and produce good quality products at cheaper rates than competitors.
2) It manufactures over 300 medicines and 400 FMCG products across categories like personal care, food, and home care.
3) Patanjali's low-cost strategy allows it to price products 15-30% lower than competitors, aided by limited advertising expenses.
4) Baba Ramdev promotes Patanj
Coke
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.
Comparison of fmcg with patanjali
This document compares Patanjali Ayurved Ltd (PAL) to other major FMCG companies in India. It finds that PAL has grown rapidly in recent years, with revenues surpassing ₹3,267 crores in the first 10 months of FY2016, more than double from the same period the previous year. While PAL's revenues are still lower than major FMCG companies like Godrej, Dabur, Emami and Marico, it is growing much faster than these established players. The document also notes that PAL produces a wide range of products, from ghee to toothpaste to noodles, that directly compete with products from other FMCG heavyweights like Colgate, Nestle
Patanjali Ayurved | UAE Market
Patanjali Ayurveda aims to commercialize business in a non-commercial way. It has built a 2,500 crore business in a decade through Baba Ramdev's interactions, discovering initial consumers among his 70 million followers, and offering products at 20-25% cheaper prices than competitors. Patanjali is exploring the United Arab Emirates market, which has a large Indian population receptive to herbal products. It plans to target children, middle-aged women, and those aged 15-64, and position its herbal and Ayurvedic products as treating diseases with zero side effects. Patanjali will implement value-based pricing and franchise-based distribution in the UAE market. It
Imc patanjali new
Patanjali Ayurveda was established in 2006 by Acharya Bal Krishna and Baba Ramdev to establish Ayurveda according to modern science and technology. It started by manufacturing medicines and has expanded into food, cosmetics, and other FMCG products. Patanjali uses natural ingredients and herbs in its products. Key products like ghee, toothpaste, and hair oils have significantly contributed to Patanjali's rising revenues and profits. Patanjali aims to become a top Ayurvedic company and compete with MNCs using disruptive marketing strategies focused on rural areas, digital promotion, and association with Baba Ramdev's yoga teachings.
Patanjali CASE STUDY - Branding
This presentation is all about how PATANJALI was created and how fast they became a 5000 Cr company in 2016
Patanjali case study
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
Patanjali Business Strategies
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
Patanjali
Patanjali Ayurved Ltd was established in 2006 by Acharya Balkrishna under the guidance of Baba Ramdev to promote Ayurveda. It started by manufacturing medicines and has expanded to food, cosmetics, and other fast-moving consumer goods. Ramdev aimed to provide indigenous alternatives that could compete with large FMCG companies while benefiting farmers. Patanjali now has over 4,000 outlets and sells through e-commerce sites and major retailers. It procures materials directly from farmers and aims to process foods using organic methods. Patanjali has seen tremendous growth, with revenues increasing from Rs. 450 crore in 2012 to an estimated Rs. 2,500 crore in 2016
PATANJALI
Patanjali is the fastest growing fast moving consumer goods company in India. Founded in 2006 by Acharya Balkrishna, Patanjali has experienced tremendous growth, with revenues exceeding Rs. 2500 crore in 2014-15. The company aims to achieve Rs. 5000 crore in revenue in the current year, representing a 150% growth rate. Patanjali manufactures herbal products across various categories like food, grocery, personal care, and soap.
Patanjali Ayurved Limited (PAL)
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Perception and buying behaviour of modern consumers towards personal care pro...
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
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Perception and buying behaviour of modern consumers towards personal care pro...
Perception and buying behaviour of modern consumers towards personal care pro...
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