In eCommerce, the volumes of campaigns run on a daily basis are enormous. To keep a tab of design requirements, its adherence to brand guidelines, storage & retrieve creatives for future campaigns takes a mammoth effort without a system in place.

1. Trusted by leading businesses from 95 countries
How e-commerce companies are cutting
costs by automating image & video creation
SPEAKER
Karan Rao,
VP, Business, Rocketium
Explore how to cut down costs of producing
videos, image banners, and gifs.

2. ● Substantial hit on revenue.
Business impacts of Covid-19
● Focus on optimizing costs (every spend is being questioned).
● Companies forced to freeze hiring/consider layoffs.

3. Impact on the
Creative ecosystem
Reduction in external spends across technology and resources
Faster turnaround to support revenue experiments
Efficiency and cost reduction targets
More output required from existing design teams

4. Today’s Session
How some of our e-commerce customers have
used automation to reduce creative costs
Enable sellers to make brand-compliant ad
banners that end up on Amazon’s website
Enable performance marketing team of a
series E funded start-up to make video and
image ads for customer acquisition
1. Enabling Internal Teams
2. Empowering External Partners
A powerful creative
automation platform
Creatives - images, videos, gifs
Automation - we understand
creative challenges and enable
suitable workflows
3. Automating Using APIs
Auto generate video ads using APIs and
serve them on the world’s largest
independent mobile ad network

5. Marketing
Performance marketing
Social campaigns
Email marketing
Internal collaterals.
Design team
Merchandising
Website/App banners
Seasonal campaigns
Offers and sales
Ensuring each output meets
brand standards
Redundant
non-creative work
Long turnaround times
Creative ecosystem for internal teams at e-commerce companies
Enabling Internal Teams
Other business teams
HR
Sales
Customer success
Remove redundant work
Enable self-service

6. Campaign - Self-service online interface
Enabling Internal Teams
Choose from
a set of pre-built
brand-compliant
templates

7. Campaign - select orientation
Enabling Internal Teams
Select desired aspect
ratios to create
omnichannel adapts in
one go.

8. Campaign - make creatives
Enabling Internal Teams
Easy form based
interface to modify
content and create
multiple variants

9. Enabling Internal Teams
Campaign - intelligent templates
Auto-adaptsAuto-fit for captions
… and one more thing.
Auto-align for layouts

10. Enabling Internal Teams
Campaign - Self-service online interface
Create hundreds of
creatives in one shot
using a spreadsheet
import

11. 50+ designers in a large e-commerce platform use this
technology to create 1000s of in-app banners and
adapts each month.
Some examples
Internal TeamsEnabling Internal Teams
Performance marketing team of a $1B home services
marketplace creates hyper-personalised video and
image ads.
Social media team of a large e-commerce company
creates omni-channel social media creatives for their
ongoing campaigns.

12. Creative production cost
Rework
Coordination effort
50%
30%
20%
75%
reduction in total cost owing to
Creative Automation (1)
Cost savings
100%
BEFORE AFTER
Enabling Internal Teams
(1) Savings may differ based on baseline costs and scale of creative production.
1/3rd
1/5th
1/10th

13. Amazon’s advertisers
Amazon’s In-house design team
Empowering External Partners
Creative ecosystem for working with external teams
Reduced efforts, stricter brand-compliance
Enabling self-services

14. Empowering External Partners
White-label interface for Amazon advertising

15. A food delivery platform enables restaurants to create
offer banners for its mobile app.
Empowering External Partners
Some more examples
A US based car listing platform enables over 500 car
dealers to create brand-compliant car listing ads in
minutes.
An online fashion marketplace in U.K. enables sellers
create short product videos for the listing page using
pre-built templates.

16. Cost saving barometer
Automating using APIs
Efficiencies
100%
10%
Build savings
Developers, design,
build maintenance.
Plug and play
Build White-Label

17. How it works
Automating using APIs

18. Some examples
Automating using APIs
A Korean e-commerce marketplace automatically
generates abandoned cart gifs to send personalized
emails.
An e-commerce marketplace programmatically creates
product catalog videos for premium products listed on
its platform.
A furniture retail company in Florida is using this
technology to send personalized product offers to
their 100K customers

19. Cost savings
Automating using APIs
65%reduction in total cost at a scale of
1,000 banners per month
Cost per creative
Number of creatives
Manual creation not
possible beyond a certain
threshold
More overheads -
management,
licenses, equipment
Manual creation
Automation

20. Session Summary
Enabling Internal Teams1
● Reduce redundant
effort
● Enable self-service
Empowering External Partners2
● Enable partners to make
brand compliant creatives
● Create new revenue
streams with customers
3 Automating Using APIs
● Use APIs to enable higher
scale and personalization
● Enable use cases that
manual creation cannot

21. Q&A
Karan Rao
karan@rocketium.com