The document discusses usability and user-centered design. It begins with definitions of usability and its key components. It emphasizes understanding users by learning about their goals, workflows and needs in order to design products and services that are easy and satisfying to use. The document recommends taking a user-centered approach through research and design processes that focus on users throughout development.
Workshop: Embedding UX Into Your ProcessesPaul Sherman
The document discusses embedding user experience (UX) processes within product development cycles. It notes that while UX is essential, most organizations don't know how to effectively integrate UX practices. The goals of the workshop are to discuss identifying UX champions, leveraging small wins to drive strategic UX approaches, and embedding the right UX activities in the product life cycle. It also discusses that "doing UX" occurs within a multi-layered environment that includes organizational culture, power structures, and other challenges.
The UX Unicorn Is Dead: Soft Skills Trump Coding SkillsPaul Sherman
This document discusses soft skills for user experience practitioners and argues that they are more important than technical "hard skills". It begins by describing unrealistic "unicorn" job postings that require a wide range of hard skills but neglect soft skills. Through anecdotes from practitioners, it identifies key soft skills like communication, collaboration, and empathy. It presents evidence that soft skills can be successfully taught, as seen through safety improvements in aviation. The document concludes by calling for prioritizing soft skills training in UX.
This document discusses the challenges of aligning UX practices within organizations and provides strategies for UX practitioners to drive strategic change. It notes that while the UX field and salaries have grown, practitioners still struggle for relevance within companies. The key is for UX to be strategically aligned with business goals. The document outlines how the author led change at a former company by creating a new product innovation process that embedded UX practices like user research and prototyping earlier. It argues UX practitioners must focus on both strategic goals and tactical wins to embed UX more deeply within organizations over the long run. The role of the UX practitioner is likened to a "change agent" who defines problems, plans interventions, and builds
Decision Insurance: Iterative Prototyping To Reduce Business RiskPaul Sherman
This document discusses how iterative prototyping can help reduce business risk for new product development. It describes prototyping as a form of "decision insurance" that allows companies to validate ideas before fully committing to them. The document cautions against the risks of not innovating and being disrupted by competitors. It advocates for self-disruption through developing disruptive innovations. The author shares a cautionary tale of prototyping efforts that were shut down due to cultural and communication barriers at a past company. The document provides advice on developing a formal prototyping process and gaining executive buy-in to make prototyping a regular part of innovation strategy. It includes the author's open-source rapid contextual innovation model and assigns the reader
Field Research At The Speed Of BusinessPaul Sherman
This document discusses user observation research methods. It defines user observation research as observing customers in their real-world contexts to understand their goals, workflows, and how a product could fit into their behaviors. The document recommends observing users directly rather than relying on interviews or focus groups, as behavior is more truthful than self-reported accounts. It provides tips for planning an observation study, including defining goals, recruiting real users, collecting structured or unstructured data, summarizing findings daily, and adjusting the process for agile development cycles.
The document discusses the importance of soft skills for UX designers. It argues that soft skills, such as communication, flexibility, creativity and reliability, are more important than hard skills for success in complex design projects. A number of soft skills are described in detail, including pragmatism, confidence, curiosity and having a genuine interest in people. The document advises focusing on developing soft skills, as they are transferable and will remain useful even as technical skills become commoditized. It suggests highlighting soft skills in CVs and interviews.
Workshop: Embedding UX Into Your ProcessesPaul Sherman
The document discusses embedding user experience (UX) processes within product development cycles. It notes that while UX is essential, most organizations don't know how to effectively integrate UX practices. The goals of the workshop are to discuss identifying UX champions, leveraging small wins to drive strategic UX approaches, and embedding the right UX activities in the product life cycle. It also discusses that "doing UX" occurs within a multi-layered environment that includes organizational culture, power structures, and other challenges.
The UX Unicorn Is Dead: Soft Skills Trump Coding SkillsPaul Sherman
This document discusses soft skills for user experience practitioners and argues that they are more important than technical "hard skills". It begins by describing unrealistic "unicorn" job postings that require a wide range of hard skills but neglect soft skills. Through anecdotes from practitioners, it identifies key soft skills like communication, collaboration, and empathy. It presents evidence that soft skills can be successfully taught, as seen through safety improvements in aviation. The document concludes by calling for prioritizing soft skills training in UX.
This document discusses the challenges of aligning UX practices within organizations and provides strategies for UX practitioners to drive strategic change. It notes that while the UX field and salaries have grown, practitioners still struggle for relevance within companies. The key is for UX to be strategically aligned with business goals. The document outlines how the author led change at a former company by creating a new product innovation process that embedded UX practices like user research and prototyping earlier. It argues UX practitioners must focus on both strategic goals and tactical wins to embed UX more deeply within organizations over the long run. The role of the UX practitioner is likened to a "change agent" who defines problems, plans interventions, and builds
Decision Insurance: Iterative Prototyping To Reduce Business RiskPaul Sherman
This document discusses how iterative prototyping can help reduce business risk for new product development. It describes prototyping as a form of "decision insurance" that allows companies to validate ideas before fully committing to them. The document cautions against the risks of not innovating and being disrupted by competitors. It advocates for self-disruption through developing disruptive innovations. The author shares a cautionary tale of prototyping efforts that were shut down due to cultural and communication barriers at a past company. The document provides advice on developing a formal prototyping process and gaining executive buy-in to make prototyping a regular part of innovation strategy. It includes the author's open-source rapid contextual innovation model and assigns the reader
Field Research At The Speed Of BusinessPaul Sherman
This document discusses user observation research methods. It defines user observation research as observing customers in their real-world contexts to understand their goals, workflows, and how a product could fit into their behaviors. The document recommends observing users directly rather than relying on interviews or focus groups, as behavior is more truthful than self-reported accounts. It provides tips for planning an observation study, including defining goals, recruiting real users, collecting structured or unstructured data, summarizing findings daily, and adjusting the process for agile development cycles.
The document discusses the importance of soft skills for UX designers. It argues that soft skills, such as communication, flexibility, creativity and reliability, are more important than hard skills for success in complex design projects. A number of soft skills are described in detail, including pragmatism, confidence, curiosity and having a genuine interest in people. The document advises focusing on developing soft skills, as they are transferable and will remain useful even as technical skills become commoditized. It suggests highlighting soft skills in CVs and interviews.
The Soft Skills That Get You Paid | UX DesignLaith Wallace
The document discusses soft skills that are important for user experience (UX) designers to have in order to be successful. It states that technical skills are increasingly being outsourced, so soft skills help UX designers differentiate themselves. The key soft skills discussed are empathy, effective communication, confidence, problem-solving, collaboration, facilitation, time management, and self-awareness. Developing these soft skills, such as active listening and being flexible, can help indicate strong qualifications to employers during interviews. The document promotes learning soft skills to advance one's UX design career.
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
Understanding User Experience Workshop - Interlink Conference 2012Lynne Polischuik
The document discusses user experience design and provides guidance on conducting user research and design. It recommends starting with discovery activities like interviews and empathy mapping to understand users. Personas should then be created to represent different user types. Guerrilla user research methods are suggested to validate assumptions and identify opportunities. Design principles informed by research can guide the design process. A design studio approach engages the team in sketching and combining ideas. Prototypes should be tested with users early through methods like guerrilla testing to iterate on the design.
This document provides an overview of a user experience workshop focused on good design. The workshop consists of 5 chapters that cover various aspects of user experience design including an introduction to good design principles, a shift to user-centered design, interaction design, and mobile design considerations. The document emphasizes designing for the user through techniques like personas, customer journeys, prototypes, and optimizing the user interface. It also discusses persuasive design methods and the evolution of elements like the shopping cart to provide a more seamless user experience. The goal of the workshop is to explore standards and trends in user experience design and how they can create a more gratifying experience for users.
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
Design Thinking Dallas by Chris BernardChris Bernard
The document discusses design thinking and its importance for meaningful innovation. It defines design thinking as focusing on what is desirable to users, going beyond usability to create desirable experiences. It emphasizes that design thinking is needed for all roles and organizations to stay competitive. It outlines how organizations can develop design thinking capabilities through people, awareness/understanding, and execution of user experience principles and processes.
This document provides an overview of an innovation strategies magazine. It includes interviews on topics like UX design, learning and development innovation, and futurist thinking. The editor's letter discusses common mistakes in innovating and how the magazine will address some of the top challenges people face. The magazine also features articles on content marketing, hackathons, perception and differentiation. It aims to help readers become more innovative through insights from experts and analyzing current issues in the field.
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
UX focuses on designing products with the user experience in mind. It aims to create products that are satisfying, easy to use and encourage users to return. UX involves understanding users through research, designing interfaces and interactions, then testing and refining the design. The goal is to increase usability, engagement and business metrics like sales and reduce support costs. Research shows that investing in UX can yield returns of 2-100 times the initial investment through improving these factors. The UX process involves strategies like defining personas, wireframing interfaces, testing designs and analyzing results to iteratively improve the user experience.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
CX Design and Journey Mapping for Social ThinkersJohn Kembel
This document summarizes a conversation about customer journey mapping and social experience design. It includes an overview of customer journey mapping, tips for mapping journeys, an example of mapping an MRI experience, and opportunities for social thinkers to get involved in experience design. The document ends by sharing some favorite experience design resources.
The document outlines the steps for a design sprint workshop with a client, including research, testing, content strategy, and prototyping activities. The workshop involves understanding the design problem through research, diverging to generate many solutions, deciding on the best ideas, and building quick prototypes. Key activities include mind mapping, storyboarding, usability testing, and creating a prototype based on a detailed user story. The goal is to rapidly iterate through ideas to identify the most promising solutions to test with users.
The document summarizes the upcoming June meeting of the Connecticut Chapter of Usability Professionals. The meeting will feature a presentation on TopCoder Studio, which uses online design contests to create graphical content. Additional topics mentioned include a need for newsletter writers and other volunteers. The July meeting will focus on eye-tracking technologies.
UX design, service design and design thinkingSylvain Cottong
User experience design (UX) aims to enhance user satisfaction and productivity by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. UX design uses techniques from human-centered design and information architecture to understand users and specify program requirements from the early stages of product development. Service design applies similar human-centered principles to the design of services to improve customer experience. Key benefits of UX and service design include higher conversion rates, reduced costs, improved customer satisfaction and loyalty, and a competitive advantage.
This document discusses strategic user experience and how to effectively prototype strategies to achieve organizational goals. It emphasizes that strategy is best executed through prototyping rather than abstract planning. Some key points made include prototyping in code instead of tools like Axure, using multidisciplinary teams to quickly test ideas iteratively, making evidence-based decisions through experimentation and analytics, and using prototypes to engage stakeholders and bring strategies to life. The overall message is that prototyping is crucial for translating strategies into reality and driving organizational alignment and change.
The document provides an overview of user experience (UX) design from Ali Rushdan Tariq, a UX designer. It discusses the history and evolution of UX design. It then outlines Tariq's 11 characteristics of good UX designers, which include trying to solve problems, caring more about experiences than visuals, understanding context, empathizing with stakeholders, trying things iteratively, adapting processes, constantly learning, being fearless, making themselves valuable, keeping up with trends without distraction, and putting human needs first. The document concludes with additional recommended resources for learning more about UX design.
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
The Soft Skills That Get You Paid | UX DesignLaith Wallace
The document discusses soft skills that are important for user experience (UX) designers to have in order to be successful. It states that technical skills are increasingly being outsourced, so soft skills help UX designers differentiate themselves. The key soft skills discussed are empathy, effective communication, confidence, problem-solving, collaboration, facilitation, time management, and self-awareness. Developing these soft skills, such as active listening and being flexible, can help indicate strong qualifications to employers during interviews. The document promotes learning soft skills to advance one's UX design career.
Explore this presentation to comprehend the essential design theories, popular concepts, methodologies, and ideologies of UX Design. To explore more about UX, you can visit our UX/UI Design courses page - https://www.admecindia.co.in/ui-and-ux-courses
Understanding User Experience Workshop - Interlink Conference 2012Lynne Polischuik
The document discusses user experience design and provides guidance on conducting user research and design. It recommends starting with discovery activities like interviews and empathy mapping to understand users. Personas should then be created to represent different user types. Guerrilla user research methods are suggested to validate assumptions and identify opportunities. Design principles informed by research can guide the design process. A design studio approach engages the team in sketching and combining ideas. Prototypes should be tested with users early through methods like guerrilla testing to iterate on the design.
This document provides an overview of a user experience workshop focused on good design. The workshop consists of 5 chapters that cover various aspects of user experience design including an introduction to good design principles, a shift to user-centered design, interaction design, and mobile design considerations. The document emphasizes designing for the user through techniques like personas, customer journeys, prototypes, and optimizing the user interface. It also discusses persuasive design methods and the evolution of elements like the shopping cart to provide a more seamless user experience. The goal of the workshop is to explore standards and trends in user experience design and how they can create a more gratifying experience for users.
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
Design Thinking Dallas by Chris BernardChris Bernard
The document discusses design thinking and its importance for meaningful innovation. It defines design thinking as focusing on what is desirable to users, going beyond usability to create desirable experiences. It emphasizes that design thinking is needed for all roles and organizations to stay competitive. It outlines how organizations can develop design thinking capabilities through people, awareness/understanding, and execution of user experience principles and processes.
This document provides an overview of an innovation strategies magazine. It includes interviews on topics like UX design, learning and development innovation, and futurist thinking. The editor's letter discusses common mistakes in innovating and how the magazine will address some of the top challenges people face. The magazine also features articles on content marketing, hackathons, perception and differentiation. It aims to help readers become more innovative through insights from experts and analyzing current issues in the field.
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
UX focuses on designing products with the user experience in mind. It aims to create products that are satisfying, easy to use and encourage users to return. UX involves understanding users through research, designing interfaces and interactions, then testing and refining the design. The goal is to increase usability, engagement and business metrics like sales and reduce support costs. Research shows that investing in UX can yield returns of 2-100 times the initial investment through improving these factors. The UX process involves strategies like defining personas, wireframing interfaces, testing designs and analyzing results to iteratively improve the user experience.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
CX Design and Journey Mapping for Social ThinkersJohn Kembel
This document summarizes a conversation about customer journey mapping and social experience design. It includes an overview of customer journey mapping, tips for mapping journeys, an example of mapping an MRI experience, and opportunities for social thinkers to get involved in experience design. The document ends by sharing some favorite experience design resources.
The document outlines the steps for a design sprint workshop with a client, including research, testing, content strategy, and prototyping activities. The workshop involves understanding the design problem through research, diverging to generate many solutions, deciding on the best ideas, and building quick prototypes. Key activities include mind mapping, storyboarding, usability testing, and creating a prototype based on a detailed user story. The goal is to rapidly iterate through ideas to identify the most promising solutions to test with users.
The document summarizes the upcoming June meeting of the Connecticut Chapter of Usability Professionals. The meeting will feature a presentation on TopCoder Studio, which uses online design contests to create graphical content. Additional topics mentioned include a need for newsletter writers and other volunteers. The July meeting will focus on eye-tracking technologies.
UX design, service design and design thinkingSylvain Cottong
User experience design (UX) aims to enhance user satisfaction and productivity by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. UX design uses techniques from human-centered design and information architecture to understand users and specify program requirements from the early stages of product development. Service design applies similar human-centered principles to the design of services to improve customer experience. Key benefits of UX and service design include higher conversion rates, reduced costs, improved customer satisfaction and loyalty, and a competitive advantage.
This document discusses strategic user experience and how to effectively prototype strategies to achieve organizational goals. It emphasizes that strategy is best executed through prototyping rather than abstract planning. Some key points made include prototyping in code instead of tools like Axure, using multidisciplinary teams to quickly test ideas iteratively, making evidence-based decisions through experimentation and analytics, and using prototypes to engage stakeholders and bring strategies to life. The overall message is that prototyping is crucial for translating strategies into reality and driving organizational alignment and change.
The document provides an overview of user experience (UX) design from Ali Rushdan Tariq, a UX designer. It discusses the history and evolution of UX design. It then outlines Tariq's 11 characteristics of good UX designers, which include trying to solve problems, caring more about experiences than visuals, understanding context, empathizing with stakeholders, trying things iteratively, adapting processes, constantly learning, being fearless, making themselves valuable, keeping up with trends without distraction, and putting human needs first. The document concludes with additional recommended resources for learning more about UX design.
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
Usability...Or Strategic User Experience?Paul Sherman
Presentation at Usability Marathon 2, 14 October 2009, http://marathon.uidesign.ru/
Originally presented to the Online Marketing Association's 2009 Conference in San Diego CA, February 2009.
Also presented in shorter form at Big (D)esign 09 in Dallas TX, May 2009.
From Personas to Production: The Role of Personas, Design Briefs, Stories, St...Paul Sherman
The document discusses the importance of user research methods like personas, design briefs, stories, storyboards and wireframes in the product development process. It argues that solely focusing on products and markets can cause teams to lose sight of customer needs, while qualitative research into individual users through field observations and other techniques helps ensure designs satisfy user goals and workflows. The document provides examples of how personas, stories and storyboards can be used to socialize customer insights within teams and guide product requirements and design.
Harry Surden - Artificial Intelligence and Law OverviewHarry Surden
This document provides an overview of artificial intelligence. It defines AI as using computers to solve problems or make automated decisions for tasks typically requiring human intelligence. The two major AI techniques are logic and rules-based approaches, and machine learning based approaches. Machine learning algorithms find patterns in data to infer rules and improve over time. While AI is limited and cannot achieve human-level abstract reasoning, pattern-based machine learning is powerful for automation and many tasks through proxies without requiring true intelligence. Successful AI systems are often hybrids of the approaches or work with human intelligence.
What is Artificial Intelligence | Artificial Intelligence Tutorial For Beginn...Edureka!
** Machine Learning Engineer Masters Program: https://www.edureka.co/masters-program/machine-learning-engineer-training **
This tutorial on Artificial Intelligence gives you a brief introduction to AI discussing how it can be a threat as well as useful. This tutorial covers the following topics:
1. AI as a threat
2. What is AI?
3. History of AI
4. Machine Learning & Deep Learning examples
5. Dependency on AI
6.Applications of AI
7. AI Course at Edureka - https://goo.gl/VWNeAu
For more information, please write back to us at sales@edureka.co
Call us at IN: 9606058406 / US: 18338555775
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
The document discusses UX design processes and concepts. It covers empathizing with users to understand their needs, defining problems through research and personas, and ideating potential solutions through brainstorming and wireframing. Key aspects of UX design include ensuring solutions are usable, useful, and enjoyable for users. The document also discusses visual design foundations such as typography, color, and principles of contrast, repetition, alignment and proximity. UX designers work to create intuitive user interfaces that provide clear guidance and feedback to users.
Design for business Impact: How design triggers transformationfrog
This document discusses how design can trigger business transformation. It argues that design goes beyond just drawing and sketching, and should be viewed as a management philosophy that drives innovation. The document outlines how design can provide tangible solutions to address change, help test ideas, and inspire communication. It also discusses challenges such as resistance to new ideas, focusing too much on incremental improvements, and the importance of differentiating products through excellent design.
The document provides an introduction to KshiBz Anand, a professor of design and founder of several design consultancies. It summarizes his background and experience, including past roles at Motorola, Infosys, and other companies. It also lists his education, including an MS in HCI Design from Indiana University and a BDes in Communication Design from IIT Guwahati. Contact information is provided at the end.
This document provides a summary of a presentation about UX design for developers. The presentation introduces the user-centered design process and a user task-centric mindset. It outlines a 5-step UX design checklist for developers to follow when designing new features: 1) Discover the problem by learning about users and business needs, 2) Model the optimal user flow, 3) Find relevant design patterns, 4) Draft UI concepts, and 5) Gain confidence in the design through validation. The presentation emphasizes understanding users, aligning designs with user goals, and leveraging design best practices to create usable interfaces without reinventing solutions. It does not replace working with expert designers for more polished, user-centered results.
This document discusses user expectations and visual consistency in UI design. It recommends uncovering user expectations before design by conducting usability testing such as card sorting, user interviews, and heuristics reviews. This helps ensure designs are consistent with what users expect based on their past experiences. The document also discusses the importance of considering consistency and user expectations from the very start of a design project to avoid bias, and provides tips for different types of pre-design usability testing techniques.
How design decisions affect user performanceRachna Mittal
The document discusses how user experience design decisions should be user-centric rather than designer-centric. It outlines several metrics for measuring user performance, such as time to complete tasks and error rates. The document emphasizes understanding the audience and their needs, for example through focus groups. Effective design decisions involve positioning key elements for users and testing across browsers to ensure usability.
The UX Design Process consists of five key phases: Product Definition, Research, Analysis, Design, and Testing.
For more details, visit : https://mitidinnovation.com/recreation/ux-design-process/
The document discusses common challenges that design teams face when working on projects. It outlines five key challenges: 1) unclear or differing project objectives between stakeholders, 2) uncertain budget ownership and funding streams, 3) design methods and processes being forced onto stakeholders, 4) team members lacking a shared language, and 5) conflicts between user and business needs. For each challenge, it provides lessons learned, such as the importance of understanding stakeholder motivations, expressing value in the stakeholders' terms, balancing user and business needs, and having a shared project language. The document advocates taking a collaborative approach to design that considers all perspectives.
121203CREATION & CO: USER PARTICIPATION IN DESIGNYuichi Hirose
The document discusses changes in the roles of designers, users, and clients in the design process. Traditionally, these roles were separated but they are now blending together through practices like co-creation and co-design. Users are becoming more involved in the design process by providing input, feedback, and even generating their own solutions. Designers are taking on more collaborative roles as facilitators. The relationships between all parties are opening up through methods like context mapping, where users share their experiences to inform the design process. While many industries recognize the need for changed roles, implementing user participation remains a challenge, particularly for larger companies.
User Experience Design Fundamentals - Part 1: Users & GoalsLaura B
#1 in a 3-part series on UX Fundamentals: Users & Goals
* Value & Process
* Goal-directed design
* Users and their goals
* Learn how to articulate the goals of your product’s users
* Learn how to use user goals to assess a website or product
The document provides an overview of a practitioner's guide to digital marketing, outlining key models and frameworks for developing a digital marketing plan including discovery, definition, design, development, and delivery phases, as well as topics like mobile marketing, usability, and user experience design. It also covers objectives for a course on digital marketing including applying models, conducting audits and requirements gathering, and developing requests for proposals.
EnjoyDigitAll tells you everything about Design Thinking method.
Design Thinking is a human-centric approach of innovation. It uses designer’s tools in order to integrate the needs of individuals, the possibilities of technology, and the primary conditions for the commercial success of a product or service.
This document provides information about a training project called "DE-SME - Intelligent Furniture - Training for Design, Environment and New Materials in SMEs". It lists the contact information for several individuals involved from the Kuopio Academy of Design in Finland. It then outlines several topics to be covered in the training, including an introduction to user centered design and examples using a case study of a company called "Suupirssi".
Design thinking is a process centered around understanding user needs through methods like observation and interviews to define problems and generate innovative solutions. It is an iterative process involving prototyping ideas and testing them with users to refine solutions. Organizations use design thinking to develop more user-centered products and services that better meet customer needs and reduce risks, which can lead to increased profits and differentiation from competitors. The Stanford design thinking process involves the phases of empathizing, defining, ideating, prototyping, and testing to manage projects with a user-focused approach.
This document discusses user-centered design and the roles of web designers. It explains that web designers encompass skills in graphic, UI, and UX design. The standard web development process involves planning, design, production, and launch. Planning includes defining user needs through research and analysis. Design involves wireframes, prototypes, and visual design. UX design focuses on ensuring a positive user experience through attributes like usability, ease of use, and minimizing errors. The goal of user-centered design is to optimize products around how users want to use them rather than forcing users to change behavior.
This document discusses how to communicate a clear design vision and strategy by first defining business and user goals. It recommends discovering user needs through research, synthesizing insights, and visualizing goals. The focus is on developing focus statements to articulate where business and user goals intersect. Stories and scenarios with users are used to visualize and guide design work. Communicating value helps get consensus on concepts. Defining strategy upfront helps solve the right problems, while user research uncovers opportunities to support goals.
The document discusses key concepts in web design including usability, user experience, and user-centered design. It defines usability as how easy a product is to use, user experience as encompassing all aspects of a user's interaction with a company or product, and user-centered design as optimizing a product around how users need or want to use it rather than forcing users to change their behavior. The document also provides examples of techniques for understanding users like personas, use cases, and usability testing to help ensure designs are focused on the user.
How Design Thinking will fix Design ThinkingBert Bräutigam
1. Design thinking has been misperceived as only involving designers when it actually requires interdisciplinary teams across design, business, and technology disciplines.
2. Effective product teams have design, business, and technology leads working together, with the design discipline playing a transversal role rather than being dissolved into other areas.
3. Experience metrics are now part of product key performance indicators to measure user behavior and experience, alongside traditional business and technology metrics.
I updated my slidedeck from my Skillshare class so that I could teach the course internally at Group Commerce.
If you would like to teach UX within your company, try to use examples with which your coworkers are familiar. This way, stepping into the shoes of the users and evaluating their needs based on the product, is not so difficult.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
2. Definitions,
terms,
principles
Some
real-‐world
examples
[n+1]
actions
you
can
start
to
take
today
Questions
and
discussion
2
3. …and
those
are
the
last
bullet
points
you’ll
see
from
me!
(I
hate
bullet
points
and
sentence
fragments.)
3
4. This
talk
is:
A
framework
for
thinking
about
usability,
conversion,
and
aligning
your
organization
on
the
user
experience.
This
talk
is
not:
A
discussion
of
specific
tools
and
metrics.
Other
presenters
and
vendors
are
covering
that.
4
6. What
is
usability?
Your
intended
users
can
accomplish
what
they’re
trying
to
do
on
your
site
or
with
your
product.
Usability
has
several
components.
It
can
mean
learnable,
memorable,
efficient,
and/or
error-‐tolerant.
6
7. Learnability
Satisfaction
Memorability
Usability
Error
Prevention
Productivity
Shneiderman,
B.
(1998).
Designing
the
User
Interface.
Reading,
MA:
Addison
Wesley
Longman
8. How
about
this?
Usability
is…
Getting
people
to
what
they
want
or
need
as
quickly
and
efficiently
as
possible.
8
9. …so
they
can:
Figure
out
what
to
do
next
Understand
why
they
should
do
it
See
how
to
do
it
(And
will
like
doing
it)
9
15. Go
to
Flickr.com
and
look
for
this
tag:
“Questionable_Design”
Or
follow
this
link:
http://bit.ly/cFHvjX
15
16. Getting
people
to
what
they
want
or
need
as
quickly
as
possible
so
they
can:
Figure
out
what
to
do
next
Understand
why
they
should
do
it
See
how
to
do
it
(And
will
like
doing
it)
16
20. I
like
this
definition:
The
fundamental
purpose
of
marketing
is
to
identify
what
people
want
and
need,
then
satisfy
those
customers.
John
Rhodes,
4
Jan
08.
http://bit.ly/BtfUF
20
21. Sound
familiar?
Usability
and
marketing
share
the
goal
of
giving
people
what
they
want
or
need.
Marketing
is
the
what.
Usability
is
the
how.
21
22. Visitors
who
take
a
desired
action
are
said
to
be
converted.
This
is
“well
duh”
stuff
to
you
all…
Key
point:
usability
is
a
precondition
of
conversion.
22
23. Marketing
+
SEO
+
Design +
Usability
Identify
what
Make
it
Give
it
to
Ensure
that
they
want
findable
them
you
gave
it
to
them
=
Conversion!
23
25. When
people
talk
about
“usability”,
they’re
usually
talking
about
user-‐centered
design.
Without
a
design,
you
have
nothing
to
usability
test!
25
26. Respect
design.
(And
designers.)
They
help
create
the
emotional
bond
that
you’re
trying
to
build
with
your
audience.
But…make
sure
your
designers
understand
your
business
goals!
(More
on
this
later.)
26
27. Like
“security”
and
“accessibility”
(and
“beauty”),
usability
is
experiential
–
it’s
experienced
by
the
perceiver.
Usability
cannot
be
claimed,
it
can
only
be
established
through
demonstration.
27
28. Determine
whether
your
intended
users
can:
Figure
out
what
to
do
next
Understand
why
they
should
do
it
See
how
to
do
it
(And
will
like
doing
it)
28
36. User-‐centered
design
is
a
process
in
which
the
needs,
wants,
and
limitations
of
users
are
given
extensive
attention
at
each
stage
of
the
ideation,
define,
and
design
phases
of
product/service
realization.
36
37. Two
parallel
work
streams:
Design
Information
architecture
Interaction
design
Content
Visual
design
Research
Persona
definition
Site
visits
Workflow
analysis
User
role
identification
Usability
37
38. Info
architecture
Interaction
design
Design
Content
End
results:
Visual
design
Validated
design
Iterate
design
Iterate
design
and
personas
and
personas
Validated
user
models
Research
“Default”
Customer
Synthesis
personas
site
visits
of
customer
roles
and
workflow.
Usability
evaluation.
Time
38
39. Model
your
users!
Start
from
demographic
data,
if
you
have
it.
Then
interview
and
observe
some
real
users.
Identify
their
typical
goals,
experiences,
needs.
39
40. It’s
easy
to
become
trapped
into
a
product-‐
or
market-‐
centered
perspective…
and
lose
site
of
what
the
customer
needs.
User-‐centered
design
gives
you
tools
to
put
and
keep
focus
on
the
customer,
release
after
release.
40
41. It’s
easy,
actually…
Go
visit
the
customers
Profile
them
Build
personas
from
the
profiles
Tell
the
customers’
stories
(“agile”-‐ly)
Illustrate
the
stories
41
42. That
is…know
your
customers’…
Capabilities
and
constraints
Goals
Workflow
Context
of
use
Note:
you
can’t
get
this
from
a
survey
or
a
focus
group
session.
42
43. Design
interactions
to
meet
your
personas’
needs…
Does
your
persona
need
lots
of
support
and
reassurance?
Hold
their
hand!
Do
they
want
to
go
fast?
Let
‘em
tab
through
fields.
And
don’t
ask
them
for
information
you
don’t
absolutely
need.
43
44. Also,
test
your
designs
with
actual
users.
And
optimize
with
A/B/multivariate
testing.
44
52. That
button
increased
the
percentage
of
clicks
to
the
configure
and
purchase
path
by
(low)
double
digits.
Who
knew
that
one
button
could
make
such
a
big
difference?
Well,
I
did
actually…
52
57. “People
choose
a
new
car
approx.
once
every
3
or
4
years.
That's
a
LONG
product
cycle.
So
99.9%
of
people
don't
want
one
today.
So
I
need
them
to
remember
me
and
come
back.
It's
a
MASSIVE
purchase
for
a
100%
online
sale…
Name
one
other
car
leasing
company
you
remember
or
even
choose
to
discuss.
You
can't.
See?
My
site
does
polarise,
it
does
annoy,
and
it
does
work.
Yes,
yes,
yes.
Some
like
it,
some
hate
it.
At
least
you
have
an
opinion
:)
In
a
very
difficult
mature
market,
with
massive
branded
competition
all
selling
the
same
basic
product,
it
differentiates.
No
one
else
ever
manages
that.
Plus
have
you
tried
really
USING
any
car
dealer's
website?
Pass
the
razor
blades.
I
am
looking
at
my
7373rd
visitor
online
today,
with
71
concurrent
on
my
site
(today
was/is
busy).
No
one
else
manages
that
in
my
industry
apart
from
Autotrader
and
eBay
motors.
Certainly
no
independents
manage
it.”
57
58. “Read
how
Web
Design
Magazine
(http://bit.ly/9eTxfd)
had
to
eat
humble
pie
IN
PRINT
after
I
won
the
BT
Business/NatWest
IT
and
Communications
award
( for
whole
of
UK)
in
December.”
-‐
Ling
Valentine,
Ling’s
Cars
58
59. Ling’s
approach
is
high
risk,
yes.
But…she
knows
her
customers,
she
understands
them,
and
she
delivers
what
they
want
and
need.
The
site
is
ugly,
but
it’s
usable.
And
it
converts!
59
61. Have
you
defined
your
users
well?
If
not,
your
site
might
not
be
as
usable
as
you
think!
61
62. Are
you
clear
on
what
you
want
your
site
to
accomplish?
Believe
it
or
not,
sometimes
organizations
aren’t.
62
63. Have
you
tested
your…
Home
page?
Landing
pages?
Account
creation
flow?
Product
pages?
Main
conversion
flows?
63
64. Have
you
begun
to
A/B/multivariate
optimize?
Make
it
a
Darwinian
struggle…survival
of
the
fittest
(pages).
64
65. If
you
do
even
some
of
these
things,
you’ll
be
on
your
way
to
a
better
designed
and
more
usable
site.
And
you’ll
convert
more
visitors
(to
users,
community
members,
buyers,
reviewers,
whatever
your
goal
is).
65
66. Often,
doing
these
things
require
that
you
change
your
organization.
And
changing
organizations
is
hard!
You
need
a
strategy
and
an
implementation
plan.
And
you’re
going
to
have
to
sell
the
plan.
66
67. “[Strategy
is]
A
long
term
plan
of
action
designed
to
achieve
a
particular
goal.”
“Strategy
is
differentiated
from
tactics
or
immediate
actions
by
its
orientation
on
affecting
future,
not
immediate
conditions.”
Wikipedia.org
67
69. Strategic
plan:
Go
from
airport
to
hotel
Tactics:
Make
some
turns
69
70. How
do
you
“do”
strategic
user
experience?
It
sometimes
means
big
changes.
It
often
drives
process
and
organizational
structure
changes.
70
71. Remember,
in
many
organizations,
departments
and
teams
are
incented
to
create
bad
user
experiences.
Changing
organization
structures
and
incentives
to
refocus
on
the
customer
is
hard
work.
71
72. Offline:
Nordstrom’s.
Virgin
Air.
Online:
Zappos.
Amazon.
Land’s
End.
(Offline
too.)
Who
else?
72
73. The
sad
truth:
most
organizations
don’t
align
on
the
user
experience.
73
75. How
do
you
take
a
strategic
approach
to
creating
a
great
user
experience?
A
few
very
hard
easy
steps…
75
76. The
first
step
is
to
become
aware
of
the
problems!
How?
Walk
through
the
entire
customer
experience.
76
77. From
sign-‐up
to
initial
use…free
to
pay
conversion…calling
and
emailing
help,
tech
support,
billing…
even
closing
the
account.
Find
the
sticky
points,
the
little
trapdoors.
77
79. If
you
don’t
know
about
this
concept,
talk
to
your
product
managers.
They
do.
A
typical
product
manager-‐y
image…
79
80. Leverage
user
experience
design
Yes,
fix
the
obvious
user
experience
trapdoors
and
holes.
But
eventually,
you’ll
want
to
assess
and
redesign
the
customer
touchpoints…
all
of
them.
You
won’t
get
to
do
them
all
today.
So
prioritize
and
get
ready
for
a
long
haul.
80
81. Yeah,
but…
how
do
I
get
my
organization
to
do
this?
“Initiative”
81
82. Give
yourself
a
new
job:
“User
experience
change
agent”
UX
Easy
to
say…
harder
to
put
into
practice.
82
83. A
person
who
leads
a
business
initiative
by:
Defining
and
researching
the
problem
Planning
the
intervention
Building
business
support
for
the
intervention
Enlisting
others
to
help
drive
change
Isixsigma.com
UXmatters.com
–
“The
User
Experience
Practitioner
As
Change
Agent”
83
84. “Change
agents
must
have
the
conviction
to
state
the
facts
based
on
data,
even
if
the
consequences
are
associated
with
unpleasantness.”
Isixsigma.com
Uxmatters.com
–
“The
User
Experience
Practitioner
As
Change
Agent”
84
86. It’s
about
aligning
the
organization
to
measure
and
improve
the
user
experience…
Using
the
tools
and
techniques
of
user
research
and
usability
assessment.
86
87. If
you’re
doing
your
job
right,
you’re
changing
your
organization.
“Initiative”
87
89. Watch
your
customers
in
their
natural
habitats.
You’ll
learn
more
in
three
field
visits
than
you
will
in
thirty
focus
groups…or
three
hundred
surveys.
89
90. Figure
out
what
your
customers
value.
And
why
they
value
it.
Build
models
of
your
customers.
And
keep
‘em
updated.
90
91. Don’t
go
to
the
field
with
a
complex
script.
Why?
Because
you’ll
miss
the
real
stuff
–
what
they
believe,
what
they’re
trying
to
accomplish,
and
where
their
pain
points
are.
91
92. Once
you’ve
done
your
qualitative,
up-‐close
research,
it’s
time
to
execute.
For
this,
you
need
need
interaction
designers,
information
architects,
content
producers,
and
usability
experts.
But
share
your
key
performance
metrics
with
them!
92
93. Designers
will
design
better
if
they
know
what
outcomes
and
numbers
you’re
responsible
for.
Share
your
KPM’s
with
them.
Make
them
live
the
KPM’s
as
much
as
you
do!
93
94. When
your
design
team
has
created
a
first
pass,
it’s
time
to
validate
and
iterate!
You
*can*
just
throw
it
out
there
if
you’re
willing
to
live
with
the
consequences.
The
world
makes
a
great
usability
lab.
But
the
risk
of
an
unpleasant
and
very
public
surprise
is
much
higher.
94
95. Be
bold.
But
don’t
be
reckless.
Exhibit
“data-‐driven
boldness.”
(I
just
made
that
up.)
95
97. This
deck
is
posted
to
Slideshare
http://www.slideshare.net/PaulSherman
97
98. Connecting
Cultures,
Changing
Organizations:
The
User
Experience
Practitioner
As
Change
Agent.
Published
in
UXMatters
Magazine,
January
2007.
http://uxmatters.com/MT/archives/000162.php
Usability
For
Strategic
User
Experience.
http://www.slideshare.net/PaulSherman/usability-‐for-‐strategic-‐user-‐
experience
A
Kit
For
Building
User
Experience
Teams
In
R&D
and
Product
Management
Organizations.
http://www.slideshare.net/PaulSherman/user-‐experience-‐kit
98
99. Paul
Sherman
Sherman
Group
User
Experience
www.shermanux.com
paul@shermanux.com
Twitter:
@pjsherman
99
Hinweis der Redaktion
If we’re doing our jobs right, we’re changing our organization.
We have many tools and techniques available to us, and we contribute to our product teams in many ways. However, while having good UX skills is necessary, it is not sufficient by itself.