Student Village was tasked with conceptualising an innovative way for Vodacom to launch the "NXT LVL" Graduate Recruitment Campaign and to position Vodacom as the employer of choice amongst top graduates.
The document contains contact information for Ronen Aries including his email, Twitter handle, phone number, website, and a Twitter handle for a company called Campus Marketing.
Nescafé asked Student Village to create a campaign to increase coffee consumption among students in a way that would create buzz and make a positive impact. Student Village erected a giant wall on campus covered in Nescafé samples to engage students and set up an inter-campus competition. On the big day, students formed the longest human chain across multiple campuses, drinking Nescafé from double-handled mugs. The event raised thousands of rands for campus charities and inspired over 411,000ml of Nescafé consumption among students, achieving the goals of creating buzz and positively impacting students.
This document provides insights into ways for brands to connect with youth over the festive season. It discusses 3 main ways:
1) Using social media influencers on platforms like Instagram that students actively engage with to promote brands and products.
2) Setting up activations and campaigns at popular coastal locations and beaches that students frequent during holidays to engage them through experiential marketing.
3) Creating road trip campaigns through vehicle branding, pop-up shops along routes, and competitions to entertain students and promote brands while they are traveling between locations over the holidays. The document emphasizes keeping campaigns simple, authentic and focused on spaces where youth socialize and travel during the festive period.
During the month of August, Werksmans attorneys needed an impactful idea for celebrating Women's Day, in a way that would inspire young women about to embark on their career journey.
The document contains contact information for Ronen Aries including his email, Twitter handle, phone number, website, and a Twitter handle for a company called Campus Marketing.
Gain an understanding of millennials’ needs & expectations on entering the workplace in order to be able to attract & retain millennial talent within a South African context.
Check out how Student Village has been amplifying Miller Genuine Draft's social media platforms and infiltrating the hottest youth relevant scenes. #ItsMillerTime
The document contains contact information for Ronen Aries including his email, Twitter handle, phone number, website, and a Twitter handle for a company called Campus Marketing.
Nescafé asked Student Village to create a campaign to increase coffee consumption among students in a way that would create buzz and make a positive impact. Student Village erected a giant wall on campus covered in Nescafé samples to engage students and set up an inter-campus competition. On the big day, students formed the longest human chain across multiple campuses, drinking Nescafé from double-handled mugs. The event raised thousands of rands for campus charities and inspired over 411,000ml of Nescafé consumption among students, achieving the goals of creating buzz and positively impacting students.
This document provides insights into ways for brands to connect with youth over the festive season. It discusses 3 main ways:
1) Using social media influencers on platforms like Instagram that students actively engage with to promote brands and products.
2) Setting up activations and campaigns at popular coastal locations and beaches that students frequent during holidays to engage them through experiential marketing.
3) Creating road trip campaigns through vehicle branding, pop-up shops along routes, and competitions to entertain students and promote brands while they are traveling between locations over the holidays. The document emphasizes keeping campaigns simple, authentic and focused on spaces where youth socialize and travel during the festive period.
During the month of August, Werksmans attorneys needed an impactful idea for celebrating Women's Day, in a way that would inspire young women about to embark on their career journey.
The document contains contact information for Ronen Aries including his email, Twitter handle, phone number, website, and a Twitter handle for a company called Campus Marketing.
Gain an understanding of millennials’ needs & expectations on entering the workplace in order to be able to attract & retain millennial talent within a South African context.
Check out how Student Village has been amplifying Miller Genuine Draft's social media platforms and infiltrating the hottest youth relevant scenes. #ItsMillerTime
Gain an understanding of millennials’ needs & expectations on entering the workplace, in order to be able to attract & retain millennial talent within a South African context.
Smart and sustainable city case of urban transformation of seoul myounggu kangsimrc
The document discusses the transformation of Seoul, South Korea from a non-urban area to a smart and sustainable city through proactive urban planning and land management. It provides background on the rapid urbanization of Seoul in the 1960s-1980s, and how the city addressed challenges of housing shortages, congestion, and environmental issues through master plans, new towns like Gangnam and Bundang, and redevelopment projects like Cheonggyecheon. The restoration of Cheonggyecheon creek in central Seoul improved safety, environment, culture and the local economy by removing an elevated highway and creating a public green space.
Saturated vs unsaturated. Partially hydrogenated vs fully hydrogenated. Monounsaturated vs polyunsaturated. With so many different buzz words circulating around fats, it’s easy to get these terms confused, forget the food sources where they can be found or which types are the most beneficial to health. But worry no more! You don’t have to be fat phobic. This handy infographic spells out everything you need to know about dietary fats and compares the fat profiles of common cooking oils.
Focusing on the Student Journey to Inspire Real World Engagement through Soci...Katy Spencer Johnson
Originally Presented at EduWeb 17 Conference held in Boston August 7th through August 9th. Presented by Daniela Huynh, Assistant Director of Marketing and Communications and Katy Spencer Johnson, Marketing and Communications Agent, Quincy College.
Student Village 2015 partnered with STA Travel to promote domestic travel experiences in South Africa and drive signups for STA's student travel card. They launched an adventure campaign across the University of Cape Town and University of Witwatersrand campuses, giving away experiences like shark cage diving, wine tours, and bungee jumping. Nearly 5,000 students participated overall, and approximately 700 signed up for the travel card. The campaign generated over 1 million social media impressions and reached 179,000 accounts, exceeding STA's expectations.
This insight report discusses how brands can effectively engage and connect with youth audiences. It explores how brands are taking their online presence offline through campus promotions and events. It also looks at how brands are tapping into youth interests in music, sports and lifestyle to build positive associations. The report examines how student deals website Student Beans created an online Freshers' Fayre for students. It also provides examples of how Radio 1, Very.co.uk and Disney successfully integrated digital and real-world experiences to engage audiences. Collaborations between tech-savvy brands like Band-Aid and mainstream properties are highlighted as ways to gain exposure.
BIC commissioned Student Village to launch a campaign called "Pick Your BIC" to engage students on social media, strengthen brand awareness on campuses, and distribute BIC student packs. Student Village took a multifaceted entertainment approach, organizing fun activities like dance-offs and open mic contests at UKZN and UJ campuses. Their tactics achieved physical reach to over 240,000 students and social media reach of 579,451 accounts. The campaign successfully distributed 6,000 product samples across 10 campuses.
BIC commissioned Student Village to launch a campaign called "Pick Your BIC" to engage youth on social media, strengthen brand awareness on campuses, and distribute BIC student packs. Student Village took a multifaceted entertainment approach, organizing fun activities like dance-offs and open mic contests at UKZN and UJ campuses. Their tactics achieved physical reach to over 240,000 students and 579,451 social media impressions, distributing 6,000 product samples across 10 campuses.
This document proposes digital marketing campaigns for several brands. It includes 3 solutions for Pampers diapers involving social media communities, online videos and a mobile app quiz. It also outlines campaigns for Johnnie Walker whiskey centered around celebrity influencers, content partnerships and a mobile progression app. A third campaign is proposed for Mastercard gifts featuring an online wishlist site integrated into mobile apps and social networks.
This document outlines marketing campaigns for several brands. It proposes creating viral apps and digital communities to position Pampers diapers as a premium brand. For Johnnie Walker, it suggests using celebrities and content to inspire personal progress. A New Year's campaign for Sberbank is centered around a wish-sharing app. Finally, it pitches making Dr. Diesel beer seem like the perfect Friday night drink through an app that refreshes pages in a Friday style.
Castle Lite partnered with Student Village to increase brand engagement with students and drive ticket sales for Republic of Extra Cold events. The campaign involved signing students up as citizens of the Republic of Extra Cold online and having "ministers of education" visit campuses to take selfies with students for a chance to win tickets. WhatsApp groups were also used where students could enter by sending pictures showing their presidential look or speech. The campaign reached over 39,000 accounts on social media and engaged close to 15,000 users on Facebook. It was successful in driving ticket sales and awareness for the events within three weeks during a busy exam period.
Reckitt Benckiser (RB) hired Student Village to help recruit the best candidates for their graduate program. Student Village promoted the program across four universities in South Africa using posters, flyers, social media and campus activations. This generated many student interactions, with 75-120 eligible candidates attending presentations at each school to learn about the internship and graduate opportunities at RB. The case study shows how Student Village successfully helped build RB's employer brand and attract top emerging talent for their graduate program.
9th MITEF Arab Startup Competition Presentation 2016ROWAD Foundation
The document provides information about the 9th MIT Enterprise Forum Arab Startup Competition Roadshow 2015. It discusses that the MIT Enterprise Forum of the Pan Arab Region launched in 2006 and promotes entrepreneurship and innovation in the Arab region. It highlights that the competition engages entrepreneurs through training, mentorship, networking and receives over 5000 applications annually from various Arab countries. It also outlines the competition tracks, eligibility criteria, timeline, partners and success stories of past winners and finalists.
Samsung wanted Student Village to promote a varsity sports campaign highlighting that Samsung is the official ball partner of varsity sports in South Africa. The campaign objectives were to showcase Samsung's involvement in varsity sports and drive overall brand awareness on campuses. Student Village activated the campaign through campus radio announcements and promoters who collected donated sports equipment and clothing on campuses for one day. The winning campus with the most donations would receive the goods to develop their own underprivileged sports team. The campaign experienced great participation from students and was successful in helping Samsung showcase its charitable side.
Rich McCarty retired from teaching full-time at JPEC in May after inspiring students for over a decade to pursue entrepreneurship. While no longer teaching in person, he will continue mentoring students online. Zac Voss is transforming Grays Lake and Water Works Parks in Des Moines into one of the best parks, connecting 1,500 acres to downtown. Winners of the Merle Volding Business Model Competition received seed grants for their business plans, including $5,000 for Real Property Intelligence and $3,000 for SLEAK Sheath.
Capture Your Journey: Digital Storytelling for SchoolsKatie Morrow
This document outlines how to use digital storytelling in schools. It discusses capturing learning journeys using low-cost tools like phones and sharing stories through editing apps and publishing platforms like YouTube, blogs, and social media. Tips are provided on photography, audio/video, and editing to create media that shows evidence of learning and connects school and home.
Gain an understanding of millennials’ needs & expectations on entering the workplace, in order to be able to attract & retain millennial talent within a South African context.
Smart and sustainable city case of urban transformation of seoul myounggu kangsimrc
The document discusses the transformation of Seoul, South Korea from a non-urban area to a smart and sustainable city through proactive urban planning and land management. It provides background on the rapid urbanization of Seoul in the 1960s-1980s, and how the city addressed challenges of housing shortages, congestion, and environmental issues through master plans, new towns like Gangnam and Bundang, and redevelopment projects like Cheonggyecheon. The restoration of Cheonggyecheon creek in central Seoul improved safety, environment, culture and the local economy by removing an elevated highway and creating a public green space.
Saturated vs unsaturated. Partially hydrogenated vs fully hydrogenated. Monounsaturated vs polyunsaturated. With so many different buzz words circulating around fats, it’s easy to get these terms confused, forget the food sources where they can be found or which types are the most beneficial to health. But worry no more! You don’t have to be fat phobic. This handy infographic spells out everything you need to know about dietary fats and compares the fat profiles of common cooking oils.
Focusing on the Student Journey to Inspire Real World Engagement through Soci...Katy Spencer Johnson
Originally Presented at EduWeb 17 Conference held in Boston August 7th through August 9th. Presented by Daniela Huynh, Assistant Director of Marketing and Communications and Katy Spencer Johnson, Marketing and Communications Agent, Quincy College.
Student Village 2015 partnered with STA Travel to promote domestic travel experiences in South Africa and drive signups for STA's student travel card. They launched an adventure campaign across the University of Cape Town and University of Witwatersrand campuses, giving away experiences like shark cage diving, wine tours, and bungee jumping. Nearly 5,000 students participated overall, and approximately 700 signed up for the travel card. The campaign generated over 1 million social media impressions and reached 179,000 accounts, exceeding STA's expectations.
This insight report discusses how brands can effectively engage and connect with youth audiences. It explores how brands are taking their online presence offline through campus promotions and events. It also looks at how brands are tapping into youth interests in music, sports and lifestyle to build positive associations. The report examines how student deals website Student Beans created an online Freshers' Fayre for students. It also provides examples of how Radio 1, Very.co.uk and Disney successfully integrated digital and real-world experiences to engage audiences. Collaborations between tech-savvy brands like Band-Aid and mainstream properties are highlighted as ways to gain exposure.
BIC commissioned Student Village to launch a campaign called "Pick Your BIC" to engage students on social media, strengthen brand awareness on campuses, and distribute BIC student packs. Student Village took a multifaceted entertainment approach, organizing fun activities like dance-offs and open mic contests at UKZN and UJ campuses. Their tactics achieved physical reach to over 240,000 students and social media reach of 579,451 accounts. The campaign successfully distributed 6,000 product samples across 10 campuses.
BIC commissioned Student Village to launch a campaign called "Pick Your BIC" to engage youth on social media, strengthen brand awareness on campuses, and distribute BIC student packs. Student Village took a multifaceted entertainment approach, organizing fun activities like dance-offs and open mic contests at UKZN and UJ campuses. Their tactics achieved physical reach to over 240,000 students and 579,451 social media impressions, distributing 6,000 product samples across 10 campuses.
This document proposes digital marketing campaigns for several brands. It includes 3 solutions for Pampers diapers involving social media communities, online videos and a mobile app quiz. It also outlines campaigns for Johnnie Walker whiskey centered around celebrity influencers, content partnerships and a mobile progression app. A third campaign is proposed for Mastercard gifts featuring an online wishlist site integrated into mobile apps and social networks.
This document outlines marketing campaigns for several brands. It proposes creating viral apps and digital communities to position Pampers diapers as a premium brand. For Johnnie Walker, it suggests using celebrities and content to inspire personal progress. A New Year's campaign for Sberbank is centered around a wish-sharing app. Finally, it pitches making Dr. Diesel beer seem like the perfect Friday night drink through an app that refreshes pages in a Friday style.
Castle Lite partnered with Student Village to increase brand engagement with students and drive ticket sales for Republic of Extra Cold events. The campaign involved signing students up as citizens of the Republic of Extra Cold online and having "ministers of education" visit campuses to take selfies with students for a chance to win tickets. WhatsApp groups were also used where students could enter by sending pictures showing their presidential look or speech. The campaign reached over 39,000 accounts on social media and engaged close to 15,000 users on Facebook. It was successful in driving ticket sales and awareness for the events within three weeks during a busy exam period.
Reckitt Benckiser (RB) hired Student Village to help recruit the best candidates for their graduate program. Student Village promoted the program across four universities in South Africa using posters, flyers, social media and campus activations. This generated many student interactions, with 75-120 eligible candidates attending presentations at each school to learn about the internship and graduate opportunities at RB. The case study shows how Student Village successfully helped build RB's employer brand and attract top emerging talent for their graduate program.
9th MITEF Arab Startup Competition Presentation 2016ROWAD Foundation
The document provides information about the 9th MIT Enterprise Forum Arab Startup Competition Roadshow 2015. It discusses that the MIT Enterprise Forum of the Pan Arab Region launched in 2006 and promotes entrepreneurship and innovation in the Arab region. It highlights that the competition engages entrepreneurs through training, mentorship, networking and receives over 5000 applications annually from various Arab countries. It also outlines the competition tracks, eligibility criteria, timeline, partners and success stories of past winners and finalists.
Samsung wanted Student Village to promote a varsity sports campaign highlighting that Samsung is the official ball partner of varsity sports in South Africa. The campaign objectives were to showcase Samsung's involvement in varsity sports and drive overall brand awareness on campuses. Student Village activated the campaign through campus radio announcements and promoters who collected donated sports equipment and clothing on campuses for one day. The winning campus with the most donations would receive the goods to develop their own underprivileged sports team. The campaign experienced great participation from students and was successful in helping Samsung showcase its charitable side.
Rich McCarty retired from teaching full-time at JPEC in May after inspiring students for over a decade to pursue entrepreneurship. While no longer teaching in person, he will continue mentoring students online. Zac Voss is transforming Grays Lake and Water Works Parks in Des Moines into one of the best parks, connecting 1,500 acres to downtown. Winners of the Merle Volding Business Model Competition received seed grants for their business plans, including $5,000 for Real Property Intelligence and $3,000 for SLEAK Sheath.
Capture Your Journey: Digital Storytelling for SchoolsKatie Morrow
This document outlines how to use digital storytelling in schools. It discusses capturing learning journeys using low-cost tools like phones and sharing stories through editing apps and publishing platforms like YouTube, blogs, and social media. Tips are provided on photography, audio/video, and editing to create media that shows evidence of learning and connects school and home.
The document summarizes various events at Northwestern Polytechnic University (NPU) including:
- An NPU team placed in the top 20% of over 100,000 students from 100 countries in the Google Online Marketing Challenge for their campaign promoting a foundation helping students overcome challenges.
- NPU held its largest ever job fair with over 500 student attendees and companies like Xfinity, AT&T, and a startup hiring NPU interns.
- Winners of the capstone project competition created apps including one connecting vegetarians and another optimizing shopping time.
- NPU celebrated Independence Day with a parade float and awarded scholarships to 7 students excelling academically and through community contributions.
Formed in 'Wall St' in January 2015, the CWA has perfected a virtual-menternship(TM) model to accelerate and scale the number of workforce ready next-generation Cybersecurity candidates that are more attractive to hire - because the CWA part-time course cuts 3-6 months out of on-boarding them and making them productive. Find out more at CWA@iQ4.com
This document provides an overview of a crowdfunding campaign for education. It discusses crowdfunding basics like what crowdfunding is, why organizations use it, and how the process works. Specifics covered include how to develop a story, create video and visual content, engage audiences on social media, and define clear objectives and targets. Examples are given of successful education crowdfunding campaigns that raised millions and engaged thousands of donors. The session aims to teach participants how to run an effective crowdfunding campaign for their education initiatives.
Ms Wendy Walker - Australia's VET Information StrategyMelindaFischer1
The document discusses the VET Information Strategy, which aims to raise the status of vocational education and training (VET) in Australia through promoting it as a viable career pathway. The strategy adopts the unifying tagline "Real Skills for Real Careers" to help more Australians understand VET. It encourages all stakeholders to use the tagline and consistent messaging in their communications to promote VET. The strategy also shares success stories of VET graduates to demonstrate different ways to succeed.
- Aviva's "You Are The Big Picture" campaign featured giant portraits of customers, employees, partners and community members wrapped around prominent buildings in 6 major cities worldwide.
- The campaign had social media and engagement at its core, allowing people to upload photos that would be projected onto buildings. It supported Aviva's goal of putting customers at the heart of everything they do.
- By linking the campaign to Facebook and YouTube, Aviva was able to generate significant engagement from audiences around the world and strengthen relationships with its customers.
Teaming up with an enriching group of host students, these young emerging scholars gained knowledge and leadership skills to accomplish self actualization and to become more engaged in their communities. Engaging in experiential activities, discussions, site visits, training modules and professional lectures, participants bagged opportunities to strengthen their understanding while exploring facets unique to each student's ethnicity and personality.
Ähnlich wie Vodacom Virtual Career Tour Showcase (20)
A look at The Future State of Youth Radio based on current research of brand needs from the landscape, digital radio adoption and student desires as presented at the Annual Youth Radio Summit 2017 hosted by Student Village.
A look at the future landscape of youth radio in context of the greater dynamics of commercial and community stations as part of the annual Youth Radio Summit 2017 hosted by Student Village, as presented by 5FM Radio Host, Nonala Tose.
Student Village helped Nescafe launch six new delicious flavour variants on campus whilst helping students start a conversation, creating a connection that lasts!
Student Village helped STA take its #MyMzansiRoadTrip on the road and travelled accross the country with six lucky students and influencers to explore what South Africa has to offer. Check out the case study!
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Sportscene wanted to promote their 10% student discount offering and drive brand awareness. Student Village helped by running a campus activation campaign, distributing posters and offering incentives like a spin-to-win competition and Instagram photo booth. This drove over 5,800 student signups and reached over 129,000 social media accounts. Students engaged on social media and three bursaries were awarded as part of the successful campaign.
The document discusses a 7-step influencer marketing campaign process: 1) define brand objectives, 2) identify influencers, 3) design the program, 4) develop key performance indicators, 5) set influencers loose to promote the brand, 6) measure results, 7) call experts to help with the campaign.
The National Responsible Gambling Programme (NRGP) partnered with Student Village to create an awareness campaign about responsible gambling across several university campuses. The campaign objectives were to remind students to gamble responsibly and inform them of gambling risks. Student Village created carnival games highlighting that gambling involves chance. Over 6000 students engaged across 9 campuses, and the campaign reached over 40,000 accounts with 245,000 impressions. The activations were well-received by campus staff and students requested expanding them to transportation areas like taxi ranks.
Miller Genuine Draft (MGD) wanted to attract younger consumers for its birthday celebration campaign. Student Village created the #LoveAtFreshSip campaign to connect with social media influencers. Influencers were hand delivered customized hampers and challenged to share their "Miller moment" online for a chance to win a prize. Influencers generated over 700,000 impressions on Twitter and 1,400 likes and 100 comments on Instagram, reaching over 20,000 users. The campaign successfully drove brand awareness for MGD among younger audiences through social media influencers.
Alcatel wanted to increase its relevance and promote its smartphones to students through Student Village's brand ambassador program. Student Village conducted a campaign using brand ambassadors to promote Alcatel at universities and through social media. The ambassadors exceeded expectations by reaching over 190,000 young people through activations and social media. As a result, Alcatel became the number two smartphone brand in South Africa and number one brand for tablets.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Vodacom Virtual Career Tour Showcase
1. VODACOM VIRTUAL CAREER TOUR SHOWCASE
A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
2. A case study by Student Village 2016
THE CHALLENGE
STUDENT VILLAGE
WAS TASKED WITH
CONCEPTUALIZING
AN INNOVATIVE
WAY FOR VODACOM
TO LAUNCH THE
“NXT LVL”
GRADUATE
RECRUITMENT
CAMPAIGN AND TO
POSITION VODACOM
AS THE EMPLOYER
OF CHOICE
AMONGST TOP
GRADUATES
3. OBJECTIVES
SET VODACOM APART AS
A LEADING INNOVATIVE
COMPANY AND
PREFERRED EMPLOYER
CREATE PRE-AWARENESS
OF VODACOM NXT LVL ON
CAMPUSES ACROSS SA
LET STUDENTS KNOW
THEY CAN TAKE THEIR
POTENTIAL TO THE NEXT
LEVEL THROUGH
VODACOM
A case study by Student Village 2016
CREATE AND AMPLIFY
VODACOM’S PRESENCE AT
CAREER FAIRS,
SHOWCASES AND
COMPANY
PRESENTATIONS
4. A case study by Student Village 2016
STUDENT VILLAGE CAME UP
WITH THE CONCEPT OF A 4
MINUTE VIRTUAL REALITY
TOUR THAT WOULD GIVE THE
STUDENTS AN OPPORTUNITY
TO DISCOVER A DAY IN THE
LIFE OF VODACOM
THE VIDEO EXPERIENCE
TOOK STUDENTS THROUGH
THE VODACOM
HEADQUARTERS IN MIDRAND
AND FEATURED VIDEO CLIPS
OF THE CURRENT GRADS AND
EXCO MEMBERS, EMBEDDED
INTO THE VIRTUAL REALITY
EXPERIENCE
THE ROLL OUT
5. A case study by Student Village 2016
THE CAMPAIGN WAS SUPPORTED BY A
SOCIAL MEDIA DRIVE AND MOBILE
MARKETING TO STUDENT VILLAGE’S
NETWORK OF YOUTH, INCLUDING
TWITTER, FACEBOOK AND SMS
MOBILE MARKETING
6. A case study by Student Village 2016
MEDIA SUPPORT
THE CAMPAIGN ALSO MADE USE
OF VARIOUS SUPPORTING
MEDIA TO BOLSTER ITS REACH
AND ENGAGEMENT
7. A case study by Student Village 2016
RESULTS
STUDENT VILLAGE’S SOCIAL MEDIA AD
SUPPORT LEAD TO A REACH OF 141, 776
STUDENTS IN THE TARGET MARKET
THROUGH FACEBOOK
THE VIRTUAL REALITY FEATURE WAS A
GREAT DRAW CARD IN DRIVING TRAFFIC
TO THE STAND AS IT GENERATED
CURIOSITY AND FASCINATION
THE VIDEO ADDED A WOW FACTOR THAT
SEPARATED VODACOM’S CAREER FAIR
STAND FROM OTHER COMPANY STANDS
ON CAMPUS
THE VR EXPERIENCE WAS A STRONG
COMMUNICATION TOOL THAT LEFT THE
STUDENTS INFORMED AND INSPIRED
ABOUT THE OPPORTUNITIES AT VODACOM
8. CONTACT STUDENT VILLAGE
TELEPHONE: 011 885 3918
EMAIL: SALES@STUDENTVILLAGE.CO.ZA
ADDRESS: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016