Regional Tournament Sponsorship Recap of NFL FLAG sponsorship program.

1. 2011 NFL FLAG powered by USA Football
Regional Tournament Sponsorship Recap

2. In 2011, Verizon and USA Football teamed up to help create a
positive experience for the participants at four (4) NFL FLAG
powered by USA Football Regional Championship Tournaments
across the nation.
Verizon delivered key messaging to more than 3,000 NFL FLAG
powered by USA Football athletes, coaches and parents across the
four (4) Regional Tournaments.
The four (4) Verizon sponsored NFL FLAG powered by USA Football
Regional Tournaments took place at the following locations:
-Northeast Regional Tournament – New Canaan, CT
-Oakland Raiders Regional Tournament – Alameda, CA
-New Orleans Saints Regional Tournament – Metairie, LA
-Houston Texans Regional Tournament – Houston, TX
Verizon leveraged its current NFL team relationships at professional
practice facilities and local venues that were host sites of each NFL
FLAG powered by USA Football Tournament.
Verizon utilized NFL FLAG events to promote its mobile products,
feature contests and giveaways and bring former NFL players to sign
autographs for all event attendees.
Sponsorship Overview

3. Northeast NFL FLAG
Regional Tournament
New Canaan High School – New Canaan, CT

4. Sales
White
African-American
Hispanic
Other
Ethnicity Breakdown
Event Demographics
60% White/Caucasian
30% African-American
9% Hispanic
1% Other
Total Participants: 580
Male Participants: 515
Female Participants: 65
States Represented:
NJ, NY, PA, CT, RI, MA, NH
60%
30%
9%
1%
Northeast NFL FLAG Regional Tournament
White/Caucasian
African-American
Hispanic
Other

5. Sponsorship Activation
- USA Football Spokesperson and former NFL head coach Jim Mora Jr. promoted Verizon’s sponsorship of the Northeast Regional
Tournament on the Boomer and Carton Show on WFAN Radio 660AM in New York.
- USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the Northeast
Regional Tournament.
- Six (6) Verizon branded A-Frame Signs.
- Two (2) “Verizon Field” A-Frame Signs.
- Main playing field designated as Verizon Field.
- PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group
pictures taken.
- Displayed Verizon commercial on LED video board in stadium.
- Verizon representative participated in ceremonial coin toss on Verizon Field.
- Verizon received designated space for on-site promotion.
- Verizon activated on-site with its Verizon Street Team and branded NFL content/experiential setup, distributed Verizon and NFL
co-branded drawstring backpacks, lanyards and eye black and offered teams the opportunity for group photographs.
- USA Football produced three (3) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a female athlete, a
male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

6. Northeast NFL FLAG Regional Tournament

7. Verizon Player Profile – Carola Pellegrino
Click link below to meet Carola:
http://videos.usafootball.com/video/
Carola-Pellegrino-Denville-N-J

8. Verizon Player Profile – Alex Gonzalez
Click link below to meet Alex:
http://videos.usafootball.com/video/Alex-
Gonzalez-Great-Neck-N-Y

9. Column1
White/Caucasian
African-American
Hispanic
Other
Click link below to meet Danny:
http://videos.usafootball.com/video/Dan
ny-Batista-Beverly-Mass
Verizon Coach Profile – Danny Batista

10. Oakland Raiders NFL FLAG
Regional Tournament
Oakland Raiders Practice Facility – Alameda, CA

11. Sales
White
African-American
Hispanic
Other
Event Demographics
30% White/Caucasian
27% African-American
40% Hispanic
3% Other
Total Participants: 320
Male Participants: 290
Female Participants: 30
States Represented:
California and Nevada
30%
27%
40%
3%
Oakland Raiders NFL FLAG Regional
Tournament
White/Cauc
asian
African-
American
Hispanic
Other
Ethnicity Breakdown

12. Sponsorship Activation
- USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the Oakland Raiders
Regional Tournament. NBC Bay Area covered the event and broadcast highlights and interviews during its evening broadcast.
- Former Oakland Raiders center and Pro Football Hall of Famer Jim Otto signed autographs for all event attendees and
participants at the Verizon tent.
- Current Oakland Raiders Head Coach Hue Jackson made a surprise appearance at the Oakland Raiders Regional Tournament.
- Six (6) Verizon branded A-Frame Signs.
- Two (2) “Verizon Field” A-Frame Signs.
- Main playing field designated as Verizon Field.
- PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group
pictures taken.
- Verizon representative participated in ceremonial coin toss on Verizon Field.
- Verizon received designated space for on-site promotion.
- Verizon activated on-site with its Verizon Street Team and branded NFL content/experiential setup, distributed Verizon and NFL
co-branded drawstring backpacks, lanyards and eye black.
- USA Football produced three (3) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a female athlete, a
male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

13. Oakland Raiders NFL FLAG Regional Tournament

14. Column1
White/Caucasian
African-American
Hispanic
Other
Click link below to meet Ruby:
http://videos.usafootball.com/video/Ruby-
Galvan-Watsonville-Calif
Verizon Player Profile – Ruby Galvan

15. Column1
White/Caucasian
African-American
Hispanic
OtherClick link below to meet Sandor:
http://videos.usafootball.com/video/Sandor
-Rene-Rodriquez-Salinas-C
Verizon Player Profile – Sandor Rodriguez

16. Column1
White/Caucasian
African-American
Hispanic
Other
Click link below to meet Rafael:
http://videos.usafootball.com/video/Rafael-
Enriquez-Sacramento-Cali
Verizon Coach Profile – Rafael Enriquez

17. New Orleans Saints NFL FLAG
Regional Tournament
New Orleans Saints Practice Facility – Metairie, LA

18. 45%
41%
11%
3%
NFL FLAG powered by USA Football
Saints Regional Tournament
Demographics
White/Caucasian
African-American
Hispanic
Other
Event Demographics
45% White/Caucasian
41% African-American
11% Hispanic
3% Other
Total Participants: 410
Male Participants: 320
Female Participants: 90
Participating states include:
Tennessee, Texas, Louisiana,
Florida, Nevada
Ethnicity Breakdown

19. Sponsorship Activation
- USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the New Orleans Saints
Regional Tournament.
- Former New Orleans Saints running back and Super Bowl champion Deuce McAllister signed autographs for all event attendees
and participants at the Verizon tent.
- Six (6) Verizon branded A-Frame Signs.
- Two (2) “Verizon Field” A-Frame Signs.
- Main playing field designated as Verizon Field.
- PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group
pictures taken.
- Verizon representative participated in ceremonial coin toss on Verizon Field.
- Verizon received designated space for on-site promotion.
- Verizon activated on-site with its Verizon Street Teams and branded NFL content/experiential setup, distributed Verizon and NFL
co-branded drawstring backpacks, lanyards and eyeblack.
- USA Football produced three (3) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a female athlete, a
male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

20. New Orleans Saints NFL FLAG Regional Tournament

21. Verizon Player Profile – Chantal Erives
Click link to meet Chantal:
http://videos.usafootball.com/video/Cha
ntal-Erives-Las-Vegas-Nev

22. Verizon Player Profile – Sean Zetino
Click link to meet Sean:
http://videos.usafootball.com/video/Sea
n-Michael-Zetino-Miami-Fla

23. Verizon Coach Profile – Charlton Crosthwaithe
Click link to meet Charlton:
http://videos.usafootball.com/video/Charlt
on-Crosthwaite-Las-Vegas

24. Houston Texans NFL FLAG
Regional Tournament
Houston Texans Practice Facility – Houston, TX

25. Column1
White/Caucasian
African-American
Hispanic
Other
Event Demographics
48% White/Caucasian
33% African-American
16% Hispanic
2% Pacific Islander
1% Other
Total Participants: 420
Male Participants: 380
Female Participants: 40
States Participating:
Florida, Texas, Hawaii
48%
33%
16%
2% 1%
Houston Texans NFL FLAG Regional
Tournament
White/Caucasian
African-American
Hispanic
Pacific Islander
Other
Ethnicity Breakdown

26. Sponsorship Activation
- Former Houston Texans defensive back Aaron Glenn promoted Verizon’s sponsorship of the Houston Texans Regional Tournament
on ESPN 97.5 during the evening drive.
- Former Houston Texans defensive back Aaron Glenn signed autographs for all event attendees and participants at the Verizon tent.
- USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the Houston Texans
Regional Tournament.
- Six (6) Verizon branded A-Frame Signs.
- Two (2) branded “Verizon Field” A-Frame Signs.
- Main playing field designated as Verizon Field.
- PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group
pictures taken.
- Verizon representative participated in ceremonial coin toss on Verizon Field.
- Verizon received designated space for on-site promotion.
- Verizon activated on-site with its Verizon Street Teams and branded NFL content/experiential setup, distributed Verizon and NFL co-
branded drawstring backpacks, lanyards and eyeblack.
- USA Football produced two (2) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a male athlete and a
coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

27. Houston Texans NFL FLAG Regional Tournament

28. Verizon Player Profile – Eric Retta
Click link to meet Eric:
http://videos.usafootball.com/video/Eric-
Retta-Harlingen-Texas

29. Verizon Coach Profile – Samuel Torres
Click link to meet Samuel:
http://videos.usafootball.com/video/S
amuel-Torres-Harlingen-Texas

30. Media
Interviews – Web Media – Public Relations

31. Verizon and USA Football interviewed
and profiled players and coaches at all
Verizon sponsored NFL FLAG powered
by USA Football Regional
Tournaments.
Each participant took part in a Q&A
session as well as a video interview, in
which each shared a brief
introduction in Spanish as well as
their favorite NFL teams and players.
These players were highlighted on
USAFootball.com/Verizon,
NFLRUSH.com and NFL.com/espanol.
Hispanic Participant Profiles

32. Column1
White/Caucasian
African-American
Hispanic
Other
USAFootball.com/Verizon
http://www.usafootball.com/Veri
zon
USA Football and Verizon
homepage:
The USA Football and Verizon
homepage presents viewers with
the opportunity to view both
groups’ efforts to promote
Hispanic participation in
America’s favorite sport.
The highlights of the site are the
NFL FLAG Player and Coach
Profiles powered by Verizon in
which visitors can “meet”
participants from Verizon
sponsored Regional Tournaments
across the nation.

33. Column1
White/Caucasian
African-American
Hispanic
Other
NFLRUSH.com
http://www.nflrush.com/buzz/pl
ayerprofiles/#post7648
NFLRUSH.com:
USA Football worked with the
NFL to highlight Player and Coach
Profiles powered by Verizon on
NFLRUSH.com.

34. Column1
White/Caucasian
African-American
Hispanic
Other
NFL.com/español
http://nfl.univision.com/nfl-play-
60/video/2011-11-05/perfil-de-
jugador-nfl-flag-2
http://nfl.univision.com/nfl-play-
60/video/2011-11-05/perfil-de-
jugador-nfl-flag-1
http://nfl.univision.com/nfl-play-
60/video/2011-11-05/perfil-de-
jugador-nfl-flag
NFL.com/espanol:
sample profiles:
USA Football also worked with
the NFL to highlight Player and
Coach Profiles powered by
Verizon on NFL.com/espanol.

35. Former NFL coach and current UCLA head coach
Jim Mora Jr. spoke about the NFL FLAG powered
by USA Football New York Area Regional
Tournament and Verizon’s partnership with Craig
Carton on the Boomer & Carton Show on WFAN
New York.
Please click the sound bar at bottom left to listen
to the Jim Mora, Jr. interview on WFAN.
(Conversation about NFL FLAG and Verizon begins
at 9:10 mark)

36. Click link to view NBC Bay Area news story on Oakland Raiders NFL FLAG Regional
Tournament: http://youtu.be/lRzQ8ywykPA

37. Media/PR
Former Houston Texans cornerback Aaron Glenn
called in to ESPN 97.5 to discuss various topics,
including Verizon’s sponsorship of NFL FLAG
powered by USA Football. The interview took place
in the heart of the afternoon drive at 5:30 p.m .CT.
ESPN 97.5 is Houston’s No. 1 sports radio station.
Click link below to listen to Aaron Glenn’s interview.
http://youtu.be/2chU7i0TRLM