Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop] Kate Rutter
- The document is a transcript from a presentation by Kate Rutter on measuring success in UX design.
- It discusses establishing meaningful metrics that measure how well a product serves users, not just vanity metrics like downloads or page views.
- The presentation guides attendees in choosing a product focus, identifying customer needs, envisioning key uses, and establishing a key metric to capture usage data over time and understand user behavior.
UX design, service design and design thinkingSylvain Cottong
User experience design (UX) aims to enhance user satisfaction and productivity by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. UX design uses techniques from human-centered design and information architecture to understand users and specify program requirements from the early stages of product development. Service design applies similar human-centered principles to the design of services to improve customer experience. Key benefits of UX and service design include higher conversion rates, reduced costs, improved customer satisfaction and loyalty, and a competitive advantage.
UX/UI Workshop
Jackson Lee, Paris Phan, and Ido Ben Haim on January 27, 2023
Unlock the power of design thinking to create meaningful connections between people and products.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
UX Vision, Strategy and Teams by Susan Wolfe, Optimal ExperienceUIDesign Group
The document discusses developing a user experience (UX) vision and strategy, including defining a UX strategy, implementing the vision through a UX team, and measuring success. It addresses obstacles to consider such as organizational culture and opportunities to leverage. The presentation provides techniques and examples for scoping a UX strategy, developing a vision, implementing through a UX team, and measuring the strategy's success.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
This document discusses best practices for user experience (UX) design. It begins by addressing common misconceptions such as thinking visual design is the same as UX or that UI and UX are the same. It emphasizes that UX must precede UI and focus on solving problems and understanding users through research. It then outlines best practices for UX including problem solving at the UX level not just UI, building collaborative cross-functional teams, and establishing an iterative UX process of discovery, strategy, design, testing and launch.
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop] Kate Rutter
- The document is a transcript from a presentation by Kate Rutter on measuring success in UX design.
- It discusses establishing meaningful metrics that measure how well a product serves users, not just vanity metrics like downloads or page views.
- The presentation guides attendees in choosing a product focus, identifying customer needs, envisioning key uses, and establishing a key metric to capture usage data over time and understand user behavior.
UX design, service design and design thinkingSylvain Cottong
User experience design (UX) aims to enhance user satisfaction and productivity by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. UX design uses techniques from human-centered design and information architecture to understand users and specify program requirements from the early stages of product development. Service design applies similar human-centered principles to the design of services to improve customer experience. Key benefits of UX and service design include higher conversion rates, reduced costs, improved customer satisfaction and loyalty, and a competitive advantage.
UX/UI Workshop
Jackson Lee, Paris Phan, and Ido Ben Haim on January 27, 2023
Unlock the power of design thinking to create meaningful connections between people and products.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
UX Vision, Strategy and Teams by Susan Wolfe, Optimal ExperienceUIDesign Group
The document discusses developing a user experience (UX) vision and strategy, including defining a UX strategy, implementing the vision through a UX team, and measuring success. It addresses obstacles to consider such as organizational culture and opportunities to leverage. The presentation provides techniques and examples for scoping a UX strategy, developing a vision, implementing through a UX team, and measuring the strategy's success.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
This document discusses best practices for user experience (UX) design. It begins by addressing common misconceptions such as thinking visual design is the same as UX or that UI and UX are the same. It emphasizes that UX must precede UI and focus on solving problems and understanding users through research. It then outlines best practices for UX including problem solving at the UX level not just UI, building collaborative cross-functional teams, and establishing an iterative UX process of discovery, strategy, design, testing and launch.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
This document provides an overview of user experience (UX) design. It begins with a brief history of UX, starting in the 1940s with a focus on ergonomics and human factors. It then discusses key developments in UX through the 1950s with cognitive science and augmented reality, and the first graphical user interface in the 1970s. The document also outlines an anticipated future for UX with more contextual and natural designs. It defines UX, explaining it is not just about visual design but also psychology, user needs, and emotions. It discusses the importance of UX and having a user-centered design process that includes research, prototyping, and testing. Finally, it provides tips and tools for different aspects of
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
This document provides an overview of a user experience workshop focused on good design. The workshop consists of 5 chapters that cover various aspects of user experience design including an introduction to good design principles, a shift to user-centered design, interaction design, and mobile design considerations. The document emphasizes designing for the user through techniques like personas, customer journeys, prototypes, and optimizing the user interface. It also discusses persuasive design methods and the evolution of elements like the shopping cart to provide a more seamless user experience. The goal of the workshop is to explore standards and trends in user experience design and how they can create a more gratifying experience for users.
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
The document discusses user experience (UX) metrics and how to measure and improve the UX of a product or service. It recommends defining key UX metrics such as engagement, task success, and happiness that are related to business goals. It also discusses how to capture data on those metrics using tools and analyzing the data to understand user behavior and identify areas for design improvement. The analysis results can then be used to decide on changes to the design to enhance the user experience.
This document provides an overview of UI/UX design, including definitions of key terms and concepts. It discusses the differences between UI design, which focuses on the user interface as a tool, and UX design, which considers the broader user experience of interacting with a product. The document also summarizes design thinking principles and methods, outlines factors that influence user experience, and describes common UI/UX design processes and techniques.
The document outlines 10 key principles for designing effective user experiences: 1) Familiarity, 2) Responsiveness and Feedback, 3) Performance, 4) Intuitiveness and Efficiency, 5) Helpfulness in accomplishing real goals, 6) Delivery of relevant content, 7) Internal Consistency, 8) External Consistency, 9) Appropriateness to Context, and 10) Trustworthiness. It explains that global outsourcing and automation have led to commoditization, so the only way for companies to differentiate is through carefully crafted digital experiences that follow these 10 principles.
Personas are profiles of hypothetical users that represent the different types of users of a product or service. They help product teams design for real user needs and contexts. The document discusses:
1. Why personas are important for understanding who products are being designed for and their attributes and needs.
2. A two phase process used to build personas which included diary studies, interviews, and analyzing data from different cities and countries.
3. How personas provide context for different user behaviors and workarounds. Personas with different needs may result in different strategies.
4. Tips for embedding personas in an organization's workflows and communicating them in physical and digital forms to different stakeholders over time.
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Progressive Design with AI"
Gideon Simons
Zinier: Senior Director of Product Design & User Research
With all the talk about mobile and the internet of things, the next last frontier of user experience is something that has been there all along: enterprise. Most designers avoid it, but it’s the biggest opportunity for most designers. Your company should be investing in it because your competitors are, and recognizing the return on investment includes a more efficient workforce. Patrick Neeman will discuss why companies are paying attention and uncover opportunities in enterprise that user experience professionals should pay attention to over the next five years.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
The document is a presentation on user experience (UX) design that defines UX, outlines key aspects of UX like understanding user needs, and provides examples. It emphasizes understanding the user through research, testing assumptions, and iterating on designs based on user feedback. The presentation includes defining UX, discussing the importance of understanding user needs through research, and providing a hands-on workshop where participants conduct user research, sketch design ideas, and get feedback to improve their designs.
The document discusses user experience (UX) and its importance. It provides an example of a website that has a good user interface (UI) but poor user experience (UX), frustrating a user trying to purchase a book. The document then defines UX, according to Don Norman, as encompassing a user's entire interaction with a company, its services, and products. It notes that UX concerns usability, ease of use, speed, and attractiveness, all impacting customer satisfaction. The rest of the document discusses UX design responsibilities like research, wireframing, prototyping, testing, and ongoing adjustments based on feedback.
UX STRAT Europe 2021: Ashley Smith, SpotifyUX STRAT
This document summarizes a presentation about using research insights to inform excellent product design at Spotify. The presentation covers:
- Understanding the business context, including key metrics, strategies, strengths, and priorities to ensure research aligns with business needs.
- Considering macro trends in demographics, infrastructure, the economy, politics and technology that may impact users.
- Continuing to deeply understand user needs and behaviors through research.
- Bringing together insights about the business, world, and users to identify opportunities that solve for both business and human needs.
This document discusses developing, deploying, and measuring effective digital strategies. It provides an overview of Expon, a process-focused model for developing online marketing strategies aligned with business objectives. It also discusses identifying and implementing software and systems to enable key processes, executing tactics and campaigns, and tracking, analyzing, and adjusting experiences based on metrics. The document provides tips on segmentation, purchasing funnels, measurement, and optimization.
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
This document provides an overview of user experience (UX) design. It begins with a brief history of UX, starting in the 1940s with a focus on ergonomics and human factors. It then discusses key developments in UX through the 1950s with cognitive science and augmented reality, and the first graphical user interface in the 1970s. The document also outlines an anticipated future for UX with more contextual and natural designs. It defines UX, explaining it is not just about visual design but also psychology, user needs, and emotions. It discusses the importance of UX and having a user-centered design process that includes research, prototyping, and testing. Finally, it provides tips and tools for different aspects of
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
This document provides an overview of a user experience workshop focused on good design. The workshop consists of 5 chapters that cover various aspects of user experience design including an introduction to good design principles, a shift to user-centered design, interaction design, and mobile design considerations. The document emphasizes designing for the user through techniques like personas, customer journeys, prototypes, and optimizing the user interface. It also discusses persuasive design methods and the evolution of elements like the shopping cart to provide a more seamless user experience. The goal of the workshop is to explore standards and trends in user experience design and how they can create a more gratifying experience for users.
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
The document discusses user experience (UX) metrics and how to measure and improve the UX of a product or service. It recommends defining key UX metrics such as engagement, task success, and happiness that are related to business goals. It also discusses how to capture data on those metrics using tools and analyzing the data to understand user behavior and identify areas for design improvement. The analysis results can then be used to decide on changes to the design to enhance the user experience.
This document provides an overview of UI/UX design, including definitions of key terms and concepts. It discusses the differences between UI design, which focuses on the user interface as a tool, and UX design, which considers the broader user experience of interacting with a product. The document also summarizes design thinking principles and methods, outlines factors that influence user experience, and describes common UI/UX design processes and techniques.
The document outlines 10 key principles for designing effective user experiences: 1) Familiarity, 2) Responsiveness and Feedback, 3) Performance, 4) Intuitiveness and Efficiency, 5) Helpfulness in accomplishing real goals, 6) Delivery of relevant content, 7) Internal Consistency, 8) External Consistency, 9) Appropriateness to Context, and 10) Trustworthiness. It explains that global outsourcing and automation have led to commoditization, so the only way for companies to differentiate is through carefully crafted digital experiences that follow these 10 principles.
Personas are profiles of hypothetical users that represent the different types of users of a product or service. They help product teams design for real user needs and contexts. The document discusses:
1. Why personas are important for understanding who products are being designed for and their attributes and needs.
2. A two phase process used to build personas which included diary studies, interviews, and analyzing data from different cities and countries.
3. How personas provide context for different user behaviors and workarounds. Personas with different needs may result in different strategies.
4. Tips for embedding personas in an organization's workflows and communicating them in physical and digital forms to different stakeholders over time.
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Progressive Design with AI"
Gideon Simons
Zinier: Senior Director of Product Design & User Research
With all the talk about mobile and the internet of things, the next last frontier of user experience is something that has been there all along: enterprise. Most designers avoid it, but it’s the biggest opportunity for most designers. Your company should be investing in it because your competitors are, and recognizing the return on investment includes a more efficient workforce. Patrick Neeman will discuss why companies are paying attention and uncover opportunities in enterprise that user experience professionals should pay attention to over the next five years.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
The document is a presentation on user experience (UX) design that defines UX, outlines key aspects of UX like understanding user needs, and provides examples. It emphasizes understanding the user through research, testing assumptions, and iterating on designs based on user feedback. The presentation includes defining UX, discussing the importance of understanding user needs through research, and providing a hands-on workshop where participants conduct user research, sketch design ideas, and get feedback to improve their designs.
The document discusses user experience (UX) and its importance. It provides an example of a website that has a good user interface (UI) but poor user experience (UX), frustrating a user trying to purchase a book. The document then defines UX, according to Don Norman, as encompassing a user's entire interaction with a company, its services, and products. It notes that UX concerns usability, ease of use, speed, and attractiveness, all impacting customer satisfaction. The rest of the document discusses UX design responsibilities like research, wireframing, prototyping, testing, and ongoing adjustments based on feedback.
UX STRAT Europe 2021: Ashley Smith, SpotifyUX STRAT
This document summarizes a presentation about using research insights to inform excellent product design at Spotify. The presentation covers:
- Understanding the business context, including key metrics, strategies, strengths, and priorities to ensure research aligns with business needs.
- Considering macro trends in demographics, infrastructure, the economy, politics and technology that may impact users.
- Continuing to deeply understand user needs and behaviors through research.
- Bringing together insights about the business, world, and users to identify opportunities that solve for both business and human needs.
This document discusses developing, deploying, and measuring effective digital strategies. It provides an overview of Expon, a process-focused model for developing online marketing strategies aligned with business objectives. It also discusses identifying and implementing software and systems to enable key processes, executing tactics and campaigns, and tracking, analyzing, and adjusting experiences based on metrics. The document provides tips on segmentation, purchasing funnels, measurement, and optimization.
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
Dev's Guide to Feedback Driven DevelopmentMarty Haught
FbDD is a technique for product development that relies on customer feedback to guide decisions. It emphasizes building minimum viable products and testing hypotheses through techniques like A/B testing, tracking usage metrics, net promoter scores, and direct feedback. The goal is to continuously learn what customers need through iterative releases and adjusting the product vision based on validated learning from customer interactions and data.
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
SplitMetrics answers burning questions on mobile A/B testingSplitMetrics
SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.
Vanity vs Actionable metrics: Data Led Program Episode 1Joseph Karim
This is the first episode of the Data-led Program; cohosted by InnerTrends and Market 8; to see the full program check out the episodes here:
https://www.market8.net/data-led-growth-program/episodes
You will learn:
What are Vanity Metrics?
What are Actionable Metrics?
Define Your Product’s Actionable Metrics
Align Your Team Around These Metrics
Track Your Progress
Identify Opportunities
If you'd like to have your SaaS company reviewed sign up for your chance to win a 2-hour workshop:
https://www.market8.net/data-led-growth-program/apply-free-workshop-decision-lp
In our session we’ll dive into:
Your product, how it works, and how it makes your users successful
Which metrics you’re tracking, how you’re currently tracking them and what you should be tracking
Defining your product’s actionable metrics
Aligning your entire team around the metrics that matter, and assigning responsibilities
Dive into your funnel, and diagnose your biggest growth problem
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
This document summarizes a presentation on using web analytics to improve performance. It discusses defining goals and key metrics to track, setting up funnels in analytics tools, and making data actionable by addressing problems and focusing efforts on improving high-value traffic and conversions. Regular reporting and A/B testing were recommended to monitor progress towards goals and continuously optimize the site. People, processes, and tools need to work together, with a focus on progress over perfection through ongoing analysis and improvement.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
Hotspot ALPHA Camp_Setting Course with MetricsALPHA Camp
This document discusses the importance of metrics for businesses and provides examples of different types of metrics. It covers:
- Why businesses need metrics to monitor health, make decisions, and set focus.
- Examples of business, product, and marketing metrics like revenue, daily/monthly active users, click-through rate, cost-per-click.
- How to establish success formulas using metrics at the business, product, and marketing levels.
- The concept of a metric framework to define key events, tactics to drive those events, and metrics to measure performance for an AARRR strategy.
- Important early stage metrics like retention rates and cohort analysis, as well as the idea of a "North
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Optimizely
Join Optimizely’s lead strategy consultant, Alek Toumert, to understand how to experiment and optimize throughout the checkout flow.
Consumer’s expectations have been rapidly changing, and the checkout process is one of the most important consumer engagement points. Experimentation can enable you to create a better checkout experience, regardless of channel. As the only experimentation platform that is PCI compliant across the board, Optimizely enables customers to experiment at any point in the customer journey.
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behaviour across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioural impact on the bottom line, we need to start asking WHY.
Hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided and RBS to uncover:
- What data and insights can uncover about customers’ digital behaviour
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights and analytics across their organisations
- Best practices in ideation, A/B testing and experimentation
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
The document discusses various aspects of product management including the product lifecycle, responsibilities of product managers, and best practices for defining product strategy and managing the product innovation funnel. It emphasizes analyzing customer feedback, pruning ideas at each stage, and getting stakeholder buy-in on go/no-go decisions. It also stresses the importance of talking directly to users to understand problems and resolving issues to prevent attrition.
How to best create and manage product roadmapsJeremy Horn
Slides Marc Abraham recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
The document discusses best practices for creating and managing product roadmaps. It emphasizes starting with a clear product vision and goals focused on solving user problems rather than features. When creating a roadmap, it is important to consider dependencies, risks, and flexibility for changes. Managing stakeholders and updating the roadmap based on feedback and learning are also discussed as critical aspects of effective roadmapping.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
This document summarizes Carolyn Chang and Christine Liao's talk on designing human-centered AI experiences at LinkedIn. It discusses (1) researching their own AI systems to understand issues like lack of data, accuracy, and clarity, (2) establishing a framework called STRAW to design AI with standardized, transparent, realistic, approachable, and worthwhile experiences, and (3) shifting AI culture through cross-functional workshops that helped engineers and others build empathy for users and their perceptions of AI. The workshops received positive feedback about improving understanding between teams.
UX STRAT Online 2021 Presentation by Dr. Jofish Kaye, AnthemUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategy & Organization for AI & UX in Healthcare"
Dr. Jofish Kaye
Anthem: Senior Director of Interaction Design & AI
UX STRAT Online 2021 Presentation by Carol Smith, Carnegie Mellon UniversityUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Carol Smith
Carnegie Mellon: Sr. Research Scientist
UX STRAT Online 2021 Presentation by Paul-Jervis Heath, Modern HumanUX STRAT
Modern Human is an award-winning design consultancy that designs products, services, and environments using emerging technologies like machine learning and computer vision. They help clients apply these technologies through design. The document describes Modern Human's work designing a privacy-sensitive computer vision product and interface that uses existing cameras and machine learning to gain insights from spaces. It outlines their process of starting with a technical prototype, redesigning the user experience and interface with an ontology and lexicon of recognition, and simplifying it to three main screens (Insight, Space, Device) for editing detection zones and floor plans.
UX STRAT Online 2021 Presentation by Jos-Marien Jansen, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Jos-Marien Jansen
Philips: Sr. Design Researcher
UX STRAT Online 2021 Presentation by Adilakshmi Veerubhotla, IBMUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Tools to Get the Most from AI"
Adilakshmi Veerubhotla
IBM: UX Architect
UX STRAT Online 2021 Presentation by Nur Karadeniz, Publicis SapientUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Systemic Transformation"
Nur Karadeniz
Publicis Sapient: Group Director - Industry Head of Experience
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Uncertain Times as Drivers of Innovation"
Remko Vermeulen
Koa Health: VP of Product
UX STRAT Online 2021 Presentation by Maryna Razakhatskaya, ConsultantUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Framework for Spatial Immersive Experiences"
Maryna Razakhatskaya
Consultant: Creative Technologist
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Conversational AI at Microsoft: A Design Toolkit"
Josephine Scholtes
Microsoft: User Experience Consultant
UX STRAT Online 2021 Presentation by Sander Bogers, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Meaningful Human-AI Interactions"
Sander Bogers
Philips: Data-Enabled Design Consultant
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Bridging the Gap Between Product Strategy & Execution"
Kévin Boezennec
Singapore Bank: Director of CX, Product, and Innovation
This document summarizes Jane Davis' perspective on building a strategic UX research practice at an enterprise company. It describes her initial approaches that focused on quick wins and using research to make decisions, rather than understanding the company. She now believes research should align with company values and priorities by understanding operating principles through observation. The document outlines lessons learned from early mistakes like not building infrastructure first and emphasizes strategic alignment, flexibility, and building partnerships and processes through work.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
19. Designers themselves have
been partly to blame in the
past: they have not always
embraced design metrics or
actively shown management
how their designs tie to
business goals.
mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design, October 2018
28. Antitheses
Seeking data for other solutions
that solve the same problem,
or data that rejects your
hypotheses
I don’t care
about the
result
I do care
about
specific
result
I do care
about
global
results
only
118. ...the system automatically
adds 30 business metrics to
each test, just to make sure
you don’t mess up anything
The well-known rumor about Booking.com
122. Satisfaction
“CSat” monitors quality of service
qualtrics.com/uk/experience-management/customer/
measure-customer-satisfaction/
Overall, how satisfied are
you with “La Jolla Grove
restaurant”?