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BY: CANSU AKALIN User Generated Media & Online Creative Consumer Communities
[object Object],[object Object],[object Object],What is Media?
Relevancy ,[object Object],[object Object],[object Object]
Collective Innovation Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typology of Online Creative Consumer Communities Commuo-ludic (interests) Telo-specific (goal) Low (many) High (few) Collective Innovation Matrix Orientation Concentration Kozinets, Hemetsberger, Schau / The Wisdom of Consumer Crowds, 2008 Swarms Mobs Crowds Hives
Swarms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Swarm: Red Dead Wikia ,[object Object],[object Object],[object Object]
Mobs ,[object Object],[object Object],[object Object],[object Object]
Mobs : Mashable & SMM Facebook Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowds ,[object Object],[object Object],[object Object],[object Object]
Crowds: Coca-Cola/Maroon 5 - 24 Hour Session ,[object Object],[object Object]
Hives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hives: The Station YouTube Group ,[object Object],[object Object]
Online Creative Consumer Community  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU The End

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User Generated Media and Online Creative Consumer Communities

  • 1. BY: CANSU AKALIN User Generated Media & Online Creative Consumer Communities
  • 2.
  • 3.
  • 4.
  • 5. Typology of Online Creative Consumer Communities Commuo-ludic (interests) Telo-specific (goal) Low (many) High (few) Collective Innovation Matrix Orientation Concentration Kozinets, Hemetsberger, Schau / The Wisdom of Consumer Crowds, 2008 Swarms Mobs Crowds Hives
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