Fashion terminology

1. UNIT – 1
FASHOIN TERMINOLOGIES
• FASHION
• STYLE
• FAD
• CLASSIC
R.MALATHY
ASSISTANT PROFESSOR
DEPT OF CDF
28.10.22

2. • Fashion, style and fad have a relationship with clothing.
• The use of clothing is changing for various reasons as it evolves.
• Political, economical, social and religious factors are involved in such changes.
• Fashion, style and fad originate from the variety of clothing.
• Fashion is the demand of age which is prevalent and acceptable in the society.
• When a conventional style is widely used, it becomes fashionable.
• Style is a person’s own attitude.
• The two words fashion and style seem to have an interesting power that colors
the world of our imagination.
• Fashion will come, fashion will be lost. Many times the old fashion is seen a new
one.
• In this article i will discuss basic concept of fashion, style and fad.

3. Basic concept of fashion:
•
Fashion is an accepted trend.
• The widespread use of style gives birth to fashion which becomes popular in a short period of time.
• Although it is a reflection of style, but it is different from style.
• When one’s own characteristics are spread among many, it becomes fashion.
• Like diana hair cut, mujib coat.
• A feature that is admired by a particular person or a particular place or time and when it is
accepted by many, it is called fashion.

4. FEATURES AND CONCEPT OF FASHION:
• In a short time fashion gained prominence.
• Foreign features emerged in fashion.
• Fashion is an uncertain and fleeting behavior, but on the other hand, its durability is observed
through extensive use.
• Fashion eliminates monotony.
• Touches of innovation is available.
• By keeping the basic principles of making garments unchanged, the front or back part of the
garment is made attractive and fashionable.

5. STYLE:
• Style is the medium of one’s own thought consciousness and one’s creativity.
• In style, the person’s thoughts and feelings are expressed.
• Individual attitude can be noticed. Style is a characteristic of a person.
• It is also means of expressing one’s personality.

6. FEATURES OF STYLE:
• In style, one’s thinking, consciousness and technique can be noticed.
• The identity of a person’s creativity is revealed through style.
• Style is the expression of a person’s behavior, thoughts, qualities.
• The emergence of style occurs slowly but it is not extinct.
• Differences in style can be noticed from person to person.
• The style has its own beauty.

7. • Difference between fashion and style:
although fashion and style are two different words, they are related in different ways. The beginning of
fashion in developing beauty and bringing diversity. Style is a person’s own tastes, preferences and
characteristics.
• But there are some difference between fashion and style. That is given bellow:
• Style is one’s own attitude but fashion is universal for everyone.
• Style is the expression of one’s own thoughts. On the other hand fashion is the expression of the needs
and attitudes of the society.
• The style is slowly gaining but fashion is spreading fast.
• There are limitations in style. On the other hand there are no limitations in fashion.
• Knowledge of art policy and art material is required for style but knowledge of art policy and art
material is not required for fashion.

8. FAD:
• Fad which is entered the fashion market very quickly, rising to the top of popularity and
quickly disappeared from the market.
• Fashion lasts for more than 1 year.
• It continues for 2-3 years.
• But the fad lasts much less time.
• No fashion designer can say whether his design will be fashionable or fad.
• A lot of the time a fashion comes and goes in a very short time which is known as fad.
• Young people like to use new things all the time.
• Among them, FAD is the most prevalent.

10. • Features of fad:
• Fad is a fleeting fashion.
• It is not understood when the fad will come and when it will go.
• The fad is created based on young society.

11. Difference between Fashion, Style and Fad:
But there are some difference between Fashion, Style
and Fad. That is given bellow:
Fashion Style Fad
1. Fashion is universal for
everyone.
1. Style is one’s own
attitude.
1. Fad is a temporary
fashion.
2. Fashion is the
expression of the needs
and attitudes of the
society.
2. Style is the expression
of one’s own thoughts.
2. The fashion that is lost
very quickly is called Fad.
3. Fashion is spreading
fast.
3. The style is slowly
gaining.
3. Fad spreads more faster
than fashion.
4. Fashion is accepted by
everyone.
4. Style reflects a person’s
own personality.
4. Fad is the most
acceptable and popular