UCL launched its presence on iTunes U in June 2008. It began with around 150 items of content and has grown to over 1,500 items with about 12,000 downloads per month. A team was gathered across various departments to manage the legal, technical, and content aspects required for the iTunes U site. The future includes further developing the private site for UCL students and redeveloping the public site, as well as creating an app to more easily ingest and upload user files to various systems like Flash and Moodle.

1. UCL and iTunes U
An institutional study
Jeremy Speller
Director of Media Services
EduCamp London
11 March 2010

2. What we’re going to cover

3. What we’re going to cover
• What’s iTunes U all about?
• How we came to be on
iTunes U
• What you need to do it
• VLE integration
• Where we are now
• Future developments

4. How it started

5. iTunes U

6. iTunes U

7. iTunes U
• Over 300 public
sites worldwide

8. iTunes U
• Over 300 public
sites worldwide
• 11 in the UK

9. iTunes U
• Over 300 public
sites worldwide
• 11 in the UK
• Over 100m
downloads

10. iTunes U
• Over 300 public
sites worldwide
• 11 in the UK
• Over 100m
downloads
• Open University

11. How UCL came to be on iTunes U
• Approached in late 2007
• Briefing February 2008
– part of the iTunes U Lighthouse Project
• Launch June 2008
– very...er...challenging!

12. What you need
to do it
• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb

13. Gathering the team

14. Gathering the team
• UCLb - legal and PM

15. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR

16. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR
• Media Services - Audio
Visual, Illustration,
Multimedia, Photography,
Web Services

17. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR
• Media Services - Audio
Visual, Illustration,
Multimedia, Photography,
Web Services
• Information Systems -
infrastructure and
authentication

18. Gathering the team
• UCLb - legal and PM
• Corporate Communications
- “tone” and PR
• Media Services - Audio
Visual, Illustration,
Multimedia, Photography,
Web Services
• Information Systems -
infrastructure and
authentication
• Library - copyright and IPR

19. The most important things

20. The most important things
• Content

21. The most important things
• Content
• Content

22. The most important things
• Content
• Content
•Content

23. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to
launch
– Technical and legal pragmatism
– Workflow of responsibilities
– Keeping some back

24. The most important things
• Content
• Content
•Content
– Spreadsheet of ideal and realistic content to
launch
– Technical and legal pragmatism
– Workflow of responsibilities
– Keeping some back

25. iTunes U private & Moodle

26. iTunes U private & Moodle
• Academic requirement

27. iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle

28. iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
• Moodle link to course page on iTunes U

29. Where we are

30. Where we are

31. Where we are
• Started with c150 items of
content

32. Where we are
• Started with c150 items of
content
• Now c1,500 items

33. Where we are
• Started with c150 items of
content
• Now c1,500 items
• About 12,000 downloads per
month

34. Where we are
• Started with c150 items of
content
• Now c1,500 items
• About 12,000 downloads per
month
• About 250,000 since we
started

35. Where we are

36. Where we are
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

37. Where we are
Online Media Services
Podcast Producer development
Web-submission interface
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

38. Where we are
iTunes U
Site design
Content administration
Podcast Producer integration
Automation
Online Media Services RSS / Web Services
Podcast Producer development
Podcast Library
Web-submission interface Metadata standards
Flash server integration
Metadata standards
Metadata database development
Podcast Library
RSS/ATOM feed aggregation

39. Where we are
Online Media Services iTunes U
Podcast Producer development Site design
Web-submission interface Content administration
Flash server integration Podcast Producer integration
Metadata standards Automation
Metadata database development RSS / Web Services
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

40. Where we are
Lecture Capture
Pilot installation
Pilot testing
Podcast Producer integration
Service development
Online Media Services iTunes U Service roll-out
Podcast Producer development Site design
Web-submission interface Content administration
Flash server integration Podcast Producer integration
Metadata standards Automation
Metadata database development RSS / Web Services
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

41. Where we are
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

42. Where we are
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

43. Where we are Teaching & Learning Support
Sub-Committee
Online Media Programme
Board
Online Media Services iTunes U Lecture Capture
Podcast Producer development Site design Pilot installation
Web-submission interface Content administration Pilot testing
Flash server integration Podcast Producer integration Podcast Producer integration
Metadata standards Automation Service development
Metadata database development RSS / Web Services Service roll-out
Podcast Library Podcast Library
RSS/ATOM feed aggregation Metadata standards

44. The future

45. The future

46. The future
• Further development of private
site

47. The future
• Further development of private
site
• Redevelopment of public site

48. The future
• Further development of private
site
• Redevelopment of public site
• OLM App
– ingests and uploads user files to
• Flash
• Moodle
• iTunes U

49. Q and A
contact: j.speller@ucl.ac.uk
slideshare.net/jeremyspeller
Images copyright © UCL Photography
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries