The document discusses Fitbit's corporate wellness program and how it can help companies gain executive support for wellness initiatives. It provides statistics showing the benefits of wellness programs in increasing engagement, retention and decreasing costs. Tips are given for overcoming objections from executives, such as emphasizing the ROI of wellness programs and using CEOs as spokespeople. Case studies showcase how Fitbit has helped large companies like IU Health improve outcomes by making their wellness programs scalable, measurable and social.
The document discusses gaining executive buy-in for corporate wellness programs. It provides statistics showing the benefits of wellness programs, such as improved health, reduced costs, and increased productivity. Tips are given for convincing CEOs to support wellness programs, including emphasizing the return on investment, using CEOs as spokespeople, and tracking program metrics and results. Rallying cross-departmental support and champions is also recommended to help implement programs.
Fitbit Premium Digital Health Tracking Subscription ServiceGreg Camenzind
Fitbit is developing a premium subscription service called Fitbit Premium to engage existing customers and attract new users. Fitbit Premium will provide a gamified user interface, measurable impact on well-being, and syncing/sharing of health data across platforms. It will also include an exclusive marketplace where subscribers can earn discounts for reaching usage milestones. Fitbit forecasts $40 million in revenue from Fitbit Premium by 2016 to gain market share in the connected fitness space.
Fitbit has become a well-known brand for activity trackers that measure steps, calories burned, and sleep cycles. However, to improve sales and consumer perception, the company needs a new branding campaign. The document provides a situation analysis, target audience segmentation, and proposed campaign tactics. It identifies Fitbit's strengths as brand recognition and variety of products but weaknesses as lack of health/fitness credibility and unattractive design. The campaign objectives aim to position Fitbit as a lifestyle brand to help more consumers live actively and healthily. Tactics include strategies across different media to communicate Fitbit's benefits and personality to the target audience of active 18-34 year olds.
This document provides an overview of corporate governance. It defines corporate governance as applying best management practices and complying with laws and ethical standards to effectively manage a company and create wealth for stakeholders. Good corporate governance provides benefits like better access to financing, lower costs of capital, improved performance, and reduced risk. The four pillars of corporate governance are accountability, fairness, transparency, and independence. In India, organizations like CII and SEBI have worked to establish corporate governance standards and regulations like Clause 49 to strengthen practices at publicly listed companies.
Fitbit started as a fitness tracker to encourage personal health but has expanded into a platform that tracks various health and activity metrics through wristbands and apps. It motivates users through social features, challenges, and weekly progress reports. However, Fitbit faces threats from competitors like Jawbone and Apple expanding into the wearables space through potential smartwatch devices.
The document discusses Fitbit's corporate wellness program and how it can help companies gain executive support for wellness initiatives. It provides statistics showing the benefits of wellness programs in increasing engagement, retention and decreasing costs. Tips are given for overcoming objections from executives, such as emphasizing the ROI of wellness programs and using CEOs as spokespeople. Case studies showcase how Fitbit has helped large companies like IU Health improve outcomes by making their wellness programs scalable, measurable and social.
The document discusses gaining executive buy-in for corporate wellness programs. It provides statistics showing the benefits of wellness programs, such as improved health, reduced costs, and increased productivity. Tips are given for convincing CEOs to support wellness programs, including emphasizing the return on investment, using CEOs as spokespeople, and tracking program metrics and results. Rallying cross-departmental support and champions is also recommended to help implement programs.
Fitbit Premium Digital Health Tracking Subscription ServiceGreg Camenzind
Fitbit is developing a premium subscription service called Fitbit Premium to engage existing customers and attract new users. Fitbit Premium will provide a gamified user interface, measurable impact on well-being, and syncing/sharing of health data across platforms. It will also include an exclusive marketplace where subscribers can earn discounts for reaching usage milestones. Fitbit forecasts $40 million in revenue from Fitbit Premium by 2016 to gain market share in the connected fitness space.
Fitbit has become a well-known brand for activity trackers that measure steps, calories burned, and sleep cycles. However, to improve sales and consumer perception, the company needs a new branding campaign. The document provides a situation analysis, target audience segmentation, and proposed campaign tactics. It identifies Fitbit's strengths as brand recognition and variety of products but weaknesses as lack of health/fitness credibility and unattractive design. The campaign objectives aim to position Fitbit as a lifestyle brand to help more consumers live actively and healthily. Tactics include strategies across different media to communicate Fitbit's benefits and personality to the target audience of active 18-34 year olds.
This document provides an overview of corporate governance. It defines corporate governance as applying best management practices and complying with laws and ethical standards to effectively manage a company and create wealth for stakeholders. Good corporate governance provides benefits like better access to financing, lower costs of capital, improved performance, and reduced risk. The four pillars of corporate governance are accountability, fairness, transparency, and independence. In India, organizations like CII and SEBI have worked to establish corporate governance standards and regulations like Clause 49 to strengthen practices at publicly listed companies.
Fitbit started as a fitness tracker to encourage personal health but has expanded into a platform that tracks various health and activity metrics through wristbands and apps. It motivates users through social features, challenges, and weekly progress reports. However, Fitbit faces threats from competitors like Jawbone and Apple expanding into the wearables space through potential smartwatch devices.