Twitter and Micro-Blogging 101
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An overview on microblogging, Twitter, Plurk, Friendfeed, its use for business, how to track and use information gathered, and basic etiquette. This is often used by Janette Toral for her webinar and talks. This deck includes screenshot tracking the ongoing #sentisabado meme happening via Twitter as example.
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Twitter and Micro-Blogging 101
- 1. Twi$er & Micro-‐blogging 101 Jane$e Toral h$p://twi$er.com/digitalfilipino h$p://plurk.com/jane$etoral h$p://friendfeed.com/jane$etoral
- 2. Microblogging • Form of blogging but limited in size – 140 characters (Twi$er) • Used to: – Announce – Promote – Share
- 3. Microblogging tools • Twi$er • Plurk • Friendfeed
- 4. Twi$er 101 • Account / Handle • Retweets (RT) – Ownership of brand – Explicitly request • Following – Valuable info – Follow back if objecNve – ArNcles about Twi$er is building relaNonship (and social media) – Twinfluence.com and • Direct message WeFollow.com • Replies – Provide helpful advise – Don’t be defensive
- 5. Twi$er stream Search engine influence
- 18. Plurk 101 • Threaded discussion • More expressions available – Think – Says – Feels – Etc. • Can create cliques • Customize theme • Provides karma points leading to incenNves (badges, emoNcons)
- 20. FriendFeed • Your post can appear repeatedly in the home stream if your connecNons like or respond to it. • Can be used as an aggregator of one’s various social media acNviNes in one stream.
- 22. Twi$er • Keyword search monitoring • Trending topics – Set-‐up using tweetdeck.com • Hashtags – Search.twi$er.com • Shortened urls – Oneriot.com – Bit.ly – Tweetmeme.com – Ow.ly (Hootsuite) – Twazzup.com – Scoopler.com • Clients – Tweetbeep.com – TweetDeck – HootSuite • Website integraNon • Traffic – Balance of tweet / re-‐tweet – Search engine bias
- 23. Create a microblogging plan • Use tools to measure effecNveness – Shortcuts – Coupons • Tie it up to a bigger campaign. – Blog post – Search engine markeNng
- 24. Twi$er Metrics • Brand menNons (search.twi$er.com, tweetvolume.com • Influence (klout.com) • Pass-‐along and click throughs (tweetlists, ow.ly, bit.ly, tweetburner.com) • Engagement (twitoaster.com)
- 32. NeNque$e • Twi$er – Follow then unfollow – Excessive self promoNon – Mass follow to inflate numbers – Persistent RT request – Twi$er as blog feed – Twi$erer vs. Twi$erer – Auto-‐direct messages – Public @ chat messages
- 33. Microblogging eNque$e • Have a good tweet – retweet – discussion balanced acNvity.
- 34. Microblogging Nps • Set-‐up your account profile that promotes who you are. • Follow interesNng people and be of value to them too. • Ask for re-‐tweets but be sure to share something valuable.
- 35. Thank you! h$p://www.searchprofileindex.com h$p://www.e-‐commercephilippines.com