The document outlines the principles of content marketing. It asserts that content is the keystone of inbound marketing and is needed for SEO, social media marketing, community building, and customer experience optimization. The goal of content marketing is to build familiarity, likability, and trust rather than to directly convert, acquire leads, or make sales. To be effective, content must be exceptional, inspirational, unique, credible, fun, or beneficial to share. The document pledges commitment to creating remarkable content that people will love and want to share.
Twiplomacy - Using Digital Media to Communicate with GovernmentsMatthias Lüfkens
How to use social media to communicate with governments
A presentation by Matthias Lüfkens at the UNICEF Communication Workshop on October 3, 2017 in Budapest
Twiplomacy 2017 - Public Policy in 140 characters.
Presentation for the Asian Conference for Political Communication held 5 September 2017 in Singapore #ACPC17
Bypassing the media, US-President Donald Trump is announcing his policy mainly via Twitter. This includes domestic issues as well as international diplomacy. How Social Media changed political communication and how diplomacy changed in the digital age (Twiplomacy). How social media can influence the political climate and how to do politics with 140 characters only.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 669 Twitter accounts in 165 countries.
Twiplomacy 2015 - How International Organisations TweetMatthias Lüfkens
Over the past eight years, most international organisations have embraced social media – and especially Twitter – to increase their outreach and digital impact. Take a look at how these multilateral organisations use Twitter.
More at http://twiplomacy.com
World Leaders on Twitter: What They Can Teach Us
Slides of my talk at #SxSW in Austin, Texas on 13.03.2015.
For more information about #DigitalDiplomacy check out http://twiplomacy.com
How do Asia's leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
The document outlines the principles of content marketing. It asserts that content is the keystone of inbound marketing and is needed for SEO, social media marketing, community building, and customer experience optimization. The goal of content marketing is to build familiarity, likability, and trust rather than to directly convert, acquire leads, or make sales. To be effective, content must be exceptional, inspirational, unique, credible, fun, or beneficial to share. The document pledges commitment to creating remarkable content that people will love and want to share.
Twiplomacy - Using Digital Media to Communicate with GovernmentsMatthias Lüfkens
How to use social media to communicate with governments
A presentation by Matthias Lüfkens at the UNICEF Communication Workshop on October 3, 2017 in Budapest
Twiplomacy 2017 - Public Policy in 140 characters.
Presentation for the Asian Conference for Political Communication held 5 September 2017 in Singapore #ACPC17
Bypassing the media, US-President Donald Trump is announcing his policy mainly via Twitter. This includes domestic issues as well as international diplomacy. How Social Media changed political communication and how diplomacy changed in the digital age (Twiplomacy). How social media can influence the political climate and how to do politics with 140 characters only.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 669 Twitter accounts in 165 countries.
Twiplomacy 2015 - How International Organisations TweetMatthias Lüfkens
Over the past eight years, most international organisations have embraced social media – and especially Twitter – to increase their outreach and digital impact. Take a look at how these multilateral organisations use Twitter.
More at http://twiplomacy.com
World Leaders on Twitter: What They Can Teach Us
Slides of my talk at #SxSW in Austin, Texas on 13.03.2015.
For more information about #DigitalDiplomacy check out http://twiplomacy.com
How do Asia's leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
How do you use social media for political campaigns?Matthias Lüfkens
How do you use social media for political campaigns?
A presentation at the "Hash # Tags and Politics" conference at the European Parliament in Brussels on 2 April 2014 #EP2014smc
Presentation to the UN Social Media Group in Geneva about the use of visuals by participants at the World Economic Forum in Davos 22 - 25 January 2014.
Twiplomacy - How International Organisations TweetMatthias Lüfkens
How international organisations use Twitter. Presentation held for the launch of Burson-Marsteller's Twiplomacy study on 20 November 2013. The full study is available at http://twiplomacy.com
The document discusses how Twitter has been adopted by governments and diplomats for communication. Some key points:
- 75% of governments now have a Twitter presence, including 141 heads of state/government and 56 foreign ministers.
- Twitter is used for public diplomacy like sharing policy statements, conducting tweet chats on issues, and exchanging views between diplomats.
- Pictures on Twitter can convey messages powerfully. Engaging audiences through questions and being personal are encouraged to build connections.
- Governments must be careful about language, avoid oversharing, and go on holiday breaks to maintain a positive online presence.
The document discusses the rise of social media leaders on platforms like Twitter. It notes that many politicians and governments now use Twitter, and provides statistics on Barack Obama and Mitt Romney's Twitter followers during the 2008 US election. The document then discusses the Swiss federal government's adoption of Twitter, focusing on the account of Alain Berset. It provides tips for organizations on how to effectively use Twitter to communicate and be social media leaders.
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
The World Economic Forum uses social media extensively to engage with participants and the global audience around its annual meeting in Davos. The WEF saw over 700 million impressions across social media platforms in 2013, up from around 100 million in 2007. It utilizes platforms like Twitter, Facebook, YouTube, and Google+ to live stream sessions, share photos and videos, and promote discussions around the event's themes.
The Role of the Social Media Architect
Build and Integrate Strategic Communications
How the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.
Learn why the number of visitors to your website has become irrelevant
Find out how to make your organization's social network the place where the conversation happens
Discover how to lead the conversation instead of worrying about how to control what is said about your organization
Keynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York
MAZ Bernet Social Media Seminar Luzern 11 05 2011Matthias Lüfkens
The document discusses the opportunities and lessons of using social media for large events. It outlines how social media can help increase an event's digital footprint, share content, create a community, and lead conversations. However, it also notes the risk of losing control. The presentation provides tips for developing a social media concept, gaining CEO support, and overcoming fears to embrace social media.
A closer look at Twitter Diplomacy (Twiplomacy) and how world leaders are using and abusing social media with the Twitter accounts of world leaders. 15 of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20) .
This is an update from my previous Twiplomacy talks at #SwitchConf in Porto, Portugal 17 April 2011.
@Luefkens
This Twitter conversation discusses a meeting in Geneva, Switzerland on February 2nd, 2011 related to an event called #Lift11. The participant Matthias Luefkens thanks another participant for the discussion and references several Twitter accounts and websites related to discussions between world leaders on topics of global economic cooperation.
A closer look at Twiplomacy (Twitter Diplomacy) with the Twitter accounts of world leaders. Over half of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20). What is interesting is not the number of followers but who is following who...
These are the 20 slides from my Twiplomacy Ignite talk at #LeWeb in Paris on 8 December 2010.
@Luefkens
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
How do you use social media for political campaigns?Matthias Lüfkens
How do you use social media for political campaigns?
A presentation at the "Hash # Tags and Politics" conference at the European Parliament in Brussels on 2 April 2014 #EP2014smc
Presentation to the UN Social Media Group in Geneva about the use of visuals by participants at the World Economic Forum in Davos 22 - 25 January 2014.
Twiplomacy - How International Organisations TweetMatthias Lüfkens
How international organisations use Twitter. Presentation held for the launch of Burson-Marsteller's Twiplomacy study on 20 November 2013. The full study is available at http://twiplomacy.com
The document discusses how Twitter has been adopted by governments and diplomats for communication. Some key points:
- 75% of governments now have a Twitter presence, including 141 heads of state/government and 56 foreign ministers.
- Twitter is used for public diplomacy like sharing policy statements, conducting tweet chats on issues, and exchanging views between diplomats.
- Pictures on Twitter can convey messages powerfully. Engaging audiences through questions and being personal are encouraged to build connections.
- Governments must be careful about language, avoid oversharing, and go on holiday breaks to maintain a positive online presence.
The document discusses the rise of social media leaders on platforms like Twitter. It notes that many politicians and governments now use Twitter, and provides statistics on Barack Obama and Mitt Romney's Twitter followers during the 2008 US election. The document then discusses the Swiss federal government's adoption of Twitter, focusing on the account of Alain Berset. It provides tips for organizations on how to effectively use Twitter to communicate and be social media leaders.
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
The World Economic Forum uses social media extensively to engage with participants and the global audience around its annual meeting in Davos. The WEF saw over 700 million impressions across social media platforms in 2013, up from around 100 million in 2007. It utilizes platforms like Twitter, Facebook, YouTube, and Google+ to live stream sessions, share photos and videos, and promote discussions around the event's themes.
The Role of the Social Media Architect
Build and Integrate Strategic Communications
How the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.
Learn why the number of visitors to your website has become irrelevant
Find out how to make your organization's social network the place where the conversation happens
Discover how to lead the conversation instead of worrying about how to control what is said about your organization
Keynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York
MAZ Bernet Social Media Seminar Luzern 11 05 2011Matthias Lüfkens
The document discusses the opportunities and lessons of using social media for large events. It outlines how social media can help increase an event's digital footprint, share content, create a community, and lead conversations. However, it also notes the risk of losing control. The presentation provides tips for developing a social media concept, gaining CEO support, and overcoming fears to embrace social media.
A closer look at Twitter Diplomacy (Twiplomacy) and how world leaders are using and abusing social media with the Twitter accounts of world leaders. 15 of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20) .
This is an update from my previous Twiplomacy talks at #SwitchConf in Porto, Portugal 17 April 2011.
@Luefkens
This Twitter conversation discusses a meeting in Geneva, Switzerland on February 2nd, 2011 related to an event called #Lift11. The participant Matthias Luefkens thanks another participant for the discussion and references several Twitter accounts and websites related to discussions between world leaders on topics of global economic cooperation.
A closer look at Twiplomacy (Twitter Diplomacy) with the Twitter accounts of world leaders. Over half of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20). What is interesting is not the number of followers but who is following who...
These are the 20 slides from my Twiplomacy Ignite talk at #LeWeb in Paris on 8 December 2010.
@Luefkens
77% of all governments in the UN have a Twitter presence.147 heads of state and heads of government have a personal Twitter account.54 ForeignMinisters have a personal Twitter account.81 ForeignMinistries have an institutional Twitter presence.
Wichtigerals die Zahl der Followerssind die Connections.
Vor allem connections mit anderen World Leaders.Carl Bildt folgt 44 Staats-undRegierungschefsundanderenAussenministern.DasAuswärtigeAmt der EU ist mit 36 Kollegenbei Twitter verbunden, gefolgtvompolnischenAussenministerium, demForeign Office unddemfranzösischenAussenministerium.
Der türkischeAussenministerhatüber 800,000 Follwoers.Der Aussenminister der VereinigtenArabischenEmirateist an zweiterStellegefolgtvom State Department, demvenezolanischenAussenministerunddemtürkischenAussenministerium.DastürkischeAussenamttwittertauftürkisch, englisch, französischundarabisch.
One of the mostprominentis William Hague Tweetingsince14.03.2010
How do theyrunthese networks?How do theycoordinatetheirEmbassies,Ambassadors, Embassystaffers, in short theirdiplomaticnetworks?Theycannot possible approveevery single tweet.How doesthatapply to companies? You will have to orchestratediversity. Your CEO, yourboard, yourregional leads, yourproducts, your plant manager, your plants sooner or latereveronewillbe on Twitter. I seesome of. You shakingtheirheads...
Foreign Office Tweet– the sametweet on all 90 embassyaccounts
Foreign Office Tweet– the sametweet on all 90 embassyaccounts
The main aim of Twitter is to make connections withpeers and influencers.