Paid Digital Marketing plan for college. It includes diffrent marketing channels along with suggested budget for paid marketing.

1. 1

2. CONTENTS
 Objective for the campaign
 Strategy for the campaign
 Channels to be used for the campaign
 Working methodology & process of lead generation
 Content Pegs
 Cost analysis for Trinity College of Engineering & Research, Pune
 Campaign budget and payment terms & condition
 Search engine optimization analysis and suggestions
2

3. Admission Growth - MIT School Of Distance
Education
Admission Growth - MIT Skills
Hike in online Booking - Wheelstreet
Facebook Page Like less than 1 week of Page
creation, Improvements in Footfalls at MFC Restaurants,
Pune
3
Our Achievements
500%
300%
300%
200+

4.  Presence on all
Channels
 Branding
 Increase
Engagement
Objective for the campaign
4
Increase
Engagement
 Increase Leads /
Enquiries
 Convert to Paid
Maximise
Count

5. To generate leads for the Trinity College of
Engineering and Research.
5
Objective for This Year

6. 6
Broader Market
Registered Market
Paid Market
Tap students looking for engineering colleges
in Pune.
Promote content that makes students to fill the
lead form and eventually
do the registration for courses.
Convert registered students into
paid students.
Campaign Funnel

7. 7
Email & SMS
We will send SMS &
Mailer to the targeted
audience.
Facebook / Instagram
Adverts
Targeting users on the
basis of their interests,
remarketing audience and
demographics in
accordance to their activity
on the channels
Google AdWords
We will target the users
searching the keywords
like “Top Engineering
Colleges in Pune”
f
Channels to be Used

8. Running online campaigns reaching out to the target audience which will talk
about:
 Trinity College of Engineering and Research and how it is unique to pursue
engineering courses.
 Imparts quality education.
 Experienced faculty.
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Methodology of the campaign

9. USP’s
• State of art infrastructure
• Designed class rooms and labs
• Employability Enhancement Training – Softskill, Aptitude and other
technical trainings
• Foreign Language Training, Entrepreneurship Development Cell
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10. Target Audience
• Students looking for Engineering College in Pune
• Students searching for Engineering Courses to pursue
• Students looking for Private Engineering College in
Pune
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11. Methodology to Target Audience
• Target keywords searched by users – Keywords e.g. Engineering Colleges in Pune, Top Engineering College in Pune,
Best Engineering Colleges in Pune, Private Engineering Colleges in Pune, BTech Colleges in Pune, etc.
• Target keywords related to the respective services.
• Remarket with FB, Google, SMS & Email Marketing
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12. 12
Process of lead generation
Landing
Page
Creative Registering
right TG
Live
Campaign
Lead
Generation
Creation of the
landing page for
Trinity College of
Engineering and
Research
and providing
the Lead & Chat
access
to the client
Targeting the audience
on Demography,
interests, behavior &
program related
keywords
The leads shall be
captured on the landing
page
The campaigns across
the different channels will
be live once we get
approval from the client
side regarding the
creatives
Designing of appealing
creative with USP’s of
Trinity College of
Engineering and
Research, taglines &
program benefits / USPs

13. 13
Online Advertising
Gmail Sponsored
Ads
We can target users
searching keywords like
“Top Engineering
Colleges in Pune, Best
Engineering Colleges in
Pune, Private
Engineering College in
Pune” and show ads into
their Gmail Id.
Google Placement
/ Topic Display
Google placement /
topic allows optimized
google display ads on
various related pages /
websites where similar
visitors are present.
Remarketing
RLSA Ads
We can target users
who have visited the
website and Landing
page and if the same
user searches the
keywords on Google
then ads will get trigger
on top positions.

14. 14
Content Strategy
Create Research
Measure Promote
Publish Optimize

15. 15
Campaign Costing(Monthly budget)
Channel Activities on the Channels
Marketing
Cost(Rs)
Agency
Charges(Rs)
Total
Cost(Rs)
Facebook
Account Setup, End to end campaign
management, Website Conversion Ads, Lead
Generation Ads
15000 1800 16800
Google
Account Set up, Keyword Research, Creation of
Content, Re-Marketing Ads, Mobile Ads
1,00,000 12000 1,12,000
Social Media
Creatives
Creatives (Qty - 20) - 6000 6000
Landing Page
Landing page design – creation –
implementation (Qty - 1)
NA 5000 5000
Total Cost: 139800/-
*GST would be additional
Expected Leads - 400

16. The payment terms as stated under the company policy of DigitalSeed Inda are as followed:
 The payment would be accepted on monthly which shall be paid in advance at the start of
every month.
 The cost includes the agency charges as well
 As per the policy, the work cannot proceed if the payment is not received.
 Weekly campaign reports shall be submitted by the account manager to give the
progress of the work.
 All the payments would be on the name of Tirupati Technologies.
 The payment schedule is as followed:
Budget for 1 month:- Rs 139,800 + Taxes /-
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Payment Terms & Condition

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Call: +91- 8792715826 Mail: contact@digitalseed.in