"Today we are witnessing the transition into a world almost entirely digital. For the advertising business, digital technology comes with a powerful promise, the ability to reach exactly the right audience, at exactly the right time and place, with exactly the right message. But what about permission, relevance and engagement? Discover how paper can be key in the current media [r]evolution".
Today, only 25% of the contacts between brands and consumers are managed by the brand itself.
How do we deal with that? Do the same rules and practices still apply? Do we move from a culture of "story telling" to "giving a story to tell"? And what is the role there for the media and the ideas we produce?
Si le monde change, aujourd’hui le tempo est probablement donné dans nos métiers par le nouveau consom-acteur ? quelle est sa vision de la situation ? quels sont ses réseaux d’appartenance ? de référence ? quelles sont les modalités d’interactions qu’il souhaite attend ou rejeté ? Et enfin quelle frontière trace-t-il entre le « ON » et le « OFF » ?
"Today we are witnessing the transition into a world almost entirely digital. For the advertising business, digital technology comes with a powerful promise, the ability to reach exactly the right audience, at exactly the right time and place, with exactly the right message. But what about permission, relevance and engagement? Discover how paper can be key in the current media [r]evolution".
Today, only 25% of the contacts between brands and consumers are managed by the brand itself.
How do we deal with that? Do the same rules and practices still apply? Do we move from a culture of "story telling" to "giving a story to tell"? And what is the role there for the media and the ideas we produce?
Si le monde change, aujourd’hui le tempo est probablement donné dans nos métiers par le nouveau consom-acteur ? quelle est sa vision de la situation ? quels sont ses réseaux d’appartenance ? de référence ? quelles sont les modalités d’interactions qu’il souhaite attend ou rejeté ? Et enfin quelle frontière trace-t-il entre le « ON » et le « OFF » ?
Dokumente gemeinsam erstellen, überarbeiten und produzieren
Nur bis zu 10x schneller als bisher. Hier finden Sie eine echte Google Docs oder Mircosoft Word Alternative. Siehe https://www.SMASHDOCS.NET
Here´s an overview of the Online Document System SMASHDOCs that is far beyond editing services. See the patented track changes and more on our handout. Used by publishers, organizations and legal tech.
Es ist wieder soweit, das Recruiting Event des Jahres startet und sucht Euch: Talent meets Bertelsmann 2015 http://www.talentmeetsbertelsmann.com - Apply Now! #tmb2015 #tmb15 #bertelsmann - der MEDIENKONZERN
Der Weg zur ersten Million - http://internetmarketingagentur.de/ über den Vortrag von Nedim Sabic auf der SEO Campixx 2014. Der Weg zur ersten Million.
Advanced Corporate Finance Courses at London Business School. LBS
Source:
http://www.london.edu/programmes/executiveeducation/acf/participantprofiles.html
Dokumente gemeinsam erstellen, überarbeiten und produzieren
Nur bis zu 10x schneller als bisher. Hier finden Sie eine echte Google Docs oder Mircosoft Word Alternative. Siehe https://www.SMASHDOCS.NET
Here´s an overview of the Online Document System SMASHDOCs that is far beyond editing services. See the patented track changes and more on our handout. Used by publishers, organizations and legal tech.
Es ist wieder soweit, das Recruiting Event des Jahres startet und sucht Euch: Talent meets Bertelsmann 2015 http://www.talentmeetsbertelsmann.com - Apply Now! #tmb2015 #tmb15 #bertelsmann - der MEDIENKONZERN
Der Weg zur ersten Million - http://internetmarketingagentur.de/ über den Vortrag von Nedim Sabic auf der SEO Campixx 2014. Der Weg zur ersten Million.
Advanced Corporate Finance Courses at London Business School. LBS
Source:
http://www.london.edu/programmes/executiveeducation/acf/participantprofiles.html