In this presentation, I have explored how content marketing can be a game changer for a travel related website. I have conducted extensive online research to curate an inspiring pitch for my client. The travel industry is dynamic, and to stand out, a well crafted online presence is crucial. I have explored various examples of content marketing strategies employed by different organisations, offering a range of insights and inspiration. My presentation showcases excellent blogs, captivating visuals, engaging videos, and informative podcasts, all tailored to the travel sector.

1. Carla Rosa Bentele
“Travel
Treasures:
Inspirational
Content
Marketing
Ideas for
Travel
Companies”
Fig 1. AirbnB (2023) Chamonix [photograph]

2. Carla Rosa Bentele Fig 2. Palm Heights (2023) Instagram [photograph]
CONTENT MARKETING
Content marketing is crucial in the
travel industry, to engage and inspire
travellers.
From sharing destination insights to
offering immersive experiences, a
strategic approach can showcase your
offers whilst also building a strong
connection with the audience in a non
salesy way.

3. Carla Rosa Bentele
TRAVEL
RESEARCH

4. Carla Rosa Bentele Fig 3. Canopy and Stars (2023)a Blog [photo]
CANOPY AND STARS
Travel Blog
Canopy and Stars specialise in unique
spaces, allowing individuals to
embrace a wilder lifestyle.
Their well crafted blog called ‘Find your
Wild’ is a great example of content
which is curated with their niche
audience in mind.

5. Carla Rosa Bentele Fig 4. Canopy&Stars (2023)b Podcast [photo]
CANOPY AND STARS
Podcast
A great example of a podcast that
focuses on the brand lifestyle.

6. Carla Rosa Bentele Fig 5. Canopy&Stars (2023)c instagram [photo]
CANOPY AND STARS
Social Media Campaign
A great example of social media
content that uses a great hashtag of
#alifemorewild #canopyandstars which
encourages users to showcase their
own experiences and wild adventures.

7. Carla Rosa Bentele Fig 6. Airbnb (2023)b cannonball lake front [photograph]
AIRBNB
Travel Video
Airbnb is an online marketplace that
connects people who want to rent out
their homes with travelers looking for
accommodations.
A great piece of immersive video
content showcasing unique stays, local
experiences, and the diverse cultures
of destinations.

8. Carla Rosa Bentele Fig 7. Airbnb (2023)c email newsletter [photograph]
AIRBNB
Email newsletter
A well crafted email newsletter
combining great copy writing,
beautifully shot travel imagery and
categorised easy to navigate call to
actions.

9. Carla Rosa Bentele Fig 8. Travelbag (2023)a Puerto Rico stories[photograph]
TRAVELBAG
Call to Action
Travelbag effectively leverages their
Instagram stories by sending
employees to destinations they
promote. They engage with their
audience by inviting them to 'ask me a
question’ about the trip at the end
which starts a friendly easy dialogue
leading to potential sales.

10. Carla Rosa Bentele Fig 9. Travelbag (2023)b IG Guides [photo]
TRAVELBAG
Guides
Travelbag effectively utilises travel
guides as content to provide travel
recommendations offering valuable
insights to specific destinations.

11. Carla Rosa Bentele Fig 10. Palm heights (2023)b Instagram stories [photo] Fig 11. Palm heights (2023)c Sports range [photo]
PALM HEIGHTS
User Generated Content
Palm Heights Hotel collaborates with
local designers and also creates
exclusive merchandise with the hotel's
logo which is a brilliant content strategy
to gain exposure in several ways.

12. Carla Rosa Bentele Qatar Airways (2022)
QATAR AIRWAYS
Virtual Reality
AVerse, is a virtual reality Metaverse
experience for pre journey exploration,
which exemplifies innovative content
marketing.

13. Carla Rosa Bentele Fig 12. Qatar Airways (2022)b Privilege Club [photograph]
QATAR AIRWAYS
Customer Loyalty Program
The Privilege Club, Qatar Airways'
customer loyalty program, strategically
utilises content marketing by offering
exclusive perks for repeat customers.

14. Carla Rosa Bentele Fig 13. Naomi Jane Adams (2021) Instagram [Photo]
QATAR AIRWAYS
Influencers
Naomi Jane Adams is a excellent
example of a well paired travel
influencer that shares personal
experiences of the brand, which taps
into a targeted engaged audience,
builds credibility, and creates a
narrative around Qatar's luxury travel
offerings.

15. Carla Rosa Bentele Fig 14. Travelbag (2023)b Instagram [photograph]
SUMMARY
Primary Goal of Content
Marketing
● Engage & Inspire your audience
● Build brand awareness
● Establish authority in the
industry
● Nurture customer relationships

16. Carla Rosa Bentele
REFERENCE
LIST

17. Carla Rosa Bentele
REFERENCE LIST
Air101 (2022) Privilege Club [online] Available at : https://www.pinterest.co.uk/pin/676595544011959173/ [Accessed 23.11.23]
Airbnb (2023)a Instagram [Photograph] Available at:
https://www.airbnb.co.uk/luxury/listing/752164921174024333?adults=1&category_tag=Tag%3A8253&children=0&enable_m3_private_room=true&infants
=0&pets=0&photo_id=1532017988&search_mode=flex_destinations_search&check_in=2023-12-02&check_out=2023-12-09&source_impression_id=p3_
1700650931_aBIpEYSpvUAJWxoy&previous_page_section_name=1000 [Accessed 22.11.23]
Airbnb (2023)b cannonball lake front [Video] Available at:https://youtu.be/2poCn68HK7c?si=1IBFI23jr8LJ8-qP [Accessed 23.11.23]
Airbnb (2023)c Email newsletter [Video] Available at: My personal email [Accessed 23.11.23]
Canopy&Stars (2023)a Blog [Photograph] https://www.canopyandstars.co.uk/glamping/dog-friendly-holidays/[Accessed 27.9.23]
Canopy&Stars (2023)b Podcast [Photograph] https://www.canopyandstars.co.uk/a-life-more-wild-podcast/[Accessed 27.9.23]
Canopy and stars (2023) Instagram [Photograph] Available at: https://www.instagram.com/canopyandstars/tagged/ [Accessed 22.11.23]

18. Carla Rosa Bentele
REFERENCE LIST
Naomi jane Adams (2021) Instagram [online] Available at: https://www.instagram.com/p/CTgl31djbui/ [Accessed 23.11.23]
Palm Heights (2023)a Culture [Photograph] https://www.instagram.com/stories/highlights/17999258773523914/[Accessed 2.10.23]
Palm Heights (2023)b Sports range [Photograph] https://palmheights.store/collections/all [Accessed 2.10.23]
Palm Heights (2023)c Instagram [Photograph] Available at: https://www.instagram.com/palmheightsgc/ [Accessed 22.11.23]
Qatar Airways (2022)a Introducing QVerse [online] Available at
:https://www.tiktok.com/@qatarairways/video/7233681752017865986?is_from_webapp=1&sender_device=pc&web_id=7226296962310604314
[Accessed 23.11.23]
Travelbag (2023)a Puerto Rico Stories [Photograph] Available at: https://www.instagram.com/stories/highlights/17894621090639056/ [Accessed 30.9.23]
Travelbag (2023)b IG Guides [Photograph] https://www.instagram.com/travelbaguk/guides/[Accessed 27.9.23]
Travelbag (2023)c Boro Boro Instagram [Photograph] Available at: https://www.instagram.com/p/Cwf7KAnLMdm/ [Accessed 2.10.23]