SlideShare ist ein Scribd-Unternehmen logo
W A T C H E S L T D
TITAN
REVENUE
IN
FY
2022-23
USP
Swatch - ₹78,580cr
Omega - ₹5,590 cr
Fossil - ₹19,000 cr
Timex - ₹26,550 cr
( Globally)
Competitors
Trends
• Traditional
timekeeping
• Fitness and health
tracking features
• Minimalist
designs
60% Market
Share
20%
Online Sales
80%
Retail Sales
E-commerce Website/Apps Retail Outlets
TITAN
54%
OTHERS 11%
ZOOP 2%
FASTRACK
21%
OVERVIEW
REVENUE (22-23): RS 38,569 CR
MARKET CAPITALIZATION: RS
2,23,287 CR
NO. OF STORES: 2710
RETAILAREA IN SQFT: 3.5 MN+ SOURCE: ANNUAL REPORT
TOTAL CSR (22-23): RS 42 CR
EMPLOYEES ON ROLL: 7857
TOWN PRESENCE: 404
Brand Reputation
and Trust
Design Excellence
and innovation
Superior quality
and durability
Diverse Product
Portfolio
TITAN
54%
OCTANE 1%
SONATA 11%
500 30
K
2K 80K 7L+
Low
Price
High
Price
Mass
Market
Price
Range
Mid
Market
Price
Range
Premium
Price
Range
Luxury
Lifestyle Matrix
bold beautiful, loves fashion
hyper active
Aggressive, physically
strong
Cartoon lovers, Energetic
youth
Achiever
Corporate People,
Formal, Classic
Head of the
company
Extravagant,
gold lover,
Businessman
Socio Economic
Classification
A1, A2: White Collar
Jobs, Self Employed
(favre-leuba, nebula)
B1, B2 : SSC
Qualified Jobs (xylys,
edge by titan)
Officers/ Executives
Junior: B1, A2
(fastrack, sonata,
zoop)
Officers/ Executives
Senior: A1, A2 (Raga,
Octane, Fastrack
reflex)
Customer sees ad
Customer visits
website
Shortlists and
decides
Adds to online
Cart
Purchases and pays
Receives package
and unboxes
Starts using the watch daily
Servicing
Satisfied customer
recommends watch to
others
Customer enters
store
Customer visits
website
Tries out different
varieties
Is helped by the
salesmen
Shortlists and
decides
Purchases and makes
the transaction
Unboxes and starts
using the watch daily
Servicing
Satisfied customer
recommends watch to
others
Important Aspects of Customer Journey Mapping in Titan Watches Ltd
Purchase Experience: Streamlining the purchasing process, providing clear
pricing, multiple payment options, and a hassle-free checkout experience is crucial.
Usage and Experience: Ensuring that the watch delivers on its promised
features, quality, and durability is essential.
Post-Purchase Engagement and Advocacy: Engaging with
customers after their purchase through personalized communication,
support, and opportunities to join loyalty programs can foster brand
loyalty.
Thank you

Weitere ähnliche Inhalte

Ähnlich wie Titan, Customer journey

THE DIGITAL ECONOMY INDEX 2021
THE DIGITAL ECONOMY INDEX 2021THE DIGITAL ECONOMY INDEX 2021
THE DIGITAL ECONOMY INDEX 2021
GGV Capital
 
Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021
Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021
Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021
Tracxn
 
YFactor Citibank Training 22.09.15
YFactor Citibank Training 22.09.15YFactor Citibank Training 22.09.15
YFactor Citibank Training 22.09.15
Divyaroop Bhatnagar
 
North Carolina Innovators Report: 2015
North Carolina Innovators Report: 2015North Carolina Innovators Report: 2015
North Carolina Innovators Report: 2015
CEDPrograms
 
Mbs market analysis 2021
Mbs market analysis 2021Mbs market analysis 2021
Mbs market analysis 2021
fmahendra
 
Magenta 3.5
Magenta 3.5Magenta 3.5
Magenta 3.5
Justin Hall-tipping
 
2Q 2017 Investor Presentation - Regency Centers
2Q 2017 Investor Presentation - Regency Centers2Q 2017 Investor Presentation - Regency Centers
2Q 2017 Investor Presentation - Regency Centers
Jan Hanak
 
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docxRound 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
daniely50
 
SQM Fourth Quarter 2017 Earnings Conference Call
SQM Fourth Quarter 2017 Earnings Conference CallSQM Fourth Quarter 2017 Earnings Conference Call
SQM Fourth Quarter 2017 Earnings Conference Call
Sociedad_Quimica_Miniera
 
Business Model Canvas to Financial Plan
Business Model Canvas to Financial PlanBusiness Model Canvas to Financial Plan
Business Model Canvas to Financial Plan
Emad Saif
 
Tapping into the benefits of next generation store analytics
Tapping into the benefits of next generation store analyticsTapping into the benefits of next generation store analytics
Tapping into the benefits of next generation store analytics
G3 Communications
 
Cleanie, a hand sanitizer in malaysia
Cleanie, a hand sanitizer in malaysiaCleanie, a hand sanitizer in malaysia
Cleanie, a hand sanitizer in malaysia
Qian Li
 
3Q 2017 Investor Presentation - Regency Centers
3Q 2017 Investor Presentation - Regency Centers3Q 2017 Investor Presentation - Regency Centers
3Q 2017 Investor Presentation - Regency Centers
Jan Hanak
 
4Q 2017 Investor Presentation - Regency Centers
4Q 2017 Investor Presentation - Regency Centers 4Q 2017 Investor Presentation - Regency Centers
4Q 2017 Investor Presentation - Regency Centers
Jan Hanak
 
Radical Transparency
Radical TransparencyRadical Transparency
Radical Transparency
97th Floor
 
Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022
Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022
Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022
Tracxn
 
ZQK JV
ZQK JVZQK JV
UWP with Charge
UWP with ChargeUWP with Charge
UWP with Charge
Kyle Bartlow
 
Market Report Comprehensive Q4-Year End
Market Report Comprehensive Q4-Year EndMarket Report Comprehensive Q4-Year End
Market Report Comprehensive Q4-Year End
Allison Seeley
 
Powerpoint team 6 - the consul team
  Powerpoint team 6 - the consul team  Powerpoint team 6 - the consul team
Powerpoint team 6 - the consul team
Jean Lemercier
 

Ähnlich wie Titan, Customer journey (20)

THE DIGITAL ECONOMY INDEX 2021
THE DIGITAL ECONOMY INDEX 2021THE DIGITAL ECONOMY INDEX 2021
THE DIGITAL ECONOMY INDEX 2021
 
Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021
Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021
Tracxn - Geo Monthly Report - South Korea Tech - Dec 2021
 
YFactor Citibank Training 22.09.15
YFactor Citibank Training 22.09.15YFactor Citibank Training 22.09.15
YFactor Citibank Training 22.09.15
 
North Carolina Innovators Report: 2015
North Carolina Innovators Report: 2015North Carolina Innovators Report: 2015
North Carolina Innovators Report: 2015
 
Mbs market analysis 2021
Mbs market analysis 2021Mbs market analysis 2021
Mbs market analysis 2021
 
Magenta 3.5
Magenta 3.5Magenta 3.5
Magenta 3.5
 
2Q 2017 Investor Presentation - Regency Centers
2Q 2017 Investor Presentation - Regency Centers2Q 2017 Investor Presentation - Regency Centers
2Q 2017 Investor Presentation - Regency Centers
 
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docxRound 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
Round 2 - 2020Sim ID Z78286_8High Level OverviewTe.docx
 
SQM Fourth Quarter 2017 Earnings Conference Call
SQM Fourth Quarter 2017 Earnings Conference CallSQM Fourth Quarter 2017 Earnings Conference Call
SQM Fourth Quarter 2017 Earnings Conference Call
 
Business Model Canvas to Financial Plan
Business Model Canvas to Financial PlanBusiness Model Canvas to Financial Plan
Business Model Canvas to Financial Plan
 
Tapping into the benefits of next generation store analytics
Tapping into the benefits of next generation store analyticsTapping into the benefits of next generation store analytics
Tapping into the benefits of next generation store analytics
 
Cleanie, a hand sanitizer in malaysia
Cleanie, a hand sanitizer in malaysiaCleanie, a hand sanitizer in malaysia
Cleanie, a hand sanitizer in malaysia
 
3Q 2017 Investor Presentation - Regency Centers
3Q 2017 Investor Presentation - Regency Centers3Q 2017 Investor Presentation - Regency Centers
3Q 2017 Investor Presentation - Regency Centers
 
4Q 2017 Investor Presentation - Regency Centers
4Q 2017 Investor Presentation - Regency Centers 4Q 2017 Investor Presentation - Regency Centers
4Q 2017 Investor Presentation - Regency Centers
 
Radical Transparency
Radical TransparencyRadical Transparency
Radical Transparency
 
Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022
Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022
Tracxn - Top Business Models - Southeast Asia Tech - Mar 2022
 
ZQK JV
ZQK JVZQK JV
ZQK JV
 
UWP with Charge
UWP with ChargeUWP with Charge
UWP with Charge
 
Market Report Comprehensive Q4-Year End
Market Report Comprehensive Q4-Year EndMarket Report Comprehensive Q4-Year End
Market Report Comprehensive Q4-Year End
 
Powerpoint team 6 - the consul team
  Powerpoint team 6 - the consul team  Powerpoint team 6 - the consul team
Powerpoint team 6 - the consul team
 

Mehr von SAMINA SHAIKH

Change Management and Turnaround Strategy
Change Management and Turnaround StrategyChange Management and Turnaround Strategy
Change Management and Turnaround Strategy
SAMINA SHAIKH
 
Service Marketing
Service MarketingService Marketing
Service Marketing
SAMINA SHAIKH
 
Programmatic Ads
Programmatic AdsProgrammatic Ads
Programmatic Ads
SAMINA SHAIKH
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
SAMINA SHAIKH
 
Digital Marketing Introduction.pptx
Digital Marketing Introduction.pptxDigital Marketing Introduction.pptx
Digital Marketing Introduction.pptx
SAMINA SHAIKH
 
Kotak Mahindra Bank
Kotak Mahindra BankKotak Mahindra Bank
Kotak Mahindra Bank
SAMINA SHAIKH
 
Sales Management Presentation.pptx
Sales Management Presentation.pptxSales Management Presentation.pptx
Sales Management Presentation.pptx
SAMINA SHAIKH
 
Cadbury Worm Crisis
Cadbury Worm CrisisCadbury Worm Crisis
Cadbury Worm Crisis
SAMINA SHAIKH
 

Mehr von SAMINA SHAIKH (8)

Change Management and Turnaround Strategy
Change Management and Turnaround StrategyChange Management and Turnaround Strategy
Change Management and Turnaround Strategy
 
Service Marketing
Service MarketingService Marketing
Service Marketing
 
Programmatic Ads
Programmatic AdsProgrammatic Ads
Programmatic Ads
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
Digital Marketing Introduction.pptx
Digital Marketing Introduction.pptxDigital Marketing Introduction.pptx
Digital Marketing Introduction.pptx
 
Kotak Mahindra Bank
Kotak Mahindra BankKotak Mahindra Bank
Kotak Mahindra Bank
 
Sales Management Presentation.pptx
Sales Management Presentation.pptxSales Management Presentation.pptx
Sales Management Presentation.pptx
 
Cadbury Worm Crisis
Cadbury Worm CrisisCadbury Worm Crisis
Cadbury Worm Crisis
 

Kürzlich hochgeladen

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
TMR Infra
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 

Kürzlich hochgeladen (20)

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 

Titan, Customer journey

  • 1. W A T C H E S L T D TITAN
  • 2. REVENUE IN FY 2022-23 USP Swatch - ₹78,580cr Omega - ₹5,590 cr Fossil - ₹19,000 cr Timex - ₹26,550 cr ( Globally) Competitors Trends • Traditional timekeeping • Fitness and health tracking features • Minimalist designs 60% Market Share 20% Online Sales 80% Retail Sales E-commerce Website/Apps Retail Outlets TITAN 54% OTHERS 11% ZOOP 2% FASTRACK 21% OVERVIEW REVENUE (22-23): RS 38,569 CR MARKET CAPITALIZATION: RS 2,23,287 CR NO. OF STORES: 2710 RETAILAREA IN SQFT: 3.5 MN+ SOURCE: ANNUAL REPORT TOTAL CSR (22-23): RS 42 CR EMPLOYEES ON ROLL: 7857 TOWN PRESENCE: 404 Brand Reputation and Trust Design Excellence and innovation Superior quality and durability Diverse Product Portfolio TITAN 54% OCTANE 1% SONATA 11%
  • 3. 500 30 K 2K 80K 7L+ Low Price High Price Mass Market Price Range Mid Market Price Range Premium Price Range Luxury Lifestyle Matrix
  • 4. bold beautiful, loves fashion hyper active Aggressive, physically strong Cartoon lovers, Energetic youth Achiever Corporate People, Formal, Classic Head of the company Extravagant, gold lover, Businessman Socio Economic Classification A1, A2: White Collar Jobs, Self Employed (favre-leuba, nebula) B1, B2 : SSC Qualified Jobs (xylys, edge by titan) Officers/ Executives Junior: B1, A2 (fastrack, sonata, zoop) Officers/ Executives Senior: A1, A2 (Raga, Octane, Fastrack reflex)
  • 5. Customer sees ad Customer visits website Shortlists and decides Adds to online Cart Purchases and pays Receives package and unboxes Starts using the watch daily Servicing Satisfied customer recommends watch to others Customer enters store Customer visits website Tries out different varieties Is helped by the salesmen Shortlists and decides Purchases and makes the transaction Unboxes and starts using the watch daily Servicing Satisfied customer recommends watch to others
  • 6. Important Aspects of Customer Journey Mapping in Titan Watches Ltd Purchase Experience: Streamlining the purchasing process, providing clear pricing, multiple payment options, and a hassle-free checkout experience is crucial. Usage and Experience: Ensuring that the watch delivers on its promised features, quality, and durability is essential. Post-Purchase Engagement and Advocacy: Engaging with customers after their purchase through personalized communication, support, and opportunities to join loyalty programs can foster brand loyalty.