Tiger Woods' image and sponsors were strongly impacted by his 2009 scandal. Analysis of social media data from the time found overwhelmingly negative sentiment, especially on Twitter. While mentions of Woods and most sponsors decreased over a month, Nike still saw high negative commentary. Gender analyses found women more opinionated on Woods hitting his wife. One year later, sentiment remained negative though slightly less so, and positive mentions grew slightly regarding Woods' donations. The summaries analyze the key impacts, sentiment trends, and gender differences revealed in the social media data.
Tiger Woods' personal issues in late 2009 generated widespread discussion on social media. A scan of conversations at the time found:
- Sentiment was strongly negative, even positive comments questioned his actions
- Mentions peaked on December 3rd when Woods acknowledged infidelities
- Microblogging sites like Twitter drove most of the discussion, often linking to other sources
Forums polls on Woods' performance and family situation were also mostly negative in their outlook. While his golf skills were acknowledged, commenters felt he had damaged his reputation until demonstrating more maturity.
C:\Fakepath\K Heaton Utah Adoapting Remote Stock Water Monitoringnacaa
Ranchers in southern Utah face challenges monitoring remote stock water sources due to the large areas and distances involved. The average rancher spends over 20 hours and 375 miles per month checking water, costing $526. As a solution, solar-powered satellite monitors were installed at 15 ranches to transmit water levels to a website. Initial results found the monitors saved time and identified two pump failures within 24 hours. The stand-alone nature of this monitoring system makes it well-suited to the remote rugged ranches in southern Utah by reducing the costs and improving efficiency of stock water oversight.
Stora Enso CMD - Presentation by Chris De Hollander, Mill Manager, Langerbrug...Stora Enso
Stora Enso Langerbrugge is a paper mill located in Belgium that has been in operation since 1932. The mill has undergone several expansions and mergers over the years including the addition of a de-inking plant in 1977 and the merger of Stora and Enso in 1998. In recent years, the mill invested €500 million to build a new newsprint production line, rebuild an existing paper machine, and construct a new power plant. Currently, the mill recycles over 400 tons of paper per day through its de-inking process and produces various paper grades including newsprint and magazine paper. It has also focused on reducing the number of workplace accidents.
Insights @ mobile world congress 2013 - #MWC13Sushil Jadhav
This document summarizes media trends related to the Mobile World Congress event from February 1-24. It shows that Twitter was the dominant media platform, accounting for 78% of mentions. Mentions increased significantly as the event date approached. The top discussed brands were Nokia, Samsung, Huawei, and Apple. Popular pre-event topics included new devices from these companies and carrier partnerships for Firefox OS. Influential accounts with the most tweets on the event were also identified.
8/15/12 Obj. 4 Future COM & Space Studies Part IIMKThink Strategy
The document summarizes observations of library use at Golden Gate University. It shows data on the average number of individuals and groups observed at different times of day. At peak times in the afternoon and evening, over 300 individuals were observed using the library alone, with over 120 individuals observed at one point. Groups of 2 or more individuals working together were also frequently observed throughout the day.
This document analyzes the growing use of social media in the wine industry. It finds that wine blogs and winery social media presence, especially on Facebook and Twitter, have significantly increased in recent years. Various wineries are highlighted for their best social media practices, like engaging with fans and sharing the winemaking process. The document also examines trends in conversations about different wine grapes on social media and how they vary by region. It concludes that new media influencers like bloggers now reach larger audiences than some traditional publications and are shaping consumer opinions.
Tiger Woods' personal issues in late 2009 generated widespread discussion on social media. A scan of conversations at the time found:
- Sentiment was strongly negative, even positive comments questioned his actions
- Mentions peaked on December 3rd when Woods acknowledged infidelities
- Microblogging sites like Twitter drove most of the discussion, often linking to other sources
Forums polls on Woods' performance and family situation were also mostly negative in their outlook. While his golf skills were acknowledged, commenters felt he had damaged his reputation until demonstrating more maturity.
C:\Fakepath\K Heaton Utah Adoapting Remote Stock Water Monitoringnacaa
Ranchers in southern Utah face challenges monitoring remote stock water sources due to the large areas and distances involved. The average rancher spends over 20 hours and 375 miles per month checking water, costing $526. As a solution, solar-powered satellite monitors were installed at 15 ranches to transmit water levels to a website. Initial results found the monitors saved time and identified two pump failures within 24 hours. The stand-alone nature of this monitoring system makes it well-suited to the remote rugged ranches in southern Utah by reducing the costs and improving efficiency of stock water oversight.
Stora Enso CMD - Presentation by Chris De Hollander, Mill Manager, Langerbrug...Stora Enso
Stora Enso Langerbrugge is a paper mill located in Belgium that has been in operation since 1932. The mill has undergone several expansions and mergers over the years including the addition of a de-inking plant in 1977 and the merger of Stora and Enso in 1998. In recent years, the mill invested €500 million to build a new newsprint production line, rebuild an existing paper machine, and construct a new power plant. Currently, the mill recycles over 400 tons of paper per day through its de-inking process and produces various paper grades including newsprint and magazine paper. It has also focused on reducing the number of workplace accidents.
Insights @ mobile world congress 2013 - #MWC13Sushil Jadhav
This document summarizes media trends related to the Mobile World Congress event from February 1-24. It shows that Twitter was the dominant media platform, accounting for 78% of mentions. Mentions increased significantly as the event date approached. The top discussed brands were Nokia, Samsung, Huawei, and Apple. Popular pre-event topics included new devices from these companies and carrier partnerships for Firefox OS. Influential accounts with the most tweets on the event were also identified.
8/15/12 Obj. 4 Future COM & Space Studies Part IIMKThink Strategy
The document summarizes observations of library use at Golden Gate University. It shows data on the average number of individuals and groups observed at different times of day. At peak times in the afternoon and evening, over 300 individuals were observed using the library alone, with over 120 individuals observed at one point. Groups of 2 or more individuals working together were also frequently observed throughout the day.
This document analyzes the growing use of social media in the wine industry. It finds that wine blogs and winery social media presence, especially on Facebook and Twitter, have significantly increased in recent years. Various wineries are highlighted for their best social media practices, like engaging with fans and sharing the winemaking process. The document also examines trends in conversations about different wine grapes on social media and how they vary by region. It concludes that new media influencers like bloggers now reach larger audiences than some traditional publications and are shaping consumer opinions.
Lift9 Analysis Of Nordstrom Twilight CampaignWarren Sukernek
The document summarizes a social media report for Nordstrom. It analyzes Nordstrom's social media presence across platforms from October 2009. It finds that (1) Twitter and blogs accounted for 56% of conversations, with positive sentiment around a Twilight sweepstakes. (2) Nordstrom could improve by utilizing video/photos more and creating an official blog. (3) Next steps include being more dynamic across channels and integrating activities to engage fashion consumers.
The document discusses how to effectively use social media, especially Twitter, for job searching. It notes that the author was laid off but was able to get 4 job offers in 3 weeks through Twitter. It provides tips for using social media like building networks and profiles before needing them, maintaining an online presence, and tailoring social media use to suit one's goals. It also warns that many employers now screen candidates' social media to check backgrounds.
This document appears to be a scrapbook from a June 24, 2009 event hosted by Radian61-888-6RADIAN. It contains images and captions from the event, references to various attendees including speakers Doug Haslam and Olivier Blanchard, and mentions activities like a rock band performance. The scrapbook gives a visual overview of the event through photos while copyrighting the content to Radian6.
This document provides tips for becoming a "Twitter Grandmaster" including integrating Twitter into business strategies, using analytics and listening tools, creating engaging content like contests for communities, and leveraging Twitter to provide value and hospitality for both business-to-consumer and business-to-business contexts. It recommends using features like favorites, profiles, and landing pages to showcase expertise and references in order to develop an influential presence on Twitter.
Twitter- What's It All About And Why Should I Use It?Warren Sukernek
The document discusses how Twitter can be used across different platforms and devices without any special effort. It provides examples of how businesses like H&R Block and Zappos use Twitter to engage directly with customers. The document also discusses how Twitter is used at events for real-time discussion through hashtags and how influential voices and discussions can be found on Twitter.
The document discusses how baby boomers, those born between 1946-1964, currently make up 78 million Americans and are a major market for the travel industry, spending 80% of luxury travel dollars. As 10,000 people turn 50 daily, the 50+ demographic will continue growing significantly by 2010 while younger age groups decline, making baby boomers a key growth opportunity for travel marketers.
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...Eticketing.co
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Eticketing.co
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Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
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Paris 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favourite athletes as they compete for glory.
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfEticketing.co
Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...Eticketing.co
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Lift9 Analysis Of Nordstrom Twilight CampaignWarren Sukernek
The document summarizes a social media report for Nordstrom. It analyzes Nordstrom's social media presence across platforms from October 2009. It finds that (1) Twitter and blogs accounted for 56% of conversations, with positive sentiment around a Twilight sweepstakes. (2) Nordstrom could improve by utilizing video/photos more and creating an official blog. (3) Next steps include being more dynamic across channels and integrating activities to engage fashion consumers.
The document discusses how to effectively use social media, especially Twitter, for job searching. It notes that the author was laid off but was able to get 4 job offers in 3 weeks through Twitter. It provides tips for using social media like building networks and profiles before needing them, maintaining an online presence, and tailoring social media use to suit one's goals. It also warns that many employers now screen candidates' social media to check backgrounds.
This document appears to be a scrapbook from a June 24, 2009 event hosted by Radian61-888-6RADIAN. It contains images and captions from the event, references to various attendees including speakers Doug Haslam and Olivier Blanchard, and mentions activities like a rock band performance. The scrapbook gives a visual overview of the event through photos while copyrighting the content to Radian6.
This document provides tips for becoming a "Twitter Grandmaster" including integrating Twitter into business strategies, using analytics and listening tools, creating engaging content like contests for communities, and leveraging Twitter to provide value and hospitality for both business-to-consumer and business-to-business contexts. It recommends using features like favorites, profiles, and landing pages to showcase expertise and references in order to develop an influential presence on Twitter.
Twitter- What's It All About And Why Should I Use It?Warren Sukernek
The document discusses how Twitter can be used across different platforms and devices without any special effort. It provides examples of how businesses like H&R Block and Zappos use Twitter to engage directly with customers. The document also discusses how Twitter is used at events for real-time discussion through hashtags and how influential voices and discussions can be found on Twitter.
The document discusses how baby boomers, those born between 1946-1964, currently make up 78 million Americans and are a major market for the travel industry, spending 80% of luxury travel dollars. As 10,000 people turn 50 daily, the 50+ demographic will continue growing significantly by 2010 while younger age groups decline, making baby boomers a key growth opportunity for travel marketers.
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...Eticketing.co
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Eticketing.co
UEFA Euro 2024 fans worldwide can book Poland vs Netherlands Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
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Paris 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favourite athletes as they compete for glory.
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfEticketing.co
Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...Eticketing.co
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...Eticketing.co
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Psaroudakis: Family and Football – The Psaroudakis Success StoryPsaroudakis
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
Psaroudakis: Family and Football – The Psaroudakis Success Story
Tiger Woods Analysis From Lift9
1. Tiger Woods: before and after
Image: Nevada tumbleweed
The Impact on his sponsors.
2. A look back and today
Scan of social
media
conversations
Sentiments Timeframes
• Gender • Peak of
Differences Scandal
• Brands • One month
• Today later
4. Tiger’s Scandal: Tiger Woods mentions by day
Search Results by Day
12/8: Tiger’s mother in
law rushed into hospital
1800
12/3: Conversations
1600 increased after the
day Tiger issued his
1400 public statement
1200
1000
800
600
400
200
0
12/1
12/2
12/3
12/4
12/5
12/6
12/7
12/8
12/9
11/21
11/22
11/23
11/24
11/25
11/26
11/27
11/28
11/29
11/30
12/10
12/11
12/12
12/13
12/14
12/15
12/16
12/17
12/18
Total:19082 (11/21/2009 - 12/18/2009)
• Total result: 19,082
• Spike day: December 03rd, 2009
• Most mentions in: California and Washington
5. Where did the conversations occur?
6983
7000
5378
6000
5000
4000
2367
3000
1720 1499
2000 952
1000 183
0
Microblog Mainstream Blog Video/Photo Message Social Wiki
Sharing Board/Forum Network
Total of all 19082
SOCIAL MEDIA TYPE
Microblog: 37% Twitter is the leading share of voice, however,
Mainstream: 28% ~80% of tweets are links to videos, blogs or
Blog: 12%
Video/photo sharing: 9%
mainstream news.
Forum: 8% Twitter being used more to spread news
Wiki and social network: 6%
6. Sample comments and sentiment
i look up to tiger woods now... cuz he's the man -
(YungRayDaGod) neutral
: “By cheating on his wife, especially in such a disgusting and Well, at least Tiger has begun telling the truth, after a week of
complete way, Tiger has utterly spoiled the last sport that had stonewalling!
generally been considered a sport of gentlemen (and gentle
women, of course). After all, cheaters are cheaters.
Twitter sentiment for
Tiger Woods
“He is sorry, that is it? I don't care who you are, you don't cheat
neutral negative positive
on your spouse, and just say sorry. That is too easy. Committing
4%
adultery is the ultimate betrayal. I don't care who you are. No
one takes their vows serious anymore.” 29%
- neg Tiger Woods is the first person in history to run his car into a
67%
hydrant and set himself on fire
(BlakeBeus)
Strongly negative sentiment –
even the positives are suspect.
A porn film is being made about Tiger Woods' recent
transgressions entitled Tiger's Wood. Porn companies = the
underrated kings of satire. - (mouzone) - neg
7. Top Forums: CBS Sport Forum - Golf
20 combined Polls Sentiment
20 polls about Tiger Woods Affair, mainly about his performance for Neutral Negative Positive
next season and predicting his family situation.
4%
More Negative votes than Positive 29%
Poll Title Votes POS NEG NEU 67%
"I am still a friend, Tiger!" 40 25% 68% 8%
+pos
“Your opinion of Tiger Woods?” 51 38% 55% 8%
: “…I am still your friend, Tiger, because of
“Tiger's 2010 Golfing Performance/Competitiveness” 2 0% 100% 0% what you have done for golf, for the whole
sporting industry, for the whole golf and
“Tiger's "transgression" impact” 52 42% 58% 0% sports fraternity, for a good decade!
“ACCENTURE Drpos Tiger Woods...!!!!!” 4 0% 100% 0%
“Tiger probably will surpass Jack's 18 majors and Sam
“Tiger cheated ____ times” 31 3% 97% 0%
Snead's 82 PGA Tour wins, but until he grows up and
displays the sportsmanship expected of a true golfer,
“If TIGER's trysts FATHER any CHILDREN...will Elin” 6 17% 83% 0% Jack will still be the greatest golfer of all time.”
- neg
8. YouTube: Voicemail leaked
Most viewed video:
Total videos related: 156 Tiger Woods Voicemail Slow Jam Remix
Total comments: 7,157 http://www.youtube.com/watch?v=OEko
Total views: 3,362,185 maBTppY
by halfdaytoday
(1,235,221 views – 2017 comments)
“Voicemail” videos comments
Sentiment
Hey back off why don't you guys
positive negative neutral
+pos leave Tiger alone . He is the best
athlete in the world . Very calm on 8%
3%
the court and doesn't disrespect his
opponents. (spades57)
- neg “Not only have I lost respect for
tiger because of his lack of moral
89%
guidelines, but I have also come to
the realization that he really isn't
that great of a golfer.
9. Most viewed YouTube video
Most viewed video is actually not from the U.S. PR efforts should be international
Total videos related: 28 Most viewed video:
Total comments: 1,660 【蘋果動新聞】伍茲深夜撞車 老婆破窗救夫 疑點重重
Total views: 3,111,170 http://www.youtube.com/watch?v=7i5FlC1MpkE
by ma19kuso
(2,337,534 views – 787 comments)
He's a great golfer but I don't care for him as a person. I'd
rather have someone with some class and professionalism Taiwanese animation videos
be considered the best at something, not someone known Comments Sentiment
for his infidelities. He's become an embarrassment to the
sport of golf, rather than a good ambassador that everyone Pos Neg Neu
thought he was. 4%
17%
Tiger islittle rude elitist punk. He
a
deserves what he got…I have no respect for
the billionaire punk who needs to grow up. I
- neg hope Nike and others dump him. I won't buy
their products
79%
10. Gender Sentiment: Elin hitting Tiger
Sentiment on the topic of Elin hitting Tiger
Male Sentiment From 1,143 opinions Female Sentiment
Neutral Negative Positive Neutral Negative Positive
9% 9%
31% 37%
82%
32%
Although negatives = positives for both genders, Women definitely have
an opinion on this subject. However, most men are neutral.
11. Gender Sentiment: Media
What do people think of all the attention? Who is more tired of Tiger news?
female
23%
19%
34% Tired of news
Tired but still concerned male
47%
77%
Media/Public has the right
to know
Among the 19% who are really tired of
the news, male authors significantly
outnumber female ones.
12. Tiger Woods’ sponsors
Tiger Woods' brands conversations Tiger Woods w/Nike Sentiment
Tag heuer
Positive Negative Neutral
6%
Nike
Gillette 29% 10%
21%
25%
Gatorade 65%
Accenture
22% 22%
Total of 2,003 conversations talking about Tiger and his sponsors
•Conversations about Tag Heuer, Gillette and Accenture only grew after the companies made their
own official statements
•The story is different for Gatorade and Nike. These brands are mentioned as soon as the news
about Tiger appeared. Many of the conversations use the brand’s slogans “Just do it” and “Is it in
you?” to make jokes about the story.
•Elin using a non-Nike forged iron to hit Tiger caused even more jokes about Nike.
14. Comparison of Brand mentions
53%
Electric Art
0%
3%
At&t
0%
14%
Gatorade
22%
1%
Gillette
21%
0%
Tag heuer
6%
7%
Accenture
22%
8%
Nike
29%
0% 10% 20% 30% 40% 50% 60%
1/1 - 14/1 11/21 - 12/18
Brand mentions changing over time.
Electronic Arts recently put out a survey on what
customers thought about Tiger Woods.
15. Tiger Woods and Nike
Nike Sentiment 11/21 - 12/18 Nike Sentiment 1/1 – 1/14
Pos
Pos 17%
Neu
10% 45%
Neg
25%
Neg
Neu 38%
65%
Nike mentions have decreased significantly, however,
opinionated conversations are growing.
From 11/21 -12/18: 29% of conversations talked about Tiger Woods and
Nike
From 1/1 – 1/14: Only 8% of conversations talking about Tiger Woods
and Nike
16. Twitter Sentiment…Then and now?
Twitter Sentiment 11/21 - 12/18 Twitter Sentiment 1/1 – 1/14
Pos
4%
Neu
29% Pos Neu
13% 16%
Neg
67%
Neg
71%
One month later, still highly negative. However, the percentage of positive
tweets increased due to Russell Simmons tweeting about Tiger Woods
donating to Haiti relief efforts. However, this news also caused an
increase in negative mentions as many people doubted (and snubbed)
Tiger’s intentions.
17. Conclusions
Although it’s been one
month since the story It will take quite a
broke, public while for Tiger to
sentiment is still repair his image.
strongly negative.
Former sponsors that Brands that continue
have distanced to associate with
themselves have Tiger still have an
returned to prior unusually high
brand sentiments. negative sentiment.
18. About Lift9
Offers a highly Can quickly get
Developed a cost effective Provides your social
social media outsourcing relevant insights media listening
listening model at low that lead to & engagement
research center risk (one-month actionable initiative up and
introductory results running
period)
19. Thank you
For more information
Seattle please contact:
PO Box 4025
Seattle, WA 98104 Warren Sukernek
info@lift9.com 206.601.1610
warren.sukernek@lift9.com