During the month of August, Werksmans attorneys needed an impactful idea for celebrating Women's Day, in a way that would inspire young women about to embark on their career journey.

1. THE WERSKMANS WOMEN’S DAY BREAKFAST
A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016

2. A case study by Student Village 2016
THE
CHALLENGE
DURING THE MONTH
OF AUGUST,
WERKSMANS
ATTORNEYS NEEDED
AN IMPACTFUL IDEA
FOR CELEBRATING
WOMEN’S DAY, IN A
WAY THAT WOULD
INSPIRE YOUNG
WOMEN ABOUT TO
EMBARK ON THEIR
CAREER JOURNEY

3. OBJECTIVES
POSITION
WERKSMANS AS A
FIRM THAT SUPPORTS
WOMEN IN BUSINESS
CREATE AWARENESS
OF THE WERKSMANS
BRAND AMONGST
ASPIRING FEMALE
LAWYERS
A case study by Student Village 2016
CONNECT
GENERATIONS OF
WOMEN TO IDENTIFY
CHALLENGES FACING
WOMEN IN THE
MODERN WORK PLACE

4. A case study by Student Village 2016
STUDENT VILLAGE
CREATED A
BREAKFAST EVENT
THAT WOULD
CONNECT 3
GENERATIONS
TOGETHER TO
CREATE, DISCUSS
AND SOLVE
ISSUES AROUND
GENDER
STEREOTYPES IN
THE WORKING
WORLD
ROLLING OUT THE BIG IDEA

5. A case study by Student Village 2016
CELEBRATING
WOMEN ON
CAMPUS
TO KICK OFF THE
CAMPAIGN,
STUDENT VILLAGE
HEADED OUT TO
UCT,
STELLENBOSCH,
TUKS AND WITS,
ON WOMEN’S DAY,
TO SHARE SOME
WOMEN’S MONTH
LOVE BY HANDING
OUT SPECIAL
GIFTS
TO FEMALE LAW
STUDENTS

6. A case study by Student Village 2016
AN INTIMATE
BREAKFAST
AFFAIR
WITS STUDENTS
WERE INVITED TO
JOIN THE INTIMATE
BREAKFAST EVENT
WITH OTHER
UNIVERSITY LAW
STUDENTS &
GRADS, HIGH
SCHOOL SCHOLARS,
WERKSMANS
EMPLOYEES,
WERKSMANS
FEMALE PARTNERS
AND EXECUTIVES

7. A case study by Student Village 2016
THE BREAKFAST
THE BREAKFAST
FEATURED REFILOE
SESEANE OF
18TWENTY8 AS THE
GUEST SPEAKER AND
MC. ALL THE WOMEN
WORKED TOGETHER
OVER THE COURSE OF
THE MORNING ON
GUIDED CHALLENGES
WITH THE GOAL OF
BREAKING GENDER
STEREOTYPES AND
CREATING
SOLUTIONS FOR
SPECIFIC ISSUES

8. A case study by Student Village 2016
THE BREAKFAST
GUESTS RECEIVED
INSIGHT INTO
WERKSMANS
ATTORNEYS AND
STATISTICS
RELEVANT TO WOMEN
IN THE FIRM. THE
BREAKFAST WAS
HIGHLY INTERACTIVE,
WITH ACTIVITIES
THAT ENCOURAGED
THE TABLES TO WORK
TOGETHER TO
DISCUSS CHALLENGES
WOMEN FACE
SOCIALLY AND
PROFESSIONALLY.

9. A case study by Student Village 2016
RESULTS
“NOT ONLY DID WE HAVE INSPIRING
SPEAKERS AND A SUMPTUOUS BREAKFAST,
WE HAD AN INTERGENERATIONAL
DISCUSSION ABOUT THE CHALLENGES THAT
WOMEN FACE IN THE LEGAL PROFESSION, AS
WELL AS THE POSSIBLE SOLUTIONS TO THOSE
CHALLENGES. THE SESSION WAS INTERACTIVE
AND AS A RESULT WE LEFT HAVING LEARNED
SOMETHING NEW AND MOST IMPORTANTLY
FEELING EMPOWERED.”
SIMPHIWE MAQUBELA, THE SECRETARY OF THE WITS
LAW STUDENTS COUNCIL
WERKSMANS CREATED A TRULY INSPIRATIONAL
BREAKFAST EVENT AND THIS IS WHAT THE THE
WITS LAW STUDENTS COUNCIL HAD TO SAY:

10. CONTACT STUDENT VILLAGE
TELEPHONE: 011 885 3918
EMAIL: SALES@STUDENTVILLAGE.CO.ZA
ADDRESS: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016