This document outlines the schedule and content for Session Three of a collaboration and networking event. The session will cover social media values, networks, and platforms. It will also discuss collaboration tools in social networking contexts and the ethics of data collection. The schedule includes an activity where participants will discuss situations requiring networking and collaboration. There will also be discussions on social networking theory and a case study example before concluding with an open question lunch.
This document discusses bridging the virtual and physical through "NetHood" communities. It proposes combining online communities and neighborhood networks using social software and wireless technologies. Key challenges include building common interest, ensuring privacy and independence, and creating incentives for participation. The speaker advocates cross-disciplinary research on social software design, resource sharing mechanisms, and understanding community motivations to better support self-organized neighborhood networks.
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
1) The document discusses principles of social interaction design, examining how social media work as systems of talk and mediated interaction. It explores how technology intervenes in natural communication and forces implicit meanings to become explicit.
2) Key aspects of social interaction addressed include talk as a form of social action, the organization of talk in social practices, and how cues and ambiguity are handled in mediated environments compared to face-to-face interaction.
3) The essay aims to better understand user experiences and social competencies in order to inform the design of social tools and their ability to facilitate meaningful self-expression and interaction online.
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.
This document describes a collective intelligence tool called the Evidence Hub for evidence-based policy deliberations. It discusses how the Evidence Hub aims to harness the collective intelligence of online communities to crowdsource policy deliberation around complex issues. It provides an overview of the conceptual model, prototype tools, and case studies using the Evidence Hub including for educational policy issues. The Evidence Hub allows users to collaboratively annotate resources, make semantic connections between ideas, and engage in structured online discussions to facilitate the emergence of collective intelligence around contested policy topics.
This document discusses experimental modes of civic engagement in civic tech projects. It introduces five modes or strategies for building civic tech in a community-driven way: 1) Utilize existing social infrastructure, 2) Utilize existing tech skills and infrastructure, 3) Create two-way educational environments, 4) Lead from shared spaces, and 5) Distribute power. For each mode, common tactics are provided that have been used successfully in various civic tech projects that prioritize community needs and involvement. The document aims to provide guidance and best practices for developing civic technology in a way that engages the community throughout the entire process.
The next generation of collaborative work will be defined by a shift from information handling to interaction management and socialization. Social software seems an unlikely example for enterprise collaboration initially, but networks allow tapping into collective coworker knowledge better than previous approaches. Communities form organically in social networks, connections are stronger, and adoption is faster due to ease of use. While past technologies like groupware and portals improved collaboration, social software facilitates user-driven interaction and knowledge-sharing.
This document outlines the schedule and content for Session Three of a collaboration and networking event. The session will cover social media values, networks, and platforms. It will also discuss collaboration tools in social networking contexts and the ethics of data collection. The schedule includes an activity where participants will discuss situations requiring networking and collaboration. There will also be discussions on social networking theory and a case study example before concluding with an open question lunch.
This document discusses bridging the virtual and physical through "NetHood" communities. It proposes combining online communities and neighborhood networks using social software and wireless technologies. Key challenges include building common interest, ensuring privacy and independence, and creating incentives for participation. The speaker advocates cross-disciplinary research on social software design, resource sharing mechanisms, and understanding community motivations to better support self-organized neighborhood networks.
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
1) The document discusses principles of social interaction design, examining how social media work as systems of talk and mediated interaction. It explores how technology intervenes in natural communication and forces implicit meanings to become explicit.
2) Key aspects of social interaction addressed include talk as a form of social action, the organization of talk in social practices, and how cues and ambiguity are handled in mediated environments compared to face-to-face interaction.
3) The essay aims to better understand user experiences and social competencies in order to inform the design of social tools and their ability to facilitate meaningful self-expression and interaction online.
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.
This document describes a collective intelligence tool called the Evidence Hub for evidence-based policy deliberations. It discusses how the Evidence Hub aims to harness the collective intelligence of online communities to crowdsource policy deliberation around complex issues. It provides an overview of the conceptual model, prototype tools, and case studies using the Evidence Hub including for educational policy issues. The Evidence Hub allows users to collaboratively annotate resources, make semantic connections between ideas, and engage in structured online discussions to facilitate the emergence of collective intelligence around contested policy topics.
This document discusses experimental modes of civic engagement in civic tech projects. It introduces five modes or strategies for building civic tech in a community-driven way: 1) Utilize existing social infrastructure, 2) Utilize existing tech skills and infrastructure, 3) Create two-way educational environments, 4) Lead from shared spaces, and 5) Distribute power. For each mode, common tactics are provided that have been used successfully in various civic tech projects that prioritize community needs and involvement. The document aims to provide guidance and best practices for developing civic technology in a way that engages the community throughout the entire process.
The next generation of collaborative work will be defined by a shift from information handling to interaction management and socialization. Social software seems an unlikely example for enterprise collaboration initially, but networks allow tapping into collective coworker knowledge better than previous approaches. Communities form organically in social networks, connections are stronger, and adoption is faster due to ease of use. While past technologies like groupware and portals improved collaboration, social software facilitates user-driven interaction and knowledge-sharing.
The document discusses social collaboration using HyperOffice Social. It introduces social collaboration as applying social media concepts to core business problems like collaboration. HyperOffice Social achieves a balance between collaboration tools and social media by combining their benefits, allowing structured business data and conversations while encouraging sharing. The software's features include social messaging, activity walls, and attaching business documents and records to conversations for context.
Authors: Damien Lanfrey, Donatella Solda
Policy advisors, Ministry of Education, University and Research, Italy
Open government practice does not guarantee good policy design to translate into impactful processes.
The next step in policy-making asks practitioners to design policies that are "living agents" rather than mere sets of rules. Policies must enable communities and ecosystems, accelerate quality, introduce enzymes, promote agility and be impact-driven.
This document discusses why sharing on digital networks is important from three perspectives: knowledge exchange, virtual organizations, and workplace learning. It provides an overview of a #btr11 experiment conducted by The Tavistock Institute to evaluate knowledge exchange using social media. Models of knowledge creation in virtual organizations and social learning are referenced. Personal learning networks and an organization's digital ecosystem are also discussed.
MSPnet was created by the National Science Foundation to improve math and science education. It aims to provide a hybrid model where users can interact within large communities or smaller predefined communities. The site architecture allows users to feel part of both a large overarching community as well as smaller project-specific communities. Collaborative tools and models of interaction like email, forums and blogs allow users to share work, resources and ideas within and across communities. Each project community has administrative access to shape its own content and membership while also being part of the larger MSPnet community. Success is assessed over time by analyzing discussions and interactions within communities and getting participant feedback to tailor the site accordingly.
Collaboration: Know Your Enthusiasts and LaggardsAlan Cohen
In December 2008, Cisco conducted one of the first comprehensive studies on the factors associated with successful adoption of network-based collaboration. The study, Collaboration: Know Your Enthusiasts and Laggards surveyed 800 people in a wide variety of U.S. medium-sized and enterprise organizations who:
• Spend at least 20% of time at work using a network-connected computer
• Use a mobile phone or handheld device
• Participate in two or more collaborative activities per month
Our objective was to identify habits and characteristics of high-performing collaboration groups. In addition to pattern matching, the study found evidence that contradicts some common perceptions about today’s collaborators.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Perspective on virtual collaboration benchmark.pptLucy Garrick
This document summarizes a benchmark study on virtual collaboration in organizations. The study found that (1) many organizations are piloting or starting to use virtual collaboration technologies but struggle with user adoption and engagement. (2) Barriers to collaboration include difficulties engaging people and a rigid emphasis on risk management. (3) Planning processes focus more on tactics than strategy. The report provides details on the qualitative and quantitative research conducted, including sectors interviewed and tools used. It concludes that organizations need to adapt quickly to thrive in a globalized world.
The document discusses how new open, social, and participatory media are changing educational practices and research. Some key points discussed include:
- New media like social networking sites, blogs, and wikis allow for peer critiquing, collaboration, and networking, which impacts research processes.
- Effective use of new technologies requires rethinking core learning and teaching processes to be more open, externalized, and shareable.
- Various technologies like media sharing sites, games, and social networks provide new opportunities for participation, but also challenges around quality assurance and digital divides.
- New digital literacies are needed for skills like collaboration, networking, and distributed cognition in participatory online environments.
The document summarizes research into the adoption and use of corporate social networking sites. It describes three case studies of corporate social networks at IBM, SAP, and Accenture. The main modes of use identified across the cases were identifying experts within the organizations, creating a common context among employees, and fostering existing relationships. The research found that corporate social networks evolved differently than public social networks and were focused on professional networking and communication rather than social exchanges.
The document provides an overview of social media and emerging media. It defines social media as online tools that allow people to share opinions and perspectives. It outlines 7 guiding principles for social media, including that the web is a platform, services should be delivered across devices, data is a competitive advantage, lightweight business models should be used, and collective intelligence should be harnessed. The document also includes ground rules for social media and provides additional resources.
Social influences-within-virtual-consumer-communities-stenkateBijgespijkerd.nl
This document summarizes a study that investigates how social influences within virtual consumer communities impact members' attitudes towards discussed products. It applies Kelman's three social influence processes of compliance, identification, and internalization to understand how community characteristics and social capital can lead to these influences. A conceptual model is proposed relating social capital to the three influence processes and ultimately to changes in members' product attitudes. The model is tested through a survey of over 600 community members across five communities. Preliminary findings indicate internalization has the strongest direct effect on attitude changes, followed by compliance, while identification has an indirect effect. Social capital is found to be an antecedent of all three influence processes.
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesJose Claudio Terra
O desenvolvimento de comunidades de prática vem se tornando uma das ferramentas mais importantes na Gestão do Conhecimento. Assim, artigo apresenta e discute doze lições práticas para criar e manter comunidades de prática virtuais em empresas.
www.terraforum.com.br
This document provides an overview of Enterprise 2.0 and social computing in organizational settings. It defines social computing and discusses why organizations are embracing these tools. Examples are given of how companies like Starbucks, Best Buy, Booz Allen, and Electronic Arts have implemented Enterprise 2.0 solutions to encourage collaboration, knowledge sharing, and community building among employees. The challenges knowledge workers face and benefits of social collaboration are also summarized.
Strategic use of ICT and communication tools, Module 3.pdfBrodoto
This document provides descriptions of various tools that can help social entrepreneurs with business development, impact measurement, networking, and cooperation. It describes tools that support business design, sustainability, and impact assessment. Some of the key tools mentioned include the Design Kit for human-centered design, IRIS+ for impact measurement, Strategyzer and Business Model Inc for business modeling, and the MaRS Startup Toolkit for innovation technologies. The document provides details on the purpose and features of these different tools.
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
This document discusses how social network analysis can augment workforce insights by providing additional data about employees. It outlines how social media is growing exponentially and blurring internal/external boundaries. Social tools can provide insights into expertise location, influence, recommendations and more. Challenges include integrating diverse social data and ensuring it is transparent, discoverable, searchable and not locked in silos. Traditional workforce metrics can be transformed when infused with social data about aspects like employee sentiment, reputation, team productivity and knowledge contribution. Quick wins for using social data include identifying flight risks and information brokers to support succession planning, project management and other talent processes.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
Constant Contact's Power of Social Media for Businesses and Email MarketingBreanna Gaddie
This is the presentation from Constant Contact's Webinar on the "Power of Social Media." These are just the slides, and I would recommend you to attend a webinar to hear the discussion!
This document discusses the future of learning and how it will become smarter, simpler, and more social. Learning will be personalized and accessible anywhere through new technologies like augmented reality, ubiquitous computing, and smart devices. This will impact learners by providing information in incomplete chunks without proper context unless educators guide learners. Educators must help learners make sense of information, reflect critically, and collaborate to build collective intelligence. The future role of educators will be to facilitate networks and empower self-directed, autonomous learning while supporting learners' development.
Co-Creation with Lead Users on the Digital Research Platform www.dieNEONauten.deNicolas Loose
This is the presentation I held at the General Online research Conference in Düsseldorf on March 16th 2011. #gor11
Some great thoughts are taken from Christian Crumlish and Erin Malone whose social design patterns are truly inspiring for everyone who conducts qualitative digital research with communities.
A great thanks also goes to Eric von Hippel, who made his publications downloadable at http://web.mit.edu/evhippel/www/
The document summarizes the Emerge project, which aimed to support the formation of an effective and sustainable community of practice around the Users and Innovation Development Model using Web 2.0 technologies. Over 28 months, Emerge used community development processes and social networking to provide professional development, stimulate collaboration between projects, and improve awareness of projects in a wider context. Going forward, Emerge hopes to become a user-centered social learning hub that amplifies the outputs, connections, and impact of individuals and networks interested in educational learning and teaching.
Defining the IT artefact in social media for eParticipation: An Ensemble viewMarius Rohde Johannessen
The document discusses defining the social media IT artifact for eParticipation using an ensemble view. It proposes viewing social media as both a single medium with specific eParticipation capabilities, and as a social information infrastructure. An example case of Norwegian political parties' use of social media in the 2009 election is analyzed. Key findings include the need to understand both the technological functionality and socio-cultural aspects of social media to effectively use it for eParticipation.
The document discusses social collaboration using HyperOffice Social. It introduces social collaboration as applying social media concepts to core business problems like collaboration. HyperOffice Social achieves a balance between collaboration tools and social media by combining their benefits, allowing structured business data and conversations while encouraging sharing. The software's features include social messaging, activity walls, and attaching business documents and records to conversations for context.
Authors: Damien Lanfrey, Donatella Solda
Policy advisors, Ministry of Education, University and Research, Italy
Open government practice does not guarantee good policy design to translate into impactful processes.
The next step in policy-making asks practitioners to design policies that are "living agents" rather than mere sets of rules. Policies must enable communities and ecosystems, accelerate quality, introduce enzymes, promote agility and be impact-driven.
This document discusses why sharing on digital networks is important from three perspectives: knowledge exchange, virtual organizations, and workplace learning. It provides an overview of a #btr11 experiment conducted by The Tavistock Institute to evaluate knowledge exchange using social media. Models of knowledge creation in virtual organizations and social learning are referenced. Personal learning networks and an organization's digital ecosystem are also discussed.
MSPnet was created by the National Science Foundation to improve math and science education. It aims to provide a hybrid model where users can interact within large communities or smaller predefined communities. The site architecture allows users to feel part of both a large overarching community as well as smaller project-specific communities. Collaborative tools and models of interaction like email, forums and blogs allow users to share work, resources and ideas within and across communities. Each project community has administrative access to shape its own content and membership while also being part of the larger MSPnet community. Success is assessed over time by analyzing discussions and interactions within communities and getting participant feedback to tailor the site accordingly.
Collaboration: Know Your Enthusiasts and LaggardsAlan Cohen
In December 2008, Cisco conducted one of the first comprehensive studies on the factors associated with successful adoption of network-based collaboration. The study, Collaboration: Know Your Enthusiasts and Laggards surveyed 800 people in a wide variety of U.S. medium-sized and enterprise organizations who:
• Spend at least 20% of time at work using a network-connected computer
• Use a mobile phone or handheld device
• Participate in two or more collaborative activities per month
Our objective was to identify habits and characteristics of high-performing collaboration groups. In addition to pattern matching, the study found evidence that contradicts some common perceptions about today’s collaborators.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Perspective on virtual collaboration benchmark.pptLucy Garrick
This document summarizes a benchmark study on virtual collaboration in organizations. The study found that (1) many organizations are piloting or starting to use virtual collaboration technologies but struggle with user adoption and engagement. (2) Barriers to collaboration include difficulties engaging people and a rigid emphasis on risk management. (3) Planning processes focus more on tactics than strategy. The report provides details on the qualitative and quantitative research conducted, including sectors interviewed and tools used. It concludes that organizations need to adapt quickly to thrive in a globalized world.
The document discusses how new open, social, and participatory media are changing educational practices and research. Some key points discussed include:
- New media like social networking sites, blogs, and wikis allow for peer critiquing, collaboration, and networking, which impacts research processes.
- Effective use of new technologies requires rethinking core learning and teaching processes to be more open, externalized, and shareable.
- Various technologies like media sharing sites, games, and social networks provide new opportunities for participation, but also challenges around quality assurance and digital divides.
- New digital literacies are needed for skills like collaboration, networking, and distributed cognition in participatory online environments.
The document summarizes research into the adoption and use of corporate social networking sites. It describes three case studies of corporate social networks at IBM, SAP, and Accenture. The main modes of use identified across the cases were identifying experts within the organizations, creating a common context among employees, and fostering existing relationships. The research found that corporate social networks evolved differently than public social networks and were focused on professional networking and communication rather than social exchanges.
The document provides an overview of social media and emerging media. It defines social media as online tools that allow people to share opinions and perspectives. It outlines 7 guiding principles for social media, including that the web is a platform, services should be delivered across devices, data is a competitive advantage, lightweight business models should be used, and collective intelligence should be harnessed. The document also includes ground rules for social media and provides additional resources.
Social influences-within-virtual-consumer-communities-stenkateBijgespijkerd.nl
This document summarizes a study that investigates how social influences within virtual consumer communities impact members' attitudes towards discussed products. It applies Kelman's three social influence processes of compliance, identification, and internalization to understand how community characteristics and social capital can lead to these influences. A conceptual model is proposed relating social capital to the three influence processes and ultimately to changes in members' product attitudes. The model is tested through a survey of over 600 community members across five communities. Preliminary findings indicate internalization has the strongest direct effect on attitude changes, followed by compliance, while identification has an indirect effect. Social capital is found to be an antecedent of all three influence processes.
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesJose Claudio Terra
O desenvolvimento de comunidades de prática vem se tornando uma das ferramentas mais importantes na Gestão do Conhecimento. Assim, artigo apresenta e discute doze lições práticas para criar e manter comunidades de prática virtuais em empresas.
www.terraforum.com.br
This document provides an overview of Enterprise 2.0 and social computing in organizational settings. It defines social computing and discusses why organizations are embracing these tools. Examples are given of how companies like Starbucks, Best Buy, Booz Allen, and Electronic Arts have implemented Enterprise 2.0 solutions to encourage collaboration, knowledge sharing, and community building among employees. The challenges knowledge workers face and benefits of social collaboration are also summarized.
Strategic use of ICT and communication tools, Module 3.pdfBrodoto
This document provides descriptions of various tools that can help social entrepreneurs with business development, impact measurement, networking, and cooperation. It describes tools that support business design, sustainability, and impact assessment. Some of the key tools mentioned include the Design Kit for human-centered design, IRIS+ for impact measurement, Strategyzer and Business Model Inc for business modeling, and the MaRS Startup Toolkit for innovation technologies. The document provides details on the purpose and features of these different tools.
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
This document discusses how social network analysis can augment workforce insights by providing additional data about employees. It outlines how social media is growing exponentially and blurring internal/external boundaries. Social tools can provide insights into expertise location, influence, recommendations and more. Challenges include integrating diverse social data and ensuring it is transparent, discoverable, searchable and not locked in silos. Traditional workforce metrics can be transformed when infused with social data about aspects like employee sentiment, reputation, team productivity and knowledge contribution. Quick wins for using social data include identifying flight risks and information brokers to support succession planning, project management and other talent processes.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
Constant Contact's Power of Social Media for Businesses and Email MarketingBreanna Gaddie
This is the presentation from Constant Contact's Webinar on the "Power of Social Media." These are just the slides, and I would recommend you to attend a webinar to hear the discussion!
This document discusses the future of learning and how it will become smarter, simpler, and more social. Learning will be personalized and accessible anywhere through new technologies like augmented reality, ubiquitous computing, and smart devices. This will impact learners by providing information in incomplete chunks without proper context unless educators guide learners. Educators must help learners make sense of information, reflect critically, and collaborate to build collective intelligence. The future role of educators will be to facilitate networks and empower self-directed, autonomous learning while supporting learners' development.
Co-Creation with Lead Users on the Digital Research Platform www.dieNEONauten.deNicolas Loose
This is the presentation I held at the General Online research Conference in Düsseldorf on March 16th 2011. #gor11
Some great thoughts are taken from Christian Crumlish and Erin Malone whose social design patterns are truly inspiring for everyone who conducts qualitative digital research with communities.
A great thanks also goes to Eric von Hippel, who made his publications downloadable at http://web.mit.edu/evhippel/www/
The document summarizes the Emerge project, which aimed to support the formation of an effective and sustainable community of practice around the Users and Innovation Development Model using Web 2.0 technologies. Over 28 months, Emerge used community development processes and social networking to provide professional development, stimulate collaboration between projects, and improve awareness of projects in a wider context. Going forward, Emerge hopes to become a user-centered social learning hub that amplifies the outputs, connections, and impact of individuals and networks interested in educational learning and teaching.
Defining the IT artefact in social media for eParticipation: An Ensemble viewMarius Rohde Johannessen
The document discusses defining the social media IT artifact for eParticipation using an ensemble view. It proposes viewing social media as both a single medium with specific eParticipation capabilities, and as a social information infrastructure. An example case of Norwegian political parties' use of social media in the 2009 election is analyzed. Key findings include the need to understand both the technological functionality and socio-cultural aspects of social media to effectively use it for eParticipation.
The document discusses models for the stages of growth in integrating social media and web technologies into business activities. It summarizes Earl's model of six stages from external communications to transformation. It also describes a social enterprise model with stages from external communications to social enterprise/Enterprise 2.0. Finally, it discusses how social enterprises and sustainable communications can evolve together from external communications to enterprise-wide as companies mature through the stages of social business.
Model-driven Development of Social Network-enabled ApplicationsMarco Brambilla
Social technologies are transforming the Web to a place where
users actively contribute to content production and opinion making. Social
networking requirements are becoming a core part of the needs of modern
enterprises too, which need ad-hoc Web platforms that incorporate the right
set of social features for their business. This leads to the need to provide facilities
and methods for developing such socially enabled applications. In
this paper we propose a model-driven approach that is specifically focused
on the development of Web applications that exploit social features. In particular,
we describe an extension of the WebML notation (a Domain Specific
Language designed to model Web applications), comprising a set of
modeling concepts that encapsulate the logic of the interaction with the social
platforms. Upon this, we define a set of design patterns that respond to
the typical needs of enterprises and we show some sample application scenarios.
My Specialties;
Practical HR and sourcing strategy | End-to-end recruitment process (talent acquisition) | Sourcing technology, social network
for recruitment, targeted selection and talent pipeline | Employer branding and recruitment campaign and channel.
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
Value Creation & the Evolution of Organizational Business ModelsPaul Di Gangi
This document discusses how business models are evolving due to changes in technology and society. It defines the business model as an organization's approach to creating and capturing value. Traditional closed models that keep knowledge internal are giving way to more open models that leverage both internal and external resources. The most collaborative model is the co-created model where organizations encourage knowledge sharing between internal and external stakeholders for mutual benefit. The document also discusses how information technology enables user-driven innovation and private-collective knowledge communities that blur organizational boundaries.
Michael Rawlins presented on business strategies for leveraging persuasive architecture in social media. He discussed how technology has shifted from hardware to software and people. Social media platforms like Facebook and LinkedIn have seen steady growth since 2005. Companies are now participating in social media for business drivers like promoting their brand and engaging customers. Rawlins explained principles of persuasive design like reciprocity, social proof, and scarcity that can influence people's behaviors. He argued companies should apply these persuasion techniques through their social media initiatives and measure success through usability testing and quantifying ROI.
The document is a study on social media governance in 2011 that surveyed 596 communications professionals in Germany, Austria, and Switzerland. The key findings from the study include:
1) Social media is increasing the workload of PR professionals, with over 60% feeling increased daily pressure and 30% feeling they cannot accomplish the extra work required.
2) While communications professionals use social media more than the general public, only 22.8% consider their expertise to be high, indicating a need for more training.
3) 71.3% of organizations are now actively using social media, up from 54.3% in 2010, but below original expectations, as 28.7% are still not active.
4
Empirical study reporting on the expertise, structures and strategies of companies, governmental organisations and non-profiut organizations communicating on the social web. Academic research conducted in Germany, Austria and Switzerland. A total of 596 corporate communication managers were surveyed.
This document provides an overview of a study conducted by ShesConnected Multimedia Corp. on the power of social networking for women. The study utilized a survey of 711 women to understand how and why they use social networks. Key findings include that women are increasingly using social networks for various purposes like promoting businesses and connecting with others. The study also finds that advertisers have been underutilizing social networks as a marketing channel, spending a disproportionately small amount (6.7%) of their online ad budgets on social networks given the engagement of women on these platforms. The document aims to provide insights for advertisers, brands, and agencies to develop more effective social media strategies that leverage the opportunities among women social network users.
The document is a summary report from a benchmark study on virtual collaboration in organizations. It finds that the biggest barrier to collaboration is engaging others and a lack of collaborative skills and behaviors. There is also a gap between organizations' espoused values of collaboration and how much it is actually practiced. A key finding is that there is a mismatch between budget allocation and what drives productivity for knowledge workers. The report provides an executive summary and details of the benchmark study methodology and findings on trends and challenges with virtual collaboration.
The document discusses best practices for driving adoption of enterprise social software. It recommends establishing ROI and momentum by demonstrating how social software can accelerate key processes like idea generation and learning. It also suggests overcoming objections by emphasizing benefits like increased productivity, decision making speed, and engagement. The document provides guidance on launching a social environment, including starting small, appointing a community manager, and tying launches to real-world events. It stresses sustaining adoption through community governance, advanced analytics for measuring success, and promoting top contributors.
The document discusses identity in social media versus real life. It notes that social networking sites allow teenagers to express different personas than in real life. While social media gives users tools to create and share their identity, it can also lead to confusion between one's online and real-life identity. The research aims to understand why people present different identities online versus offline and the impact of having split identities across social and real worlds. The methodology will include interviews, surveys, and research on social media use and identity representation to analyze the differences between online and real-life identities.
Slides from lecture by Paul DiGangi in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.
The document discusses social media as a form of knowledge sharing within organizations. It notes that while social media tools provide new channels for internal knowledge sharing, employees are not always willing to share knowledge. The document examines factors that influence an employee's knowledge sharing behavior, including personal, organizational, and technological factors. It argues that organizations should consider these factors and look for ways to improve conditions for knowledge sharing, such as making social media tools user-friendly, encouraging manager and colleague participation, and defining knowledge sharing responsibilities.
The document discusses 1) key questions PR practitioners have about using social media and how academics can contribute, 2) background on teaching online PR and participatory action research, and 3) a model of online PR involving different levels of engagement from basic digital PR to fully utilizing social media. It advocates for participatory action research where academics and practitioners collaborate to solve problems and transfer knowledge in both directions. Some challenges to this approach include issues of time, teams, roles and maintaining close collaboration between groups.
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The social capital of online influencers: evidence from the food industries
1. THE SOCIAL CAPITAL OF ONLINE INFLUENCERS:
EVIDENCE FROM THE FOOD INDUSTRY
Riccardo De Vita (r.devita@gre.ac.uk)
University of Greenwich Business School, London
Ivana Pais (ivana.pais@unicatt.it)
Universita’ Cattolica del Sacro Cuore, Milan
Cecilia Manzo (manzo@eco.unibs.it)
Universita’ di Brescia
The Social Capital of Online Influencers
2. 2/37
• The research project
Agenda
Paris, May 3rd 2012
• Theoretical framework
• Methodology
• The food industry: first results
• Conclusions
• Q&As
The Social Capital of Online Influencers
3. The research project 3/37
The research team
• Scientific partners
o Università Cattolica del Sacro Cuore
o University of Greenwich
• Media:
o Gummy Industries
o La Nuvola del Lavoro (Corriere.it)
o Trovolavoro.it (Rcs)
• Data management and IT:
o Basili.co
o Reputation Manager
The Social Capital of Online Influencers
4. The research project 4/37
Communication and media
The Social Capital of Online Influencers
5. The research project 5/37
Research objectives
Characteristics
of influential
Background,
actors online
motivations, use of
social media
Overall network
structure (different
approaches)
Online
Professional networks of
group influential
actors
Egonetwork analysis on
different SNS
The Social Capital of Online Influencers
6. The research project 6/37
The contribution of our study
• Growing theoretical and empirical evidence of the topic
• Emphasis on online “large networks” and overall network
structures
o Deep analysis of limited number of selected actors
• Conflicting and not standard approaches in the literature
o Empirical approach to the identification of prominent actors online
and subsequent analysis of their characteristics
• Prevalence of quantitative studies, limited presence of mixed-
method approaches
o Integration of different research techniques
Bellotti, 2008; Fuhse and Mützel, 2011
The Social Capital of Online Influencers
7. Theoretical background 7/37
Social media and professional groups
• Sociology of professional • Technological development
groups: online social capital
o Problematic, rising or hybrid • Social network sites as
groups intentional organizations vs
o Work activities
appropriable social
organisations (Coleman,
• Professionalism: 1990)
o Expansion of knowledge-
based work and occupations
o Organizational/occupational
• Social media as a new space
professionalism
where professional groups
o Changing conditions of can build their identities and
trust, discretion, cooperation can achieve social visibility
and competence
• Social media as a new
• Social visibility social setting for studying
network professional groups
• Discourse of… social
media
Demazière and Gadéa 2009; Evetts and Svensson, 2010
The Social Capital of Online Influencers
8. Theoretical background 8/37
Influence, a network approach
• Opinion leaders as intermediaries between the mass media and
society influence is not an atomistic process (Katz and
Lazarsfeld, 1955)
• Opinion leaders as brokers across groups (Burt, 1999)
o Contagion by cohesion, information to groups
o Contagion by equivalence, adoptions within the group.
• Relevance of easily influenced actors instead of influential actors
• Influence as local, dynamic process which can then result in
global transformation (Watts and Dodds, 2007)
• However different processes exist to identify opinion leaders
(Valente and Pumpuang, 2007)
The Social Capital of Online Influencers
9. Theoretical background 9/37
The identification of online influencers
Social Networks
Linkedin
Twitter
Facebook
Connections Contents
The Social Capital of Online Influencers
10. Methodology 10/37
The data collection process
Define Search Rank
F2F Social Network Online
interview Analysis Questionnaire
The Social Capital of Online Influencers
11. Methodology 11/37
The online questionnaire
• Personal background
• Professional activity
• Use of the web
• Online networks
• Objectives and achievements through the use of social media
• Reputation and influence in the professional group
The Social Capital of Online Influencers
12. Methodology 12/37
The Egonetwork Analysis
• Online ego networks collected through an online application
o Facebook
o Twitter
o Linkedin
• Ego to alter connections and alter to alter connections
• When available alters’ basic attributes collected (e.g. Age,
location, bio)
• Ego network measures: size, subgroup, density
The Social Capital of Online Influencers
13. Methodology 13/37
The face to face interview – Influential actors’ social networks
• Relevant professional networks
o Online
o Offline
• Data interpretation and sense making of online networks
o Facebook
o Twitter
o LinkedIn
• Importance of a mixed method approach to the interpretation of
social networks
Bellotti, 2008; Fuhse and Mützel, 2011
The Social Capital of Online Influencers
14. Methodology 14/37
The empirical setting/professional groups
Formal
Construction Law/Legal
professional
groups Engineers - TBC professions
Informal
professional Food Finance
groups
Product Service
Elaboration of the Authors
The Social Capital of Online Influencers
15. Results 15/37
The presence of foodbloggers online
• Main characteristics of
influential actors
o Foodbloggers
o Women
o Interest/experience in the
communication industry
o Care for the visual aspect of
their dishes
o From hobby to profession
o Passion for cooking, link
with values such as family
and tradition
Reputation Manager, December 2011
The Social Capital of Online Influencers
16. Results 16/37
Online videos - Top 20 on YouTube
530 videos online, made available by 236 YouTube channels generated
10.5 M. visits and more than 11K comments
Titolo Visualizzazioni Commenti Preferiti Durata -min Utente
Ricetta:Decorare con semplicita' una torta 756728 446 454 00:04:30 Greedyweb
Impasto per la pizza, la ricetta di Giallozafferano 576910 238 791 00:02:46 GialloZafferanoTV
Tiramisù, la ricetta di Giallozafferano. 479750 157 730 00:02:55 GialloZafferanoTV
Le zeppole fritte graffe napoletane dalle ricette di Nonna Anna semplici,
economiche, gustose. 449499 117 548 00:06:37 kayenna
Mozzarella in Carrozza, la ricetta di Giallozafferano 416397 211 754 00:02:03 GialloZafferanoTV
Salame di Cioccolato, la ricetta di Giallozafferano 400494 230 796 00:02:55 GialloZafferanoTV
Crepes, la ricetta di Giallozafferano 395017 203 720 00:03:14 GialloZafferanoTV
Lasagne alla Bolognese, la ricetta di Giallozafferano 285366 223 431 00:03:56 GialloZafferanoTV
Propone una ricetta con il gatto, Bigazzi licenziato dalla Rai 276383 1745 108 00:01:04 ristotv
La Video Ricetta Passo-Passo della Focaccia Genovese 251595 168 544 00:04:51 vittorioviarengo
Pollo alla cacciatora, la ricetta di Giallozafferano 245895 56 358 00:02:16 GialloZafferanoTV
Penne all'Arrabbiata, la ricetta di Giallozafferano 201231 66 316 00:02:04 GialloZafferanoTV
La ricetta della crema Chantilly HD 187547 77 122 00:02:53 blogdolci
Ragù alla Bolognese, la ricetta di Giallozafferano 169675 176 346 00:04:08 GialloZafferanoTV
Ricette:Involtini impanati alla siciliana 147225 167 217 00:05:55 lacucinaitaliana
Pollo al Curry, la ricetta di Giallozafferano 124677 60 226 00:02:46 GialloZafferanoTV
Video ricetta: Un menù di antipasti al sapore di mare 124614 63 146 00:10:08 sitcomitalia
Gnocchi di Patate, la ricetta di Giallozafferano 120456 41 218 00:02:28 GialloZafferanoTV
Besciamella, la ricetta di Giallozafferano 117075 45 206 00:02:27 GialloZafferanoTV
Video ricetta: muffin per colazione? 105372 42 156 00:11:45 sitcomitalia
Reputation Manager, December 2011
The Social Capital of Online Influencers
17. Results 17/37
Online videos – Top channels (videos generated and comments received)
Reputation Manager, December 2011
The Social Capital of Online Influencers
18. Results 18/37
The most commented channel (http://www.youtube.com/user/thecrazycacke)
• Name: thecrazycake
• Video published: 90
• Channel views: 192.164
• Video views: 1.849.402
• Comments to channel: 1381
• Comments to videos: 8640
• Strategy based on the active
Sono un Ingegnere, ma la mia
involvement of visitors, also
passione è sempre stata la cucina e
adoro fare torte,potete dare uno
with constant links to the
sguardo alle mie creazioni sul facebook profile
profilo di Facebook!!!!!!!!!!!!
Reputation Manager, December 2011
The Social Capital of Online Influencers
19. Results 19/37
Facebook – Top 20 fan pages
53 Fan Pages identified, followed by more than 125K users, who generated
about 7K posts and 8.5K comments
INTERAZIONE- INTERAZIONE-
TOTALE POST COMMENTI INCREMENTO FAN
NOME FANPAGE NUMERO FAN COMMENTI AI POST COMMENTI AI POST
LIKE TOTALI TOTALI MESE%
AMMINISTRATORE FAN
Viva la Focaccia 60.733 6.319 405 899 431 468 1%
Ricette - Le Gioie del palato 10.619 5.378 244 574 574 0 8%
Sorelle in Pentola 10.480 3.596 330 358 319 39 3%
Cake show 5.929 4.487 259 1.208 1.015 193 2%
Dolce Mania per la Pasticceria 3.512 255 48 90 71 19 1%
La cuochina sopraffina 3.489 2.461 516 1.075 948 127 5%
Francesca Sugar Art - Le torte di Francesca 2.418 1.607 383 676 252 424 9%
Delizie da Gustare 2.346 340 168 150 113 37 4%
FANTASTICARE IN CUCINA 2.313 1.212 74 273 273 0 2%
Juls' Kitchen 1.804 1.974 485 552 487 65 4%
L' Arte nelle Mani (di Giuli) 1.770 289 76 66 58 8 2%
La cucina di Virginie 1.444 319 276 120 85 35 5%
Fiordifrolla 1.408 1.036 150 243 243 0 2%
La CuCiNa Di MaMMiNa GiOvI 1.216 129 55 47 28 19 3%
Mamma Papera's blog 1.015 1.390 480 632 584 48 4%
il Blog di Flora 992 247 148 120 63 57 1%
Cucinando in casa 966 281 123 108 104 4 3%
Un Pizzico Di Cannella 943 133 54 37 33 4 0%
Chef Laura at Home 890 230 74 63 47 16 2%
Reputation Manager, December 2011
The Social Capital of Online Influencers
21. Results 21/37
A focus on online influencers (N=10, r.r. 50%)
4
Food is…
3
2
1
0
The only The main One of the The industry in An hobby NA
industry in industry in industries in which I would
which I operate which I operate which I operate like to operate
• Age range from 24 to 47, with 5 respondents aged 31-39
• Two influential actors living abroad
• Only one man
Elaboration of the Authors
The Social Capital of Online Influencers
22. Results 22/37
Online influencers and social media
6
4
2
0
Less than 2 years From 2 to 5 years From 6 to 10 More than 10 NA
years years
How long have you been active in the food industry?
How long have you been using the web to maintain or develop professional relationships?
3 Hours per day on
2.5 social media
2
1.5
1
0.5
0
Facebook (N=8) Twitter (N=7) LinkedIn (N=7) Other Social Blogs (N=8)
Networks (N=2)
Elaboration of the Authors
The Social Capital of Online Influencers
23. Results 23/37
Online influencers and their online activities
Which contents do you publish Sense of belonging to
online? communities
7 • 8 respondents declared to
6 feel part of at least one
professional community
5
online (5 of at least two)
4 • Only one declared to be part
3 of one (and only one) offline
professional community
2
• Online communities
1 facilitate access to
0 information, overcoming the
Often about Only about NA problem of physical distance
food, but food
sometimes • Online influencers say a lot
about other about themselves online
issues
Elaboration of the Authors
The Social Capital of Online Influencers
24. 10
0
1
2
3
4
5
6
7
8
9
Meeting interesting people
Results
Accessing useful
Information
Establish new relations
Tell the others about my
daily life
Communicate my feelings
Be considered influential
Spend my time without
getting bored
Be up-to-date
The Social Capital of Online Influencers
Maintain relationships with
acquaintances
Have fun
Objective
Meeting influential people
Achievement
Communicate my ideas
Maintain relationships with
my closest friends
Be considered an
The objectives and the results achieved by using social media
interesting person
Meeting knowleadgable
people
Find collaborators
Be considered
knowledgeable
Find a job
Find customers
Elaboration of the Authors
24/37
25. Results 25/37
Building reputation in the food industry
• The influencers identified • Clear consensus on the
communication and identification of the most
technical skills as the most important influencers online
important factors to develop
a positive reputation in the • Lack of consensus and
professional group information of people
perceived influential offline
• Long presence in the
industry and reputation
offline or recommendations
are not perceived as relevant
Elaboration of the Authors
The Social Capital of Online Influencers
26. A network approach to the study online influence 26/37
Influencer 1 – Facebook network
Elaboration of the Authors
The Social Capital of Online Influencers
27. A network approach to the study online influence 27/37
Influencer 1 – Twitter network
Elaboration of the Authors
The Social Capital of Online Influencers
28. A network approach to the study online influence 28/37
Influencer 1 - The characteristics of online networks
Connections Density N. groups N. isolates
Facebook 237 0.05 8 14
Twitter 1117 0.10 31 1
LinkedIn 12
Age (avg) Connections Location Study Industry
(avg)
F 28 542 60% Lombardy, University 9% food
11% abroad (86%)
Tw 1082 21% Lombardy,
4% abroad
L 133 83% Lombardy University 8% food
(100%)
Elaboration of the Authors
The Social Capital of Online Influencers
29. A network approach to the study online influence 29/37
Influencer 1 - Comparing ego networks online
Twitter Facebook
Degree Info Degree Info
(n.connectios= 1117) (n.connectios= 237)
1 687 food - interviewed 43 her professional profile
2 653 food 35 friend
3 601 food - interviewed 32 relative
4 538 food 28 university
5 537 food 28 university
6 527 food 27 university
7 524 food 27 university
8 506 food 27 university
9 498 food - interviewed 26 university
10 482 food 25 friend
Elaboration of the Authors
The Social Capital of Online Influencers
30. A network approach to the study online influence 30/37
Influencer 1 – Facebook network/subgroups
Friends (dance)
University
Food
Elaboration of the Authors
The Social Capital of Online Influencers
31. A network approach to the study online influence 31/37
Influencer 1 – Twitter network/subgroups
Elaboration of the Authors
The Social Capital of Online Influencers
32. A network approach to the study online influence 32/37
Influencer 1 - Comparing ego networks online
Subgroups in Facebook Subgroups in Twitter
• Number of subgroups: 8 • Number of subgroups: 31
• Clear clustering based on the • More difficult interpretation.
nature of the relationship. The interviewed does not
Mainly friendship ties know all her followers.
developed in different However all the subgroups
environments, only one which were identified are
subgroup is “food” related “food related”
Elaboration of the Authors
The Social Capital of Online Influencers
33. A network approach to the study online influence 33/37
Influencer 1 – Offline networks
Elaboration of the Authors
The Social Capital of Online Influencers
34. Conclusions 34/37
Implications – based on very preliminary results, more to come!
• For theory development
o Importance of openness, honesty and trust deeper analysis of
reputation (at least in the food industry!!)
o “Online born influencers”?
o Differences in on and offline interactions
• For industry actors
o Technological specialization (on SNS or by profile)
o Different SNS are sources of different types of resources (from
emotional support to information)
• For methodology
o Complexities associated in analysing online network data
o Importance of a qualitative interpretation of online networks
The Social Capital of Online Influencers
35. Conclusion 35/37
Limitations and open issues
• Theoretical
o We focus on “potential influential actors”, but influence analysis
would require a dynamic analysis
• Data analysis
o Size of networks and data coding
o Technical problems in the mapping of LinkedIn networks
o Multiplexity and homophily cannot be explored at this stage
o A fourth dimension of influence: multiple profiles
The Social Capital of Online Influencers
36. Conclusions 36/37
The next steps
• Completion of data analysis
• Comparison across professional groups
• New measures, e.g. for subgroups
• Integration of SNA and qualitative analysis with simulation
techniques
Tubaro and Casilli, 2010
The Social Capital of Online Influencers
37. THE SOCIAL CAPITAL OF ONLINE INFLUENCERS:
EVIDENCE FROM THE FOOD INDUSTRY
Riccardo De Vita (r.devita@gre.ac.uk)
University of Greenwich Business School, London
Ivana Pais (ivana.pais@unicatt.it)
Universita’ Cattolica del Sacro Cuore, Milan
Cecilia Manzo (manzo@eco.unibs.it)
Universita’ di Brescia
The Social Capital of Online Influencers