SlideShare ist ein Scribd-Unternehmen logo
The Selfish Giant
- the converted -
@Nabeeha_a Nabeeha Ahmed
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
#1
@Nabeeha_a Nabeeha Ahmed
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
#2
@Nabeeha_a Nabeeha Ahmed
What’s in a name?
Information Scientist
Human-Computer Interaction
Specialist
Usability Engineer
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
NNg Graph
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
Why You Only Need to Test with 5 Users
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
Look Look Look!
User! Story! Great!
Wow wow wow!!
Usability Engineer
User Researcher
User Researcher
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
#3
@Nabeeha_a Nabeeha Ahmed
1.
“User Research is a team sport”
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
1.
User Researcher leads the research
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
https://media.giphy.com/media/l0Ex7OYRjmY0dnxqo/giphy.gif
Perhaps User Researchers
are Giants
Perhaps User Researchers
have a fab garden
A garden with meaningful
boundaries
Enabling the use of right
insights to solve the right
problems
“Weak research is worse
than no research”
Lorna Wall
@Nabeeha_a
The selfish giant: the converted - Nabeeha Ahmed

Weitere ähnliche Inhalte

Mehr von uxbri

Jon Roobottom – Murder on the dancefloor: The death of disco
Jon Roobottom – Murder on the dancefloor: The death of disco Jon Roobottom – Murder on the dancefloor: The death of disco
Jon Roobottom – Murder on the dancefloor: The death of disco
uxbri
 
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid
uxbri
 
Paul Robert Lloyd – Time team: Documenting decisions and marking milestones
Paul Robert Lloyd – Time team: Documenting decisions and marking milestonesPaul Robert Lloyd – Time team: Documenting decisions and marking milestones
Paul Robert Lloyd – Time team: Documenting decisions and marking milestones
uxbri
 
cxpartners – Impact mapping: the Service Designer’s secret weapon
cxpartners – Impact mapping: the Service Designer’s secret weaponcxpartners – Impact mapping: the Service Designer’s secret weapon
cxpartners – Impact mapping: the Service Designer’s secret weapon
uxbri
 
Sharon Webster – Are you ready to mentor?
Sharon Webster – Are you ready to mentor?Sharon Webster – Are you ready to mentor?
Sharon Webster – Are you ready to mentor?
uxbri
 
Luke Hay – Making the Most of Mentoring
Luke Hay – Making the Most of MentoringLuke Hay – Making the Most of Mentoring
Luke Hay – Making the Most of Mentoring
uxbri
 
Lucy Spence - Trade-offs
Lucy Spence - Trade-offsLucy Spence - Trade-offs
Lucy Spence - Trade-offs
uxbri
 
Janna Bastow - Avoiding the Agency Trap
Janna Bastow - Avoiding the Agency TrapJanna Bastow - Avoiding the Agency Trap
Janna Bastow - Avoiding the Agency Trap
uxbri
 
Jonty Sharples - Arrogance & Confidence in ...Redux
Jonty Sharples - Arrogance & Confidence in ...Redux Jonty Sharples - Arrogance & Confidence in ...Redux
Jonty Sharples - Arrogance & Confidence in ...Redux
uxbri
 
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...Louise Bloom - T-shaped skills save lives (and products). How and why to lear...
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...
uxbri
 
Kate Flood - Speaking the same language
Kate Flood - Speaking the same languageKate Flood - Speaking the same language
Kate Flood - Speaking the same language
uxbri
 
Alison Rawlings - Is UX Strategy even a thing?
Alison Rawlings - Is UX Strategy even a thing?Alison Rawlings - Is UX Strategy even a thing?
Alison Rawlings - Is UX Strategy even a thing?
uxbri
 
Jonathan Smare - Leading culture change to increase customer centricity
Jonathan Smare - Leading culture change to increase customer centricityJonathan Smare - Leading culture change to increase customer centricity
Jonathan Smare - Leading culture change to increase customer centricity
uxbri
 
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHING
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHINGMatt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHING
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHING
uxbri
 
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the years
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the yearsShrut Kirti Saksena - Holy Shift! Learnings in UX Research over the years
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the years
uxbri
 
Lewis Nyman - Building effective mentoring relationships
Lewis Nyman  - Building effective mentoring relationshipsLewis Nyman  - Building effective mentoring relationships
Lewis Nyman - Building effective mentoring relationships
uxbri
 
Peter Winchester - Growing your career with (or without) a mentor
Peter Winchester - Growing your career with (or without) a mentorPeter Winchester - Growing your career with (or without) a mentor
Peter Winchester - Growing your career with (or without) a mentor
uxbri
 
Jessica Squires - Starting your mentorship journey, common ground and self-care
Jessica Squires - Starting your mentorship journey, common ground and self-careJessica Squires - Starting your mentorship journey, common ground and self-care
Jessica Squires - Starting your mentorship journey, common ground and self-care
uxbri
 
Martyn Reding - Connecting the Dots
Martyn Reding - Connecting the DotsMartyn Reding - Connecting the Dots
Martyn Reding - Connecting the Dots
uxbri
 
Nat Buckley - Good design is a team effort
Nat Buckley - Good design is a team effortNat Buckley - Good design is a team effort
Nat Buckley - Good design is a team effort
uxbri
 

Mehr von uxbri (20)

Jon Roobottom – Murder on the dancefloor: The death of disco
Jon Roobottom – Murder on the dancefloor: The death of disco Jon Roobottom – Murder on the dancefloor: The death of disco
Jon Roobottom – Murder on the dancefloor: The death of disco
 
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid
 
Paul Robert Lloyd – Time team: Documenting decisions and marking milestones
Paul Robert Lloyd – Time team: Documenting decisions and marking milestonesPaul Robert Lloyd – Time team: Documenting decisions and marking milestones
Paul Robert Lloyd – Time team: Documenting decisions and marking milestones
 
cxpartners – Impact mapping: the Service Designer’s secret weapon
cxpartners – Impact mapping: the Service Designer’s secret weaponcxpartners – Impact mapping: the Service Designer’s secret weapon
cxpartners – Impact mapping: the Service Designer’s secret weapon
 
Sharon Webster – Are you ready to mentor?
Sharon Webster – Are you ready to mentor?Sharon Webster – Are you ready to mentor?
Sharon Webster – Are you ready to mentor?
 
Luke Hay – Making the Most of Mentoring
Luke Hay – Making the Most of MentoringLuke Hay – Making the Most of Mentoring
Luke Hay – Making the Most of Mentoring
 
Lucy Spence - Trade-offs
Lucy Spence - Trade-offsLucy Spence - Trade-offs
Lucy Spence - Trade-offs
 
Janna Bastow - Avoiding the Agency Trap
Janna Bastow - Avoiding the Agency TrapJanna Bastow - Avoiding the Agency Trap
Janna Bastow - Avoiding the Agency Trap
 
Jonty Sharples - Arrogance & Confidence in ...Redux
Jonty Sharples - Arrogance & Confidence in ...Redux Jonty Sharples - Arrogance & Confidence in ...Redux
Jonty Sharples - Arrogance & Confidence in ...Redux
 
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...Louise Bloom - T-shaped skills save lives (and products). How and why to lear...
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...
 
Kate Flood - Speaking the same language
Kate Flood - Speaking the same languageKate Flood - Speaking the same language
Kate Flood - Speaking the same language
 
Alison Rawlings - Is UX Strategy even a thing?
Alison Rawlings - Is UX Strategy even a thing?Alison Rawlings - Is UX Strategy even a thing?
Alison Rawlings - Is UX Strategy even a thing?
 
Jonathan Smare - Leading culture change to increase customer centricity
Jonathan Smare - Leading culture change to increase customer centricityJonathan Smare - Leading culture change to increase customer centricity
Jonathan Smare - Leading culture change to increase customer centricity
 
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHING
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHINGMatt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHING
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHING
 
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the years
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the yearsShrut Kirti Saksena - Holy Shift! Learnings in UX Research over the years
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the years
 
Lewis Nyman - Building effective mentoring relationships
Lewis Nyman  - Building effective mentoring relationshipsLewis Nyman  - Building effective mentoring relationships
Lewis Nyman - Building effective mentoring relationships
 
Peter Winchester - Growing your career with (or without) a mentor
Peter Winchester - Growing your career with (or without) a mentorPeter Winchester - Growing your career with (or without) a mentor
Peter Winchester - Growing your career with (or without) a mentor
 
Jessica Squires - Starting your mentorship journey, common ground and self-care
Jessica Squires - Starting your mentorship journey, common ground and self-careJessica Squires - Starting your mentorship journey, common ground and self-care
Jessica Squires - Starting your mentorship journey, common ground and self-care
 
Martyn Reding - Connecting the Dots
Martyn Reding - Connecting the DotsMartyn Reding - Connecting the Dots
Martyn Reding - Connecting the Dots
 
Nat Buckley - Good design is a team effort
Nat Buckley - Good design is a team effortNat Buckley - Good design is a team effort
Nat Buckley - Good design is a team effort
 

Kürzlich hochgeladen

一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
projectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdfprojectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdf
farazahmadas6
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
n0tivyq
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
fabianavillanib
 
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
h7j5io0
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
M. A. Architect
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
Alan Dix
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
madhavlakhanpal29
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
ameli25062005
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
garcese
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
Mansi Shah
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
Let's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons ShirtLet's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons Shirt
TeeFusion
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
708pb191
 
Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
ResDraft
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
smpc3nvg
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
h7j5io0
 
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
h7j5io0
 

Kürzlich hochgeladen (20)

一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
projectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdfprojectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdf
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
 
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
Let's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons ShirtLet's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons Shirt
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
 
Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
 
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
一比一原版(UCB毕业证书)伯明翰大学学院毕业证成绩单如何办理
 

The selfish giant: the converted - Nabeeha Ahmed