The Secret of Successful Contractors: How to Master the Customer Cycle
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Find out how the top home improvement contractors across the country are using new tools and processes to win more jobs and grow their businesses. Some of the things you'll learn are: - Understanding the journey homeowners take to find you online - A proven system for turning more leads into happy customers - Best practices for staying organized and keeping your jobs on track with CRM software - Creating a great customer experience that inspires referrals - Establishing a process for acquiring online reviews and how to use them in your marketing and job pitches to win the bid
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The 10 Most Common Home Improvement Marketing Mistakes and How to Fix Them
Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
- How to avoid each marketing mistake
- Know what changes need to be made to your marketing plan
- Which elements are critical for a marketing plan
Turning Browsers into Buyers: How to Win Today's Homeowner
Find out how you can easily increase the number of inquiries your business receives with a simple approach to digital marketing!
Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
We're going to reveal exactly what you need to do at each stage of their journey by taking a deep dive into:
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- The latest changes from Google that affect your ranking in search results
- How a coordinated digital marketing approach can win you more inquiries
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Empfohlen
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Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
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- Which elements are critical for a marketing plan
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Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
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- How our mobile devices have changed how homeowners find contractors
- How to prepare for the Age of Assistance and voice search
- The latest changes from Google that affect your ranking in search results
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Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
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How the homeowner journey has changed and what it means for you
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Ways to get your clients more involved and collaborating
How to use social proof to win and create meaningful relationships with your clients
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- How mobile and local search have changed dramatically over the past year
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SPEAKERS
Heidi Ellsworth and Karen Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing consulting focused on the construction field and specifically for roofing. Both are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC respectively. Ellsworth consults for National Roofing Contractors Association and also has an ongoing marketing column in Western Roofing Magazine since 2014. Edwards writes for numerous roofing publications, while also leading Roofing Technology Think Tank (RT3) communications and member engagement.
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Just for MSPs: How to Create and Effective Marketing Plan that Delivers Results. Presented by Kaseya and Robin Robins. Feb 2012
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Part 3: Marketing Analytics 101: Inform Your Decisions With the Best Information
Knowing what's working and what isn't in your digital marketing is one of the most biggest obstacles for contractors. In this session, we'll walk through best practices in tracking and analyzing your digital activities so you know the exact activities are driving the most leads, and stop wasting money on under-performing programs.
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Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
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- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
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This document summarizes a webinar presented by Benji Carlson on getting trades businesses out of the day-to-day operations. The webinar focused on 3 keys: 1) Building the right plan through strategic planning and goal setting. 2) Building the right team by attracting and hiring top talent. 3) Building the right systems such as using KPIs and processes to drive the team. The webinar provided templates and advice on implementing each of the 3 keys to scale a trades business.
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Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.
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-Tailor your Google Ads to an ever-evolving search experience
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Learn how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area. Some of the things you'll learn are:
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- Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
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There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
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Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
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Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
2018 DIY Marketing Workshop for Home Improvement Contractors
This document summarizes a 2018 DIY marketing workshop for home improvement contractors. It includes an agenda with topics on DIY marketing ideas, Q&A, and a speaker introduction. Digital marketing has changed with more devices used and an integrated strategy is now necessary. The workshop provides 5 easy DIY ideas including updating your Google My Business profile, getting reviews, creating and sharing content, getting local links, and analyzing digital marketing data. It emphasizes the importance of consistency across online platforms and maintaining a fast, optimized website.
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...
The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!
So, What’s the Solution?
Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn:
- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create “lifetime” customers (repeat business)
Ultimate Guide for Marketing Your Local Business on Google
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
Are You Fit to Grow? 10 Criteria of a Fit Business
Get an inside look at how the top business owners and home improvement contractors across the country are tackling the challenge of growing their businesses in today's customer-empowered world.
Before you get caught in the trap of thinking “My team is really busy” equals “My business is doing really well,” you might want to consider taking a step back to get some much-needed perspective.
During this presentation, Mark G. Richardson walks you through simple and concise ways to take inventory of your business, develop plans for improvement, and implement the changes needed to succeed.
Some of the things you'll learn are how to:
- Measure your business with a 10-point business check-up
- Interpret these results and establish benchmarks to determine specific areas where your business can improve
- Develop methodical, step-by-step processes for change to remove any mystery from the process of improving
- Break down the misconceptions that could lead you astray to set the stage for success in all of your business endeavors
- Learn the basic tools to build a better, healthier business by measuring progress and monitoring success
Discover Your Office Marketing Hero
Does your office staff have the marketing talent your company needs? Chances are, yes.
When it comes to marketing, it's crucial to have someone inside your company, that knows the day-to-day processes, and can really connect the sales and marketing pieces together for success. Join our webinar with Heidi Ellsworth and Karen Edwards to learn how you can work with your office staff to develop and execute a winning marketing plan (digital and traditional) for your company.
SPEAKERS
Heidi Ellsworth and Karen Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing consulting focused on the construction field and specifically for roofing. Both are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC respectively. Ellsworth consults for National Roofing Contractors Association and also has an ongoing marketing column in Western Roofing Magazine since 2014. Edwards writes for numerous roofing publications, while also leading Roofing Technology Think Tank (RT3) communications and member engagement.
Google Masterclass Part 1: Google My Business
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
New Ways to Prove ROI From Your Digital Marketing
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Google Local Service Ads: Everything You Need to Know to Dominate Local Search
Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away.
Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions.
This webinar is FREE and you'll learn:
- What Local Service Ads are & why they matter for you
- The process of applying to Local Services Ads
- Real world client results from 300+ Local Service Ad accounts launched this year
- How to manage leads in the dashboard
- What to do to dispute any "bad leads"
Guide to Local Marketing: 5 Surefire Ways to Stand Out
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
Google Masterclass Part 3: Google Search & SEO
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Google Ads Summer Workshop
Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
Was ist angesagt? (20)
Part 3: Marketing Analytics 101: Inform Your Decisions With the Best Information
Part 3: Marketing Analytics 101: Inform Your Decisions With the Best Information
5 Key Digital Marketing Strategies to Maximize Your Marketing Dollars
5 Key Digital Marketing Strategies to Maximize Your Marketing Dollars
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...
The 3 Keys to Getting Out of the Day to Day in Your Trades Business
The 3 Keys to Getting Out of the Day to Day in Your Trades Business
Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search
Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search
The Home Contractor's Complete Guide to Dominating Results with Google AdWords
The Home Contractor's Complete Guide to Dominating Results with Google AdWords
4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales St...
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How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]
2018 DIY Marketing Workshop for Home Improvement Contractors
2018 DIY Marketing Workshop for Home Improvement Contractors
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...
Ultimate Guide for Marketing Your Local Business on Google
Ultimate Guide for Marketing Your Local Business on Google
Are You Fit to Grow? 10 Criteria of a Fit Business
Are You Fit to Grow? 10 Criteria of a Fit Business
Google Local Service Ads: Everything You Need to Know to Dominate Local Search
Google Local Service Ads: Everything You Need to Know to Dominate Local Search
Guide to Local Marketing: 5 Surefire Ways to Stand Out
Guide to Local Marketing: 5 Surefire Ways to Stand Out
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How To Create an Effective MSP Marketing Plan
Just for MSPs: How to Create and Effective Marketing Plan that Delivers Results. Presented by Kaseya and Robin Robins. Feb 2012
Just for MSPs: How to Create an Effective Marketing Plan that Delivers Results
In this 60 minute webinar, IT marketing veteran Robin Robins will show you how to create an effective MSP marketing plan. New MSP marketing tips you'll learn: How to start your marketing plan if you've never created one before What is the single most important question you need to answer about your business What are the critical numbers and percentages you'll need to know How to draft a marketing budget and what – and where – to spend How, when and what to look for when hiring a marketing manager How to use blended media to attract more clients (including web, social media, e-mail, direct mail, telemarketing and more) What are the secrets to IMPLEMENTATION – and keeping your campaigns on track
Orgzit dealer network management
Orgzit brings your dealer, sales team and clients in the same place with you having master access to the whole platform.
Marketing Attribution Modeling
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
MEDDPICC Guide to Smarter Deal Coaching.pdf
Smarter opportunity qualification and deal inspection is more important in today’s challenging B2B selling environment. Sales organizations are implementing MEDDIC and its variations (i.e., MEDDICC or MEDDPICC). But they consistently hit snags when they attempt to implement the concept. Reflecting on our experiences across different sales models and industries, we see some common root cause issues. To realize the full potential of MEDDPICC, sales leaders and sales enablement need to prioritize three things.
SAPhybris: John Fisher & Brian Diehl
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
Convergytics capabilites and profile
Convergytics is a fast-growing analytics company that provides solutions and consulting services. They have a team of over 100 experts certified in various analytics tools and methods. Their focus is on innovation through proprietary frameworks and data-driven solutions. They provide engagement options such as pilot projects, annual retainers, and strategic partnerships to help clients with marketing, digital, CRM, and data analytics needs across industries. Their goal is to establish analytics as a revenue driver for clients through measurable and ROI-focused programs.
Data Strategy for Digital Sales
This document outlines a data strategy for Oracle Digital to deliver actionable insights and business transformation. It discusses identifying relevant datasets, blending internal and external data, developing models to generate insights, and implementing an agile process to deliver improved targeting, seller insights, and data-driven transformation. The goal is to help sales teams optimize territory management, prioritize and engage clients effectively, and provide the right information to prospects.
Recovering Revenue in a Changing Economy
Join the GPA and MindFire teams as we host Part II of our very successful Webinar in
June, Recovering Revenue in a Changing Economy.
The COVID-19 crisis has changed everything, as such, we hand-picked 4 commercial,
packaging, and wide format print professionals to better understand how they view the
current market, and how they’re continuing to work hard to grow in spite of the changing
landscape.
In addition to the amazing feedback from our guest speakers, we will also help you
understand new Use Cases, Emerging Industries and Key Applications.
Our Guest Speakers for the webinar are:
• Bill Duerr, President, Hatteras
• Sheri Robertson, VP of Awesome, Ace Designs
• Erik Norman, SVP, Sales & Marketing
• Brian Scott, President, Blooming Color
During the webinar we will explore and expand on the following areas:
• Recovering Revenue – Rapidly
• Innovation – Reimagining Everything
• Emerging Industries & Applications
• COVID-19 Strategies & Tactics
• Taking Action Now
TechServe Webinar: Marketing for Where You Want to Be
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Client Training: How to Recruit New Grads and Millennials
The document discusses a webinar on recruiting new graduates and millennials. It includes an agenda for the webinar that covers what new graduates and millennials want from jobs, how companies can attract top candidates, and lowering the cost-per-hire. There are also brief biographies of two featured speakers from Glassdoor and Triage Consulting Group. The webinar will provide tips and research on engaging millennials and maintaining a culture that appeals to new candidates.
DIGIT Leader Summit 2017
The 1st Annual Leader Summit agenda focused on digital leadership topics. Speakers included Kevin Findlay who discussed busting technology myths, Liza Horan who presented a framework for creating a culture that supports innovation, and Chris Rivinus who emphasized that organizational culture has a strong influence on strategies and outcomes.
MassTLC seminar: Connecting Marketing to Revenue through Sales Analytics, En...
Do you know how much revenue your marketing programs will drive? Can you trace leads through closed deals? How can you better enable your sales people and help them grow business faster? How do you institute a culture of sales and marketers working together?
This panel presented how they tackle the issues to provide visibility into performance across the full sales and marketing funnel.
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
During this session, TOPO's Kristina McMillan and SalesLoft's Jeremey Donovan will totally geek-out on data. Specifically, they provide benchmarks and immediately actionable best practices drawn not only from surveys but also from analyzing hundreds of millions of prospect interactions. Their tips will span across messaging, execution, and skills to answer questions such as:
- Should you put your prospect's first name and/or company name in email subject lines?
- How many touches via what channels should be included in cadences?
- Is college athletics really a predictor of success in sales?
Make sure to bring your inner sales nerd to this session!
In this session, you will learn how to:
. Leave armed with immediately actionable best practices drawn not only from surveys but also from analyzing hundreds of millions of prospect interactions.
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...
This document provides an overview of developing an effective analytics strategy, covering key topics such as:
- Understanding why an analytics strategy is important for gaining insights from data
- Defining the right questions to ask of your data to address business objectives
- Implementing the right metrics and processes to optimize performance based on data
- Ensuring the right technology, data, people and culture are in place to execute the strategy
- Tips for reporting data to different stakeholders and developing the right analytics team
The presentation emphasizes that an analytics strategy should start by defining business goals and questions, and focus on using data insights to drive tangible improvements rather than just reporting metrics. Both qualitative and quantitative data are important to
Getting to Yes with the Business Decision Maker
Selling software to corporate clients typically includes the challenge of convincing a business decision maker (BDM) to say “yes” to an investment whose return is difficult to define. Making the all-important business case to the BDM requires software marketers to think outside of their IT comfort zones and get past technological buzzwords and the IT-centric sale. BDMs think differently from IT decision makers (ITDMs) about major software purchases. To reach them, we have to articulate a strong business value proposition for the technology purchase. In this paper, Hugh Taylor, a former IW Comms professional who now creates BDM-facing content for Microsoft, explores some proven techniques for persuading BDMs to invest in a long-term relationship with an IT vendor
Salesforce Innovation Morning 2018
Slides from the Salesforce Innovation Morning event organized in Helsinki and Stockholm by Fluido, the #1 Digital Customer Experience and Salesforce specialist in the Nordics, together with its partners Musqot, Zero Keyboard, Documill, and Oneflow.
161214 SI2 ON-Demand
This document describes an on-demand advisory and support service called Rapid Problem Solving, Insights and Support in remote deep dive sessions. It provides concise summaries in 3 sentences or less that provide the high level and essential information from the document. The service provides remote expert sessions to help clients solve problems, gain insights, and develop strategies. It allows clients to access expertise flexibly on an as-needed basis. The document outlines the types of support and advisory services offered, as well as pricing options for the on-demand service.
Building and Maintaining a High Performing IT Organization
This document provides guidance on building and maintaining high performing IT organizations. It emphasizes that people are the most important factor for success, followed by processes and tools. It recommends establishing a strong leadership culture based on mentoring, empowerment, and recognition. It also stresses the importance of teamwork, relationships, and knowing the business in order to translate IT concepts and align strategies. Specific recommendations include appointing business relationship managers, establishing project management offices, and using a plan-build-run model to structure the organization.
How to Manage the Whole Product by former Cisco Director of PM
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
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Just for MSPs: How to Create an Effective Marketing Plan that Delivers Results
Just for MSPs: How to Create an Effective Marketing Plan that Delivers Results
TechServe Webinar: Marketing for Where You Want to Be
TechServe Webinar: Marketing for Where You Want to Be
Client Training: How to Recruit New Grads and Millennials
Client Training: How to Recruit New Grads and Millennials
MassTLC seminar: Connecting Marketing to Revenue through Sales Analytics, En...
MassTLC seminar: Connecting Marketing to Revenue through Sales Analytics, En...
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
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Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...
Building and Maintaining a High Performing IT Organization
Building and Maintaining a High Performing IT Organization
How to Manage the Whole Product by former Cisco Director of PM
How to Manage the Whole Product by former Cisco Director of PM
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Ultimate Guide to Digital Marketing & How to Magnify Your Digital Presence
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Google My Business Workshop
Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:
-Control what information people see when they search for your business online
-Read & respond to reviews and share photos that represent your quality work
-View insights on how customers find your business online - from search keywords to devices used
-Publish relevant content using Posts & engage in real-time with people who are searching for your business on Google
7 Surefire Tips for Marketing Your Local Business on Google
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things we’ll cover are:
- How to use your Google My Business listing to its maximum potential
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10 Point Business Fitness Workshop: Are You Fit to Grow
This document summarizes a 10-point business fitness workshop presented by Mark G. Richardson. It discusses evaluating the fitness of a business across 10 criteria: numbers, processes, leadership, team, product, profitability, stress levels, reputation, positioning, and relationships. Participants are asked to score their business on a scale of 1-10 for each criteria. A total score above 85 indicates a healthy business, while a score below 35 means the business is in serious trouble. The workshop also addresses defining goals for growth and the ideal growth rate. Key factors for success discussed include having the right mindset and being willing to change.
Building a Successful Social Media Strategy for Home Services Contractors
Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.
In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.
Some of the things you'll learn are:
- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
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How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
Google My Business Workshop & Summer 2019 Updates
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.
With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.
During this training, you'll learn how to optimize and leverage your Google My Business listing, including:
- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google
Business Mastery Workshop: Take Control of Your Clients, Your Team, and You!
When we have a finite resource (like time), we must figure out how to spend it in an optimal way. We’re all given 24 hours in a day, how we choose to spend this time defines our success.
In this webinar, Mark is going to walk through his time and business mastery system, focusing specifically on how you can take control of your client meetings and work, help your team be efficient and productive, and ultimately how you, yourself, can become a master of time.
This training covers:
- Common misconceptions and causes of “time stress”
- Differences between being efficient vs. effective; and which is better to strive for
- The essential steps to take control of your time and manage it in a realistic way
- How to foster stronger client relationships, team culture, and personal growth
If given the opportunity to have 1 extra hour each day, what would you do with it? With Mark’s time mastery system, the possibilities are nearly endless!
April 2019 Social Media Marketing Academy | Part 4: Google & YouTube - The Bi...
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 4: Google & YouTube - The Big Social Network (1:35:55)
With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business?
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Part 3: How to Rock Your Houzz Profile (47:57)
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
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You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 1: 11 Steps to Go From Facebook Likes to Leads (02:30)
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Google Masterclass Part 2: Google Ads
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 2: Google Ads
Dominate Results with Google Ads
Expand your reach exponentially by learning how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Time Mastery Workshop: Taking Back Control of Your Day
Time is our most precious resource and you know full well how valuable time becomes when you’re managing a business. If you’ve ever found yourself stressed over not having enough time to accomplish all that you need to, this chat is for you.
During this free online training, Mark G. Richardson walks you through the techniques and tools that'll make you more efficient at managing your time and running your home services business. This system has been developed and taught to business owners and home services contractors for the past 25 years.
Some of the things you'll learn are:
- The differences in being efficient vs. effective; and understanding proactive vs. reactive time
- The essential steps to establish a time mastery system that empowers you to take control of your time
- Time-Tested tactics you need to know to avoid common mistakes that cost you valuable time
"Probably the most important time manage training seminar I have ever attended. I took this seminar early in my career and have used it throughout my professional life in a variety of roles. Mark's system is easy to implement into your daily workflow, and it will increase your productivity without adding more hours to your day." - Tim Burch, Vice President, Middleburg Office at BOWA
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
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With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Kürzlich hochgeladen (20)
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
The Secret of Successful Contractors: How to Master the Customer Cycle
- 1. The Secret of Successful Contractors: How to Master the Customer Cycle
- 2. 2 Why We’re Here Meet the team Inside look at how to master the customer cycle Q&A Stay tuned in till the end… ...One lucky attendee will be awarded a Google Home Mini!
- 3. 3 Meet Your Speakers David Reed Director of Sales Matt Morrisson Customer Development & Training Specialist
- 4. 4 Homeowners’ Sense of Empowerment The average person goes online about 100 times in a day If you don’t respond to an inquiry within 2 minutes, the chances of turning that into a sale drop48%
- 5. 5 What is changing in 2018... ● By 2020, over 50% of ALL search will be Voice Google has 5,443,200,000 searches EVERY DAY ● 50%+ of search phrases have 4 or more words Most marketers focus on three words or less ● 22% of consumers won’t buy if you have one negative review If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape CEO
- 6. 6 3 4 5 6 2 1Explore Interest Compare PurchaseExperience Referral The Customer Journey is an Infinite Loop
- 7. 7 Question: How can you increase the chances your business gets found when homeowners are searching?
- 8. 8 Question: How can you increase the chances your business gets found when homeowners are searching? Answer: By creating an expansive digital footprint across the web
- 9. 9 It’s a combination of your website, review sites, social media profiles, directory listings...and these all must be consistent and accurate
- 15. 15 Results
- 16. 16 Features ● Dashboard ● Visibility ● Lead Manager ● Reviews and Reputation ● Directory Listings ● Content Publishing ● Social Media ● PPC Advertising ● Marketplace
- 18. Meet the Presenter Matt Morrisson Customer Development & Training Specialist ● 9 years experience in the roofing industry ● Held various roles spanning sales, operations, estimating and software ● Passionate about helping roofing companies succeed and grow ● Trained thousands of roofing contractors across the country A little bit about me...
- 19. How well is your “perfect” workflow performing?
- 20. Limited visibility into status of roofing jobs Inefficient/ ineffective sales process; delays in production Poor understanding of company and individual performance Information stored in multiple locations, platforms, or formats Team members in different locations Intermittent communication updates Miscommunications between office staff and field workers Traditional Workflow Systems are Unconnected
- 21. CRM software like AccuLynx connects your teams to the information they need.
- 22. About AccuLynx We are the #1 CRM for roofing contractors. Industry’s First Software Established in 2008 with goal of helping contractors better manage their business. Thousands of Customers Used by roofing, siding and exterior contractors across U.S. and Canada. Connected with ABC Supply First software to integrate with largest wholesale distributor of roofing materials. Preferred Software Vendor For ABC, GAF, Owens Corning, and CertainTeed
- 23. AccuLynx can help streamline your processes!
- 24. AccuLynx provides roofers a centralized system for everything. ● Promotes standardization and consistency ● Organized information ● Accessible from anywhere
- 26. AccuLynx Gives You Workflows that Work ● Everyone is informed on important updates ● Special requests are annotated ● Documentation of entire job is in one, up-to-date place ● Jobs don’t slip through cracks ● Better communication with customers through AccuLynx
- 27. Using customer satisfaction to extend your sales cycle
- 28. One application to streamline your process, increase your profits and help you deliver superior service. AccuLynx helps roofing companies grow
- 29. 29 Would you like to learn more? a) Yes! I’d like to learn more about Surefire Local b) Yes! I’d like to learn more about AccuLynx c) Yes! I’d like to learn more about both
- 30. 30 Hey Google, who is the lucky winner? Today’s winner of the Google Home Mini is… Q&A
- 31. HARDWORKING MARKETING FOR HARDWORKING PEOPLE SurefireLocal.com marketing@surefirelocal.com @SurefireLocal Thank you!