The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like:
1) Setting up campaigns with clear objectives like awareness, consideration, or conversions.
2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting.
3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended.
4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised.
5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Brittany Curtis, Content Marketing Consultant for LinkedIn, discusses the power and effectiveness of an “always-on” content marketing strategy, with targeted solutions and best practices that you can implement on LinkedIn today.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like:
1) Setting up campaigns with clear objectives like awareness, consideration, or conversions.
2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting.
3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended.
4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised.
5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Brittany Curtis, Content Marketing Consultant for LinkedIn, discusses the power and effectiveness of an “always-on” content marketing strategy, with targeted solutions and best practices that you can implement on LinkedIn today.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
The document provides tips for using Facebook ads effectively based on case studies of advertising campaigns. It begins with an overview of Facebook ads and their projected growth. It then discusses types of Facebook ads and strategies for managing large ad campaigns, including outsourcing management. Several case studies are presented that demonstrate lessons learned, such as targeting audiences well, driving intuitive actions, engaging existing fans, using mobile ads, highlighting visual assets, and amplifying engaging content. The document concludes with advertising trends and tips for success with Facebook ads.
How to Succeed in 2019: Top Digital Marketing Trends to WatchSamantha Russell
Believe it or not, 2019 is only a few weeks away and it’s time to rethink and examine your marketing strategy for next year. With new technologies emerging daily, it’s not enough to simply keep pace. Twenty Over Ten is committed to helping advisors stay ahead of the ever-changing digital marketing landscape. We’ll discuss our predictions for the upcoming New Year, the tools and steps your business needs to adopt to boost brand awareness and sales.
This document provides strategies for using paid, earned, and owned media to promote content and reach a larger audience. It discusses various paid promotion options like social media boosts, ads, and pay-per-click. It also discusses strategies for earning media through guest blogging, influencers, and word-of-mouth. Additionally, it outlines owned media channels like websites, blogs, email marketing, and social media and provides tips for optimizing and repurposing content across channels. The overall message is that paid, earned, and owned media complement each other and should be integrated and optimized to amplify content and connect with more users.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
Marketing is becoming increasingly noisy, making it difficult for brands to stand out. Paid advertising effectiveness is declining as ad blocking rises. Both search engine optimization and social media success now depend on creating remarkable content that connects with audiences on an emotional level and inspires sharing. To rise above the noise, brands must publish engaging, visually appealing content regularly that focuses on building relationships rather than just accumulating followers.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
This document provides guidance on creating digital content in the age of social media and e-commerce. It recommends focusing 70% of content on customer interests/needs, 20% on sharing other people's content, and 10% on promotional content. It also suggests using a variety of content types like reports, eBooks, blog posts, and social media updates. Content should be published regularly according to a calendar and drive traffic to ecommerce sites. Paid promotion can extend the lifecycle of quality branded content.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
The document discusses the evolution of content marketing and provides tips for an effective content marketing strategy. It emphasizes that content marketing requires a sustained, strategic approach, not just one-time tactics. Goals and measurement of success must be defined upfront. Both quality of content and engagement of the intended audience are important. An iterative process of creating valuable, audience-focused content and measuring its impact on goals is key to an effective content marketing strategy.
This document discusses various marketing strategies and tactics for reaching adult learners, including integrated marketing, permission marketing, engagement marketing, and drip marketing. It provides examples of both traditional and digital marketing channels. Specific tactics mentioned include email marketing, social media, websites, search engine optimization, events, direct mail, and telephone outreach. The document also includes templates for a resolution solutions marketing plan, flyer, email, and newspaper advertisement to help students complete applications.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The document discusses research from Content Marketing Institute on how businesses can successfully use video in content marketing. It finds that the most successful video creators (1) develop internal processes and competency in video creation over time, (2) experiment with different types of videos, and (3) have metrics to measure video success. Developing some in-house video creation ability can help scale production and lower costs compared to outsourcing all videos. Barriers like lack of expertise, budget and staff prevent some from creating videos.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
The document provides tips for using Facebook ads effectively based on case studies of advertising campaigns. It begins with an overview of Facebook ads and their projected growth. It then discusses types of Facebook ads and strategies for managing large ad campaigns, including outsourcing management. Several case studies are presented that demonstrate lessons learned, such as targeting audiences well, driving intuitive actions, engaging existing fans, using mobile ads, highlighting visual assets, and amplifying engaging content. The document concludes with advertising trends and tips for success with Facebook ads.
How to Succeed in 2019: Top Digital Marketing Trends to WatchSamantha Russell
Believe it or not, 2019 is only a few weeks away and it’s time to rethink and examine your marketing strategy for next year. With new technologies emerging daily, it’s not enough to simply keep pace. Twenty Over Ten is committed to helping advisors stay ahead of the ever-changing digital marketing landscape. We’ll discuss our predictions for the upcoming New Year, the tools and steps your business needs to adopt to boost brand awareness and sales.
This document provides strategies for using paid, earned, and owned media to promote content and reach a larger audience. It discusses various paid promotion options like social media boosts, ads, and pay-per-click. It also discusses strategies for earning media through guest blogging, influencers, and word-of-mouth. Additionally, it outlines owned media channels like websites, blogs, email marketing, and social media and provides tips for optimizing and repurposing content across channels. The overall message is that paid, earned, and owned media complement each other and should be integrated and optimized to amplify content and connect with more users.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
Marketing is becoming increasingly noisy, making it difficult for brands to stand out. Paid advertising effectiveness is declining as ad blocking rises. Both search engine optimization and social media success now depend on creating remarkable content that connects with audiences on an emotional level and inspires sharing. To rise above the noise, brands must publish engaging, visually appealing content regularly that focuses on building relationships rather than just accumulating followers.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
This document provides guidance on creating digital content in the age of social media and e-commerce. It recommends focusing 70% of content on customer interests/needs, 20% on sharing other people's content, and 10% on promotional content. It also suggests using a variety of content types like reports, eBooks, blog posts, and social media updates. Content should be published regularly according to a calendar and drive traffic to ecommerce sites. Paid promotion can extend the lifecycle of quality branded content.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
The document discusses the evolution of content marketing and provides tips for an effective content marketing strategy. It emphasizes that content marketing requires a sustained, strategic approach, not just one-time tactics. Goals and measurement of success must be defined upfront. Both quality of content and engagement of the intended audience are important. An iterative process of creating valuable, audience-focused content and measuring its impact on goals is key to an effective content marketing strategy.
This document discusses various marketing strategies and tactics for reaching adult learners, including integrated marketing, permission marketing, engagement marketing, and drip marketing. It provides examples of both traditional and digital marketing channels. Specific tactics mentioned include email marketing, social media, websites, search engine optimization, events, direct mail, and telephone outreach. The document also includes templates for a resolution solutions marketing plan, flyer, email, and newspaper advertisement to help students complete applications.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The document discusses research from Content Marketing Institute on how businesses can successfully use video in content marketing. It finds that the most successful video creators (1) develop internal processes and competency in video creation over time, (2) experiment with different types of videos, and (3) have metrics to measure video success. Developing some in-house video creation ability can help scale production and lower costs compared to outsourcing all videos. Barriers like lack of expertise, budget and staff prevent some from creating videos.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
20 Fantastic Flat Icons and Their Meaning In Logo DesignDesignMantic
Icons tell stories. And when it comes to building visual identity for a brand, iconography plays a big part. Icons, incorporated into logos, not just make brand identities visually appealing but they also tend to deliver brand’s vision or underline message more effectively. Each icon ensues an inherent meaning that sparks a certain kind of psychological behavior, resulting in emotive consumer association with the brand. Because people tend to identify and appreciate these icons right away even in various colors or screen sizes. Hence, selecting the right icon for your logo is of great importance and must be treated carefully.
Here are 20 flat icons and their hidden meanings that make them effective in logo design.
10 Ways Your Boss Kills Employee MotivationOfficevibe
This document outlines 10 ways that bosses can kill employee motivation, including micromanaging employees, focusing only on mistakes, dismissing new ideas, holding useless meetings, making empty promises, telling inappropriate jokes, not keeping their word, measuring employee success in the wrong way, setting unrealistic deadlines, and playing favorites. The document encourages bosses to listen to employee concerns to better motivate them.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Bibblio - Content is king, but discovery is queenRaw London
This document discusses content discovery and recommendation technologies. It notes that while content is important, discovery is also key in today's attention economy. It then provides an overview of Bibblio, a content recommendation and discovery AI technology company. The document outlines how Bibblio can help organizations improve content engagement, discoverability, and conversions through personalized recommendation systems.
This document summarizes Rand Fishkin's presentation on link building strategies and Google's evolving approach to link evaluation. It discusses how Google is moving from individual link factors to machine learning models that analyze aggregate searcher behavior data and deep learning to identify good vs bad links. Fishkin then outlines several long-term strategic link building approaches like building communities, pursuing press and partnerships, embedding content, and prioritizing content marketing. He argues these scalable approaches are better than manual link acquisition tactics.
The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
1. The document discusses how to develop an effective content strategy to increase website conversions. It recommends identifying current top competitors, segmenting topics, determining which pages need updates, and using tools like SpyFu and Ahrefs.
2. User engagement should be measured through metrics like click-through rate, time on site, and repeat visits. Content plans should cover upcoming time periods and topics. Analytics should be monitored closely.
3. Developing quality content that gets links from helpful domains, keeps users engaged, and satisfies queries can positively impact search rankings and conversions over time according to testing and data.
You Asked, Bing Listened: Most Wanted Updates for 2018Hanapin Marketing
In this presentation, Bing’s Purna Virji and Hanapin’s Dani Gonzales are going to dive into these new updates for you, analyze them, and provide action steps for you to take when they come out.
5 Ways to Leverage PPC in the Holiday SeasonHubSpot
Getting marketing results fast during the holiday season is tough. One way you can do it is through pay-per-click (PPC) ads.
Find out how you can use PPC to drive more traffic and conversion opportunities to your website during the holiday season.
Social Engagement of Content - January 2010WriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
This document discusses Facebook's growing presence in online video and brand advertising. It notes that Facebook is the second largest online video platform and has a large daily audience. It also discusses how Facebook's large amount of user data and ability to track users across the web through tools like the Facebook Pixel allow it to better measure and prove the ROI of advertising campaigns. The document suggests Facebook will likely continue expanding into these areas by developing new video ad formats and measurement tools that can track offline conversions and ad effectiveness similar to television.
5 common mistakes in seo (and 6 good ideas!)Lisagan_SEO
The document provides 5 common SEO mistakes and 6 good SEO ideas. The mistakes include having no compelling value proposition, a segmented online strategy not aligned with business goals, using time-consuming workarounds like rel="canonical" for paginated content instead of rel="next" and rel="prev", getting caught up in SEO trends instead of focusing on compelling content, and slow iteration of improvements. The 6 good ideas are using new rel attributes for paginated content, submitting new content to search engines, defining success metrics and implementing improvements in an agile manner, and attracting natural links while staying fresh and relevant across platforms.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
The 5 Most Important Benchmarks for a New SEO ClientRaven Tools
Senior Digital Marketing Specialist Nicolette Beard walks through the 5 most important benchmarks for a new SEO client and how to create benchmark reports.You can craft marketing reports in minutes with Raven: https://raventools.com/reporting-engine/
Merchants will learn the art of communicating and building strong relationships with publishers, to maximize the affiliates’ earning potential and in turn growing the merchant’s business.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Communication
Rooshina Modi, Senior Manager, Online Marketing, Barnes & Noble (Twitter @rooshina) (Moderator)
Dannielle Brantley, Senior Marketing Manager, LinkShare Corporation
Sylvia Cintrón, Afffiliate Marketing, AREA203 DIGITAL (Twitter @sylviacintron)
Stephanie Laughon, Account Executive, ShopAtHome.com (Twitter @stephlaughon)
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
WATG Website & Social Media Tools Review June 2012Alexandra Brooks
Brooks & Bolt Communications' review of Destination Design Firm WATG's website and social media presence in June 2012. Includes SWOT and Recommendations.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
The document discusses various metrics for measuring the performance and ROI of content marketing efforts. It begins by noting that many companies have increased content production but are struggling to demonstrate returns. It then outlines metrics for measuring content consumption, marketing pipeline impact, sales pipeline impact, and overall operations/ROI. These include metrics like page views, leads generated, opportunities influenced, production costs, and return on investment. Later sections provide a cheat sheet for sales metrics and recommendations for building a customized dashboard to track key performance indicators over time.
The document discusses measuring the return on investment (ROI) of social media marketing. It provides tips and tools for analyzing social media results using Google Analytics and HubSpot reports. Google Analytics allows measuring network referrals, conversions, landing pages, and social plugins to understand social impact. HubSpot reports like Sources and Campaigns reports also provide data on traffic sources and conversions from social media. Both tools can track which social channels and content drive the most traffic and conversions to optimize social media strategy.
Bridging the Gap Between Engagement and Post-Click ConversionsTinuiti
This document outlines the agenda for a two-part webinar series from Tinuiti focused on strategies for Q4 and holiday success. Part 1 will take place on August 16th and feature six sessions covering topics like using conversion-driven channels to move prospects up the marketing funnel, leveraging measurement for audience targeting and optimization, and secrets for operations and fulfillment during the busy holiday period. Part 2 will occur on August 23rd and include a session on bridging the gap between engagement and post-click conversions.
Ähnlich wie The Remarkable SEO Power of Republishing (20)
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
8. Links that Can Help Rankings
A few days prior to these links, the
book’s website wasn’t on page 1
9. Reinvigorate Valuable but Stale Content
Via NYTimes
Each election cycle, the
NYTimes recreates
interactive and visual
elements to show updates
and possible/likely
scenarios
18. A) You Need a Handful of Diverse Links to Rank the
Original Version
I’m almost there. A few more links
would likely get me into the top 3
19. B) You Can’t Reach this Platform’sAudience as
Effectively through Other Means
If I want to reach web
designers & UX folks,
there’s no better way
than getting an article
on SmashingMagazine
Via Smashing Magazine
20. C) Content Reach is More Important than Direct
Conversions
I could have put this on my own
blog, but even if Lifehacker’s
version outranks my original, it will
reach a vastly broader audience
21. D) Republishing Is Your Best Chance to
Stay Competitive / Top-of-Mind
Anytime you see months or
years in search suggest, it’s
likely that an older piece
won’t rank competitively
against a newer one.
24. Concept: A remarkable piece of timely content,
updated at regular intervals
Keys to Execution:
Content is initially compelling, useful, & relevant
Can be reproduced w/ continually valuable results
Change over time makes subsequent versions
even more compelling
29. Largest Vocabularly in Hip-Hop?
Via Poly-graph
The tactic wasn’t as
successful here b/c the
value of updates wasn’t
substantive or newly
interesting enough to
re-generate the initial
launch’s buzz
31. Keys to Execution:
Content is useful/interesting to multiple
geographies
It’s possible to get relevant/high-quality info to
satisfy each local audience
Local competition hasn’t yet dominated the space
Concept: Geo-focused or single-language
content that can be expanded to new regions
36. Local Rent vs. Buy Calculators?
Via Guild Mortgage
Doesn’t work because
national calculators
are just as good or
better than region-
specific ones.
38. Keys to Execution:
Broad enough quantity of data/content to warrant
multiple pieces based on the original source
Niche has a healthy supply of interest & publishers
Helps if new/unique info is being
discovered/revealed over time
Concept: Expansive content that has
numerous sub-content opportunities
44. Keys to Execution:
You can ensure your original ranks in Google
You’re OK losing some links/citation/control of
experience in exchange for eyeballs
External editors will accept a copy of your work
Concept: Replicate popular/timely/relevant
content on other publishers’ sites