On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.

1. The History of Commerce F-Commerce: The use of Facebook as a platform for facilitating and executing transactions

3. Early days…

4. 2007…

5. 2008 & 2009…

6. 2010…

7. 2011… OREO received 10,000 answers when it asked its fans: “What’s your favorite part of an Oreo: the cookie or the creme?”

8. 2011 cont’…

9. F-Commerce by the Numbers: 40.485.186 57% The most Liked Facebook shop? That would belong to Lady Gaga. There, she sells merchandise from CDs to Fame Monster USBs After adding Like button, American Eagle sees order value increase this much (Spring, ’11) 10k 56% Percent of FB users that have clicked through to a retailer’s website because of a FB post The average number of websites integrating with FB every day since Social Plug-Ins were launched 10k 30% Number of Gap Jeans given away through FB Places Check-In Deal (Nov ‘10) FB’s cut of sales from any person or company that sells something using FB Credits $34 40x Price spent on FB‘s first retail transaction; flowers from 1-800-Flowers (July ‘09) Increase in referral traffic from FB for Levi’s e-commerce site after implementing the Like button in April '10 67% Percent of shoppers that spend more online after receiving recommendations from their online community of friends

10. Retailers’ Readiness F-Commerce Transactional Capabilities:

11. Customers’ Willingness UK Users Asked About FB Shopping Habits:

12. E-Commerce Influencers:

13. Predicted Social Commerce Growth(Billions of $): What % of this growth will be attributed to F-Commerce? ...

14. This presentation was originally published on Socialmediainfluence.com as an Infographic titled "The History of F-commerce” http://socialmediainfluence.com/2011/07/14/infographic-the-history-of-f-commerce/ Researched and designed by Sonia Malpeso Sources Facebook Havas Media Social EMarketer Channel Intelligence Goldman Sachs Booz&Co. Internetretailer.com SYGYZA Group SMI Research Photo Credits Zuckerberg via World Economic Forum Lady Gaga via Stephen Carlile

16. The Social Media Influence conference

17. SMI Special ReportsContacts: Editorial: editor@socialmediainfluence.com Sponsorship: mark@socialmediainfluence.com Training: matthew@socialmediainfluence.com Intelligence in Social Media Socialmediainfluence.com Follow us at: @socialinfluence